Madrid Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Community of Madrid, Spain
Is Airbnb profitable in Madrid in 2025? Explore comprehensive Airbnb analytics for Madrid, Community of Madrid, Spain to uncover income potential. This 2025 STR market report for Madrid, based on AirROI data from June 2024 to May 2025, reveals key trends in the bustling market of 17,445 active listings.
Whether you're considering an Airbnb investment in Madrid, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Madrid Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Madrid Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Madrid (2025)
Understanding the monthly revenue variations for Airbnb listings in Madrid is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Madrid is typically April, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Madrid across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,305+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,966 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,292 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,020, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Madrid
Madrid Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Madrid STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Madrid:
- Best-in-class properties (Top 10%) achieve 91%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 82% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 64%.
- Entry-level properties (Bottom 25%) average 35% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Madrid
Average Daily Rate (ADR) Airbnb Trends in Madrid (2025)
Effective short term rental pricing strategy in Madrid involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Madrid typically peaks in April and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $308+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $188 or more.
- Typical properties (Median) charge around $117 per night.
- Entry-level properties (Bottom 25%) earn around $67 per night.
Average Daily Rate (ADR) Trend by Month in Madrid
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Airbnb Seasonality Analysis & Trends in Madrid (2025)
Peak Season (April, October, March)
- Revenue averages $3,598 per month
- Occupancy rates average 64.6%
- Daily rates average $171
Shoulder Season
- Revenue averages $2,998 per month
- Occupancy maintains around 57.4%
- Daily rates hold near $164
Low Season (July, August, November)
- Revenue drops to average $2,468 per month
- Occupancy decreases to average 52.9%
- Daily rates adjust to average $149
Seasonality Insights for Madrid
- The Airbnb seasonality in Madrid shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Madrid's highest earning potential, with monthly revenues capable of climbing to $3,813, occupancy reaching a high of 68.6%, and ADRs peaking at $185.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,287, occupancy could drop to 52.4%, and ADRs may adjust down to $143.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Madrid.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Madrid seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Madrid (2025)
Exploring the top neighborhoods for short-term rentals in Madrid? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Malasaña | Trendy neighborhood known for its vibrant nightlife, eclectic shops, and a diverse array of cafés and restaurants. Popular with young travelers and locals looking for a cool, urban experience. | Plaza del Dos de Mayo, Calle Fuencarral, Malasaña Street Art, Teatro Rialto, Sala BarCo |
| Chueca | Famous for its LGBTQ+ friendly atmosphere, Chueca is known for its lively nightlife and welcoming vibe. Attracts tourists looking for a fun and inclusive environment in the heart of Madrid. | Plaza de Chueca, Mercado de San Antón, Calle Hortaleza, Nightclubs and bars, Cultural events |
| La Latina | Known for its tapas bars and traditional Spanish culture, La Latina draws visitors looking to explore authentic local cuisine and charming streets. | El Rastro Market, Calle Cava Baja, Plaza de la Paja, Templo de Debod, Royal Palace of Madrid |
| Sol | The bustling center of Madrid, known for its iconic landmarks and excellent transport links. A prime location for tourists wanting to be close to major attractions. | Puerta del Sol, Plaza Mayor, Gran Via, Teatro Real, Shopping streets |
| Retiro | A more residential area offering proximity to the famous Retiro Park, perfect for tourists who appreciate green spaces, relaxation, and culture. | Parque del Retiro, Museo del Prado, Museo Thyssen-Bornemisza, Palacio de Cristal, Calle de Serrano |
| Lavapiés | Known for its multicultural atmosphere, Lavapiés offers a vibrant arts scene and diverse culinary options, great for travelers seeking an authentic experience. | Tabacalera, Calle Argumosa, Teatro Valle-Inclán, Cultural festivals, Street art |
| Argüelles | A quieter residential area known for its parks and proximity to Madrid's universities, appealing to families and students. | Parque de la Ciudadela, Calle Princesa, The Moncloa area, Shopping at El Corte Inglés, Nearby cultural sites |
| Chamartín | An upscale district featuring business areas, shopping, and dining, attracting both business travelers and families looking for a more serene stay. | Santiago Bernabéu Stadium, Plaza de Cuzco, Shopping centers, Museo Nacional de Ciencias Naturales, Paseo de la Castellana |
Understanding Airbnb License Requirements & STR Laws in Madrid (2025)
With 13% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Madrid. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Madrid to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 13% licensed listings)
Top Performing Airbnb Properties in Madrid (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Madridbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury Penthouse W/Terrace - 5BD 5BTH - Gran Via
Entire Place • 5 bedrooms
Heima Serrano Penthouse
Entire Place • 5 bedrooms
Cibeles Luxe Terrace apartment in Madrid
Entire Place • 5 bedrooms
Plaza Mayor, spacious and bright apartment
Entire Place • 4 bedrooms
Cathedral & Royal Palace
Entire Place • 4 bedrooms
New-Beautiful Rooftop Apartment
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Madrid (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Madrid based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| MIT House | 323 | $22,513,826 | 11152 | 4.50/5.0 |
| Fran E Isabel | 296 | $13,188,877 | 17202 | 4.80/5.0 |
| Raul Sanchez V. | 123 | $7,463,766 | 19906 | 4.67/5.0 |
| Jorge | 70 | $5,456,582 | 3250 | 4.58/5.0 |
| Emilio | 69 | $4,630,186 | 5004 | 4.75/5.0 |
| Duke | 118 | $4,141,007 | 1270 | 4.47/5.0 |
| TheKey HOST | 131 | $3,855,904 | 5819 | 4.65/5.0 |
| AP Madrid | 94 | $3,791,694 | 9858 | 4.41/5.0 |
| Luxury Rentals Madrid | 84 | $3,713,873 | 1664 | 4.69/5.0 |
| Leeways | 84 | $3,574,929 | 14994 | 4.56/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Madrid.
Dive Deeper: Advanced Madrid STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Madrid. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMadrid Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Madrid
- The Madrid Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 74.4% of the 17,445 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Madrid, Apartment/Condo properties are the most common (91.8%), reflecting the local real estate landscape.
- Smaller segments like house, hotel/boutique, others, outdoor/unique (combined 8.3%) offer potential for unique stay experiences.
Madrid Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Madrid
- The dominant room capacity in Madrid is 1 bedroom listings, making up 46.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 68.0% of the active Airbnb listings in Madrid, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (9.9%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Madrid.
Madrid Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Madrid
- The most common guest capacity trend in Madrid vacation rentals is listings accommodating 4 guests (26.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Madrid STR market, accounting for 50.9% of listings.
- 14.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Madrid.
- On average, properties in Madrid are equipped to host 3.0 guests.
Madrid Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Madrid
- The most common availability pattern in Madrid falls within the 271-366 days range, representing 32.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 59.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Madrid (26.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 41.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Madrid Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3644 listings
22.5% of total
2 Nights
2671 listings
16.5% of total
3 Nights
1092 listings
6.7% of total
4-6 Nights
1324 listings
8.2% of total
7-29 Nights
2072 listings
12.8% of total
30+ Nights
5415 listings
33.4% of total
Key Insights
- The most prevalent minimum stay requirement in Madrid is 30+ Nights, adopted by 33.4% of listings. This highlights the market's preference for longer commitments.
- A significant segment (33.4%) caters to monthly stays (30+ nights) in Madrid, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 33.4% of Madrid hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 33.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Madrid.
Madrid Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
217 listings
1.4% of total
Non-refundable
1 listings
0% of total
Super Strict 60 Days
34 listings
0.2% of total
Refundable
2 listings
0% of total
Flexible
3348 listings
22.1% of total
Moderate
5539 listings
36.5% of total
Firm
2397 listings
15.8% of total
Strict
3637 listings
24% of total
Cancellation Policy Insights for Madrid
- The prevailing Airbnb cancellation policy trend in Madrid is Moderate, used by 36.5% of listings.
- There's a relatively balanced mix between guest-friendly (58.6%) and stricter (39.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 36.5% market standard in Madrid.
- Regularly review your cancellation policy against competitors and market demand shifts in Madrid.
Madrid STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Madrid
- The overall average booking lead time for vacation rentals in Madrid is 43 days.
- Guests book furthest in advance for stays during May (average 64 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 37 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (55 days avg.) sees the longest lead times, while Winter (42 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Madrid.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 64 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 55 days) to capture early planners.
- Monitor your own booking lead times against these Madrid averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Madrid (2025)
Amenity Prevalence
Amenity Insights for Madrid
- Essential amenities in Madrid that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, Heating, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Madrid: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Kitchen or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Madrid to stay competitive.
Madrid Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Madrid
- The typical guest profile for Airbnb in Madrid consists of predominantly international visitors (81%), with top international origins including Spain, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 19.2% of guests.
- Key international markets include United States (19.6%) and Spain (19.2%).
- Top languages spoken are English (39.3%) followed by Spanish (29.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Spain.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Madrid Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ortigosa del Monte | 10 | $3,218 | $279.62 | 40% |
| Robledo de Chavela | 23 | $2,911 | $280.05 | 36% |
| Argés | 23 | $2,906 | $259.21 | 38% |
| Cebreros | 11 | $2,753 | $273.25 | 32% |
| Venturada | 12 | $2,734 | $311.37 | 32% |
| El Espinar | 35 | $2,672 | $309.83 | 37% |
| Valdemorillo | 25 | $2,562 | $319.41 | 39% |
| Santa Cruz del Retamar | 14 | $2,489 | $413.11 | 29% |
| Alpedrete | 16 | $2,440 | $270.90 | 37% |
| Olías del Rey | 11 | $2,394 | $291.03 | 42% |