Malung Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Dalarna County, Sweden
Is Airbnb profitable in Malung in 2025? Explore comprehensive Airbnb analytics for Malung, Dalarna County, Sweden to uncover income potential. This 2025 STR market report for Malung, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 28 active listings.
Whether you're considering an Airbnb investment in Malung, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Malung Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Malung Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Malung (2025)
Understanding the monthly revenue variations for Airbnb listings in Malung is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Malung is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Malung across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,675+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,576 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $567 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $343, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Malung
Malung Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Malung STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Malung:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Malung
Average Daily Rate (ADR) Airbnb Trends in Malung (2025)
Effective short term rental pricing strategy in Malung involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Malung typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $151+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $90 or more.
- Typical properties (Median) charge around $40 per night.
- Entry-level properties (Bottom 25%) earn around $33 per night.
Average Daily Rate (ADR) Trend by Month in Malung
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Airbnb Seasonality Analysis & Trends in Malung (2025)
Peak Season (May, December, August)
- Revenue averages $1,679 per month
- Occupancy rates average 55.2%
- Daily rates average $81
Shoulder Season
- Revenue averages $1,067 per month
- Occupancy maintains around 37.3%
- Daily rates hold near $77
Low Season (March, April, October)
- Revenue drops to average $586 per month
- Occupancy decreases to average 25.0%
- Daily rates adjust to average $81
Seasonality Insights for Malung
- The Airbnb seasonality in Malung shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Malung's highest earning potential, with monthly revenues capable of climbing to $1,834, occupancy reaching a high of 74.7%, and ADRs peaking at $93.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $494, occupancy could drop to 14.3%, and ADRs may adjust down to $62.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Malung.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Malung seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Malung (2025)
Exploring the top neighborhoods for short-term rentals in Malung? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Malung Center | The heart of Malung, offering a blend of local culture, dining, and easy access to amenities. Ideal for visitors looking to explore the town and its surroundings. | Malung Folk Music Festival, Malung's old church, local shops and cafes, Biking and hiking trails nearby, Malung city park |
| Sälen | A popular ski resort area known for its excellent skiing and snowboarding facilities. Perfect for winter sports enthusiasts and summer outdoor activities. | Sälen Ski Resort, Trysil Ski Resort, Hiking in Fulufjället National Park, Sälen Village, Jungle Safari Sälen |
| Björbo | A small, picturesque village that offers a quiet rural retreat. Attractive for those looking for a peaceful getaway with access to nature. | Björbo Church, Kopparbergsvägen, local hiking trails, Picnic areas by the river |
| Tällberg | Famous for its unique wooden buildings and beautiful views of Lake Leksand. Good for those wanting a lakeside experience with cultural events. | Tällberg's view overlooks Lake Siljan, Dalarna Museum nearby, local artisan shops, hiking routes around Lake Siljan |
| Engelberg | A tranquil location second to none for nature lovers and adventure seekers. A great staging point for hiking and exploring the wilds of Dalarna. | Hiking trails, Fishing spots, Engelberg Church, Nature photography opportunities |
| Leksand | Offers various tourist attractions and beautiful views over Lake Siljan, a balance of town amenities and nature activities. | Leksand Summerland, Leksand Church, Siljan Lake, local museums, Biking routes |
| Rättvik | Known for its beautiful pier and cultural events, Rättvik is a vibrant town offering a mix of leisure and entertainment. | Rättvik Pier, Dalhalla Concert Hall, Rättvik Church, local festivals and events, hiking paths |
| Grövelsjön | A nature lovers' paradise situated at the border of Sweden and Norway, famous for its beautiful mountains and remote wilderness. | Grövelsjön Ski resort, Ski and snowboarding areas, Nature trails, Fishing opportunities, Camping spots |
Understanding Airbnb License Requirements & STR Laws in Malung (2025)
While Malung, Dalarna County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Malung to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Malung (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Malungbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Nice villa, 1 hour from the mountains.
Entire Place • 3 bedrooms
Cozy villa near Sälenfjällen!
Entire Place • 3 bedrooms
Nybyggt hus i fäbodområde
Entire Place • 5 bedrooms
Holarna
Entire Place • 3 bedrooms
Large house with room for many
Entire Place • 4 bedrooms
Large house near Sälen and Kläppen
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Malung (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Malung based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ingela | 1 | $33,237 | 47 | 4.96/5.0 |
| Linn | 1 | $19,736 | 3 | 5.00/5.0 |
| Host #363832086 | 1 | $18,665 | 0 | 0.00/5.0 |
| Lennart | 1 | $16,254 | 6 | 4.67/5.0 |
| Marlene | 2 | $16,227 | 412 | 4.54/5.0 |
| Anna | 1 | $13,711 | 35 | 4.77/5.0 |
| Kristina | 3 | $11,684 | 24 | 3.09/5.0 |
| Lars -Åke | 9 | $9,005 | 95 | 4.87/5.0 |
| Martin | 1 | $8,453 | 9 | 5.00/5.0 |
| Host #469277524 | 1 | $7,865 | 1 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Malung.
Dive Deeper: Advanced Malung STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Malung. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMalung Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Malung
- The Malung Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 46.4% of the 28 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 35.7% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Malung, House properties are the most common (82.1%), reflecting the local real estate landscape.
- Houses represent a significant 82.1% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique (combined 3.6%) offer potential for unique stay experiences.
Malung Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Malung
- The dominant room capacity in Malung is 1 bedroom listings, making up 25% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 42.9% of the active Airbnb listings in Malung, indicating a high concentration in these sizes.
- A significant 28.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Malung.
Malung Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Malung
- The most common guest capacity trend in Malung vacation rentals is listings accommodating 6 guests (10.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Malung STR market, accounting for 21.4% of listings.
- 25.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Malung.
- On average, properties in Malung are equipped to host 2.8 guests.
Malung Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Malung
- The most common availability pattern in Malung falls within the 271-366 days range, representing 71.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Malung (39.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 7.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Malung Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
20 listings
76.9% of total
2 Nights
3 listings
11.5% of total
3 Nights
1 listings
3.8% of total
4-6 Nights
1 listings
3.8% of total
30+ Nights
1 listings
3.8% of total
Key Insights
- The most prevalent minimum stay requirement in Malung is 1 Night, adopted by 76.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (88.4%) of the Malung Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 76.9% of Malung hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Malung.
Malung Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
7 listings
30.4% of total
Moderate
6 listings
26.1% of total
Firm
1 listings
4.3% of total
Strict
9 listings
39.1% of total
Cancellation Policy Insights for Malung
- The prevailing Airbnb cancellation policy trend in Malung is Strict, used by 39.1% of listings.
- There's a relatively balanced mix between guest-friendly (56.5%) and stricter (43.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 39.1% market standard in Malung.
- With 39.1% using Strict terms, this is a viable option in Malung, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Malung.
Malung STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Malung
- The overall average booking lead time for vacation rentals in Malung is 88 days.
- Guests book furthest in advance for stays during July (average 212 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 11 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (126 days avg.) sees the longest lead times, while Fall (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (88 days) as a baseline for your pricing and availability strategy in Malung.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 212 days out to capitalize on advance planning.
- During August, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 126 days) to capture early planners.
- Monitor your own booking lead times against these Malung averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Malung (2025)
Amenity Prevalence
Amenity Insights for Malung
- Essential amenities in Malung that guests expect include: Kitchen, Smoke alarm, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, TV, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Malung: Kitchen, Smoke alarm, Free parking on premises.
- Prioritize adding missing essentials: Smoke alarm, Free parking on premises.
- Consider adding popular differentiators like Wifi or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Malung to stay competitive.
Malung Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Malung
- The typical guest profile for Airbnb in Malung consists of primarily domestic travelers (75%), often arriving from nearby Gothenburg, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Swedish.
- Domestic travelers account for 74.5% of guests.
- Key international markets include Sweden (74.5%) and Denmark (11.3%).
- Top languages spoken are English (35.8%) followed by Swedish (30.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Gothenburg and Stockholm.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Malung Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Tällberg | 14 | $1,918 | $160.81 | 49% |
| Trysil | 447 | $1,822 | $243.85 | 38% |
| Storfors kommun | 13 | $1,651 | $199.60 | 45% |
| Malung-Sälens kommun | 399 | $1,411 | $152.12 | 41% |
| Vattnäs | 10 | $1,363 | $123.53 | 51% |
| Sälen | 28 | $1,349 | $181.07 | 36% |
| Älvdalens kommun | 226 | $1,280 | $128.92 | 40% |
| Säffle kommun | 58 | $1,280 | $162.12 | 41% |
| Karlskoga kommun | 12 | $1,252 | $126.00 | 47% |
| Nybergsund | 18 | $1,194 | $199.33 | 35% |