Airbnb Market Analytics, Statistics and Data in Madrid, Community of Madrid, Spain
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Madrid? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Madrid:
How much do Airbnb hosts make on average per month in Madrid?
The short-term rental market in Madrid shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,332 per month
- Strong performing properties (top 25%) make $3,856 or more
- Best-in-class properties (top 10%) achieve $6,070+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,164
Revenue Variations by Month
Occupancy Rates Throughout the Year in Madrid
The market in Madrid shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 66% occupancy rates
- Strong performing properties (top 25%) achieve 83% or higher
- Best-in-class properties (top 10%) reach 92%+occupancy
- Entry-level properties (bottom 25%) average around 38%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Madrid
Daily rates in Madrid vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $110 per night
- Strong performing properties (top 25%) secure $174 or more
- Best-in-class properties (top 10%) pull in $276+ per night
- Entry-level properties (bottom 25%) earn around $66
Daily Rate Variations by Month
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Seasonality patterns in Madrid
Peak Season (October, September, May)
- Revenue peaks at $3905.60 per month
- Occupancy rates reach 69.57%
- Daily rates average $171.93
Shoulder Season
- Revenue averages $2989.65 per month
- Occupancy maintains 59.49%
- Daily rates hold at $147.64
Low Season (January, February, August)
- Revenue drops to $2212.86 per month
- Occupancy decreases to 46.67%
- Daily rates adjust to $125.02
Is it still profitable to do Airbnb in Madrid in 2025?
Yes! Madrid demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 59% and strong monthly revenue averaging $2990 and As a mature market with 15983 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Madrid
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Malasaña | Trendy neighborhood famous for its vibrant nightlife, artistic scene, and bohemian atmosphere. Known for its eclectic shops, bars, and cafes, making it appealing for young travelers. | Plaza del Dos de Mayo, Malasaña vintage shops, Calle Fuencarral, Tapas bars, Live music venues |
| Chueca | The lively LGBTQ+ district of Madrid, known for its open-minded atmosphere and bustling nightlife. Ideal for travelers looking for bars, restaurants, and cultural events. | Plaza de Chueca, Mercado de San Antón, Calle de Hortaleza, Nightclubs, Theatrical performances |
| Lavapiés | A multicultural neighborhood with a rich history and diverse community. Popular with travelers wanting to experience authentic local culture and cuisine. | Museo Nacional Centro de Arte Reina Sofía, El Rastro market, Calle Argumosa tapas bars, Street art, Teatro Valle-Inclán |
| Centro | The heart of Madrid, filled with historical sites, shopping, and dining. Great for tourists who want to be in the middle of the action and close to major attractions. | Puerta del Sol, Plaza Mayor, Royal Palace, Gran Vía, El Teatro Campoamor |
| Salamanca | An upscale, elegant neighborhood known for its luxury boutiques and fine dining. Attracts visitors looking for a sophisticated stay in Madrid. | Calle Serrano, El Corte Inglés, Retiro Park, National Archaeological Museum, Luxury shops |
| Retiro | Home to the famous Retiro Park, this area offers a mix of green spaces and cultural attractions, appealing to families and nature lovers. | Retiro Park, Palacio de Cristal, Calle de Vallehermoso, Museo del Prado, Cultural events in the park |
| Avenida de América | A central hub with excellent transport links, ideal for business travelers and tourists looking for convenience in accessing other parts of the city. | Shopping centers, Cafés and restaurants, Easy metro access, Nearby parks, Modern architecture |
| Tetuán | A rapidly growing neighborhood known for its affordability and cultural diversity, appealing to younger travelers and locals. | Mercado de Tetuán, Restaurants and street food, Parque de la Vaguada, Traditional shops, Cultural festivals |
Do you need a license for Airbnb in Madrid?
We recommend checking directly with Madrid's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (13% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Madrid
Villa with pool in Madrid
Entire Place • 6 bedrooms
Luxury Villa Downtown Madrid
Entire Place • 5 bedrooms
Heima Serrano Penthouse
Entire Place • 5 bedrooms
Luxury Penthouse W/Terrace - 5BD 5BTH - Gran via
Entire Place • 5 bedrooms
VillaMarquesaMadrid com
Entire Place • 7 bedrooms
Upscale & Bohemian 1BD - MALASAÑA
Entire Place • 1 bedroom
Top Performing Professional Hosts in Madrid
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| MIT House | 280 | $19,367,136 | 10889 | 4.46/5.0 |
| Fran E Isabel | 276 | $12,431,806 | 16768 | 4.50/5.0 |
| Raul Sanchez V. | 118 | $6,737,407 | 19848 | 4.67/5.0 |
| Jorge | 82 | $6,627,485 | 3432 | 4.57/5.0 |
| Luxury Rentals Madrid | 106 | $5,028,903 | 2120 | 4.47/5.0 |
| Daniel | 66 | $4,832,815 | 5942 | 4.77/5.0 |
| Emilio | 70 | $4,461,190 | 5155 | 4.67/5.0 |
| AP Madrid | 99 | $3,874,224 | 11293 | 4.35/5.0 |
| Isabel Y Fran | 121 | $3,818,123 | 5597 | 4.47/5.0 |
| Leeways | 84 | $3,459,245 | 14828 | 4.55/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Madrid
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (74.4%), with apartment & condo and house properties comprising 95.7% of inventory
- Untapped potential in house, boutique & hotels, others, outdoor & mobile segments (8.3% combined)
Room Capacity Distribution
Analysis of 15,983 properties in Madrid shows that 1 bedroom properties are most prevalent, making up 48.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 70.0% of all listings.
Key Insights
- Most common: 1 bedroom (48.2%)
- Least common: 5+ bedrooms (0.9%)
- Market concentration: 70.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 15,983 properties in Madrid reveals that 4 guests properties dominate the market, representing 25.9% of all listings. The average property accommodates 3.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 50.8% of the market.
Key Insights
- Most common capacity: 4 guests (25.9% of market)
- Least common capacity: 7 guests (1.3% of market)
- Average guest capacity: 3.1 guests per property
- Market concentration: 50.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 15,983 properties in Madrid, the most common availability pattern is 91-180 days (28.8% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (28.4% of properties).
Key Insights
- Most common availability window: 91-180 days (28.8%)
- Most common booking duration: 181-270 days (28.4%)
- Properties with high availability (180+ days): 46.2%
- Properties with long-term bookings (180+ days): 55.3%
Minimum Stay Distributions
1 Night
3212 listings
23.7% of total
2 Nights
3223 listings
23.8% of total
3 Nights
1705 listings
12.6% of total
4-6 Nights
1495 listings
11.1% of total
7-29 Nights
1677 listings
12.4% of total
30+ Nights
2213 listings
16.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 47.5%
- Mid-length stays (4-6 nights) represent 11.1% of listings
- Monthly+ stays (16.4%) suggest a stable extended-stay market
- High market flexibility with 60.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
33 listings
0.3% of total
Super Strict 30 Days
157 listings
1.2% of total
Flexible
2755 listings
21.3% of total
Moderate
4865 listings
37.5% of total
Firm
1964 listings
15.1% of total
Strict
3190 listings
24.6% of total
Key Insights
- Moderate is the preferred policy at 37.5% of listings
- The market shows a balanced distribution between guest-friendly (58.8%) and strict (39.7%) policies
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.3% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Jul, averaging 65 days
- Shortest booking windows are in Aug, Jan, Feb, averaging 41 days
- Spring shows the longest average booking window at 59 days, while Winter has the shortest at 43 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 59 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Feb when lead times are shortest
Popular Airbnb Amenities in Madrid
Below is the distribution of amenities across listings in Madrid:
Traveler Demographics
Key Insights
- Domestic travelers make up 19.5% of total guests, indicating a mostly international-driven market.
- Primary international markets: Spain (33.8%) and France (10.8%)
- English is the top language at 46.4%, followed by Spanish (34.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.1%
Recommendations
- Target marketing campaigns for Madrid and Barcelona markets
- Develop localized content for Spain and France
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Madrid. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Nuevo Baztán | 13 | $3,528 | $301.01 | 39% |
| Argés | 22 | $3,461 | $260.61 | 41% |
| Venturada | 11 | $3,460 | $314.97 | 35% |
| Cebreros | 11 | $3,356 | $267.75 | 35% |
| Burguillos de Toledo | 13 | $3,297 | $192.62 | 46% |
| El Espinar | 35 | $3,105 | $302.42 | 39% |
| Valdemorillo | 27 | $3,060 | $306.10 | 41% |
| Robledo de Chavela | 29 | $3,031 | $251.36 | 34% |
| Ortigosa del Monte | 12 | $2,964 | $281.77 | 42% |
| Guadamur | 25 | $2,853 | $235.36 | 36% |
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