Mieres Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Principado de Asturias, Spain

Source: AirROI
Last updated: 2025-11-01

Is Airbnb profitable in Mieres in 2025? Explore comprehensive Airbnb analytics for Mieres, Principado de Asturias, Spain to uncover income potential. This 2025 STR market report for Mieres, based on AirROI data from November 2024 to October 2025, reveals key trends in the niche market of 49 active listings.

Whether you're considering an Airbnb investment in Mieres, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mieres Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Mieres Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$119
The average rental revenue earned for an occupied room per day in Mieres.
Occupancy Rate(?)
31.1%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$10,640
Typical annual income for an Airbnb listing in Mieres. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-15.1%
Significant decrease (-15.1%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Mieres.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Mieres.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
49
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Mieres (2025)

Understanding the monthly revenue variations for Airbnb listings in Mieres is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mieres is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mieres across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,503+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,586 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $883 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $337, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Mieres

Mieres Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Mieres STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mieres:

  • Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 25%.
  • Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Mieres

Average Daily Rate (ADR) Airbnb Trends in Mieres (2025)

Effective short term rental pricing strategy in Mieres involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mieres typically peaks in August and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $238+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $134 or more.
  • Typical properties (Median) charge around $86 per night.
  • Entry-level properties (Bottom 25%) earn around $58 per night.

Average Daily Rate (ADR) Trend by Month in Mieres

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Airbnb Seasonality Analysis & Trends in Mieres (2025)

Peak Season (August, July, December)
  • Revenue averages $1,983 per month
  • Occupancy rates average 43.6%
  • Daily rates average $131
Shoulder Season
  • Revenue averages $1,090 per month
  • Occupancy maintains around 30.8%
  • Daily rates hold near $124
Low Season (January, October, November)
  • Revenue drops to average $769 per month
  • Occupancy decreases to average 21.6%
  • Daily rates adjust to average $124

Seasonality Insights for Mieres

  • The Airbnb seasonality in Mieres shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Mieres's highest earning potential, with monthly revenues capable of climbing to $2,647, occupancy reaching a high of 56.1%, and ADRs peaking at $134.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $675, occupancy could drop to 17.9%, and ADRs may adjust down to $116.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mieres.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Mieres seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Mieres (2025)

Exploring the top neighborhoods for short-term rentals in Mieres? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Mieres Centro
The central area of Mieres, known for its cultural heritage, local dining, and vibrant community. It attracts visitors interested in exploring the town's history and enjoying local attractions.
Mieres Town Hall, Cultural Center of Mieres, Santo Domingo Church, Plaza de Requejo, Museo de la Minería
Collejas
This area is popular for its scenic views and proximity to nature. Perfect for nature enthusiasts and hikers looking for a peaceful retreat.
Nearby hiking trails, Natural parks, Beautiful landscapes, Traditional Asturian villages
La Peña
A quiet neighborhood not far from the city center, ideal for families and longer stays. Offers a residential feel while being close to local amenities.
Local parks, Family-friendly atmosphere, Grocery stores and shops, Community events
El Fangal
Known for its picturesque surroundings and peaceful environment, it is a great choice for visitors looking for a relaxing stay in Mieres.
Natural surroundings, Outdoor sports facilities, Cultural festivals, Scenic views
San Andrés
A charming neighborhood with traditional architecture, it attracts visitors interested in experiencing the local Asturian culture and lifestyle.
Historic buildings, Local markets, Cafés and eateries, Cultural sights
La Felguera
A nearby town known for its industrial heritage and close community. Offers a unique perspective on the region's history and economy.
Iron and Coal Museum, Cultural activities, Local bars and restaurants, Community gatherings
Ciaño
A residential area with access to amenities. It appeals to guests looking for a less touristy experience while still being near Mieres.
Residential parks, Local dining, Shopping centers, Quieter streets
Bárzana de Quirós
A rural area ideal for those seeking tranquility and immersion in nature. Great for outdoor activities and exploring the Asturian countryside.
Hiking trails, Rivers and lakes, Scenic nature views, Traditional Asturian culture

Understanding Airbnb License Requirements & STR Laws in Mieres (2025)

Yes, Mieres, Principado de Asturias, Spain enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mieres to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 53% licensed listings)

Top Performing Airbnb Properties in Mieres (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Mieresbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Mas Planella Rural House

Mas Planella Rural House

Entire Place • 5 bedrooms

$92,168
Revenue
44.8%
Occupancy
$535.94
Daily Rate
Housing in Mieres

Housing in Mieres

Entire Place • 5 bedrooms

$38,663
Revenue
35.1%
Occupancy
$292.11
Daily Rate
Rustic house with patio

Rustic house with patio

Entire Place • 3 bedrooms

$23,336
Revenue
29.0%
Occupancy
$214.70
Daily Rate
The Balcony of Urbiés

The Balcony of Urbiés

Entire Place • 1 bedroom

$22,811
Revenue
67.9%
Occupancy
$106.07
Daily Rate
Typical Asturian house in Mieres

Typical Asturian house in Mieres

Entire Place • 2 bedrooms

$21,709
Revenue
69.5%
Occupancy
$83.15
Daily Rate
A beautiful apartment in Mieres with a garden

A beautiful apartment in Mieres with a garden

Entire Place • 3 bedrooms

$19,811
Revenue
50.8%
Occupancy
$104.51
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Mieres (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Mieres based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Lisa1$92,168484.94/5.0
Ana1$38,66354.80/5.0
R2R Consulting6$24,719494.19/5.0
Ana1$23,336284.93/5.0
Raquel2$23,108244.13/5.0
Beatriz1$22,81194.78/5.0
Sergio1$21,709744.86/5.0
Luis1$19,811164.69/5.0
Carmen2$18,5171384.99/5.0
Bautista1$16,768385.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mieres.

Dive Deeper: Advanced Mieres STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mieres. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Mieres Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Mieres

  • The Mieres Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 67.3% of the 49 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 32.7% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in Mieres, House properties are the most common (44.9%), reflecting the local real estate landscape.
  • Houses represent a significant 44.9% portion, catering likely to families or larger groups.
  • The presence of 10.2% Hotel/Boutique listings indicates integration with traditional hospitality.

Mieres Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Mieres

  • The dominant room capacity in Mieres is 1 bedroom listings, making up 26.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 3 bedrooms properties represent 48.9% of the active Airbnb listings in Mieres, indicating a high concentration in these sizes.
  • A significant 34.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mieres.

Mieres Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Mieres

  • The most common guest capacity trend in Mieres vacation rentals is listings accommodating 4 guests (18.4%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Mieres STR market, accounting for 34.7% of listings.
  • 26.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mieres.
  • On average, properties in Mieres are equipped to host 3.7 guests.

Mieres Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Mieres

  • The most common availability pattern in Mieres falls within the 271-366 days range, representing 65.3% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 91.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Mieres (44.9%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 10.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Mieres Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (26.5%)

1 Night

13 listings

26.5% of total

2 Nights (28.6%)

2 Nights

14 listings

28.6% of total

3 Nights (2%)

3 Nights

1 listings

2% of total

4-6 Nights (2%)

4-6 Nights

1 listings

2% of total

7-29 Nights (2%)

7-29 Nights

1 listings

2% of total

30+ Nights (38.8%)

30+ Nights

19 listings

38.8% of total

Key Insights

  • The most prevalent minimum stay requirement in Mieres is 30+ Nights, adopted by 38.8% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (38.8%) caters to monthly stays (30+ nights) in Mieres, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 38.8% of Mieres hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.5% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 38.8% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mieres.

Mieres Airbnb Cancellation Policy Trends Analysis (2025)

Limited

1 listings

2.1% of total

Flexible (35.4%)

Flexible

17 listings

35.4% of total

Moderate (29.2%)

Moderate

14 listings

29.2% of total

Firm (18.8%)

Firm

9 listings

18.8% of total

Strict (14.6%)

Strict

7 listings

14.6% of total

Cancellation Policy Insights for Mieres

  • The prevailing Airbnb cancellation policy trend in Mieres is Flexible, used by 35.4% of listings.
  • There's a relatively balanced mix between guest-friendly (64.6%) and stricter (33.4%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 35.4% market standard in Mieres.
  • Using a Strict policy might deter some guests, as only 14.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Mieres.

Mieres STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Mieres

  • The overall average booking lead time for vacation rentals in Mieres is 48 days.
  • Guests book furthest in advance for stays during August (average 82 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 10 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (66 days avg.) sees the longest lead times, while Winter (19 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Mieres.
  • For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 82 days out to capitalize on advance planning.
  • During January, focus on last-minute booking availability and promotions, as guests book with very short notice (10 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 66 days) to capture early planners.
  • Monitor your own booking lead times against these Mieres averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Mieres (2025)

Amenity Prevalence

Amenity Insights for Mieres

  • Essential amenities in Mieres that guests expect include: TV. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Hangers, Hot water, Heating are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Mieres: TV.
  • Consider adding popular differentiators like Hangers or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Mieres to stay competitive.

Mieres Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Mieres

  • The typical guest profile for Airbnb in Mieres consists of primarily domestic travelers (78%), often arriving from nearby Madrid, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
  • Domestic travelers account for 77.8% of guests.
  • Key international markets include Spain (77.8%) and France (4.7%).
  • Top languages spoken are Spanish (40.7%) followed by English (33.3%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Madrid and Barcelona.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Mieres Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Llanera15$2,148$268.6235%
Hermandad de Campoo de Suso30$1,860$393.4820%
Molledo14$1,474$233.0129%
San Andrés del Rabanedo11$1,433$177.3931%
Camaleño94$1,431$150.5841%
Villaviciosa238$1,425$201.9133%
Candamo16$1,420$219.7831%
Riaño10$1,402$172.2538%
O Barco de Valdeorras13$1,361$130.5735%
Mazcuerras22$1,353$217.5028%

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