Airbnb Market Analytics, Statistics and Data in Mazarrón, Region of Murcia, Spain
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Mazarrón? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Mazarrón:
How much do Airbnb hosts make on average per month in Mazarrón?
The short-term rental market in Mazarrón shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,073 per month
- Strong performing properties (top 25%) make $2,057 or more
- Best-in-class properties (top 10%) achieve $3,356+ monthly
- Entry-level properties (bottom 25%) typically earn around $535
Revenue Variations by Month
Occupancy Rates Throughout the Year in Mazarrón
The market in Mazarrón shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 30% occupancy rates
- Strong performing properties (top 25%) achieve 52% or higher
- Best-in-class properties (top 10%) reach 75%+occupancy
- Entry-level properties (bottom 25%) average around 16%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Mazarrón
Daily rates in Mazarrón vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $99 per night
- Strong performing properties (top 25%) secure $138 or more
- Best-in-class properties (top 10%) pull in $211+ per night
- Entry-level properties (bottom 25%) earn around $73
Daily Rate Variations by Month
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Seasonality patterns in Mazarrón
Peak Season (August, July, June)
- Revenue peaks at $3148.80 per month
- Occupancy rates reach 67.15%
- Daily rates average $147.67
Shoulder Season
- Revenue averages $1574.80 per month
- Occupancy maintains 35.76%
- Daily rates hold at $130.48
Low Season (November, January, December)
- Revenue drops to $941.13 per month
- Occupancy decreases to 26.60%
- Daily rates adjust to $118.37
Is it still profitable to do Airbnb in Mazarrón in 2025?
Yes! Mazarrón demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 36% and monthly revenue averaging $1575 and With 354 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Mazarrón
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Puerto de Mazarrón | A popular tourist destination known for its beautiful beaches, marina, and vibrant promenade. Ideal for attracting beach lovers and sailing enthusiasts. | Playa de la Reya, Marina de Mazarrón, La Isla Beach, Castillo de los Vélez, Promenade of Puerto de Mazarrón |
| Mazarrón Town | The charming traditional town with a rich history and cultural attractions. Perfect for travelers interested in Spanish culture and history. | Puerto de Mazarrón Fisherman's Wharf, Mazarrón Museum, Plaza del Ayuntamiento, Church of San Andrés, Basilica de la Purisima |
| Bolnuevo | A picturesque coastal area known for its unique rock formations and tranquil beaches. Great for those looking for a relaxed beach holiday. | Bolnuevo Beach, Erosions of Bolnuevo, Bolnuevo's Shells, Cabo Tiñoso, Punta de Algas |
| Cabo de Palos | Famous for its stunning marine reserve and diving opportunities. Attractive to adventure seekers and nature lovers. | Cabo de Palos Lighthouse, Islas Hormigas Marine Reserve, La Cala del Muerto, Asturias Beach, Diving centers |
| El Alamillo | A quieter beachfront area ideal for families and those looking for a peaceful stay close to the sea. | El Alamillo Beach, Calas de Bolnuevo, Nature trails, Centro de Visitantes La Charca |
| La Azohía | A small fishing village with stunning beaches and a laid-back environment. Perfect for travelers wanting to escape the hustle and bustle. | La Azohía Beach, Cala de la Cueva, Cabo Tiñoso, Fishing port, Local seafood restaurants |
| Punta de Algas | A remote beach area known for its natural beauty and solitude. Great for nature lovers and outdoor activities. | Punta de Algas Beach, Hiking trails, Stargazing spots, Wildlife watching |
| Monte de las Cenizas | A mountainous area with breathtaking views of the sea and the coast. Attracts hikers and nature enthusiasts. | Hiking trails, Scenic viewpoints, Historical ruins, Natural parks |
Do you need a license for Airbnb in Mazarrón?
We recommend checking directly with Mazarrón's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (14% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Mazarrón
Casa Gaviota
Entire Place • 5 bedrooms
Large beach villa sleeps 21 private pool families
Entire Place • 9 bedrooms
Fantastic villa with an amazing view.
Entire Place • 8 bedrooms
Oasis de Ifre.
Entire Place • 7 bedrooms
Jacuzzi and sea apartment
Entire Place • 2 bedrooms
Vcc Home’s
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Mazarrón
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mamen | 19 | $286,723 | 217 | 3.45/5.0 |
| Maria Luisa | 1 | $118,554 | 14 | 4.93/5.0 |
| Brit | 1 | $99,168 | 19 | 4.74/5.0 |
| Jan | 1 | $93,339 | 32 | 4.78/5.0 |
| Reyes | 1 | $82,379 | 7 | 4.86/5.0 |
| Tracey | 5 | $81,868 | 37 | 3.80/5.0 |
| Spaindinavia | 8 | $65,094 | 90 | 3.48/5.0 |
| Heiko | 3 | $61,011 | 67 | 4.90/5.0 |
| Mariola | 1 | $58,054 | 10 | 5.00/5.0 |
| Inge | 10 | $56,543 | 30 | 2.81/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Mazarrón
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (97.7%), with apartment & condo and house properties comprising 98.5% of inventory
- Untapped potential in boutique & hotels segments (1.4% combined)
Room Capacity Distribution
Analysis of 354 properties in Mazarrón shows that 2 bedrooms properties are most prevalent, making up 45.5% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 76.0% of all listings.
Key Insights
- Most common: 2 bedrooms (45.5%)
- Least common: 5+ bedrooms (2.8%)
- Market concentration: 76.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 354 properties in Mazarrón reveals that 4 guests properties dominate the market, representing 33.9% of all listings. The average property accommodates 5.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 61.3% of the market.
Key Insights
- Most common capacity: 4 guests (33.9% of market)
- Least common capacity: 1 guest (0.3% of market)
- Average guest capacity: 5.0 guests per property
- Market concentration: 61.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 354 properties in Mazarrón, the most common availability pattern is 271-366 days (66.9% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (41.2% of properties).
Key Insights
- Most common availability window: 271-366 days (66.9%)
- Most common booking duration: 31-90 days (41.2%)
- Properties with high availability (180+ days): 88.7%
- Properties with long-term bookings (180+ days): 11.9%
Minimum Stay Distributions
1 Night
43 listings
14.3% of total
2 Nights
71 listings
23.7% of total
3 Nights
54 listings
18% of total
4-6 Nights
85 listings
28.3% of total
7-29 Nights
32 listings
10.7% of total
30+ Nights
15 listings
5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 38.0%
- Mid-length stays (4-6 nights) represent 28.3% of listings
- Monthly+ stays (5%) suggest a stable extended-stay market
- High market flexibility with 56.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
10 listings
3.9% of total
Super Strict 30 Days
1 listings
0.4% of total
Flexible
60 listings
23.3% of total
Moderate
60 listings
23.3% of total
Firm
63 listings
24.4% of total
Strict
64 listings
24.8% of total
Key Insights
- Strict is the preferred policy at 24.8% of listings
- The market shows a balanced distribution between guest-friendly (46.6%) and strict (49.2%) policies
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 0.4% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Aug, Jun, Jul, averaging 91 days
- Shortest booking windows are in Dec, Feb, Jan, averaging 53 days
- Summer shows the longest average booking window at 91 days, while Winter has the shortest at 53 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 91 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Jan when lead times are shortest
Popular Airbnb Amenities in Mazarrón
Below is the distribution of amenities across listings in Mazarrón:
Traveler Demographics
Key Insights
- Domestic travelers make up 53.7% of total guests, indicating a significant local market share.
- Primary international markets: United Kingdom (15.2%) and France (13%)
- English is the top language at 38.3%, followed by Spanish (35.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.9%
Recommendations
- Target marketing campaigns for Madrid and Murcia markets
- Develop localized content for United Kingdom and France
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Mazarrón. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Sella | 12 | $2,002 | $190.88 | 46% |
| Altea | 910 | $1,750 | $196.00 | 43% |
| Polop | 52 | $1,734 | $252.59 | 37% |
| el Campello | 916 | $1,726 | $176.47 | 47% |
| Monforte del Cid | 13 | $1,690 | $212.07 | 39% |
| Benijófar | 22 | $1,689 | $180.10 | 45% |
| Aspe | 13 | $1,669 | $178.16 | 42% |
| Los Montesinos | 35 | $1,656 | $163.04 | 45% |
| Callosa d'en Sarrià | 32 | $1,609 | $238.02 | 36% |
| Mutxamel | 93 | $1,607 | $185.17 | 41% |
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