Airbnb Market Analytics, Statistics and Data in Tarragona, Catalonia, Spain
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Tarragona? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Tarragona:
How much do Airbnb hosts make on average per month in Tarragona?
The short-term rental market in Tarragona shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,649 per month
- Strong performing properties (top 25%) make $2,877 or more
- Best-in-class properties (top 10%) achieve $4,475+ monthly
- Entry-level properties (bottom 25%) typically earn around $830
Revenue Variations by Month
Occupancy Rates Throughout the Year in Tarragona
The market in Tarragona shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 44% occupancy rates
- Strong performing properties (top 25%) achieve 67% or higher
- Best-in-class properties (top 10%) reach 83%+occupancy
- Entry-level properties (bottom 25%) average around 24%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Tarragona
Daily rates in Tarragona vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $113 per night
- Strong performing properties (top 25%) secure $164 or more
- Best-in-class properties (top 10%) pull in $253+ per night
- Entry-level properties (bottom 25%) earn around $76
Daily Rate Variations by Month
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Seasonality patterns in Tarragona
Peak Season (August, July, June)
- Revenue peaks at $3714.82 per month
- Occupancy rates reach 69.73%
- Daily rates average $166.12
Shoulder Season
- Revenue averages $2186.10 per month
- Occupancy maintains 45.84%
- Daily rates hold at $146.63
Low Season (November, December, January)
- Revenue drops to $950.62 per month
- Occupancy decreases to 27.48%
- Daily rates adjust to $133.48
Is it still profitable to do Airbnb in Tarragona in 2025?
Yes! Tarragona demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 46% and solid monthly revenue averaging $2186 and As a mature market with 598 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Tarragona
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Tarragona Old Town | Rich in history and culture, Tarragona's Old Town is a UNESCO World Heritage site featuring ancient Roman ruins, charming streets, and local cuisine. Ideal for tourists interested in history and culture. | Tarragona Cathedral, Roman Amphitheatre, National Archaeological Museum of Tarragona, Plaza de la Font, Balcony of the Mediterranean |
| Beaches of Costa Dorada | Known for its beautiful sandy beaches and crystal-clear waters, the Costa Dorada attracts families and beach lovers. It's perfect for summer rentals. | Platja del Miracle, Platja de la Savinosa, Cala Fonda, Tamariu Beach, Salou Beach |
| PortAventura World | One of Europe's largest amusement parks, PortAventura World draws families and thrill-seekers from everywhere. Properties in the area can expect high occupancy during peak seasons. | PortAventura Park, Ferrari Land, Caribe Aquatic Park, Hotel PortAventura |
| Cambrils | A charming coastal town located near Tarragona, known for its seafood and picturesque harbor. Popular with families and those looking for a quieter beach experience. | Cambrils Beach, Parc del Pescador, Port de Cambrils, Cambrils' Promenade, Seafood restaurants |
| Reus | Birthplace of architect Antoni Gaudí, Reus has a vibrant cultural scene and is close to Tarragona. It is ideal for tourists interested in architecture and design. | Gaudí Centre, Reus Gaudí Instagram Path, Plaza del Mercadal, Casa Navàs, Museu de Reus |
| Vila-seca | A municipality close to Tarragona, offering a family-friendly atmosphere with parks and proximity to the beach. Suitable for vacation rentals. | Parc de la Torre d'en Dolça, La Pineda Beach, Aquopolis Costa Dorada |
| Salou | Famous for its lively atmosphere and nightlife, Salou is a popular destination for younger tourists and families looking for fun and entertainment. | Luminous Fountain, Salou Beach, PortAventura Park, Capellans Beach |
| Delta de l'Ebre | A stunning natural park and UNESCO Biosphere Reserve, perfect for eco-tourism and outdoor activities. Ideal for travelers seeking unique nature experiences. | Ebro Delta Natural Park, Birdwatching, Deltawok, beach and seafood |
Do you need a license for Airbnb in Tarragona?
Yes, Tarragona requires a license for operating an Airbnb. Current market data shows 76% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Tarragona
Villa besides the sea - 3 bedrooms
Entire Place • 3 bedrooms
Villa Mora II Pool Oasis
Entire Place • 4 bedrooms
Villa La Mora & Pool Oasis
Entire Place • 4 bedrooms
Unik Vacation The Tower
Entire Place • 2 bedrooms
Clauhomes Villa Al Mar Deluxe
Entire Place • 3 bedrooms
"Vilar Ribeira de LLum" Calma a 5 min de Tarragona
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Tarragona
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Unik Vacation | 38 | $1,233,214 | 1238 | 3.94/5.0 |
| Toni | 7 | $494,757 | 329 | 4.79/5.0 |
| Mediterranean Way | 22 | $386,035 | 150 | 2.90/5.0 |
| Tarraco Homes | 26 | $248,888 | 136 | 2.47/5.0 |
| Augusto | 24 | $208,091 | 247 | 3.04/5.0 |
| Claudia | 6 | $182,191 | 23 | 3.01/5.0 |
| Lika | 4 | $176,756 | 81 | 4.59/5.0 |
| Holidu | 1 | $165,345 | 7 | 4.29/5.0 |
| Mediterrani Natura Spa Resort | 7 | $164,567 | 165 | 4.28/5.0 |
| Noemi | 12 | $158,582 | 443 | 4.72/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Tarragona
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (86.8%), with apartment & condo and house properties comprising 96.5% of inventory
- Untapped potential in boutique & hotels, outdoor & mobile, others segments (3.5% combined)
Room Capacity Distribution
Analysis of 598 properties in Tarragona shows that 1 bedroom properties are most prevalent, making up 31.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 59.7% of all listings.
Key Insights
- Most common: 1 bedroom (31.6%)
- Least common: 5+ bedrooms (3%)
- Market concentration: 59.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 598 properties in Tarragona reveals that 4 guests properties dominate the market, representing 29.9% of all listings. The average property accommodates 4.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 47.5% of the market.
Key Insights
- Most common capacity: 4 guests (29.9% of market)
- Least common capacity: 1 guest (1.7% of market)
- Average guest capacity: 4.0 guests per property
- Market concentration: 47.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 598 properties in Tarragona, the most common availability pattern is 271-366 days (43% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (29.6% of properties).
Key Insights
- Most common availability window: 271-366 days (43%)
- Most common booking duration: 91-180 days (29.6%)
- Properties with high availability (180+ days): 71.9%
- Properties with long-term bookings (180+ days): 29.3%
Minimum Stay Distributions
1 Night
105 listings
19.2% of total
2 Nights
167 listings
30.6% of total
3 Nights
84 listings
15.4% of total
4-6 Nights
86 listings
15.8% of total
7-29 Nights
48 listings
8.8% of total
30+ Nights
56 listings
10.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 49.8%
- Mid-length stays (4-6 nights) represent 15.8% of listings
- Monthly+ stays (10.3%) suggest a stable extended-stay market
- High market flexibility with 65.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
1 listings
0.2% of total
Super Strict 30 Days
6 listings
1.2% of total
Flexible
103 listings
20.6% of total
Moderate
198 listings
39.5% of total
Firm
85 listings
17% of total
Strict
108 listings
21.6% of total
Key Insights
- Moderate is the preferred policy at 39.5% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 60.1% of the market
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.2% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Aug, averaging 80 days
- Shortest booking windows are in Feb, Jan, Dec, averaging 39 days
- Summer shows the longest average booking window at 80 days, while Winter has the shortest at 39 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 80 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Dec when lead times are shortest
Popular Airbnb Amenities in Tarragona
Below is the distribution of amenities across listings in Tarragona:
Traveler Demographics
Key Insights
- Domestic travelers make up 21.1% of total guests, indicating a moderate local market presence.
- Primary international markets: France (28.3%) and United Kingdom (16.3%)
- English is the top language at 45.1%, followed by Spanish (25.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.0%
Recommendations
- Target marketing campaigns for Barcelona and Madrid markets
- Develop localized content for France and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Tarragona. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Canyelles | 50 | $6,629 | $1043.71 | 37% |
| Teià | 26 | $5,948 | $380.16 | 45% |
| Arenys de Munt | 29 | $5,480 | $524.58 | 43% |
| Tiana | 12 | $5,167 | $297.78 | 50% |
| Bescanó | 12 | $4,839 | $420.24 | 42% |
| Cornellà del Terri | 17 | $4,710 | $408.63 | 40% |
| Cabrils | 51 | $4,692 | $444.87 | 48% |
| la Baronia de Rialb | 14 | $4,648 | $423.44 | 40% |
| Premià de Dalt | 30 | $4,482 | $328.79 | 49% |
| Alella | 41 | $4,313 | $469.64 | 47% |
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