Vilassar de Mar Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Catalonia, Spain
Is Airbnb profitable in Vilassar de Mar in 2025? Explore comprehensive Airbnb analytics for Vilassar de Mar, Catalonia, Spain to uncover income potential. This 2025 STR market report for Vilassar de Mar, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 80 active listings.
Whether you're considering an Airbnb investment in Vilassar de Mar, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Vilassar de Mar Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Vilassar de Mar Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Vilassar de Mar (2025)
Understanding the monthly revenue variations for Airbnb listings in Vilassar de Mar is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Vilassar de Mar is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Vilassar de Mar across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,761+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,564 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,412 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,236, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Vilassar de Mar
Vilassar de Mar Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Vilassar de Mar STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Vilassar de Mar:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 51%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Vilassar de Mar
Average Daily Rate (ADR) Airbnb Trends in Vilassar de Mar (2025)
Effective short term rental pricing strategy in Vilassar de Mar involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Vilassar de Mar typically peaks in August and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $303+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $209 or more.
- Typical properties (Median) charge around $153 per night.
- Entry-level properties (Bottom 25%) earn around $105 per night.
Average Daily Rate (ADR) Trend by Month in Vilassar de Mar
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Airbnb Seasonality Analysis & Trends in Vilassar de Mar (2025)
Peak Season (August, July, June)
- Revenue averages $3,879 per month
- Occupancy rates average 60.6%
- Daily rates average $304
Shoulder Season
- Revenue averages $2,470 per month
- Occupancy maintains around 48.4%
- Daily rates hold near $213
Low Season (January, November, December)
- Revenue drops to average $1,714 per month
- Occupancy decreases to average 38.5%
- Daily rates adjust to average $233
Seasonality Insights for Vilassar de Mar
- The Airbnb seasonality in Vilassar de Mar shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Vilassar de Mar's highest earning potential, with monthly revenues capable of climbing to $4,659, occupancy reaching a high of 68.5%, and ADRs peaking at $314.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,519, occupancy could drop to 35.1%, and ADRs may adjust down to $165.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Vilassar de Mar.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Vilassar de Mar seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Vilassar de Mar (2025)
Exploring the top neighborhoods for short-term rentals in Vilassar de Mar? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Vilassar de Mar Beachfront | Stunning views and direct access to the beach make this area highly sought after by tourists looking for a relaxing getaway. Ideal for families and beach lovers. | Vilassar de Mar Beach, Parc de la Cassa, Platja de Vilassar de Mar, Vilassar de Mar promenade, Water sports activities |
| Historic Centre | The charming historic center offers a glimpse into the local culture and architecture. It's a popular spot for those looking to explore quaint streets and local shops. | Church of Sant Joan, Vilassar de Mar Town Hall, local markets, historic architecture, Cafes and restaurants |
| Residential Area | Quiet and family-friendly, this area attracts long-term visitors and those looking for a peaceful retreat away from the busy tourist spots. | Local parks, Nearby hiking trails, Community events, Grocery stores and amenities, Easy access to public transport |
| Marina Area | The marina is a hub for boaters and offers various water-based activities. It's ideal for tourists interested in sailing and water sports. | Vilassar de Mar Marina, Boat rentals, Fishing opportunities, Seafood restaurants, Waterfront views |
| Museo de la Marina | Attracts visitors interested in maritime history and culture. A unique local attraction that can enhance the cultural experience in Vilassar de Mar. | Museum exhibits, Guided tours, Family-friendly activities, Workshops, Local maritime history |
| Local Market Area | Home to the bustling local market, this area is perfect for foodies and those looking to immerse themselves in the local culinary scene. | Vilassar de Mar weekly market, Local artisan goods, Food stalls, Culinary classes, Traditional Catalan dishes |
| Nearby Coastal Towns | Vilassar de Mar serves as a gateway to nearby picturesque coastal towns, making it attractive for visitors wanting to explore more of Catalonia's coastline. | Mataró Beach, Premià de Mar, Oyambre Natural Park, Scenic coastal walks, Local seafood restaurants |
| Cultural Events District | This area hosts numerous cultural events and festivals throughout the year, attracting visitors interested in local culture and festivities. | Local festivals, Concerts and performances, Art exhibitions, Theatre productions, Cultural workshops |
Understanding Airbnb License Requirements & STR Laws in Vilassar de Mar (2025)
Yes, Vilassar de Mar, Catalonia, Spain enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Vilassar de Mar to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 66% licensed listings)
Top Performing Airbnb Properties in Vilassar de Mar (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Vilassar de Marbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Vilassar Beach Home, 7 pax house w terrace
Entire Place • 4 bedrooms
Apartamento familiar Vistamar Beach
Entire Place • 4 bedrooms
Beach villa with pool and barbecue Barcelona
Entire Place • 5 bedrooms
Barcelona sunset · PENTHOUSE W/POOL & PRIVATE TERRACE
Entire Place • 4 bedrooms
3Suites - Comfort near the sea
Entire Place • 3 bedrooms
Apartment Muralla
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Vilassar de Mar (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Vilassar de Mar based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| HelloTime SL | 20 | $519,594 | 240 | 4.67/5.0 |
| Adrián | 4 | $173,749 | 170 | 4.55/5.0 |
| Xavi & Anna | 4 | $87,294 | 381 | 4.63/5.0 |
| Sònia | 2 | $86,122 | 79 | 4.95/5.0 |
| Vilamarlux | 3 | $76,245 | 172 | 4.50/5.0 |
| Enjoy Apartments | 1 | $68,249 | 24 | 4.75/5.0 |
| Antonio | 2 | $66,478 | 75 | 4.89/5.0 |
| Cloud5 | 2 | $63,628 | 59 | 4.47/5.0 |
| Olga | 1 | $61,404 | 145 | 4.86/5.0 |
| Denis | 5 | $58,923 | 76 | 4.66/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Vilassar de Mar.
Dive Deeper: Advanced Vilassar de Mar STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Vilassar de Mar. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVilassar de Mar Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Vilassar de Mar
- The Vilassar de Mar Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.8% of the 80 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Vilassar de Mar, Apartment/Condo properties are the most common (65%), reflecting the local real estate landscape.
- Houses represent a significant 30% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 5.0%) offer potential for unique stay experiences.
Vilassar de Mar Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Vilassar de Mar
- The dominant room capacity in Vilassar de Mar is 3 bedrooms listings, making up 33.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 55.1% of the active Airbnb listings in Vilassar de Mar, indicating a high concentration in these sizes.
- A significant 47.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Vilassar de Mar.
Vilassar de Mar Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Vilassar de Mar
- The most common guest capacity trend in Vilassar de Mar vacation rentals is listings accommodating 6 guests (18.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Vilassar de Mar STR market, accounting for 33.8% of listings.
- 37.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Vilassar de Mar.
- On average, properties in Vilassar de Mar are equipped to host 4.4 guests.
Vilassar de Mar Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Vilassar de Mar
- The most common availability pattern in Vilassar de Mar falls within the 181-270 days range, representing 41.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 75.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Vilassar de Mar (43.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Vilassar de Mar Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
33 listings
42.3% of total
2 Nights
6 listings
7.7% of total
3 Nights
9 listings
11.5% of total
4-6 Nights
9 listings
11.5% of total
7-29 Nights
2 listings
2.6% of total
30+ Nights
19 listings
24.4% of total
Key Insights
- The most prevalent minimum stay requirement in Vilassar de Mar is 1 Night, adopted by 42.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (24.4%) caters to monthly stays (30+ nights) in Vilassar de Mar, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 42.3% of Vilassar de Mar hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 24.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Vilassar de Mar.
Vilassar de Mar Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
1.4% of total
Super Strict 60 Days
3 listings
4.2% of total
Flexible
19 listings
26.4% of total
Moderate
13 listings
18.1% of total
Firm
7 listings
9.7% of total
Strict
29 listings
40.3% of total
Cancellation Policy Insights for Vilassar de Mar
- The prevailing Airbnb cancellation policy trend in Vilassar de Mar is Strict, used by 40.3% of listings.
- There's a relatively balanced mix between guest-friendly (44.5%) and stricter (50.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 40.3% market standard in Vilassar de Mar.
- With 40.3% using Strict terms, this is a viable option in Vilassar de Mar, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Vilassar de Mar.
Vilassar de Mar STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Vilassar de Mar
- The overall average booking lead time for vacation rentals in Vilassar de Mar is 45 days.
- Guests book furthest in advance for stays during June (average 100 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (72 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Vilassar de Mar.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 100 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 72 days) to capture early planners.
- Monitor your own booking lead times against these Vilassar de Mar averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Vilassar de Mar (2025)
Amenity Prevalence
Amenity Insights for Vilassar de Mar
- Essential amenities in Vilassar de Mar that guests expect include: Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Heating, Air conditioning are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Vilassar de Mar: Wifi, TV.
- Prioritize adding missing essentials: Wifi, TV.
- Consider adding popular differentiators like Kitchen or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Vilassar de Mar to stay competitive.
Vilassar de Mar Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Vilassar de Mar
- The typical guest profile for Airbnb in Vilassar de Mar consists of predominantly international visitors (86%), with top international origins including Spain, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 13.6% of guests.
- Key international markets include France (22.9%) and Spain (13.6%).
- Top languages spoken are English (36.7%) followed by Spanish (16.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Spain.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Vilassar de Mar Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Vall-llobrega | 18 | $7,944 | $863.12 | 39% |
| Canyelles | 49 | $6,368 | $1057.51 | 36% |
| Cornellà del Terri | 16 | $5,220 | $455.50 | 41% |
| Bescanó | 11 | $5,168 | $464.91 | 45% |
| Vallirana | 10 | $5,104 | $332.19 | 57% |
| Tiana | 13 | $4,721 | $294.42 | 47% |
| Amer | 12 | $4,529 | $433.35 | 37% |
| Porqueres | 14 | $4,191 | $508.55 | 33% |
| la Baronia de Rialb | 15 | $4,072 | $393.99 | 42% |
| Sant Vicenç de Montalt | 44 | $4,020 | $410.44 | 40% |