Airbnb Market Analytics, Statistics and Data in Alhama de Murcia, Region of Murcia, Spain
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Alhama de Murcia? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Alhama de Murcia:
How much do Airbnb hosts make on average per month in Alhama de Murcia?
The short-term rental market in Alhama de Murcia shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $858 per month
- Strong performing properties (top 25%) make $1,522 or more
- Best-in-class properties (top 10%) achieve $2,331+ monthly
- Entry-level properties (bottom 25%) typically earn around $421
Revenue Variations by Month
Occupancy Rates Throughout the Year in Alhama de Murcia
The market in Alhama de Murcia shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 32% occupancy rates
- Strong performing properties (top 25%) achieve 52% or higher
- Best-in-class properties (top 10%) reach 70%+occupancy
- Entry-level properties (bottom 25%) average around 15%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Alhama de Murcia
Daily rates in Alhama de Murcia vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $76 per night
- Strong performing properties (top 25%) secure $93 or more
- Best-in-class properties (top 10%) pull in $130+ per night
- Entry-level properties (bottom 25%) earn around $64
Daily Rate Variations by Month
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Seasonality patterns in Alhama de Murcia
Peak Season (August, July, June)
- Revenue peaks at $2224.91 per month
- Occupancy rates reach 64.10%
- Daily rates average $97.92
Shoulder Season
- Revenue averages $1152.31 per month
- Occupancy maintains 35.40%
- Daily rates hold at $91.38
Low Season (February, January, December)
- Revenue drops to $764.86 per month
- Occupancy decreases to 23.23%
- Daily rates adjust to $86.69
Is it still profitable to do Airbnb in Alhama de Murcia in 2025?
Yes! Alhama de Murcia demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 35% and monthly revenue averaging $1152 and The market's 118 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Alhama de Murcia
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Alhama Town Center | The heart of Alhama de Murcia with historical charm, local shops, and restaurants. Offers a unique cultural experience for visitors looking to explore the town. | Alhama de Murcia Castle, Parish Church of Alhama, Local tapas bars, Plaza de la Constitución |
| Sierra Espuña | A stunning natural park nearby known for hiking, cycling, and outdoor activities. Ideal for nature lovers and adventure tourists seeking a retreat. | Sierra Espuña Natural Park, Hiking trails, Mirador de Espuña, Wildlife watching |
| Alhama Golf | A popular location for golf enthusiasts, with beautiful courses and luxury accommodations. Attracts visitors looking for golf vacations and relaxation. | Alhama Signature Golf, Golf course views, Clubhouse and amenities |
| Mazarrón Coast | Nearby coastal area known for beautiful beaches and resorts. A great attraction for those seeking sun and sea activities. | Playa de Bolnuevo, Playa de La Pava, Water sports, Mazarrón town |
| Murcia City | The capital of the Region of Murcia, offering rich culture, dining, and shopping. A vibrant city experience just a short drive from Alhama. | Cathedral of Murcia, Plaza de las Flores, Museo Salzillo, Shopping districts |
| Cabo de Palos | A picturesque coastal village known for its stunning lighthouse and diving opportunities. A gem for visitors looking for a seaside escape. | Cabo de Palos Lighthouse, Diving spots, Beaches |
| Caravaca de la Cruz | A historical city famous for its religious festivals and ancient architecture. Attracts tourists interested in history and spirituality. | Caravaca Castle, Basilica of Vera Cruz, Historic town center |
| Murcia Beach Resorts | Various beach resorts along the coast offering family-friendly accommodations and activities. Perfect for family vacations. | Family-friendly beaches, Water parks, Resort amenities |
Do you need a license for Airbnb in Alhama de Murcia?
We recommend checking directly with Alhama de Murcia's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (25% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Alhama de Murcia
Casas Rurales Ventaseca Complejo Rural para Grupos
Entire Place • 10 bedrooms
Nice cottage to relax.
Entire Place • 4 bedrooms
Beautiful apartment in Alhama de Murcia with WiFi
Entire Place • 2 bedrooms
Apartment at Alhama de Murcia
Entire Place • 2 bedrooms
Cozy apartment in Alhama de Murcia with kitchen
Entire Place • 2 bedrooms
Two bedroom apartment at Condado de Alhama Golf
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Alhama de Murcia
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| 490602566 | 1 | $73,102 | 0 | 0.00/5.0 |
| Paul | 14 | $65,833 | 13 | 0.63/5.0 |
| Joaquín Ramón | 1 | $40,410 | 10 | 5.00/5.0 |
| Novasol | 3 | $39,868 | 26 | 4.31/5.0 |
| Novasol | 4 | $24,302 | 27 | 3.30/5.0 |
| Ruairi | 1 | $23,509 | 31 | 4.94/5.0 |
| Novasol | 1 | $22,431 | 10 | 4.70/5.0 |
| Javi | 1 | $22,168 | 12 | 4.83/5.0 |
| María | 1 | $21,864 | 50 | 4.96/5.0 |
| 153918632 | 1 | $19,468 | 0 | 0.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Alhama de Murcia
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (94.9%), with apartment & condo and house properties comprising 99.1% of inventory
- Untapped potential in outdoor & mobile segments (0.8% combined)
Room Capacity Distribution
Analysis of 118 properties in Alhama de Murcia shows that 2 bedrooms properties are most prevalent, making up 61.9% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 88.1% of all listings.
Key Insights
- Most common: 2 bedrooms (61.9%)
- Least common: 5+ bedrooms (1.7%)
- Market concentration: 88.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 118 properties in Alhama de Murcia reveals that 4 guests properties dominate the market, representing 50.8% of all listings. The average property accommodates 4.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 72.9% of the market.
Key Insights
- Most common capacity: 4 guests (50.8% of market)
- Least common capacity: 3 guests (0.8% of market)
- Average guest capacity: 4.6 guests per property
- Market concentration: 72.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 118 properties in Alhama de Murcia, the most common availability pattern is 271-366 days (67.8% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (33.9% of properties).
Key Insights
- Most common availability window: 271-366 days (67.8%)
- Most common booking duration: 31-90 days (33.9%)
- Properties with high availability (180+ days): 91.5%
- Properties with long-term bookings (180+ days): 8.5%
Minimum Stay Distributions
1 Night
29 listings
31.9% of total
2 Nights
17 listings
18.7% of total
3 Nights
24 listings
26.4% of total
4-6 Nights
12 listings
13.2% of total
7-29 Nights
2 listings
2.2% of total
30+ Nights
7 listings
7.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 50.6%
- Mid-length stays (4-6 nights) represent 13.2% of listings
- Monthly+ stays (7.7%) suggest a stable extended-stay market
- High market flexibility with 77.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
10 listings
13.5% of total
Super Strict 30 Days
1 listings
1.4% of total
Flexible
19 listings
25.7% of total
Moderate
15 listings
20.3% of total
Firm
14 listings
18.9% of total
Strict
15 listings
20.3% of total
Key Insights
- Flexible is the preferred policy at 25.7% of listings
- The market shows a balanced distribution between guest-friendly (46.0%) and strict (39.2%) policies
- Strong market consensus around Flexible policies
- Super Strict 30 Days policies are least common at 1.4% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Flexible policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, May, averaging 92 days
- Shortest booking windows are in Dec, Jan, Nov, averaging 42 days
- Summer shows the longest average booking window at 89 days, while Winter has the shortest at 48 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 89 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Nov when lead times are shortest
Popular Airbnb Amenities in Alhama de Murcia
Below is the distribution of amenities across listings in Alhama de Murcia:
Traveler Demographics
Key Insights
- Domestic travelers make up 44% of total guests, indicating a significant local market share.
- Primary international markets: United Kingdom (18.8%) and France (16.9%)
- English is the top language at 37.6%, followed by Spanish (32.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.8%
Recommendations
- Target marketing campaigns for Madrid and Murcia markets
- Develop localized content for United Kingdom and France
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Alhama de Murcia. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Sella | 12 | $2,002 | $190.88 | 46% |
| Altea | 910 | $1,750 | $196.00 | 43% |
| Polop | 52 | $1,734 | $252.59 | 37% |
| el Campello | 916 | $1,726 | $176.47 | 47% |
| Monforte del Cid | 13 | $1,690 | $212.07 | 39% |
| Benijófar | 22 | $1,689 | $180.10 | 45% |
| Aspe | 13 | $1,669 | $178.16 | 42% |
| Los Montesinos | 35 | $1,656 | $163.04 | 45% |
| Callosa d'en Sarrià | 32 | $1,609 | $238.02 | 36% |
| Mutxamel | 93 | $1,607 | $185.17 | 41% |
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