Airbnb Market Analytics, Statistics and Data in Rojales, Valencian Community, Spain
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Rojales? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Rojales:
How much do Airbnb hosts make on average per month in Rojales?
The short-term rental market in Rojales shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,597 per month
- Strong performing properties (top 25%) make $2,935 or more
- Best-in-class properties (top 10%) achieve $4,730+ monthly
- Entry-level properties (bottom 25%) typically earn around $817
Revenue Variations by Month
Occupancy Rates Throughout the Year in Rojales
The market in Rojales shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 37% occupancy rates
- Strong performing properties (top 25%) achieve 60% or higher
- Best-in-class properties (top 10%) reach 78%+occupancy
- Entry-level properties (bottom 25%) average around 20%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Rojales
Daily rates in Rojales vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $135 per night
- Strong performing properties (top 25%) secure $217 or more
- Best-in-class properties (top 10%) pull in $307+ per night
- Entry-level properties (bottom 25%) earn around $86
Daily Rate Variations by Month
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Seasonality patterns in Rojales
Peak Season (August, July, June)
- Revenue peaks at $4357.90 per month
- Occupancy rates reach 69.19%
- Daily rates average $199.93
Shoulder Season
- Revenue averages $2276.61 per month
- Occupancy maintains 40.82%
- Daily rates hold at $174.71
Low Season (November, December, January)
- Revenue drops to $1041.58 per month
- Occupancy decreases to 25.13%
- Daily rates adjust to $149.99
Is it still profitable to do Airbnb in Rojales in 2025?
Yes! Rojales demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 41% and solid monthly revenue averaging $2277 and With 288 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Rojales
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| La Marquesa | This area is popular for its golf courses and beautiful scenery, attracting families and golfers looking for a relaxing getaway. Close to various amenities and attractions. | La Marquesa Golf, Shopping centers, Local markets, Parks and green spaces, Restaurants offering local cuisine |
| Rojales Town Center | The town center is vibrant and bustling with shops, restaurants, and cultural activities. It attracts tourists who wish to experience local life and community events. | Plaza de España, Local tapas bars, Cultural events, Artisan shops, Community festivals |
| Ciudad Quesada | A popular residential area with a mix of nationalities, offering a variety of restaurants, bars, and shops. Ideal for tourists seeking a more laid-back vibe. | The Guardianes de Frascarelli, Aqua Park, Quesada Country Club, Local markets, Scenic walking paths |
| Natural Park of La Mata | A beautiful natural park surrounding Rojales, perfect for nature lovers and outdoor activities. Offers bird-watching, hiking, and stunning landscapes. | La Mata salt lakes, Birdwatching opportunities, Hiking trails, Picnic areas, Scenic viewpoints |
| Costa Blanca Beaches | This region is known for its beautiful beaches and sunny weather, making it a prime destination for beach lovers and vacationers. | Guardamar del Segura beach, Torrevieja beaches, Water sports activities, Beachfront restaurants, Sunbathing spots |
| Torrevieja | Close to Rojales, Torrevieja is a bustling coastal town with a vibrant nightlife and numerous attractions, appealing to both day-trippers and weekend visitors. | Torrevieja salt lagoons, Promenade walks, Local markets, Nightlife and bars, Cultural events |
| Cultural area of Rojales | Rich in history and culture, this area offers visitors a glimpse into the local heritage and traditional Spanish way of life. | Museums, Historical buildings, Craft markets, Traditional festivals, Local art |
| El Recorral | Known for its tranquil environment and outdoor activities, this area attracts those looking for a peaceful retreat away from the hustle and bustle. | Hiking and cycling trails, Natural landscapes, Picnic areas, Birdwatching spots, Open air fitness areas |
Do you need a license for Airbnb in Rojales?
Most likely, Rojales requires a license for Airbnb operations. With 34% of current listings showing licensing information, we recommend checking Rojales's short-term rental regulations and starting the licensing process before listing your property.
Top Performing Airbnb Properties in Rojales
Almost Heaven by Fidalsa
Entire Place • 5 bedrooms
The Big Chill by Fidalsa
Entire Place • 3 bedrooms
Luxury comfortable Villa in Spain for 8
Entire Place • 4 bedrooms
Beautiful home in Ciudad Quesada-Rojales
Entire Place • 3 bedrooms
Villa Mopsi
Entire Place • 3 bedrooms
Casa Velazquez
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Rojales
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Scott | 38 | $599,598 | 249 | 4.03/5.0 |
| Fidalsaholidays | 5 | $359,995 | 75 | 4.50/5.0 |
| Ciara | 14 | $136,048 | 92 | 2.93/5.0 |
| Gianluca Y Vanessa | 2 | $97,092 | 32 | 4.88/5.0 |
| Villasandyou | 7 | $96,788 | 27 | 2.50/5.0 |
| Rubén | 8 | $80,713 | 58 | 2.35/5.0 |
| Novasol | 2 | $71,145 | 22 | 4.42/5.0 |
| Ewelina | 1 | $68,853 | 108 | 4.68/5.0 |
| Holidu | 2 | $68,480 | 10 | 4.83/5.0 |
| Holidu | 1 | $68,222 | 8 | 4.25/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Rojales
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (97.2%), with house and apartment & condo properties comprising 97.9% of inventory
- Untapped potential in boutique & hotels segments (2.1% combined)
Room Capacity Distribution
Analysis of 288 properties in Rojales shows that 2 bedrooms properties are most prevalent, making up 38.2% of the market. The market tends to favor larger properties, with 2 bedrooms and 3 bedrooms together representing 75.0% of all listings.
Key Insights
- Most common: 2 bedrooms (38.2%)
- Least common: 5+ bedrooms (4.2%)
- Market concentration: 75.0% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 288 properties in Rojales reveals that 6 guests properties dominate the market, representing 38.5% of all listings. The average property accommodates 5.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 4 guests make up 70.1% of the market.
Key Insights
- Most common capacity: 6 guests (38.5% of market)
- Least common capacity: 1 guest (0.3% of market)
- Average guest capacity: 5.4 guests per property
- Market concentration: 70.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 288 properties in Rojales, the most common availability pattern is 271-366 days (58.7% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (37.8% of properties).
Key Insights
- Most common availability window: 271-366 days (58.7%)
- Most common booking duration: 31-90 days (37.8%)
- Properties with high availability (180+ days): 86.8%
- Properties with long-term bookings (180+ days): 13.9%
Minimum Stay Distributions
1 Night
26 listings
10.1% of total
2 Nights
25 listings
9.7% of total
3 Nights
66 listings
25.6% of total
4-6 Nights
84 listings
32.6% of total
7-29 Nights
33 listings
12.8% of total
30+ Nights
24 listings
9.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 19.8%
- Mid-length stays (4-6 nights) represent 32.6% of listings
- Monthly+ stays (9.3%) suggest a stable extended-stay market
- High market flexibility with 45.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
2 listings
0.9% of total
Super Strict 60 Days
20 listings
8.8% of total
Flexible
27 listings
11.9% of total
Moderate
41 listings
18.1% of total
Firm
86 listings
37.9% of total
Strict
51 listings
22.5% of total
Key Insights
- Firm is the preferred policy at 37.9% of listings
- Stricter policies (Firm & Strict) dominate at 60.4% of the market
- Strong market consensus around Firm policies
- Super Strict 30 Days policies are least common at 0.9% of listings
Recommendations
- The market supports stricter policies, with 60.4% using Firm or Strict terms
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Aug, averaging 122 days
- Shortest booking windows are in Mar, Jan, Feb, averaging 62 days
- Summer shows the longest average booking window at 122 days, while Winter has the shortest at 64 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 122 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Feb when lead times are shortest
Popular Airbnb Amenities in Rojales
Below is the distribution of amenities across listings in Rojales:
Traveler Demographics
Key Insights
- Domestic travelers make up 17.2% of total guests, indicating a mostly international-driven market.
- Primary international markets: Spain (21.7%) and France (20%)
- English is the top language at 48.3%, followed by Spanish (18.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.4%
Recommendations
- Target marketing campaigns for England and Madrid markets
- Develop localized content for Spain and France
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Rojales. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Bétera | 28 | $3,068 | $228.10 | 48% |
| Macastre | 12 | $3,044 | $288.10 | 44% |
| Corbera | 13 | $2,768 | $199.19 | 42% |
| San Antonio de Benagéber | 10 | $2,627 | $371.07 | 44% |
| l'Eliana | 35 | $2,561 | $294.79 | 42% |
| Manises | 25 | $2,474 | $174.49 | 39% |
| Alboraia / Alboraya | 275 | $2,329 | $192.90 | 50% |
| Olocau | 11 | $2,325 | $307.62 | 37% |
| Torres Torres | 10 | $2,266 | $160.72 | 38% |
| la Pobla de Vallbona | 28 | $2,197 | $201.55 | 45% |
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