Airbnb Market Analytics, Statistics and Data in Pamplona, Navarre, Spain
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Pamplona? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Pamplona:
How much do Airbnb hosts make on average per month in Pamplona?
The short-term rental market in Pamplona shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,656 per month
- Strong performing properties (top 25%) make $2,957 or more
- Best-in-class properties (top 10%) achieve $4,322+ monthly
- Entry-level properties (bottom 25%) typically earn around $755
Revenue Variations by Month
Occupancy Rates Throughout the Year in Pamplona
The market in Pamplona shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 40% occupancy rates
- Strong performing properties (top 25%) achieve 61% or higher
- Best-in-class properties (top 10%) reach 78%+occupancy
- Entry-level properties (bottom 25%) average around 21%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Pamplona
Daily rates in Pamplona vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $125 per night
- Strong performing properties (top 25%) secure $191 or more
- Best-in-class properties (top 10%) pull in $329+ per night
- Entry-level properties (bottom 25%) earn around $70
Daily Rate Variations by Month
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Seasonality patterns in Pamplona
Peak Season (June, July, August)
- Revenue peaks at $3426.63 per month
- Occupancy rates reach 56.12%
- Daily rates average $194.94
Shoulder Season
- Revenue averages $2163.82 per month
- Occupancy maintains 42.00%
- Daily rates hold at $165.15
Low Season (February, November, January)
- Revenue drops to $1330.87 per month
- Occupancy decreases to 30.78%
- Daily rates adjust to $150.96
Is it still profitable to do Airbnb in Pamplona in 2025?
Yes! Pamplona demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 42% and solid monthly revenue averaging $2164 and As a mature market with 525 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Pamplona
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Old Town (Casco Antiguo) | The historic heart of Pamplona, known for its narrow streets, lively tapas bars, and rich history. A popular spot for tourists exploring the city's culture and landmarks, especially during festivals like San Fermin. | Plaza del Castillo, Pamplona Cathedral, Baluarte Conference Centre, Church of San Saturnino, City Walls of Pamplona |
| Navarre Museum Area | Situated close to cultural institutions, this area is great for art and history lovers. The Navarre Museum showcases regional art and is a significant attraction for tourists interested in the local history. | Navarre Museum, Plaza de la Merced, Teatro Gayarre, Palacio de Navarra, Café Iruña |
| Taconera Park | A beautiful park area that attracts both locals and tourists. Great for outdoor activities and relaxation, making it ideal for visitors looking for a blend of nature and city life. | Taconera Park, Gardens of the Taconera, City Walls, Cerro de San Cristóbal, Deer Park |
| San Jorge | A residential area that offers a glimpse of local life in Pamplona. It is close to shopping and dining options, making it appealing for longer stays. | Local Markets, Cafes and Restaurants, Shopping Streets, Park of La Ciudadela, St. John’s Church |
| La Rochapea | A vibrant neighborhood with a mix of local culture, ideal for those looking for a more authentic experience away from the tourist hotspots while still offering amenities and access to attractions. | Rochapea Park, Cafes, Local shops, St. Elizabeth's Church, Cultural festivals |
| Milagros Area | An emerging area popular among younger travelers. It provides affordable options and has a good mix of nightlife and local dining. | Parks, Nightclubs, Bars, Local Eats, Cultural events |
| Estelles | Known for its university presence, it attracts students and young professionals. It's a dynamic area with a young vibe, perfect for Airbnb rentals targeting a younger audience. | University of Navarra, Dining options, Cultural venues, Shopping streets, Events |
| Erripagaña | A quieter residential area that is family-friendly and close to various amenities, suitable for medium to long-term stays and ideal for families. | Parks, Local schools, Family restaurants, Shopping areas, Playgrounds |
Do you need a license for Airbnb in Pamplona?
We recommend checking directly with Pamplona's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (30% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Pamplona
Apartamento El Cuarto Rey by Clabao
Entire Place • 3 bedrooms
Deluxe in the city center
Entire Place • 2 bedrooms
House Bidaiari F2D2 by Clabao
Entire Place • 4 bedrooms
House Bidaiari F3D1 by Clabao
Entire Place • 4 bedrooms
House Bidaiari F2D1 by Clabao
Entire Place • 4 bedrooms
House Bidaiari F3D2 by Clabao
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Pamplona
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| TuApartamento | 24 | $531,885 | 385 | 3.91/5.0 |
| Casa | 8 | $517,699 | 102 | 4.35/5.0 |
| Aloha | 7 | $431,929 | 344 | 4.86/5.0 |
| Javier | 14 | $413,943 | 405 | 4.79/5.0 |
| Alójate | 11 | $303,641 | 428 | 4.66/5.0 |
| Capital Vertical | 10 | $287,556 | 70 | 3.63/5.0 |
| Javier | 12 | $222,033 | 47 | 4.29/5.0 |
| Irache | 11 | $178,724 | 190 | 3.35/5.0 |
| Clabao | 3 | $178,344 | 23 | 3.17/5.0 |
| Mikel | 9 | $114,301 | 304 | 4.66/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Pamplona
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (62.5%), with apartment & condo and boutique & hotels properties comprising 95.6% of inventory
- Untapped potential in house, others segments (4.4% combined)
Room Capacity Distribution
Analysis of 525 properties in Pamplona shows that 1 bedroom properties are most prevalent, making up 31.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 59.6% of all listings.
Key Insights
- Most common: 1 bedroom (31.2%)
- Least common: 5+ bedrooms (0.8%)
- Market concentration: 59.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 525 properties in Pamplona reveals that 4 guests properties dominate the market, representing 20.6% of all listings. The average property accommodates 3.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 35.8% of the market.
Key Insights
- Most common capacity: 4 guests (20.6% of market)
- Least common capacity: 7 guests (2.7% of market)
- Average guest capacity: 3.6 guests per property
- Market concentration: 35.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 525 properties in Pamplona, the most common availability pattern is 271-366 days (50.7% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (25% of properties).
Key Insights
- Most common availability window: 271-366 days (50.7%)
- Most common booking duration: 31-90 days (25%)
- Properties with high availability (180+ days): 76.2%
- Properties with long-term bookings (180+ days): 26.1%
Minimum Stay Distributions
1 Night
224 listings
50.2% of total
2 Nights
143 listings
32.1% of total
3 Nights
20 listings
4.5% of total
4-6 Nights
13 listings
2.9% of total
7-29 Nights
12 listings
2.7% of total
30+ Nights
34 listings
7.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 82.3%
- Mid-length stays (4-6 nights) represent 2.9% of listings
- Monthly+ stays (7.6%) suggest a stable extended-stay market
- High market flexibility with 86.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
8 listings
2.1% of total
Super Strict 30 Days
19 listings
4.9% of total
Flexible
63 listings
16.2% of total
Moderate
130 listings
33.3% of total
Firm
68 listings
17.4% of total
Strict
102 listings
26.2% of total
Key Insights
- Moderate is the preferred policy at 33.3% of listings
- The market shows a balanced distribution between guest-friendly (49.5%) and strict (43.6%) policies
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 2.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, May, Jun, averaging 101 days
- Shortest booking windows are in Oct, Feb, Nov, averaging 36 days
- Summer shows the longest average booking window at 89 days, while Fall has the shortest at 38 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 89 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Nov when lead times are shortest
Popular Airbnb Amenities in Pamplona
Below is the distribution of amenities across listings in Pamplona:
Traveler Demographics
Key Insights
- Domestic travelers make up 36.6% of total guests, indicating a moderate local market presence.
- Primary international markets: France (21.9%) and United States (18.1%)
- English is the top language at 42.5%, followed by Spanish (32.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.7%
Recommendations
- Target marketing campaigns for Madrid and Barcelona markets
- Develop localized content for France and United States
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Pamplona. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| San Sebastián | 1,443 | $3,768 | $272.22 | 49% |
| Hernani | 11 | $2,804 | $338.85 | 43% |
| Barrika | 15 | $2,641 | $292.34 | 41% |
| Erandio | 15 | $2,628 | $177.00 | 56% |
| Leioa | 11 | $2,572 | $244.34 | 40% |
| Valle de Yerri/Deierri | 11 | $2,539 | $287.88 | 33% |
| Dima | 11 | $2,536 | $330.95 | 44% |
| Labastida/Bastida | 11 | $2,493 | $270.99 | 35% |
| Larraun | 18 | $2,357 | $218.13 | 41% |
| Ibarrangelu | 16 | $2,338 | $209.44 | 38% |
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