Airbnb Market Analytics, Statistics and Data in Dénia, Valencian Community, Spain
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Dénia? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Dénia:
How much do Airbnb hosts make on average per month in Dénia?
The short-term rental market in Dénia shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,382 per month
- Strong performing properties (top 25%) make $2,531 or more
- Best-in-class properties (top 10%) achieve $4,186+ monthly
- Entry-level properties (bottom 25%) typically earn around $672
Revenue Variations by Month
Occupancy Rates Throughout the Year in Dénia
The market in Dénia shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 32% occupancy rates
- Strong performing properties (top 25%) achieve 55% or higher
- Best-in-class properties (top 10%) reach 76%+occupancy
- Entry-level properties (bottom 25%) average around 16%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Dénia
Daily rates in Dénia vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $133 per night
- Strong performing properties (top 25%) secure $192 or more
- Best-in-class properties (top 10%) pull in $295+ per night
- Entry-level properties (bottom 25%) earn around $96
Daily Rate Variations by Month
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Seasonality patterns in Dénia
Peak Season (August, July, June)
- Revenue peaks at $4083.57 per month
- Occupancy rates reach 64.87%
- Daily rates average $201.20
Shoulder Season
- Revenue averages $1991.03 per month
- Occupancy maintains 36.83%
- Daily rates hold at $172.84
Low Season (February, December, January)
- Revenue drops to $1006.39 per month
- Occupancy decreases to 23.35%
- Daily rates adjust to $152.17
Is it still profitable to do Airbnb in Dénia in 2025?
Yes! Dénia demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 37% and solid monthly revenue averaging $1991 and As a mature market with 2485 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Dénia
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Las Marinas | Popular beach area known for its long sandy shores and family-friendly atmosphere. Ideal for tourists looking to relax by the sea with plenty of water sports and restaurants nearby. | Las Marinas Beach, Water sports centers, Chiringuitos, Local seafood restaurants |
| Dénia Old Town | Charming historic district with cobbled streets, shops, and local markets. Attracts visitors interested in culture, history, and authentic Spanish cuisine. | Dénia Castle, Mediterranean Market, La Seu Catedral, Local tapas bars |
| Montgó Natural Park | Idyllic natural area perfect for hiking and outdoor activities. Great for nature lovers and those seeking tranquility away from the more touristy areas. | Montgó Mountain, Hiking trails, Stunning viewpoints, Flora and fauna |
| Las Rotas | Scenic coastal area with rocky beaches and coves, popular for snorkeling and diving. Offers a more serene beach experience away from the crowds. | Cala de les Arenetes, Marine life, The Promenade, Restaurants with sea views |
| Dénia Port | Bustling area with ferry connections to the Balearic Islands and a vibrant marina. An attractive spot for those looking to enjoy boating and coastal activities. | Marina de Dénia, Ferry to Ibiza, Restaurants and bars, Fishing trips |
| El Raset Beach | Less crowded beach segment in Dénia that's perfect for families and sun-seekers looking for a peaceful day by the water. | Wide sandy beach, Shallow waters, Beachfront restaurants, Kids playgrounds |
| Cabo de San Antonio | Stunning natural area with breathtaking views, ideal for those who enjoy outdoor activities such as hiking and photography. | Cabo de San Antonio Lighthouse, Scenic viewpoints, Hiking paths, Natural beauty |
| Las Fuentes de Dénia | Known for its unique natural springs, this area combines nature with outdoor adventure and scenic walks. | Natural springs, Walking trails, Nearby picnic areas, Flora and fauna |
Do you need a license for Airbnb in Dénia?
Most likely, Dénia requires a license for Airbnb operations. With 31% of current listings showing licensing information, we recommend checking Dénia's short-term rental regulations and starting the licensing process before listing your property.
Top Performing Airbnb Properties in Dénia
Your private resort steps away from the sea
Entire Place • 10 bedrooms
Casa Mediterránea: 16 pax, First Line Beach
Entire Place • 8 bedrooms
Luxurious and Modern House in Denia/Oceanfront Rotas
Entire Place • 6 bedrooms
Exclusive Villa in Denia 12 / 18 places
Entire Place • 8 bedrooms
Villa Siesta Denia
Entire Place • 4 bedrooms
VILLA LES ROTES
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Dénia
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alex - Interhome Group | 97 | $993,979 | 271 | 2.02/5.0 |
| María | 40 | $832,520 | 666 | 4.30/5.0 |
| Manuel | 38 | $549,284 | 284 | 2.99/5.0 |
| Raúl Y Rocío Denia Costa | 25 | $542,999 | 100 | 3.32/5.0 |
| Anacasa | 50 | $541,457 | 165 | 2.17/5.0 |
| Carlosferien | 63 | $518,986 | 107 | 0.97/5.0 |
| Jaume | 18 | $424,633 | 391 | 4.44/5.0 |
| Angel | 37 | $422,005 | 323 | 3.96/5.0 |
| Marta | 1 | $401,796 | 12 | 4.83/5.0 |
| Juan - Agencia Homeprive | 39 | $343,997 | 152 | 1.62/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Dénia
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (96.5%), with apartment & condo and house properties comprising 98.1% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile segments (1.9% combined)
Room Capacity Distribution
Analysis of 2,485 properties in Dénia shows that 2 bedrooms properties are most prevalent, making up 46.8% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 69.8% of all listings.
Key Insights
- Most common: 2 bedrooms (46.8%)
- Least common: 5+ bedrooms (2.9%)
- Market concentration: 69.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 2,485 properties in Dénia reveals that 4 guests properties dominate the market, representing 39.3% of all listings. The average property accommodates 4.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 62.4% of the market.
Key Insights
- Most common capacity: 4 guests (39.3% of market)
- Least common capacity: 1 guest (0.2% of market)
- Average guest capacity: 4.7 guests per property
- Market concentration: 62.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 2,485 properties in Dénia, the most common availability pattern is 271-366 days (66.7% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (35.9% of properties).
Key Insights
- Most common availability window: 271-366 days (66.7%)
- Most common booking duration: 31-90 days (35.9%)
- Properties with high availability (180+ days): 89.7%
- Properties with long-term bookings (180+ days): 11.0%
Minimum Stay Distributions
1 Night
293 listings
14.3% of total
2 Nights
419 listings
20.5% of total
3 Nights
272 listings
13.3% of total
4-6 Nights
634 listings
31% of total
7-29 Nights
298 listings
14.6% of total
30+ Nights
129 listings
6.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 34.8%
- Mid-length stays (4-6 nights) represent 31% of listings
- Monthly+ stays (6.3%) suggest a stable extended-stay market
- High market flexibility with 48.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
92 listings
4.9% of total
Super Strict 30 Days
134 listings
7.1% of total
Flexible
281 listings
14.9% of total
Moderate
389 listings
20.6% of total
Firm
444 listings
23.5% of total
Strict
550 listings
29.1% of total
Key Insights
- Strict is the preferred policy at 29.1% of listings
- The market shows a balanced distribution between guest-friendly (35.5%) and strict (52.6%) policies
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 4.9% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, Jun, averaging 91 days
- Shortest booking windows are in Dec, Mar, Feb, averaging 56 days
- Summer shows the longest average booking window at 91 days, while Winter has the shortest at 56 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 91 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Feb when lead times are shortest
Popular Airbnb Amenities in Dénia
Below is the distribution of amenities across listings in Dénia:
Traveler Demographics
Key Insights
- Domestic travelers make up 53.4% of total guests, indicating a significant local market share.
- Primary international markets: United Kingdom (12.1%) and France (10.1%)
- English is the top language at 41.1%, followed by Spanish (35.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.6%
Recommendations
- Target marketing campaigns for Madrid and Valencia markets
- Develop localized content for United Kingdom and France
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Dénia. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| sa Carroca | 104 | $10,752 | $925.90 | 49% |
| Can Germà | 27 | $9,796 | $994.10 | 46% |
| Can Tomàs | 27 | $9,657 | $904.97 | 46% |
| Es Cubells | 36 | $8,072 | $987.30 | 46% |
| Sant Rafel de sa Creu | 46 | $7,762 | $744.88 | 46% |
| Vista Mar | 64 | $7,275 | $817.96 | 45% |
| Cala Carbó | 19 | $6,320 | $954.44 | 37% |
| Sant Josep de sa Talaia | 284 | $6,310 | $788.01 | 46% |
| Vista Alegre | 16 | $5,500 | $1275.89 | 35% |
| Sant Antoni de Portmany | 177 | $5,280 | $577.73 | 42% |
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