Falun Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Dalarna County, Sweden

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Falun in 2025? Explore comprehensive Airbnb analytics for Falun, Dalarna County, Sweden to uncover income potential. This 2025 STR market report for Falun, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 78 active listings.

Whether you're considering an Airbnb investment in Falun, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Falun Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Falun Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$109
The average rental revenue earned for an occupied room per day in Falun.
Occupancy Rate(?)
47.1%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$16,646
Typical annual income for an Airbnb listing in Falun. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
46.5%
Strong growth (46.5%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Falun.
Lowest Revenue Month(?)
September
The month with the lowest average earnings, indicating the low season in Falun.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
78
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Falun (2025)

Understanding the monthly revenue variations for Airbnb listings in Falun is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Falun is typically July, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Falun across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,771+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,120 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,251 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $690, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Falun

Falun Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Falun STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Falun:

  • Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 44%.
  • Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Falun

Average Daily Rate (ADR) Airbnb Trends in Falun (2025)

Effective short term rental pricing strategy in Falun involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Falun typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $189+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $120 or more.
  • Typical properties (Median) charge around $88 per night.
  • Entry-level properties (Bottom 25%) earn around $59 per night.

Average Daily Rate (ADR) Trend by Month in Falun

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Airbnb Seasonality Analysis & Trends in Falun (2025)

Peak Season (July, June, May)
  • Revenue averages $2,261 per month
  • Occupancy rates average 53.2%
  • Daily rates average $102
Shoulder Season
  • Revenue averages $1,766 per month
  • Occupancy maintains around 45.3%
  • Daily rates hold near $107
Low Season (September, October, November)
  • Revenue drops to average $1,310 per month
  • Occupancy decreases to average 37.4%
  • Daily rates adjust to average $105

Seasonality Insights for Falun

  • The Airbnb seasonality in Falun shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Falun's highest earning potential, with monthly revenues capable of climbing to $2,335, occupancy reaching a high of 63.9%, and ADRs peaking at $112.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,083, occupancy could drop to 35.1%, and ADRs may adjust down to $101.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Falun.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Falun seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Falun (2025)

Exploring the top neighborhoods for short-term rentals in Falun? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Falun City Center
Vibrant area with historical significance, close to shops, restaurants, and cultural attractions. A great base for exploring Falun and surrounding areas.
Falu Mine, Falun Copper Mine, Falun Art Museum, Royal Copper Mine, The Dalarna Museum
Stångtjärn
A picturesque location with beautiful nature, perfect for outdoor enthusiasts. Its proximity to forests and lakes makes it ideal for summer and winter activities.
Stångtjärn Lake, Hiking trails, Fishing spots, Biking paths, Nature reserves
Borlänge
A neighboring city with a more urban feel, offering shopping and dining options. Attractive for visitors wanting access to both urban life and nature.
Kupolen Shopping Center, Borlänge Culture House, Dalarna Science Park, Jämförs Glasbruk, Borlänge Folkets Park
Lugnet
A scenic area known for its ski slopes and outdoor activities. Popular in winter for skiing and in summer for hiking and biking.
Lugnet Ski Resort, Mountain biking trails, Lugnet's adventure park, Swimming areas, Nature hikes
Gruvrangen
An artsy neighborhood with a focus on culture and community events. Great for those looking to experience local art and festivals.
Local galleries, Community events, Markets, Theatre productions, Cultural festivals
Kopparberg
A small town with rich history, ideal for nature lovers and those seeking tranquility. Close to beautiful hiking trails and nature spots.
Kopparberg Church, Hiking trails, Lakes for swimming, Cultural heritage sites, Local craft shops
Falun's Historic District
A designated UNESCO World Heritage site offering a glimpse into Sweden's mining history. Attracts tourists interested in heritage and culture.
Falu Gruva (Falun Mine), World Heritage Site, Dalarna's architecture, Guided tours, Cultural exhibitions
Dalarna Nature Reserve
Expansive nature reserve providing unparalleled natural beauty and opportunities for outdoor adventures. Great for eco-tourism.
Wildlife watching, Hiking paths, Fishing areas, Scenic views, Photography spots

Understanding Airbnb License Requirements & STR Laws in Falun (2025)

While Falun, Dalarna County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Falun to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Falun (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Falunbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Central house with large pool

Central house with large pool

Entire Place • 4 bedrooms

$95,373
Revenue
63.7%
Occupancy
$418.86
Daily Rate
Falun 5 km from city jacuzzi nature relax lake view

Falun 5 km from city jacuzzi nature relax lake view

Entire Place • 4 bedrooms

$69,113
Revenue
51.9%
Occupancy
$332.56
Daily Rate
Villa close to the center and the water.

Villa close to the center and the water.

Entire Place • 4 bedrooms

$62,701
Revenue
78.8%
Occupancy
$206.13
Daily Rate
Lakefront villa in a rural setting

Lakefront villa in a rural setting

Entire Place • 4 bedrooms

$51,150
Revenue
53.0%
Occupancy
$273.08
Daily Rate
Modern villa in Falun close to city center and Lugnet

Modern villa in Falun close to city center and Lugnet

Entire Place • 4 bedrooms

$45,410
Revenue
88.2%
Occupancy
$161.85
Daily Rate
Accommodation by the lake & close to the city center!

Accommodation by the lake & close to the city center!

Entire Place • 4 bedrooms

$41,399
Revenue
42.8%
Occupancy
$279.12
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Falun (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Falun based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Annica2$113,649934.99/5.0
Mattias1$69,1131454.97/5.0
Mattis4$64,035614.58/5.0
Isak1$62,701154.87/5.0
Kristian1$51,15075.00/5.0
Terese2$49,132125.00/5.0
Patrik1$45,410165.00/5.0
Julia1$41,222105.00/5.0
Magnus1$32,66195.00/5.0
Anna Maja1$31,886105.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Falun.

Dive Deeper: Advanced Falun STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Falun. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Falun Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Falun

  • The Falun Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.2% of the 78 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Falun, House properties are the most common (35.9%), reflecting the local real estate landscape.
  • Houses represent a significant 35.9% portion, catering likely to families or larger groups.
  • The presence of 16.7% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like others (combined 1.3%) offer potential for unique stay experiences.

Falun Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Falun

  • The dominant room capacity in Falun is 1 bedroom listings, making up 41% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 65.4% of the active Airbnb listings in Falun, indicating a high concentration in these sizes.
  • A significant 24.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Falun.

Falun Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Falun

  • The most common guest capacity trend in Falun vacation rentals is listings accommodating 4 guests (30.8%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Falun STR market, accounting for 43.6% of listings.
  • 23.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Falun.
  • On average, properties in Falun are equipped to host 4.1 guests.

Falun Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Falun

  • The most common availability pattern in Falun falls within the 181-270 days range, representing 39.7% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 66.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Falun (41%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 35.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Falun Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (52.9%)

1 Night

37 listings

52.9% of total

2 Nights (37.1%)

2 Nights

26 listings

37.1% of total

3 Nights (7.1%)

3 Nights

5 listings

7.1% of total

30+ Nights (2.9%)

30+ Nights

2 listings

2.9% of total

Key Insights

  • The most prevalent minimum stay requirement in Falun is 1 Night, adopted by 52.9% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (90.0%) of the Falun Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • Dedicated monthly rentals (30+ nights) represent a small niche (2.9%), possibly an untapped area for hosts.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 52.9% of Falun hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Falun.

Falun Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (48.6%)

Flexible

34 listings

48.6% of total

Moderate (22.9%)

Moderate

16 listings

22.9% of total

Firm (20%)

Firm

14 listings

20% of total

Strict (8.6%)

Strict

6 listings

8.6% of total

Cancellation Policy Insights for Falun

  • The prevailing Airbnb cancellation policy trend in Falun is Flexible, used by 48.6% of listings.
  • The market strongly favors guest-friendly terms, with 71.5% of listings offering Flexible or Moderate policies. This suggests guests in Falun may expect booking flexibility.
  • Strict cancellation policies are quite rare (8.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 48.6% market standard in Falun.
  • Using a Strict policy might deter some guests, as only 8.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Falun.

Falun STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Falun

  • The overall average booking lead time for vacation rentals in Falun is 48 days.
  • Guests book furthest in advance for stays during June (average 83 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in October (average 36 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (71 days avg.) sees the longest lead times, while Fall (38 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Falun.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 83 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 71 days) to capture early planners.
  • Monitor your own booking lead times against these Falun averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Falun (2025)

Amenity Prevalence

Amenity Insights for Falun

  • Essential amenities in Falun that guests expect include: Smoke alarm. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Kitchen, Heating, Wifi are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Falun: Smoke alarm.
  • Prioritize adding missing essentials: Smoke alarm.
  • Consider adding popular differentiators like Kitchen or Heating to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Falun to stay competitive.

Falun Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Falun

  • The typical guest profile for Airbnb in Falun consists of a mix of domestic (60%) and international guests, often arriving from nearby Stockholm, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Swedish.
  • Domestic travelers account for 59.5% of guests.
  • Key international markets include Sweden (59.5%) and Germany (8%).
  • Top languages spoken are English (37%) followed by Swedish (24%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Balance marketing efforts between domestic and international channels based on the guest mix.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Falun Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Flen11$2,298$137.2047%
Tällberg14$1,918$160.8149%
Storfors kommun13$1,651$199.6045%
Flens kommun43$1,605$196.2140%
Arboga kommun16$1,554$136.4745%
Eskilstuna kommun18$1,554$174.0944%
Vattnäs10$1,363$123.5351%
Järvsö54$1,340$156.6138%
Karlskoga kommun12$1,252$126.0047%
Borlänge kommun40$1,241$121.3635%

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