Borlänge Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Dalarna County, Sweden
Is Airbnb profitable in Borlänge in 2025? Explore comprehensive Airbnb analytics for Borlänge, Dalarna County, Sweden to uncover income potential. This 2025 STR market report for Borlänge, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 30 active listings.
Whether you're considering an Airbnb investment in Borlänge, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Borlänge Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Borlänge Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Borlänge (2025)
Understanding the monthly revenue variations for Airbnb listings in Borlänge is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Borlänge is typically May, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Borlänge across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,667+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,881 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,072 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $490, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Borlänge
Borlänge Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Borlänge STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Borlänge:
- Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Borlänge
Average Daily Rate (ADR) Airbnb Trends in Borlänge (2025)
Effective short term rental pricing strategy in Borlänge involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Borlänge typically peaks in November and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $171+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $119 or more.
- Typical properties (Median) charge around $91 per night.
- Entry-level properties (Bottom 25%) earn around $61 per night.
Average Daily Rate (ADR) Trend by Month in Borlänge
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Airbnb Seasonality Analysis & Trends in Borlänge (2025)
Peak Season (May, April, June)
- Revenue averages $1,955 per month
- Occupancy rates average 33.3%
- Daily rates average $96
Shoulder Season
- Revenue averages $1,292 per month
- Occupancy maintains around 41.6%
- Daily rates hold near $101
Low Season (September, October, November)
- Revenue drops to average $654 per month
- Occupancy decreases to average 19.8%
- Daily rates adjust to average $99
Seasonality Insights for Borlänge
- The Airbnb seasonality in Borlänge shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Borlänge's highest earning potential, with monthly revenues capable of climbing to $2,112, occupancy reaching a high of 54.8%, and ADRs peaking at $107.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $565, occupancy could drop to 16.9%, and ADRs may adjust down to $95.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Borlänge.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Borlänge seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Borlänge (2025)
Exploring the top neighborhoods for short-term rentals in Borlänge? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Borlänge City Center | The vibrant hub of Borlänge, featuring shopping, dining, and cultural experiences. Ideal for tourists who want to be in the midst of city life and enjoy local attractions. | Kupolen Shopping Center, Dalarna Museum, Jussi Björling Museum, Borlänge Konsert & Kongress, Framtidsmuseet |
| Hagaström | A peaceful residential area close to nature, perfect for guests looking for a quiet getaway with easy access to outdoor activities and scenic views. | Hagaström Nature Reserve, Lustgården Park, Skiing at Romme Alpin, Dalarna Golf Club |
| Falu Gruva | A UNESCO World Heritage site known for its historical mining activities. Great for history enthusiasts and those interested in Sweden's industrial heritage. | Falu Mine, Falu Gruva Museum, Bergkarlåsens Nature Reserve, Röda Stugans Café |
| Romme Alpin | A popular ski resort area that attracts winter sports enthusiasts. Ideal for offering winter accommodations and outdoor activities year-round. | Romme Alpin Ski Resort, Biking trails in summer, Nature walks, Skiing and snowboarding |
| Södra Backa | A charming suburb of Borlänge known for its family-friendly atmosphere and amenities. It's suitable for longer stays with families looking to explore Dalarna. | Local parks, Proximity to schools and family activities, Shopping and dining options nearby |
| Lindhagen | A picturesque area with beautiful lakes and nature surroundings, ideal for those seeking a tranquil Airbnb experience close to nature and recreational activities. | Lake Varpen, Nature walks, Fishing spots, Picnic areas |
| Borlänge's Cultural District | Known for its artistic vibe and cultural events, this area attracts tourists interested in local art, music, and events. | Cultural festivals, Local art galleries, Concert venues, Theater shows |
| Mora | Although a bit further from Borlänge, Mora offers rural charm and access to beautiful nature, making it a good investment for tranquil year-round escapes into Dalarna. | Vasaloppet Ski Race, Mora Park, Lake Orsa, Local restaurants and cafes |
Understanding Airbnb License Requirements & STR Laws in Borlänge (2025)
While Borlänge, Dalarna County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Borlänge to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Borlänge (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Borlängebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa in central Borlänge
Entire Place • 4 bedrooms
Cozy cottage on a rural farm 10 min to RommeAlpin
Entire Place • 2 bedrooms
Newly renovated cottage on horse farm
Entire Place • 1 bedroom
Centralt beläget hus i lugnt läge - Borlänge
Entire Place • 3 bedrooms
Two rooms, private kitchen bathroom and entrance
Entire Place • 2 bedrooms
6 sovrum i lugnt område
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Borlänge (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Borlänge based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Henrik | 1 | $36,004 | 28 | 5.00/5.0 |
| Malgorzata | 2 | $30,039 | 7 | 2.40/5.0 |
| Ola | 2 | $29,263 | 71 | 4.89/5.0 |
| Anette | 1 | $21,349 | 91 | 4.92/5.0 |
| Anna | 1 | $20,086 | 39 | 4.92/5.0 |
| Host #492783042 | 1 | $19,776 | 20 | 4.95/5.0 |
| Ulrika | 1 | $14,836 | 17 | 5.00/5.0 |
| Helen | 2 | $13,559 | 10 | 4.50/5.0 |
| Jasmina | 1 | $13,119 | 9 | 5.00/5.0 |
| Stina | 1 | $12,489 | 19 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Borlänge.
Dive Deeper: Advanced Borlänge STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Borlänge. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBorlänge Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Borlänge
- The Borlänge Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.7% of the 30 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Borlänge, House properties are the most common (43.3%), reflecting the local real estate landscape.
- Houses represent a significant 43.3% portion, catering likely to families or larger groups.
- Smaller segments like unique stays, hotel/boutique, others (combined 9.9%) offer potential for unique stay experiences.
Borlänge Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Borlänge
- The dominant room capacity in Borlänge is 1 bedroom listings, making up 46.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 63.4% of the active Airbnb listings in Borlänge, indicating a high concentration in these sizes.
- A significant 23.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Borlänge.
Borlänge Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Borlänge
- The most common guest capacity trend in Borlänge vacation rentals is listings accommodating 3 guests (20%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 3 guests and 2 guests dominate the Borlänge STR market, accounting for 36.7% of listings.
- 33.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Borlänge.
- On average, properties in Borlänge are equipped to host 4.1 guests.
Borlänge Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Borlänge
- The most common availability pattern in Borlänge falls within the 271-366 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Borlänge (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Borlänge Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
18 listings
72% of total
2 Nights
3 listings
12% of total
3 Nights
1 listings
4% of total
30+ Nights
3 listings
12% of total
Key Insights
- The most prevalent minimum stay requirement in Borlänge is 1 Night, adopted by 72% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (84.0%) of the Borlänge Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12%) caters to monthly stays (30+ nights) in Borlänge, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 72% of Borlänge hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Borlänge.
Borlänge Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
12 listings
54.5% of total
Moderate
5 listings
22.7% of total
Firm
2 listings
9.1% of total
Strict
3 listings
13.6% of total
Cancellation Policy Insights for Borlänge
- The prevailing Airbnb cancellation policy trend in Borlänge is Flexible, used by 54.5% of listings.
- The market strongly favors guest-friendly terms, with 77.2% of listings offering Flexible or Moderate policies. This suggests guests in Borlänge may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 54.5% market standard in Borlänge.
- Given the high prevalence of Flexible policies (54.5%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 13.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Borlänge.
Borlänge STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Borlänge
- The overall average booking lead time for vacation rentals in Borlänge is 47 days.
- Guests book furthest in advance for stays during May (average 132 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 12 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (82 days avg.) sees the longest lead times, while Fall (21 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Borlänge.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 132 days out to capitalize on advance planning.
- During November, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 82 days) to capture early planners.
- Monitor your own booking lead times against these Borlänge averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Borlänge (2025)
Amenity Prevalence
Amenity Insights for Borlänge
- Essential amenities in Borlänge that guests expect include: Free parking on premises, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Heating, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Borlänge: Free parking on premises, Smoke alarm.
- Prioritize adding missing essentials: Free parking on premises, Smoke alarm.
- Consider adding popular differentiators like Wifi or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Borlänge to stay competitive.
Borlänge Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Borlänge
- The typical guest profile for Airbnb in Borlänge consists of primarily domestic travelers (68%), often arriving from nearby Stockholm, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Swedish.
- Domestic travelers account for 67.5% of guests.
- Key international markets include Sweden (67.5%) and Germany (4.3%).
- Top languages spoken are English (39.7%) followed by Swedish (29.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Stockholm and Gothenburg.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Borlänge Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Flen | 11 | $2,298 | $137.20 | 47% |
| Tällberg | 14 | $1,918 | $160.81 | 49% |
| Storfors kommun | 13 | $1,651 | $199.60 | 45% |
| Flens kommun | 43 | $1,605 | $196.21 | 40% |
| Arboga kommun | 16 | $1,554 | $136.47 | 45% |
| Eskilstuna kommun | 18 | $1,554 | $174.09 | 44% |
| Falun | 78 | $1,387 | $108.87 | 47% |
| Vattnäs | 10 | $1,363 | $123.53 | 51% |
| Järvsö | 54 | $1,340 | $156.61 | 38% |
| Karlskoga kommun | 12 | $1,252 | $126.00 | 47% |