Lena Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Principado de Asturias, Spain
Is Airbnb profitable in Lena in 2025? Explore comprehensive Airbnb analytics for Lena, Principado de Asturias, Spain to uncover income potential. This 2025 STR market report for Lena, based on AirROI data from November 2024 to October 2025, reveals key trends in the niche market of 33 active listings.
Whether you're considering an Airbnb investment in Lena, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Lena Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Lena Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Lena (2025)
Understanding the monthly revenue variations for Airbnb listings in Lena is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Lena is typically August, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Lena across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,394+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,496 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $870 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $405, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Lena
Lena Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Lena STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Lena:
- Best-in-class properties (Top 10%) achieve 60%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 42% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Lena
Average Daily Rate (ADR) Airbnb Trends in Lena (2025)
Effective short term rental pricing strategy in Lena involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Lena typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $197+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $149 or more.
- Typical properties (Median) charge around $110 per night.
- Entry-level properties (Bottom 25%) earn around $78 per night.
Average Daily Rate (ADR) Trend by Month in Lena
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Airbnb Seasonality Analysis & Trends in Lena (2025)
Peak Season (August, July, September)
- Revenue averages $1,951 per month
- Occupancy rates average 45.1%
- Daily rates average $138
Shoulder Season
- Revenue averages $912 per month
- Occupancy maintains around 24.7%
- Daily rates hold near $123
Low Season (March, April, June)
- Revenue drops to average $812 per month
- Occupancy decreases to average 21.7%
- Daily rates adjust to average $124
Seasonality Insights for Lena
- The Airbnb seasonality in Lena shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Lena's highest earning potential, with monthly revenues capable of climbing to $2,752, occupancy reaching a high of 60.3%, and ADRs peaking at $142.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $792, occupancy could drop to 20.8%, and ADRs may adjust down to $119.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Lena.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Lena seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Lena (2025)
Exploring the top neighborhoods for short-term rentals in Lena? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Cangas de Onís | A charming town known as the gateway to the Picos de Europa National Park, popular with tourists for its stunning nature and outdoor activities. | Picos de Europa National Park, Cangüéyu, Covadonga Lakes, Roman bridge, Basilica de Santa María de Covadonga |
| Llanes | A seaside town with beautiful beaches and a picturesque old town, attracting visitors for sun and relaxation. | Playa de Toró, Pueblo viejo de Llanes, Basilica de Santa Maria del Conceyu, The Cubes of Memory, Senda Costera |
| Gijón | A vibrant city on the coast, known for its cultural activities, beach life, and culinary scene, popular with both domestic and international tourists. | Playa de San Lorenzo, Cimavilla neighborhood, Gijón's Botanical Garden, Museo del Ferrocarril de Asturias, Niemeyer Centre |
| Oviedo | The capital of Asturias, known for its rich history, beautiful architecture, and cultural heritage, appealing to those interested in city tours and culture. | Cathedral of San Salvador, Plaza del Fontán, Museo de Bellas Artes de Asturias, Campo de San Francisco, The Oviedo Archaeological Museum |
| Ribadesella | Famous for its beach and the nearby natural wonders, it draws visitors looking for a scenic getaway along the northern coast of Spain. | Playa de Ribadesella, Cuevas de Tito Bustillo, Sella River, Basilica de Santa María, The Fiery Coast |
| Villaviciosa | Known for its cider production and beautiful landscapes, it attracts visitors looking for rural tourism and local gastronomic experiences. | Beaches of Villaviciosa, Cider houses, Historic town center, Natural parks, Local markets |
| Pola de Siero | A great central location in Asturias with access to both the coast and the mountains, appealing to tourists looking for variety in their activities. | Parque de la Prehistoria, Local festivals, Natural parks, Hiking trails, Cultural events |
| Cangas de Onís | This area is not only known for its stunning views but also for its adventure tourism, making it a prime investment location for outdoor enthusiasts. | Senda del Oso, Cangas de Onís market, Traditional Asturian cuisine, Outdoor sports, Local handicrafts |
Understanding Airbnb License Requirements & STR Laws in Lena (2025)
Yes, Lena, Principado de Asturias, Spain enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Lena to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 52% licensed listings)
Top Performing Airbnb Properties in Lena (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Lenabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Posada Real Pajares. La Cerra.
Entire Place • 6 bedrooms
Posada Real de Pajares. The rogue
Entire Place • 2 bedrooms
Casa Las Puentes An Asturian hideaway
Entire Place • 3 bedrooms
Casa Rafa
Entire Place • 2 bedrooms
AH Apartment Urban Lena VUT-6048-AS
Entire Place • 3 bedrooms
Pola de Lena, Downtown, City Hall
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Lena (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Lena based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ricardo | 2 | $70,214 | 30 | 4.70/5.0 |
| Elena | 3 | $29,175 | 12 | 4.80/5.0 |
| Lidia | 2 | $21,305 | 74 | 4.76/5.0 |
| Ivan | 1 | $21,174 | 65 | 4.71/5.0 |
| Alicia | 1 | $18,861 | 62 | 4.85/5.0 |
| Alberto Miguel | 1 | $17,007 | 6 | 4.83/5.0 |
| Maria Amor | 1 | $16,015 | 32 | 5.00/5.0 |
| Agustin | 1 | $15,736 | 84 | 4.71/5.0 |
| Rosana | 2 | $15,551 | 67 | 5.00/5.0 |
| Novasol | 1 | $14,161 | 5 | 4.40/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Lena.
Dive Deeper: Advanced Lena STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Lena. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLena Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Lena
- The Lena Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.8% of the 33 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Lena, House properties are the most common (57.6%), reflecting the local real estate landscape.
- Houses represent a significant 57.6% portion, catering likely to families or larger groups.
- The presence of 18.2% Hotel/Boutique listings indicates integration with traditional hospitality.
Lena Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Lena
- The dominant room capacity in Lena is 2 bedrooms listings, making up 45.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 75.8% of the active Airbnb listings in Lena, indicating a high concentration in these sizes.
- A significant 21.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Lena.
Lena Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Lena
- The most common guest capacity trend in Lena vacation rentals is listings accommodating 4 guests (45.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Lena STR market, accounting for 63.7% of listings.
- 21.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Lena.
- On average, properties in Lena are equipped to host 4.2 guests.
Lena Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Lena
- The most common availability pattern in Lena falls within the 271-366 days range, representing 69.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 97.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Lena (42.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 3.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Lena Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
21.2% of total
2 Nights
12 listings
36.4% of total
4-6 Nights
1 listings
3% of total
30+ Nights
13 listings
39.4% of total
Key Insights
- The most prevalent minimum stay requirement in Lena is 30+ Nights, adopted by 39.4% of listings. This highlights the market's preference for longer commitments.
- A significant segment (39.4%) caters to monthly stays (30+ nights) in Lena, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 39.4% of Lena hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 39.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Lena.
Lena Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
3% of total
Flexible
11 listings
33.3% of total
Moderate
9 listings
27.3% of total
Firm
9 listings
27.3% of total
Strict
3 listings
9.1% of total
Cancellation Policy Insights for Lena
- The prevailing Airbnb cancellation policy trend in Lena is Flexible, used by 33.3% of listings.
- There's a relatively balanced mix between guest-friendly (60.6%) and stricter (36.4%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (9.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 33.3% market standard in Lena.
- Using a Strict policy might deter some guests, as only 9.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Lena.
Lena STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Lena
- The overall average booking lead time for vacation rentals in Lena is 38 days.
- Guests book furthest in advance for stays during August (average 80 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 10 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (62 days avg.) sees the longest lead times, while Winter (12 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Lena.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 80 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (10 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 62 days) to capture early planners.
- Monitor your own booking lead times against these Lena averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Lena (2025)
Amenity Prevalence
Amenity Insights for Lena
- Essential amenities in Lena that guests expect include: Kitchen, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like First aid kit, Washer, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Lena: Kitchen, TV.
- Consider adding popular differentiators like First aid kit or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Lena to stay competitive.
Lena Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Lena
- The typical guest profile for Airbnb in Lena consists of primarily domestic travelers (73%), often arriving from nearby Madrid, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 72.6% of guests.
- Key international markets include Spain (72.6%) and France (6.8%).
- Top languages spoken are Spanish (38.8%) followed by English (30.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Madrid and Valladolid.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Lena Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Llanera | 15 | $2,148 | $268.62 | 35% |
| Hermandad de Campoo de Suso | 30 | $1,860 | $393.48 | 20% |
| Molledo | 14 | $1,474 | $233.01 | 29% |
| San Andrés del Rabanedo | 11 | $1,433 | $177.39 | 31% |
| Camaleño | 94 | $1,431 | $150.58 | 41% |
| Villaviciosa | 238 | $1,425 | $201.91 | 33% |
| Candamo | 16 | $1,420 | $219.78 | 31% |
| Riaño | 10 | $1,402 | $172.25 | 38% |
| O Barco de Valdeorras | 13 | $1,361 | $130.57 | 35% |
| Mazcuerras | 22 | $1,353 | $217.50 | 28% |