Airbnb Market Analytics, Statistics and Data in Santa Pola, Valencian Community, Spain
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Santa Pola? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Santa Pola:
How much do Airbnb hosts make on average per month in Santa Pola?
The short-term rental market in Santa Pola shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,490 per month
- Strong performing properties (top 25%) make $2,620 or more
- Best-in-class properties (top 10%) achieve $4,140+ monthly
- Entry-level properties (bottom 25%) typically earn around $768
Revenue Variations by Month
Occupancy Rates Throughout the Year in Santa Pola
The market in Santa Pola shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 39% occupancy rates
- Strong performing properties (top 25%) achieve 65% or higher
- Best-in-class properties (top 10%) reach 83%+occupancy
- Entry-level properties (bottom 25%) average around 20%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Santa Pola
Daily rates in Santa Pola vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $106 per night
- Strong performing properties (top 25%) secure $148 or more
- Best-in-class properties (top 10%) pull in $218+ per night
- Entry-level properties (bottom 25%) earn around $81
Daily Rate Variations by Month
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Seasonality patterns in Santa Pola
Peak Season (August, July, June)
- Revenue peaks at $3561.47 per month
- Occupancy rates reach 71.05%
- Daily rates average $158.51
Shoulder Season
- Revenue averages $2034.59 per month
- Occupancy maintains 43.04%
- Daily rates hold at $137.56
Low Season (November, December, January)
- Revenue drops to $945.51 per month
- Occupancy decreases to 27.71%
- Daily rates adjust to $119.24
Is it still profitable to do Airbnb in Santa Pola in 2025?
Yes! Santa Pola demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 43% and solid monthly revenue averaging $2035 and As a mature market with 1320 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Santa Pola
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Santa Pola Beach | A beautiful sandy beach area popular among tourists for its clear waters and vibrant beach clubs, making it an excellent choice for those looking to enjoy the Mediterranean sun. | Santa Pola Beach, El Palmeral Park, Pola Park, Santa Pola Aquarium, Promenade, Esplai Beach |
| Old Town | The historical center of Santa Pola offers charming streets, local shops, and a glimpse into the area's rich history, appealing to visitors interested in culture and tradition. | Santa Pola Castle, Church of Our Lady of Remedies, El Castillo de Santa Pola, Local markets, Calle Teniente Álvarez Soto |
| Salinas de Santa Pola | A unique natural area known for its salt flats, bird watching, and scenic views. Perfect for nature enthusiasts and those looking for a tranquil getaway. | Salinas de Santa Pola Natural Park, Flamingo watching, Walking trails, Photography opportunities |
| Tamarit | A quieter neighborhood with a more relaxed atmosphere, ideal for families and those wanting to escape busy tourist areas. Close access to local amenities and beautiful beaches. | Tamarit Beach, Chiringuitos (beach bars), Local parks |
| Gran Alacant | A popular residential area just outside Santa Pola with family-friendly amenities, making it a great choice for longer stays and vacation rentals. | Gran Alacant Community Centre, Shopping centers, Nearby beaches |
| Elche | Nearby Elche is known for its palm trees and UNESCO World Heritage sites, attracting those interested in culture and history just a short drive from Santa Pola. | Palmeral of Elche, Elche Archaeological Museum, Basilica of Santa Maria |
| Alicante City | Alicante is a larger city with an active nightlife, extensive shopping options, and beautiful beaches, just a short distance from Santa Pola, appealing to urban travelers. | Explanada de España, Santa Bárbara Castle, Alicante Marina, Beaches of Alicante |
| Santa Pola Port | The port area is bustling with activity, offering seafood restaurants, shops, and boat tours, perfect for those wanting a vibrant atmosphere by the sea. | Santa Pola Marina, Seafood restaurants, Boat trips to Tabarca Island |
Do you need a license for Airbnb in Santa Pola?
Most likely, Santa Pola requires a license for Airbnb operations. With 36% of current listings showing licensing information, we recommend checking Santa Pola's short-term rental regulations and starting the licensing process before listing your property.
Top Performing Airbnb Properties in Santa Pola
Fidalsa Lujosa Villa Salinas and Mar
Entire Place • 7 bedrooms
Villa 1ª Line & Private Pool
Entire Place • 5 bedrooms
Holiday Beach Varadero
Entire Place • 3 bedrooms
luxury villa in santa pola
Entire Place • 6 bedrooms
Fantastic Villa with private pool & tennis court!
Entire Place • 6 bedrooms
4 bedroom lovely apartment in Santa Pola
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Santa Pola
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rentafive, | 65 | $923,768 | 194 | 2.53/5.0 |
| Novadesta | 65 | $430,587 | 230 | 2.53/5.0 |
| Daniel | 10 | $364,242 | 590 | 4.92/5.0 |
| Carlos | 15 | $358,031 | 712 | 4.85/5.0 |
| Alfonso | 31 | $301,373 | 173 | 2.57/5.0 |
| Luciana | 13 | $278,347 | 168 | 4.76/5.0 |
| Casa Natura | 7 | $254,708 | 47 | 4.10/5.0 |
| Roque Vicente | 4 | $239,232 | 133 | 4.88/5.0 |
| Domidai Comfort | 11 | $236,213 | 84 | 3.42/5.0 |
| Fidalsaholidays | 1 | $235,748 | 57 | 4.47/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Santa Pola
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (98.2%), with apartment & condo and house properties comprising 98.7% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile segments (1.4% combined)
Room Capacity Distribution
Analysis of 1,320 properties in Santa Pola shows that 2 bedrooms properties are most prevalent, making up 45.3% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 78.6% of all listings.
Key Insights
- Most common: 2 bedrooms (45.3%)
- Least common: 5+ bedrooms (1.6%)
- Market concentration: 78.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,320 properties in Santa Pola reveals that 4 guests properties dominate the market, representing 35.7% of all listings. The average property accommodates 5.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 66.6% of the market.
Key Insights
- Most common capacity: 4 guests (35.7% of market)
- Least common capacity: 1 guest (0.5% of market)
- Average guest capacity: 5.0 guests per property
- Market concentration: 66.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,320 properties in Santa Pola, the most common availability pattern is 271-366 days (52.4% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (33.9% of properties).
Key Insights
- Most common availability window: 271-366 days (52.4%)
- Most common booking duration: 31-90 days (33.9%)
- Properties with high availability (180+ days): 82.2%
- Properties with long-term bookings (180+ days): 19.1%
Minimum Stay Distributions
1 Night
115 listings
10.1% of total
2 Nights
238 listings
20.9% of total
3 Nights
303 listings
26.6% of total
4-6 Nights
325 listings
28.5% of total
7-29 Nights
106 listings
9.3% of total
30+ Nights
52 listings
4.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 31.0%
- Mid-length stays (4-6 nights) represent 28.5% of listings
- Monthly+ stays (4.6%) suggest a stable extended-stay market
- High market flexibility with 57.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
21 listings
2.1% of total
Super Strict 60 Days
43 listings
4.4% of total
Flexible
163 listings
16.5% of total
Moderate
204 listings
20.7% of total
Firm
219 listings
22.2% of total
Strict
335 listings
34% of total
Key Insights
- Strict is the preferred policy at 34.0% of listings
- The market shows a balanced distribution between guest-friendly (37.2%) and strict (56.2%) policies
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 2.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Aug, averaging 87 days
- Shortest booking windows are in Jan, Feb, Dec, averaging 49 days
- Summer shows the longest average booking window at 87 days, while Winter has the shortest at 49 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 87 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Dec when lead times are shortest
Popular Airbnb Amenities in Santa Pola
Below is the distribution of amenities across listings in Santa Pola:
Traveler Demographics
Key Insights
- Domestic travelers make up 36.3% of total guests, indicating a moderate local market presence.
- Primary international markets: United Kingdom (20.3%) and France (16.8%)
- English is the top language at 44.4%, followed by Spanish (29.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.1%
Recommendations
- Target marketing campaigns for Madrid and England markets
- Develop localized content for United Kingdom and France
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Santa Pola. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Bétera | 28 | $3,068 | $228.10 | 48% |
| Macastre | 12 | $3,044 | $288.10 | 44% |
| Corbera | 13 | $2,768 | $199.19 | 42% |
| San Antonio de Benagéber | 10 | $2,627 | $371.07 | 44% |
| l'Eliana | 35 | $2,561 | $294.79 | 42% |
| Manises | 25 | $2,474 | $174.49 | 39% |
| Alboraia / Alboraya | 275 | $2,329 | $192.90 | 50% |
| Olocau | 11 | $2,325 | $307.62 | 37% |
| Torres Torres | 10 | $2,266 | $160.72 | 38% |
| la Pobla de Vallbona | 28 | $2,197 | $201.55 | 45% |
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