Airbnb Market Analytics, Statistics and Data in Murcia, Área Metropolitana de Murcia, Spain
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Murcia? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Murcia:
How much do Airbnb hosts make on average per month in Murcia?
The short-term rental market in Murcia shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,035 per month
- Strong performing properties (top 25%) make $1,889 or more
- Best-in-class properties (top 10%) achieve $2,981+ monthly
- Entry-level properties (bottom 25%) typically earn around $452
Revenue Variations by Month
Occupancy Rates Throughout the Year in Murcia
The market in Murcia shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 40% occupancy rates
- Strong performing properties (top 25%) achieve 64% or higher
- Best-in-class properties (top 10%) reach 82%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Murcia
Daily rates in Murcia vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $72 per night
- Strong performing properties (top 25%) secure $106 or more
- Best-in-class properties (top 10%) pull in $172+ per night
- Entry-level properties (bottom 25%) earn around $45
Daily Rate Variations by Month
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Seasonality patterns in Murcia
Peak Season (August, April, July)
- Revenue peaks at $2016.15 per month
- Occupancy rates reach 55.81%
- Daily rates average $100.97
Shoulder Season
- Revenue averages $1445.47 per month
- Occupancy maintains 42.65%
- Daily rates hold at $95.71
Low Season (November, December, January)
- Revenue drops to $922.81 per month
- Occupancy decreases to 35.32%
- Daily rates adjust to $91.59
Is it still profitable to do Airbnb in Murcia in 2025?
Yes! Murcia demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 43% and monthly revenue averaging $1445 and As a mature market with 717 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Murcia
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Murcia City Center | The vibrant heart of Murcia with its rich history, culture, and numerous dining options. A top choice for travelers seeking a central location with easy access to local attractions. | Cathedral of Murcia, Terra Natura, Plaza de las Flores, Museo Salzillo, Casino de Murcia |
| Cabo de Palos | A picturesque beach town known for its stunning coastline and scuba diving opportunities. Perfect for those looking to enjoy water sports and a laid-back Mediterranean lifestyle. | Cabo de Palos beach, Islas Hormigas Marine Reserve, Cala Fría, Cabo de Palos Lighthouse, La Manga del Mar Menor |
| La Manga | A unique coastal strip offering access to both the Mediterranean Sea and the Mar Menor. A popular area for beach lovers and water sports enthusiasts. | La Manga Club, Playa del Mediterráneo, Playa de la Gola, La Manga del Mar Menor, Water sports centers |
| Cartagena | A historic city with a rich maritime heritage, offering stunning architecture and vibrant nightlife. Ideal for those wanting a mix of culture and entertainment. | Roman Theatre, Cartagena Port, Castle of la Concepción, Museo Nacional de Arqueología, Calle Mayor |
| Murcia Gardens | Known for its beautiful parks and gardens, perfect for families and nature lovers. A peaceful area with proximity to the city center. | Jardín de Floridablanca, Parque de la Seda, Parque de los Jueces, Jardín del Malecón, Terraza del Malecón |
| San Pedro del Pinatar | A charming coastal town known for its salt lagoons and natural parks. Great for travelers seeking tranquility and outdoor activities. | Salinas y Arenales de San Pedro del Pinatar, Lo Pagan beaches, Mar Menor, Natural Park of Las Salinas, Saltwater lagoons |
| Mazarrón | Famous for its stunning beaches and natural parks, Mazarrón is ideal for those looking for a beach getaway with plenty of outdoor activities available. | Playa de Bolnuevo, Mazarrón Port, Torre de los Caballos, Sierra Espuña Natural Park, Mazarrón Mineral Museum |
| Alhama de Murcia | A picturesque town known for its stunning scenery and outdoor activities, it’s ideal for families and nature enthusiasts looking for a quieter location. | Alhama de Murcia Castle, Hot Springs of Alhama, Coto de las Maravillas, Gorge of the River Espuña, Cultural Heritage sites |
Do you need a license for Airbnb in Murcia?
We recommend checking directly with Murcia's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (26% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Murcia
Finca La Jáquima, Andalusian farmhouse style
Entire Place • 8 bedrooms
Casa Goode, Luxury Villa El Valle Golf Resort
Entire Place • 7 bedrooms
Relax in the Murcia garden
Entire Place • 4 bedrooms
Luxury Front line Golf Villa
Entire Place • 5 bedrooms
7 bedroom Villa for 15 ppl, Heated pool, sauna, ho
Entire Place • 6 bedrooms
Cottage 4 km from Murcia pool and spa
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Murcia
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Juana | 17 | $467,936 | 195 | 4.26/5.0 |
| Alejandro | 9 | $262,506 | 472 | 4.96/5.0 |
| Manuel | 12 | $169,444 | 895 | 4.70/5.0 |
| Amparo | 5 | $134,534 | 126 | 4.93/5.0 |
| Jose | 6 | $128,086 | 351 | 4.75/5.0 |
| David | 8 | $122,718 | 485 | 4.89/5.0 |
| Fran | 5 | $117,968 | 318 | 4.89/5.0 |
| Norbert | 1 | $110,681 | 3 | 5.00/5.0 |
| Steven | 1 | $104,918 | 29 | 4.72/5.0 |
| Irene | 4 | $84,901 | 98 | 2.47/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Murcia
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (75.7%), with apartment & condo and house properties comprising 93.9% of inventory
- Untapped potential in boutique & hotels, others, unique stays, outdoor & mobile segments (6.1% combined)
Room Capacity Distribution
Analysis of 717 properties in Murcia shows that 2 bedrooms properties are most prevalent, making up 36.3% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 63.0% of all listings.
Key Insights
- Most common: 2 bedrooms (36.3%)
- Least common: 5+ bedrooms (1.8%)
- Market concentration: 63.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 717 properties in Murcia reveals that 4 guests properties dominate the market, representing 31.9% of all listings. The average property accommodates 3.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 45.9% of the market.
Key Insights
- Most common capacity: 4 guests (31.9% of market)
- Least common capacity: 7 guests (1.8% of market)
- Average guest capacity: 3.7 guests per property
- Market concentration: 45.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 717 properties in Murcia, the most common availability pattern is 271-366 days (41.8% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (30.3% of properties).
Key Insights
- Most common availability window: 271-366 days (41.8%)
- Most common booking duration: 91-180 days (30.3%)
- Properties with high availability (180+ days): 71.4%
- Properties with long-term bookings (180+ days): 29.4%
Minimum Stay Distributions
1 Night
181 listings
29.1% of total
2 Nights
207 listings
33.2% of total
3 Nights
83 listings
13.3% of total
4-6 Nights
70 listings
11.2% of total
7-29 Nights
28 listings
4.5% of total
30+ Nights
54 listings
8.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 62.3%
- Mid-length stays (4-6 nights) represent 11.2% of listings
- Monthly+ stays (8.7%) suggest a stable extended-stay market
- High market flexibility with 75.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
22 listings
4% of total
Super Strict 30 Days
5 listings
0.9% of total
Flexible
147 listings
26.4% of total
Moderate
219 listings
39.4% of total
Firm
80 listings
14.4% of total
Strict
83 listings
14.9% of total
Key Insights
- Moderate is the preferred policy at 39.4% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 65.8% of the market
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 0.9% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jul, Apr, averaging 63 days
- Shortest booking windows are in Jan, Feb, Nov, averaging 38 days
- Spring shows the longest average booking window at 61 days, while Winter has the shortest at 38 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 61 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Nov when lead times are shortest
Popular Airbnb Amenities in Murcia
Below is the distribution of amenities across listings in Murcia:
Traveler Demographics
Key Insights
- Domestic travelers make up 48.7% of total guests, indicating a significant local market share.
- Primary international markets: United Kingdom (13.9%) and France (12.2%)
- English is the top language at 39.2%, followed by Spanish (37.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.3%
Recommendations
- Target marketing campaigns for Madrid and Murcia markets
- Develop localized content for United Kingdom and France
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Murcia. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Sella | 12 | $2,002 | $190.88 | 46% |
| Altea | 910 | $1,750 | $196.00 | 43% |
| Polop | 52 | $1,734 | $252.59 | 37% |
| el Campello | 916 | $1,726 | $176.47 | 47% |
| Monforte del Cid | 13 | $1,690 | $212.07 | 39% |
| Benijófar | 22 | $1,689 | $180.10 | 45% |
| Aspe | 13 | $1,669 | $178.16 | 42% |
| Los Montesinos | 35 | $1,656 | $163.04 | 45% |
| Callosa d'en Sarrià | 32 | $1,609 | $238.02 | 36% |
| Mutxamel | 93 | $1,607 | $185.17 | 41% |
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