Santa Pola Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Valencian Community, Spain
Is Airbnb profitable in Santa Pola in 2025? Explore comprehensive Airbnb analytics for Santa Pola, Valencian Community, Spain to uncover income potential. This 2025 STR market report for Santa Pola, based on AirROI data from June 2024 to May 2025, reveals key trends in the bustling market of 1,404 active listings.
Whether you're considering an Airbnb investment in Santa Pola, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santa Pola Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Santa Pola Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Santa Pola (2025)
Understanding the monthly revenue variations for Airbnb listings in Santa Pola is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santa Pola is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santa Pola across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,147+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,064 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,272 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $698, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santa Pola
Santa Pola Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Santa Pola STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santa Pola:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santa Pola
Average Daily Rate (ADR) Airbnb Trends in Santa Pola (2025)
Effective short term rental pricing strategy in Santa Pola involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santa Pola typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $212+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $144 or more.
- Typical properties (Median) charge around $103 per night.
- Entry-level properties (Bottom 25%) earn around $79 per night.
Average Daily Rate (ADR) Trend by Month in Santa Pola
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Airbnb Seasonality Analysis & Trends in Santa Pola (2025)
Peak Season (August, July, September)
- Revenue averages $2,574 per month
- Occupancy rates average 58.6%
- Daily rates average $142
Shoulder Season
- Revenue averages $1,459 per month
- Occupancy maintains around 39.6%
- Daily rates hold near $135
Low Season (January, November, December)
- Revenue drops to average $1,045 per month
- Occupancy decreases to average 31.8%
- Daily rates adjust to average $126
Seasonality Insights for Santa Pola
- The Airbnb seasonality in Santa Pola shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Santa Pola's highest earning potential, with monthly revenues capable of climbing to $3,263, occupancy reaching a high of 71.2%, and ADRs peaking at $147.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $989, occupancy could drop to 30.9%, and ADRs may adjust down to $125.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santa Pola.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Santa Pola seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Santa Pola (2025)
Exploring the top neighborhoods for short-term rentals in Santa Pola? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Las Salinas | Famous for its stunning salt flats and natural beauty, Las Salinas attracts tourists with its unique landscape and rich birdlife. Ideal for nature lovers and birdwatching enthusiasts. | Las Salinas de Santa Pola, El Pinet Beach, Birdwatching huts, Natural Park of Las Salinas, Scenic walking trails |
| Santa Pola Beach | A popular destination for sun-seekers, Santa Pola Beach is known for its beautiful coastline and family-friendly atmosphere. Perfect for beachgoers and water sports lovers. | Santa Pola Beach, Water sports activities, Chiringuitos (beach bars), Promenade, Familia Beach |
| City Center | The bustling city center of Santa Pola offers great dining and shopping options. It is close to key attractions and public transport, making it attractive for visitors looking for convenience. | Santa Pola Castle, Main shopping streets, Local restaurants, Parks and plazas, Cultural centers |
| Gran Alacant | A residential area that has become increasingly popular with tourists, Gran Alacant offers beaches, shopping, and local amenities, appealing to both families and travelers seeking a quieter stay. | Carabassí Beach, Gran Alacant Shopping Center, Hiking trails, Local cuisine, Nature parks |
| Port of Santa Pola | The port area is vibrant with seafood restaurants and offers boat trips to nearby islands. It attracts tourists interested in maritime activities and fresh local seafood. | Santa Pola Harbor, Boat trips to Tabarca Island, Seafood restaurants, Fish market, Maritime promenade |
| Isla de Tabarca | A small island off the coast, known for its charming atmosphere and historic sites. Ideal for those who want a unique getaway with beautiful beaches and cultural experiences. | Tabarca Island beach, Historic village, Gastronomy tours, Snorkeling spots, Natural landscapes |
| Elche | Nearby Elche is known for its palm grove and historical sites. Visitors often stay in Santa Pola to explore Elche's cultural heritage while enjoying coastal proximity. | Elche Palm Grove, Huerto del Cura, Altamira Palace, Archaeological Museum, Historical architecture |
| La Playa Lisa | A quieter beach area with a more local feel, La Playa Lisa is great for those seeking a relaxing stay away from the busier tourist spots, ideal for families and couples. | La Playa Lisa Beach, Local restaurants, Beachfront promenade, Calm waters, Picnic areas |
Understanding Airbnb License Requirements & STR Laws in Santa Pola (2025)
Yes, Santa Pola, Valencian Community, Spain enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santa Pola to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 34% licensed listings)
Top Performing Airbnb Properties in Santa Pola (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santa Polabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Fidalsa Lujosa Villa Salinas and Mar
Entire Place • 7 bedrooms
luxury villa in santa pola
Entire Place • 6 bedrooms
4 bedroom lovely apartment in Santa Pola
Entire Place • 4 bedrooms
Fantastic Villa with private pool & tennis court!
Entire Place • 6 bedrooms
Palm Villa. Pool. Garden. BBQ.
Entire Place • 5 bedrooms
16 Person Modern Villa With Pool & Jacuzzi.
Entire Place • 7 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Santa Pola (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Santa Pola based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rentafive, | 62 | $661,418 | 189 | 4.71/5.0 |
| Novadesta | 58 | $450,780 | 214 | 4.70/5.0 |
| Alfonso | 38 | $309,603 | 197 | 4.71/5.0 |
| Carlos | 15 | $271,111 | 725 | 4.85/5.0 |
| Luciana | 11 | $264,615 | 167 | 4.81/5.0 |
| Daniel | 9 | $259,142 | 580 | 4.92/5.0 |
| Domidai Comfort | 10 | $238,915 | 105 | 4.71/5.0 |
| Fidalsaholidays | 1 | $205,593 | 57 | 4.47/5.0 |
| Javier | 12 | $173,056 | 286 | 4.83/5.0 |
| René | 3 | $164,501 | 84 | 4.62/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santa Pola.
Dive Deeper: Advanced Santa Pola STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santa Pola. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanta Pola Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santa Pola
- The Santa Pola Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.5% of the 1,404 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Santa Pola, Apartment/Condo properties are the most common (60.3%), reflecting the local real estate landscape.
- Houses represent a significant 38.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 1.1%) offer potential for unique stay experiences.
Santa Pola Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santa Pola
- The dominant room capacity in Santa Pola is 2 bedrooms listings, making up 44.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 78.1% of the active Airbnb listings in Santa Pola, indicating a high concentration in these sizes.
- A significant 39.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Santa Pola.
Santa Pola Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santa Pola
- The most common guest capacity trend in Santa Pola vacation rentals is listings accommodating 4 guests (35.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Santa Pola STR market, accounting for 65.3% of listings.
- 41.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santa Pola.
- On average, properties in Santa Pola are equipped to host 5.0 guests.
Santa Pola Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santa Pola
- The most common availability pattern in Santa Pola falls within the 271-366 days range, representing 59.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Santa Pola (41%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Santa Pola Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
103 listings
7.7% of total
2 Nights
229 listings
17.2% of total
3 Nights
273 listings
20.5% of total
4-6 Nights
349 listings
26.2% of total
7-29 Nights
105 listings
7.9% of total
30+ Nights
274 listings
20.6% of total
Key Insights
- The most prevalent minimum stay requirement in Santa Pola is 4-6 Nights, adopted by 26.2% of listings. This highlights the market's preference for longer commitments.
- A significant segment (20.6%) caters to monthly stays (30+ nights) in Santa Pola, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 26.2% of Santa Pola hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 7.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 20.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santa Pola.
Santa Pola Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
28 listings
2.4% of total
Super Strict 60 Days
47 listings
4.1% of total
Flexible
189 listings
16.3% of total
Moderate
242 listings
20.9% of total
Firm
297 listings
25.6% of total
Strict
356 listings
30.7% of total
Cancellation Policy Insights for Santa Pola
- The prevailing Airbnb cancellation policy trend in Santa Pola is Strict, used by 30.7% of listings.
- A majority (56.3%) of hosts in Santa Pola utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 30.7% market standard in Santa Pola.
- With 30.7% using Strict terms, this is a viable option in Santa Pola, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Santa Pola.
Santa Pola STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Santa Pola
- The overall average booking lead time for vacation rentals in Santa Pola is 51 days.
- Guests book furthest in advance for stays during August (average 77 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 38 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (68 days avg.) sees the longest lead times, while Winter (40 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in Santa Pola.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 77 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 68 days) to capture early planners.
- Monitor your own booking lead times against these Santa Pola averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Santa Pola (2025)
Amenity Prevalence
Amenity Insights for Santa Pola
- Essential amenities in Santa Pola that guests expect include: TV, Kitchen, Washer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Air conditioning, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santa Pola: TV, Kitchen, Washer.
- Prioritize adding missing essentials: TV, Kitchen, Washer.
- Consider adding popular differentiators like Wifi or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santa Pola to stay competitive.
Santa Pola Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Santa Pola
- The typical guest profile for Airbnb in Santa Pola consists of a mix of domestic (35%) and international guests, with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 35.3% of guests.
- Key international markets include Spain (35.3%) and United Kingdom (15.6%).
- Top languages spoken are English (35.4%) followed by Spanish (22.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Santa Pola Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Corbera | 15 | $2,486 | $212.52 | 42% |
| Macastre | 14 | $2,477 | $276.33 | 40% |
| la Pobla de Vallbona | 21 | $2,463 | $234.24 | 51% |
| Olocau | 10 | $2,234 | $332.71 | 42% |
| Parcent | 10 | $2,130 | $221.59 | 45% |
| Bétera | 32 | $2,048 | $228.12 | 46% |
| l'Eliana | 35 | $2,035 | $310.85 | 42% |
| Riba-roja de Túria | 22 | $1,930 | $215.37 | 38% |
| Alboraia / Alboraya | 288 | $1,914 | $184.37 | 46% |
| Sella | 15 | $1,908 | $178.75 | 45% |