Airbnb Market Analytics, Statistics and Data in Mérida, Extremadura, Spain
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Mérida? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Mérida:
How much do Airbnb hosts make on average per month in Mérida?
The short-term rental market in Mérida shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,287 per month
- Strong performing properties (top 25%) make $2,204 or more
- Best-in-class properties (top 10%) achieve $3,596+ monthly
- Entry-level properties (bottom 25%) typically earn around $575
Revenue Variations by Month
Occupancy Rates Throughout the Year in Mérida
The market in Mérida shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 36% occupancy rates
- Strong performing properties (top 25%) achieve 58% or higher
- Best-in-class properties (top 10%) reach 73%+occupancy
- Entry-level properties (bottom 25%) average around 18%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Mérida
Daily rates in Mérida vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $99 per night
- Strong performing properties (top 25%) secure $124 or more
- Best-in-class properties (top 10%) pull in $177+ per night
- Entry-level properties (bottom 25%) earn around $71
Daily Rate Variations by Month
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Seasonality patterns in Mérida
Peak Season (May, April, June)
- Revenue peaks at $2185.85 per month
- Occupancy rates reach 47.53%
- Daily rates average $119.31
Shoulder Season
- Revenue averages $1612.55 per month
- Occupancy maintains 38.97%
- Daily rates hold at $109.31
Low Season (November, December, January)
- Revenue drops to $779.15 per month
- Occupancy decreases to 25.81%
- Daily rates adjust to $99.52
Is it still profitable to do Airbnb in Mérida in 2025?
Yes! Mérida demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 39% and monthly revenue averaging $1613 and The market's 151 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Mérida
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro Histórico | The historic center of Mérida is rich in culture and history, featuring colonial architecture and many museums. It's a prime location for tourists exploring the city's heritage and enjoying local cuisine. | Plaza Mayor, Museo de la Ciudad, Teatro Romano, Paseo de Cánovas, Catedral de Mérida |
| Alameda de los Reyes | This area features beautiful tree-lined streets and is close to parks, making it a peaceful yet central location for tourists who want to experience local life. | Alameda de los Reyes, Parque de las VII Sillas, Cafes and local eateries, Shopping streets nearby |
| San Lázaro | A trendy neighborhood that appeals to younger crowds and those looking for a vibrant atmosphere, San Lázaro has a mix of bars, cafes, and art spots. | Local bars, Art galleries, Street art, Cultural festivals, Live music venues |
| Mérida Suberbs | The outskirts of Mérida offer a more relaxed living experience with easy access to nature and hiking trails. It's ideal for those looking for quiet retreats while still being close to the city. | Natural parks, Hiking trails, Rural tourism activities, Traditional villages |
| Las Abadías | A growing area with affordable housing and a community feel. It's becoming increasingly popular with families and longer-term renters. | Local markets, Community parks, Shops and services |
| Mérida's Main Avenue | This bustling avenue is known for its shopping and dining options, attracting both locals and tourists looking for convenience. | Commercial stores, Restaurants, Cafes, Local attractions along the avenue |
| Plaza de España Area | A lively area surrounding the popular Plaza de España with plenty of dining options, perfect for tourists who want to immerse themselves in local culture. | Plaza de España, Cafes and restaurants, Local festivals, Historical buildings nearby |
| Eco-Park Residences | A unique offering of eco-friendly lodgings near nature parks, ideal for eco-conscious travelers and those looking for a peaceful getaway. | Eco-parks, Walking trails, Bird watching, Nature activities |
Do you need a license for Airbnb in Mérida?
Most likely, Mérida requires a license for Airbnb operations. With 41% of current listings showing licensing information, we recommend checking Mérida's short-term rental regulations and starting the licensing process before listing your property.
Top Performing Airbnb Properties in Mérida
Casa Augusto - next to the Roman Theatre (with garage)
Entire Place • 3 bedrooms
Apartment Proserpina, all glass floor
Entire Place • 1 bedroom
CMDreams Platinum - Apartment No. 3, 2 bedrooms
Entire Place • 2 bedrooms
Diana Apartment
Entire Place • 1 bedroom
CMDreams Platinum - Apartment No. 5, 2 bedrooms
Entire Place • 2 bedrooms
CMDreams Platinum - Apartment No. 1, with a patio
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Mérida
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Villamya | 17 | $702,520 | 516 | 4.82/5.0 |
| Francisco | 10 | $184,939 | 443 | 4.87/5.0 |
| Lombar | 6 | $101,542 | 813 | 4.32/5.0 |
| Óptima | 12 | $101,032 | 207 | 4.08/5.0 |
| Fernando | 4 | $100,817 | 158 | 4.94/5.0 |
| 459397217 | 4 | $82,025 | 143 | 4.80/5.0 |
| Jorge | 1 | $70,388 | 44 | 4.95/5.0 |
| Rebeca | 3 | $63,082 | 245 | 4.85/5.0 |
| J. F. | 5 | $54,014 | 1612 | 4.40/5.0 |
| Villas Romanas | 3 | $48,087 | 208 | 4.75/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Mérida
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (87.4%), with apartment & condo and house properties comprising 95.4% of inventory
- Untapped potential in boutique & hotels, outdoor & mobile, others segments (4.7% combined)
Room Capacity Distribution
Analysis of 151 properties in Mérida shows that 1 bedroom properties are most prevalent, making up 51% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 82.1% of all listings.
Key Insights
- Most common: 1 bedroom (51%)
- Least common: 5+ bedrooms (2%)
- Market concentration: 82.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 151 properties in Mérida reveals that 4 guests properties dominate the market, representing 39.7% of all listings. The average property accommodates 3.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 59.6% of the market.
Key Insights
- Most common capacity: 4 guests (39.7% of market)
- Least common capacity: 1 guest (2% of market)
- Average guest capacity: 3.9 guests per property
- Market concentration: 59.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 151 properties in Mérida, the most common availability pattern is 271-366 days (33.8% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (32.5% of properties).
Key Insights
- Most common availability window: 271-366 days (33.8%)
- Most common booking duration: 91-180 days (32.5%)
- Properties with high availability (180+ days): 66.9%
- Properties with long-term bookings (180+ days): 34.4%
Minimum Stay Distributions
1 Night
76 listings
58% of total
2 Nights
26 listings
19.8% of total
7-29 Nights
1 listings
0.8% of total
30+ Nights
28 listings
21.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 77.8%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (21.4%) suggest a stable extended-stay market
- High market flexibility with 77.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Refundable
2 listings
1.6% of total
Flexible
34 listings
26.6% of total
Moderate
57 listings
44.5% of total
Firm
8 listings
6.3% of total
Strict
27 listings
21.1% of total
Key Insights
- Moderate is the preferred policy at 44.5% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 71.1% of the market
- Strong market consensus around Moderate policies
- Refundable policies are least common at 1.6% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Jul, averaging 64 days
- Shortest booking windows are in Dec, Nov, Jan, averaging 32 days
- Spring shows the longest average booking window at 60 days, while Winter has the shortest at 32 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 60 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Jan when lead times are shortest
Popular Airbnb Amenities in Mérida
Below is the distribution of amenities across listings in Mérida:
Traveler Demographics
Key Insights
- Domestic travelers make up 62% of total guests, indicating a significant local market share.
- Primary international markets: Portugal (9.8%) and United States (6.7%)
- Spanish is the top language at 41.3%, followed by English (36.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.3%
Recommendations
- Target marketing campaigns for Madrid and Seville markets
- Develop localized content for Portugal and United States
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Mérida. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Gelves | 24 | $2,942 | $181.47 | 51% |
| Monesterio | 18 | $2,876 | $272.09 | 35% |
| Guillena | 33 | $2,625 | $296.84 | 38% |
| El Castillo de las Guardas | 13 | $2,472 | $249.58 | 40% |
| São Brás de Alportel | 112 | $2,330 | $250.10 | 43% |
| Marchena | 25 | $2,261 | $323.41 | 31% |
| Valencina de la Concepción | 32 | $2,219 | $199.08 | 45% |
| Seville | 6,608 | $2,205 | $152.97 | 51% |
| Osuna | 13 | $2,101 | $200.47 | 31% |
| Alpalhão | 10 | $2,073 | $223.89 | 27% |
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