Pamplona Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Navarre, Spain
Is Airbnb profitable in Pamplona in 2025? Explore comprehensive Airbnb analytics for Pamplona, Navarre, Spain to uncover income potential. This 2025 STR market report for Pamplona, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 574 active listings.
Whether you're considering an Airbnb investment in Pamplona, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pamplona Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Pamplona Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Pamplona (2025)
Understanding the monthly revenue variations for Airbnb listings in Pamplona is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pamplona is typically June, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pamplona across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,915+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,586 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,526 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $660, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Pamplona
Pamplona Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Pamplona STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pamplona:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Pamplona
Average Daily Rate (ADR) Airbnb Trends in Pamplona (2025)
Effective short term rental pricing strategy in Pamplona involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pamplona typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $428+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $221 or more.
- Typical properties (Median) charge around $133 per night.
- Entry-level properties (Bottom 25%) earn around $78 per night.
Average Daily Rate (ADR) Trend by Month in Pamplona
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Airbnb Seasonality Analysis & Trends in Pamplona (2025)
Peak Season (June, July, August)
- Revenue averages $2,696 per month
- Occupancy rates average 46.7%
- Daily rates average $181
Shoulder Season
- Revenue averages $1,815 per month
- Occupancy maintains around 42.2%
- Daily rates hold near $196
Low Season (January, March, November)
- Revenue drops to average $1,361 per month
- Occupancy decreases to average 34.5%
- Daily rates adjust to average $190
Seasonality Insights for Pamplona
- The Airbnb seasonality in Pamplona shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Pamplona's highest earning potential, with monthly revenues capable of climbing to $2,909, occupancy reaching a high of 55.1%, and ADRs peaking at $225.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,236, occupancy could drop to 32.0%, and ADRs may adjust down to $168.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pamplona.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Pamplona seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Pamplona (2025)
Exploring the top neighborhoods for short-term rentals in Pamplona? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town (Parte Vieja) | The heart of Pamplona, known for its narrow streets, historical buildings, and vibrant tapas bars. A popular area for tourists to experience the local culture and cuisine, especially during the San Fermín Festival. | Plaza del Castillo, Pamplona Cathedral, Taconera Park, San Fermín Festival, Gastronomic Society, City Walls |
| University Area (Milagros) | Home to the University of Navarra, this area is bustling with students and young professionals. A great location for hosting young travelers and those visiting for academic purposes. | University of Navarra, Civivox Milagros, Parque de la Ciudadela, Shopping centers, Cafés and bars |
| San Juan (Ensanche) | A modern residential area with shops, restaurants, and easy access to the city center. Suitable for families and visitors looking for a quieter yet convenient stay in Pamplona. | Paseo Sarasate, Parque de la Media Luna, Centro Comercial La Morea, Local restaurants, Cultural centers |
| Navarre Palace Area | Known for its luxurious accommodations and proximity to cultural sites, attracting travelers who appreciate elegance and comfort during their stay. | Navarre Palace, Auditorium of Navarra, Teatro Gayarre, Parks, Cafés with views |
| Chantrea | A more residential neighborhood, convenient for local experience and affordable stays. Great for families and longer-term renters looking for a homely feel. | Community parks, Local grocery markets, Traditional Spanish neighborhoods, Family-friendly atmosphere |
| Barañáin | A suburban area close to Pamplona that offers a peaceful environment with easy access to the city. A good option for visitors who want to escape the hustle and bustle. | Natural trails, Local restaurants, Shopping centers close by, Quiet parks, Cultural events |
| Sarriguren | An emerging area with new developments and modern facilities. Attracts younger families and businesses, ideal for professionals visiting or relocating. | Shopping centers, Parks, Tech hubs, Family-friendly amenities, Cafés and restaurants |
| Huarte | Known for its scenic views and close-knit community feel. Great for nature lovers and those looking to explore the beauty of Navarre. | Natural parks, Riverside trails, Local artisan shops, Traditional cuisine, Cultural festivals |
Understanding Airbnb License Requirements & STR Laws in Pamplona (2025)
With 26% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Pamplona. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pamplona to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 26% licensed listings)
Top Performing Airbnb Properties in Pamplona (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Pamplonabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Deluxe in the city center
Entire Place • 2 bedrooms
GREAT APARTMENT FOR 8 PEOPLE
Entire Place • 4 bedrooms
El Rincón del Chupinazo Apartment
Entire Place • 2 bedrooms
Apartment in Vuelta del Castillo park
Entire Place • 3 bedrooms
Apartamento El Cuarto Rey by Clabao
Entire Place • 3 bedrooms
Ayla San Fermín
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Pamplona (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Pamplona based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Javier | 14 | $470,145 | 420 | 4.80/5.0 |
| TuApartamento | 24 | $377,524 | 364 | 4.48/5.0 |
| Aloha | 7 | $368,610 | 367 | 4.84/5.0 |
| Casa | 8 | $285,294 | 104 | 4.36/5.0 |
| Clabao | 11 | $252,112 | 290 | 4.56/5.0 |
| Javier | 11 | $213,552 | 48 | 4.70/5.0 |
| Capital Vertical | 10 | $190,695 | 69 | 3.98/5.0 |
| Irache | 12 | $169,260 | 235 | 4.65/5.0 |
| Alójate | 7 | $150,541 | 212 | 4.63/5.0 |
| Mikel | 9 | $110,650 | 304 | 4.66/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pamplona.
Dive Deeper: Advanced Pamplona STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pamplona. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPamplona Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Pamplona
- The Pamplona Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 63.4% of the 574 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 33.4% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Pamplona, Apartment/Condo properties are the most common (89.7%), reflecting the local real estate landscape.
- The presence of 5.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like house, others (combined 5.0%) offer potential for unique stay experiences.
Pamplona Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Pamplona
- The dominant room capacity in Pamplona is 1 bedroom listings, making up 30% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 57.2% of the active Airbnb listings in Pamplona, indicating a high concentration in these sizes.
- A significant 22.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Pamplona.
Pamplona Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Pamplona
- The most common guest capacity trend in Pamplona vacation rentals is listings accommodating 4 guests (20.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Pamplona STR market, accounting for 33.8% of listings.
- 25.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pamplona.
- On average, properties in Pamplona are equipped to host 3.5 guests.
Pamplona Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Pamplona
- The most common availability pattern in Pamplona falls within the 271-366 days range, representing 57.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Pamplona (30%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Pamplona Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
242 listings
45.4% of total
2 Nights
161 listings
30.2% of total
3 Nights
21 listings
3.9% of total
4-6 Nights
17 listings
3.2% of total
7-29 Nights
12 listings
2.3% of total
30+ Nights
80 listings
15% of total
Key Insights
- The most prevalent minimum stay requirement in Pamplona is 1 Night, adopted by 45.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (75.6%) of the Pamplona Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (15%) caters to monthly stays (30+ nights) in Pamplona, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 45.4% of Pamplona hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 15% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pamplona.
Pamplona Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
35 listings
7.6% of total
Super Strict 60 Days
11 listings
2.4% of total
Flexible
85 listings
18.5% of total
Moderate
141 listings
30.7% of total
Firm
72 listings
15.7% of total
Strict
116 listings
25.2% of total
Cancellation Policy Insights for Pamplona
- The prevailing Airbnb cancellation policy trend in Pamplona is Moderate, used by 30.7% of listings.
- There's a relatively balanced mix between guest-friendly (49.2%) and stricter (40.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 30.7% market standard in Pamplona.
- Regularly review your cancellation policy against competitors and market demand shifts in Pamplona.
Pamplona STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Pamplona
- The overall average booking lead time for vacation rentals in Pamplona is 50 days.
- Guests book furthest in advance for stays during June (average 92 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (67 days avg.) sees the longest lead times, while Fall (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Pamplona.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 92 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 67 days) to capture early planners.
- Monitor your own booking lead times against these Pamplona averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Pamplona (2025)
Amenity Prevalence
Amenity Insights for Pamplona
- Popular amenities like Wifi, Kitchen, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Wifi or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Pamplona to stay competitive.
Pamplona Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Pamplona
- The typical guest profile for Airbnb in Pamplona consists of a mix of domestic (38%) and international guests, with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 37.8% of guests.
- Key international markets include Spain (37.8%) and France (14.9%).
- Top languages spoken are English (36.9%) followed by Spanish (29.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Pamplona Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| San Sebastián | 1,469 | $3,275 | $265.99 | 48% |
| Labastida/Bastida | 10 | $2,721 | $238.70 | 31% |
| Dima | 13 | $2,392 | $337.60 | 44% |
| Larraun | 18 | $2,391 | $227.77 | 40% |
| Hernani | 11 | $2,272 | $323.04 | 40% |
| Gautegiz Arteaga | 21 | $2,261 | $295.79 | 34% |
| Valle de Yerri/Deierri | 13 | $2,250 | $312.72 | 30% |
| Esteribar | 20 | $2,181 | $276.52 | 31% |
| Arbonne | 46 | $2,171 | $337.25 | 50% |
| Erandio | 16 | $2,108 | $169.01 | 56% |