Alhama de Murcia Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Region of Murcia, Spain
Is Airbnb profitable in Alhama de Murcia in 2025? Explore comprehensive Airbnb analytics for Alhama de Murcia, Region of Murcia, Spain to uncover income potential. This 2025 STR market report for Alhama de Murcia, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 140 active listings.
Whether you're considering an Airbnb investment in Alhama de Murcia, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Alhama de Murcia Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Alhama de Murcia Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Alhama de Murcia (2025)
Understanding the monthly revenue variations for Airbnb listings in Alhama de Murcia is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Alhama de Murcia is typically August, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Alhama de Murcia across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,772+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,119 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $747 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $384, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Alhama de Murcia
Alhama de Murcia Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Alhama de Murcia STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Alhama de Murcia:
- Best-in-class properties (Top 10%) achieve 60%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Alhama de Murcia
Average Daily Rate (ADR) Airbnb Trends in Alhama de Murcia (2025)
Effective short term rental pricing strategy in Alhama de Murcia involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Alhama de Murcia typically peaks in May and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $138+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $98 or more.
- Typical properties (Median) charge around $77 per night.
- Entry-level properties (Bottom 25%) earn around $65 per night.
Average Daily Rate (ADR) Trend by Month in Alhama de Murcia
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Airbnb Seasonality Analysis & Trends in Alhama de Murcia (2025)
Peak Season (August, July, September)
- Revenue averages $1,570 per month
- Occupancy rates average 51.0%
- Daily rates average $91
Shoulder Season
- Revenue averages $843 per month
- Occupancy maintains around 27.0%
- Daily rates hold near $93
Low Season (January, May, June)
- Revenue drops to average $656 per month
- Occupancy decreases to average 23.7%
- Daily rates adjust to average $99
Seasonality Insights for Alhama de Murcia
- The Airbnb seasonality in Alhama de Murcia shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Alhama de Murcia's highest earning potential, with monthly revenues capable of climbing to $2,106, occupancy reaching a high of 64.7%, and ADRs peaking at $108.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $517, occupancy could drop to 17.5%, and ADRs may adjust down to $86.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Alhama de Murcia.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Alhama de Murcia seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Alhama de Murcia (2025)
Exploring the top neighborhoods for short-term rentals in Alhama de Murcia? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Alhama Centro | The heart of Alhama de Murcia, vibrant and full of local culture. Ideal for travelers looking to experience local life, food, and festivals. | Plaza de la Constitución, Alhama de Murcia Archaeological Museum, Local tapas bars, Weekly market, Parroquia de San Lázaro |
| Balneario de Alhama | Popular thermal spa area attracting wellness tourism. Great for hosting guests wanting relaxation and health treatments. | Alhama Spa, Thermal baths, Nature walks, Wellness programs, Golf courses nearby |
| Sierra Espuña | A stunning natural park perfect for outdoor enthusiasts, attracting hikers and nature lovers. Great for eco-tourism options. | Sierra Espuña Natural Park, Hiking trails, Mountain biking, Picnic areas, Scenic viewpoints |
| Playas de Mazarrón | Nearby beaches offer sun, sea, and sand, appealing to vacationers desiring a beach getaway. | Playa de la Reya, Playa de Bolnuevo, Water sports, Beach bars, Scuba diving schools |
| Alhama Golf | Proximity to golf courses makes it attractive for golfing tourists and longer stays. | Alhama Signature Golf, Golf Club amenities, Country club dining, Pricing deals for longer stays, Beautiful course views |
| Cultural Heritage Sites | Close to areas with rich historical significance, attracting those interested in culture and history. | Castillo de Alhama, Pueblo War Museum, Historical landmarks, Local guided tours, Cultural festivals |
| Mountain Villages | Surrounding picturesque villages offer charm and a retreat from city life; great for rural tourism. | Villas de Mazarrón, Local village festivals, Artisan markets, Historical buildings, Nature trails |
| Adventure tourism hubs | Ideal for those seeking adventure activities such as hiking, biking, and climbing in the surrounding natural parks. | Outdoor adventure companies, Zip lining, Climbing areas, Guided tours, Scenic drives |
Understanding Airbnb License Requirements & STR Laws in Alhama de Murcia (2025)
With 29% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Alhama de Murcia. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Alhama de Murcia to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 29% licensed listings)
Top Performing Airbnb Properties in Alhama de Murcia (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Alhama de Murciabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casas Rurales Ventaseca Complejo Rural para Grupos
Entire Place • 10 bedrooms
Nice cottage to relax.
Entire Place • 4 bedrooms
Beautiful apartment in Alhama de Murcia with WiFi
Entire Place • 2 bedrooms
Villa Maria: Beautiful Country Estate,Holiday House
Entire Place • 4 bedrooms
Cozy apartment in Alhama de Murcia with kitchen
Entire Place • 2 bedrooms
2 bedroom beautiful apartment in Alhama de Murcia
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Alhama de Murcia (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Alhama de Murcia based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Paul | 35 | $116,745 | 14 | 4.38/5.0 |
| Host #490602566 | 1 | $104,261 | 0 | N/A/5.0 |
| Joaquín Ramón | 1 | $33,174 | 10 | 5.00/5.0 |
| Novasol | 4 | $32,569 | 28 | 4.43/5.0 |
| Novasol | 2 | $24,608 | 22 | 3.97/5.0 |
| María | 1 | $20,091 | 50 | 4.96/5.0 |
| Novasol | 1 | $18,589 | 10 | 4.70/5.0 |
| Host #153918632 | 1 | $17,560 | 0 | N/A/5.0 |
| Host #410220920 | 2 | $15,632 | 0 | N/A/5.0 |
| Patrick | 1 | $14,207 | 37 | 4.22/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Alhama de Murcia.
Dive Deeper: Advanced Alhama de Murcia STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Alhama de Murcia. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAlhama de Murcia Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Alhama de Murcia
- The Alhama de Murcia Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.1% of the 140 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Alhama de Murcia, Apartment/Condo properties are the most common (82.1%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, outdoor/unique (combined 4.3%) offer potential for unique stay experiences.
Alhama de Murcia Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Alhama de Murcia
- The dominant room capacity in Alhama de Murcia is 2 bedrooms listings, making up 61.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 86.4% of the active Airbnb listings in Alhama de Murcia, indicating a high concentration in these sizes.
- A significant 28.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Alhama de Murcia.
Alhama de Murcia Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Alhama de Murcia
- The most common guest capacity trend in Alhama de Murcia vacation rentals is listings accommodating 4 guests (52.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Alhama de Murcia STR market, accounting for 72.1% of listings.
- 22.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Alhama de Murcia.
- On average, properties in Alhama de Murcia are equipped to host 4.5 guests.
Alhama de Murcia Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Alhama de Murcia
- The most common availability pattern in Alhama de Murcia falls within the 271-366 days range, representing 75.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 96.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Alhama de Murcia (37.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 3.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Alhama de Murcia Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
46 listings
36.5% of total
2 Nights
19 listings
15.1% of total
3 Nights
25 listings
19.8% of total
4-6 Nights
12 listings
9.5% of total
7-29 Nights
5 listings
4% of total
30+ Nights
19 listings
15.1% of total
Key Insights
- The most prevalent minimum stay requirement in Alhama de Murcia is 1 Night, adopted by 36.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (15.1%) caters to monthly stays (30+ nights) in Alhama de Murcia, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 36.5% of Alhama de Murcia hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 15.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Alhama de Murcia.
Alhama de Murcia Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
1 listings
0.9% of total
Refundable
4 listings
3.8% of total
Super Strict 60 Days
11 listings
10.4% of total
Super Strict 30 Days
1 listings
0.9% of total
Flexible
19 listings
17.9% of total
Moderate
20 listings
18.9% of total
Firm
36 listings
34% of total
Strict
14 listings
13.2% of total
Cancellation Policy Insights for Alhama de Murcia
- The prevailing Airbnb cancellation policy trend in Alhama de Murcia is Firm, used by 34% of listings.
- There's a relatively balanced mix between guest-friendly (36.8%) and stricter (47.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 34% market standard in Alhama de Murcia.
- Using a Strict policy might deter some guests, as only 13.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Alhama de Murcia.
Alhama de Murcia STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Alhama de Murcia
- The overall average booking lead time for vacation rentals in Alhama de Murcia is 36 days.
- Guests book furthest in advance for stays during June (average 80 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (68 days avg.) sees the longest lead times, while Winter (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Alhama de Murcia.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 80 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 68 days) to capture early planners.
- Monitor your own booking lead times against these Alhama de Murcia averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Alhama de Murcia (2025)
Amenity Prevalence
Amenity Insights for Alhama de Murcia
- Essential amenities in Alhama de Murcia that guests expect include: TV, Kitchen, Wifi, Washer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning, Free parking on premises, Hot water are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Alhama de Murcia.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Alhama de Murcia: TV, Kitchen, Wifi, Washer.
- Prioritize adding missing essentials: TV, Kitchen, Wifi, Washer.
- Consider adding popular differentiators like Air conditioning or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Alhama de Murcia to stay competitive.
Alhama de Murcia Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Alhama de Murcia
- The typical guest profile for Airbnb in Alhama de Murcia consists of a mix of domestic (47%) and international guests, with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 46.9% of guests.
- Key international markets include Spain (46.9%) and United Kingdom (14.8%).
- Top languages spoken are English (32.9%) followed by Spanish (30.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Alhama de Murcia Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Parcent | 10 | $2,130 | $221.59 | 45% |
| Sella | 15 | $1,908 | $178.75 | 45% |
| Agost | 12 | $1,789 | $186.70 | 36% |
| l'Atzúbia | 16 | $1,551 | $237.30 | 51% |
| Benijófar | 22 | $1,539 | $172.51 | 50% |
| Callosa d'en Sarrià | 29 | $1,523 | $220.09 | 33% |
| el Campello | 962 | $1,495 | $167.26 | 47% |
| Polop | 57 | $1,491 | $226.31 | 39% |
| Mutxamel | 103 | $1,490 | $193.50 | 40% |
| Altea | 924 | $1,452 | $188.73 | 42% |