Airbnb Market Analytics, Statistics and Data in Cartagena, Region of Murcia, Spain
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Cartagena? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Cartagena:
How much do Airbnb hosts make on average per month in Cartagena?
The short-term rental market in Cartagena shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,225 per month
- Strong performing properties (top 25%) make $2,273 or more
- Best-in-class properties (top 10%) achieve $3,613+ monthly
- Entry-level properties (bottom 25%) typically earn around $552
Revenue Variations by Month
Occupancy Rates Throughout the Year in Cartagena
The market in Cartagena shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 34% occupancy rates
- Strong performing properties (top 25%) achieve 56% or higher
- Best-in-class properties (top 10%) reach 77%+occupancy
- Entry-level properties (bottom 25%) average around 16%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Cartagena
Daily rates in Cartagena vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $102 per night
- Strong performing properties (top 25%) secure $159 or more
- Best-in-class properties (top 10%) pull in $262+ per night
- Entry-level properties (bottom 25%) earn around $72
Daily Rate Variations by Month
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Seasonality patterns in Cartagena
Peak Season (August, July, June)
- Revenue peaks at $3050.99 per month
- Occupancy rates reach 61.55%
- Daily rates average $158.57
Shoulder Season
- Revenue averages $1737.27 per month
- Occupancy maintains 37.88%
- Daily rates hold at $140.70
Low Season (November, December, January)
- Revenue drops to $1082.95 per month
- Occupancy decreases to 28.99%
- Daily rates adjust to $126.72
Is it still profitable to do Airbnb in Cartagena in 2025?
Yes! Cartagena demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 38% and solid monthly revenue averaging $1737 and As a mature market with 1184 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Cartagena
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Old Town | The historic center of Cartagena, filled with stunning architecture, narrow streets, and vibrant culture. Ideal for tourists interested in history and local cuisine, with easy access to numerous attractions. | Cartagena Cathedral, Castillo de la Concepción, Teatro Romano, Plaza de los Héroes, Murallas de Cartagena |
| La Manga del Mar Menor | A famous beach resort area known for its beautiful beaches and water sports. Popular among families and beachgoers looking for sun and sea activities. | Mar Menor, La Manga beaches, Parque Regional de las Salinas, Water sports activities, Local seafood restaurants |
| Getsemaní | A trendy neighborhood known for its bohemian vibe and vibrant street art. Attracts young travelers and those looking for a lively atmosphere with plenty of nightlife options. | Callejon de los Stories, Plaza de la Trinidad, Street art, Restaurants and bars, Cultural festivals |
| Bocagrande | The most modern district, famous for its high-rise buildings and beaches. Popular with tourists seeking luxury and convenience, close to shopping and dining. | Bocagrande beach, Shopping malls, Restaurants, Nightclubs, Casino, Hotels |
| Centro Histórico | The heart of Cartagena's cultural and historical heritage, UNESCO World Heritage site. Ideal for those wishing to immerse themselves in history and luxury accommodations. | Palacio de la Inquisición, Museo del Oro, Las Murallas, San Felipe de Barajas Castle, Convento de la Popa |
| Castillo Grande | An upscale residential area with beautiful beaches and a relaxed atmosphere. Attracts tourists looking for a quieter beach experience with nicer accommodations. | Castillo Grande beach, Cafes and beach bars, Water sports, Luxury hotels, Local shops |
| Manzanillo del Mar | A quieter coastal area known for its scenic beaches. Great for families and those seeking a more tranquil stay away from the hustle and bustle of the city. | Manzanillo beach, Nature reserves, Local markets, Quiet restaurants, Relaxation spots |
| La Boquilla | A unique coastal community known for its fishing village charm and kite surfing opportunities. Attracts adventurous travelers and those looking for an authentic local experience. | La Boquilla beach, Kite surfing, Local fishing tours, Cultural experiences, Fishing village ambiance |
Do you need a license for Airbnb in Cartagena?
We recommend checking directly with Cartagena's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (25% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Cartagena
Villa 4 people 30 minutes Cartagena
Entire Place • 2 bedrooms
VILLA MAR 8people 30minutesCartagena
Entire Place • 4 bedrooms
Rooftop Sol
Entire Place • 2 bedrooms
COTTAGE WITH POOL ON THE BEACH AND IN THE MOUNTAINS
Entire Place • 6 bedrooms
Flamencos 6B - beachfront flat
Entire Place • 3 bedrooms
Los Palmitos-Calblanque-Mar Menor
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Cartagena
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Resort Hosts | 57 | $786,480 | 484 | 3.83/5.0 |
| Gregorio | 55 | $531,062 | 587 | 2.45/5.0 |
| Victoria | 3 | $507,640 | 101 | 4.98/5.0 |
| Resort Management | 45 | $419,742 | 52 | 0.74/5.0 |
| Cartagena Flats | 17 | $407,067 | 521 | 4.72/5.0 |
| Cartagena Flats | 18 | $393,786 | 1424 | 4.71/5.0 |
| Celine | 6 | $305,726 | 191 | 4.92/5.0 |
| Josh | 7 | $202,341 | 122 | 2.78/5.0 |
| Cartagena Flats | 7 | $189,620 | 183 | 4.83/5.0 |
| John & Rebecca | 11 | $188,490 | 36 | 1.71/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Cartagena
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (89.1%), with apartment & condo and house properties comprising 96.2% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile, unique stays segments (3.8% combined)
Room Capacity Distribution
Analysis of 1,184 properties in Cartagena shows that 2 bedrooms properties are most prevalent, making up 41.6% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 64.1% of all listings.
Key Insights
- Most common: 2 bedrooms (41.6%)
- Least common: 5+ bedrooms (3.6%)
- Market concentration: 64.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,184 properties in Cartagena reveals that 4 guests properties dominate the market, representing 31.8% of all listings. The average property accommodates 4.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 55.0% of the market.
Key Insights
- Most common capacity: 4 guests (31.8% of market)
- Least common capacity: 1 guest (1.4% of market)
- Average guest capacity: 4.6 guests per property
- Market concentration: 55.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,184 properties in Cartagena, the most common availability pattern is 271-366 days (59.5% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (33.8% of properties).
Key Insights
- Most common availability window: 271-366 days (59.5%)
- Most common booking duration: 31-90 days (33.8%)
- Properties with high availability (180+ days): 85.9%
- Properties with long-term bookings (180+ days): 15.5%
Minimum Stay Distributions
1 Night
207 listings
20.8% of total
2 Nights
312 listings
31.4% of total
3 Nights
159 listings
16% of total
4-6 Nights
209 listings
21% of total
7-29 Nights
70 listings
7% of total
30+ Nights
36 listings
3.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 52.2%
- Mid-length stays (4-6 nights) represent 21% of listings
- Monthly+ stays (3.6%) suggest a stable extended-stay market
- High market flexibility with 68.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
6 listings
0.7% of total
Super Strict 60 Days
40 listings
4.5% of total
Flexible
208 listings
23.5% of total
Moderate
249 listings
28.1% of total
Firm
142 listings
16% of total
Strict
240 listings
27.1% of total
Key Insights
- Moderate is the preferred policy at 28.1% of listings
- The market shows a balanced distribution between guest-friendly (51.6%) and strict (43.1%) policies
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 0.7% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, Aug, averaging 92 days
- Shortest booking windows are in Dec, Feb, Jan, averaging 45 days
- Summer shows the longest average booking window at 92 days, while Winter has the shortest at 45 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 92 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Jan when lead times are shortest
Popular Airbnb Amenities in Cartagena
Below is the distribution of amenities across listings in Cartagena:
Traveler Demographics
Key Insights
- Domestic travelers make up 48.2% of total guests, indicating a significant local market share.
- Primary international markets: United Kingdom (15.3%) and France (11.4%)
- English is the top language at 40.3%, followed by Spanish (34.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.9%
Recommendations
- Target marketing campaigns for Madrid and Murcia markets
- Develop localized content for United Kingdom and France
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Cartagena. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Sella | 12 | $2,002 | $190.88 | 46% |
| Benissa | 546 | $1,782 | $285.38 | 37% |
| Altea | 910 | $1,750 | $196.00 | 43% |
| Polop | 52 | $1,734 | $252.59 | 37% |
| el Campello | 916 | $1,726 | $176.47 | 47% |
| Teulada | 698 | $1,720 | $283.17 | 38% |
| Monforte del Cid | 13 | $1,690 | $212.07 | 39% |
| Benijófar | 22 | $1,689 | $180.10 | 45% |
| Xàbia / Jávea | 1,878 | $1,683 | $265.01 | 39% |
| Aspe | 13 | $1,669 | $178.16 | 42% |
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