Mörrum Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Blekinge County, Sweden
Is Airbnb profitable in Mörrum in 2025? Explore comprehensive Airbnb analytics for Mörrum, Blekinge County, Sweden to uncover income potential. This 2025 STR market report for Mörrum, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 26 active listings.
Whether you're considering an Airbnb investment in Mörrum, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mörrum Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mörrum Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mörrum (2025)
Understanding the monthly revenue variations for Airbnb listings in Mörrum is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mörrum is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mörrum across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,307+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,568 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $895 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $469, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mörrum
Mörrum Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mörrum STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mörrum:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mörrum
Average Daily Rate (ADR) Airbnb Trends in Mörrum (2025)
Effective short term rental pricing strategy in Mörrum involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mörrum typically peaks in May and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $150+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $109 or more.
- Typical properties (Median) charge around $89 per night.
- Entry-level properties (Bottom 25%) earn around $63 per night.
Average Daily Rate (ADR) Trend by Month in Mörrum
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Airbnb Seasonality Analysis & Trends in Mörrum (2025)
Peak Season (June, April, July)
- Revenue averages $1,931 per month
- Occupancy rates average 51.1%
- Daily rates average $99
Shoulder Season
- Revenue averages $1,104 per month
- Occupancy maintains around 38.3%
- Daily rates hold near $98
Low Season (January, February, March)
- Revenue drops to average $490 per month
- Occupancy decreases to average 20.1%
- Daily rates adjust to average $90
Seasonality Insights for Mörrum
- The Airbnb seasonality in Mörrum shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mörrum's highest earning potential, with monthly revenues capable of climbing to $1,955, occupancy reaching a high of 64.4%, and ADRs peaking at $100.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $431, occupancy could drop to 16.1%, and ADRs may adjust down to $89.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mörrum.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mörrum seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mörrum (2025)
Exploring the top neighborhoods for short-term rentals in Mörrum? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Mörrum River Area | Located by the Mörrum River, known for salmon fishing, this area attracts nature enthusiasts and fishing lovers. Ideal for those looking for a tranquil retreat close to nature. | Mörrum River, Laxens Hus, Mörrum Sportsfishing, nature trails |
| Kronoberg's Nature Reserve | A beautiful nature reserve offering hiking, canoeing, and an escape from urban life. This area is popular with outdoor adventurers and nature lovers. | Scenic hiking trails, Bird watching, Canoeing, Picnic areas |
| Mörrum Village Center | The village center offers a charming small-town experience with local shops and restaurants. It is ideal for travelers wanting to experience local culture and lifestyle. | Local shops, Cafes and restaurants, Historic buildings, Artisan markets |
| Karlshamn | A nearby coastal town with a charming harbor and lovely beaches, popular for families and beachgoers looking for sun and leisure activities. | Karlshamn Harbor, Sandvik's Beach, Furuskogsparken, Karlshamn's Cultural Center |
| Hasslö | A picturesque island located off the coast, known for its beautiful beaches and relaxing atmosphere. Perfect for summer vacationers and those looking to escape. | Beaches, Local seafood restaurants, Walking trails, Water sports activities |
| Sölvesborg | A vibrant community with a rich history. Sölvesborg offers historical landmarks and an active cultural scene, catering to tourists interested in history and architecture. | Sölvesborg Castle, Sölvesborg Bridge, Local festivals, Water activities |
| Löderup | A small village close to the coast, known for its proximity to beautiful beaches and nature areas. Favorable for those wanting to engage in outdoor sports and relaxation. | Beaches, Nature walking paths, Local camping areas, Scenic viewpoints |
| Bräkne-Hoby | A quiet, family-friendly village offering easy access to lush forests and recreational activities. It is suitable for families and those looking for a peaceful getaway. | Local parks, Forest trails, Fishing spots, Cultural heritage sites |
Understanding Airbnb License Requirements & STR Laws in Mörrum (2025)
While Mörrum, Blekinge County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mörrum to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Mörrum (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mörrumbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Charming cabin cloose to nature and next to water
Entire Place • N/A
Fisherman's Palace
Entire Place • 3 bedrooms
Pet friendly home in Mörrum with kitchen
Entire Place • 3 bedrooms
2 bedroom nice home in Mörrum
Entire Place • 2 bedrooms
Nice apartment overlooking Mörrumsån river
Entire Place • 2 bedrooms
Charming Private House in Mörrum just by the river
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mörrum (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mörrum based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sabina | 5 | $53,969 | 252 | 3.88/5.0 |
| Novasol | 2 | $39,391 | 7 | 4.50/5.0 |
| Lars | 4 | $31,616 | 192 | 4.72/5.0 |
| Omer | 1 | $22,907 | 52 | 4.48/5.0 |
| Li | 1 | $16,737 | 39 | 4.97/5.0 |
| Kåre | 1 | $15,547 | 57 | 4.67/5.0 |
| Nilla | 1 | $15,410 | 21 | 5.00/5.0 |
| Jonas | 1 | $15,222 | 38 | 4.95/5.0 |
| Mikael | 1 | $10,287 | 46 | 4.76/5.0 |
| Pernilla | 1 | $8,475 | 80 | 4.60/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mörrum.
Dive Deeper: Advanced Mörrum STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mörrum. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMörrum Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mörrum
- The Mörrum Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.2% of the 26 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mörrum, House properties are the most common (46.2%), reflecting the local real estate landscape.
- Houses represent a significant 46.2% portion, catering likely to families or larger groups.
- The presence of 15.4% Hotel/Boutique listings indicates integration with traditional hospitality.
Mörrum Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mörrum
- The dominant room capacity in Mörrum is 1 bedroom listings, making up 34.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 65.4% of the active Airbnb listings in Mörrum, indicating a high concentration in these sizes.
- A significant 30.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mörrum.
Mörrum Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mörrum
- The most common guest capacity trend in Mörrum vacation rentals is listings accommodating 4 guests (34.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Mörrum STR market, accounting for 57.7% of listings.
- 34.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mörrum.
- On average, properties in Mörrum are equipped to host 4.9 guests.
Mörrum Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mörrum
- The most common availability pattern in Mörrum falls within the 181-270 days range, representing 46.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Mörrum (46.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 19.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mörrum Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
38.5% of total
2 Nights
10 listings
38.5% of total
3 Nights
2 listings
7.7% of total
4-6 Nights
2 listings
7.7% of total
30+ Nights
2 listings
7.7% of total
Key Insights
- The most prevalent minimum stay requirement in Mörrum is 1 Night, adopted by 38.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (77.0%) of the Mörrum Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 38.5% of Mörrum hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mörrum.
Mörrum Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
8.3% of total
Flexible
6 listings
25% of total
Moderate
9 listings
37.5% of total
Firm
4 listings
16.7% of total
Strict
3 listings
12.5% of total
Cancellation Policy Insights for Mörrum
- The prevailing Airbnb cancellation policy trend in Mörrum is Moderate, used by 37.5% of listings.
- There's a relatively balanced mix between guest-friendly (62.5%) and stricter (29.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 37.5% market standard in Mörrum.
- Using a Strict policy might deter some guests, as only 12.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Mörrum.
Mörrum STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mörrum
- The overall average booking lead time for vacation rentals in Mörrum is 67 days.
- Guests book furthest in advance for stays during June (average 138 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (95 days avg.) sees the longest lead times, while Winter (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (67 days) as a baseline for your pricing and availability strategy in Mörrum.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 138 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 95 days) to capture early planners.
- Monitor your own booking lead times against these Mörrum averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mörrum (2025)
Amenity Prevalence
Amenity Insights for Mörrum
- Essential amenities in Mörrum that guests expect include: Free parking on premises. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, Heating, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mörrum: Free parking on premises.
- Consider adding popular differentiators like Kitchen or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mörrum to stay competitive.
Mörrum Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mörrum
- The typical guest profile for Airbnb in Mörrum consists of predominantly international visitors (75%), with top international origins including Sweden, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 25.2% of guests.
- Key international markets include Denmark (30.5%) and Sweden (25.2%).
- Top languages spoken are English (37.8%) followed by German (16.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Sweden.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mörrum Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Perstorps kommun | 10 | $2,109 | $135.10 | 56% |
| Bjärred | 11 | $2,078 | $235.56 | 53% |
| Hörvik | 22 | $2,054 | $209.33 | 47% |
| Gnosjö kommun | 17 | $1,888 | $153.61 | 41% |
| Hestra | 13 | $1,801 | $159.78 | 42% |
| Listed | 11 | $1,789 | $202.12 | 51% |
| Åkarp | 14 | $1,763 | $179.68 | 51% |
| Vellinge | 20 | $1,730 | $162.47 | 50% |
| Immeln | 10 | $1,704 | $196.30 | 34% |
| Lomma | 55 | $1,604 | $199.91 | 48% |