Airbnb Market Analytics, Statistics and Data in Salou, Catalonia, Spain
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Salou? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Salou:
How much do Airbnb hosts make on average per month in Salou?
The short-term rental market in Salou shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,609 per month
- Strong performing properties (top 25%) make $2,958 or more
- Best-in-class properties (top 10%) achieve $4,786+ monthly
- Entry-level properties (bottom 25%) typically earn around $841
Revenue Variations by Month
Occupancy Rates Throughout the Year in Salou
The market in Salou shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 35% occupancy rates
- Strong performing properties (top 25%) achieve 56% or higher
- Best-in-class properties (top 10%) reach 75%+occupancy
- Entry-level properties (bottom 25%) average around 18%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Salou
Daily rates in Salou vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $133 per night
- Strong performing properties (top 25%) secure $189 or more
- Best-in-class properties (top 10%) pull in $264+ per night
- Entry-level properties (bottom 25%) earn around $95
Daily Rate Variations by Month
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Seasonality patterns in Salou
Peak Season (August, July, June)
- Revenue peaks at $4673.78 per month
- Occupancy rates reach 70.57%
- Daily rates average $197.97
Shoulder Season
- Revenue averages $2240.33 per month
- Occupancy maintains 38.60%
- Daily rates hold at $165.22
Low Season (November, December, January)
- Revenue drops to $953.29 per month
- Occupancy decreases to 23.44%
- Daily rates adjust to $140.62
Is it still profitable to do Airbnb in Salou in 2025?
Yes! Salou demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 39% and solid monthly revenue averaging $2240 and As a mature market with 1641 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Salou
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Levant Beach | Popular beach area known for its golden sands and family-friendly atmosphere. Ideal for tourists looking for a beach holiday and close proximity to local shops and restaurants. | PortAventura World, Caribe Aquatic Park, Salou Promenade, Bosc Aventura Salou, Levant Beach |
| Cap Salou | A tranquil area just a short drive from the main tourist spots. Offers beautiful coves and a more relaxed setting, perfect for families or couples seeking quiet getaways. | Cap Salou Beaches, Walks around the Coastal Path, Cala Crancs, Cala de la Font, Aquum Spa |
| Salou City Centre | The vibrant heart of Salou with an array of restaurants, shops, and entertainment options. Attracts visitors looking for convenience and access to nightlife. | Salou Town Hall, Luminous Fountain, Shopping Areas, Bars and Nightclubs, Themed Restaurants |
| PortAventura | Home to one of Europe's largest theme parks. A major draw for families and thrill-seekers looking for action-packed holidays with entertainment right on their doorstep. | PortAventura Park, Ferrari Land, Express Pass Rides, Restaurants in PortAventura |
| Cambrils | Nearby coastal town known for its marina and beach promenade. Attracts those seeking a quieter environment while remaining close to Salou's attractions. | Cambrils Marina, Beaches of Cambrils, Mediterranean Gastronomy, Cycle Paths, Promenade |
| Pineda de Mar | Small resort town with a focus on relaxation and beach activities. Suitable for visitors wanting a peaceful environment with easy access to Salou's buzz. | Pineda de Mar Beach, Water Sports, Local Cuisine, Calella de la Costa |
| Sandy Beach Area | Large sandy stretches with public facilities, attracting families and sun-seekers looking for an ideal beach vacation. | Sandy Beach Amenities, Beach Bars, Sunbeds Rentals, Water Activities, Kids Play Areas |
| Cala de la Font | A picturesque beach area with stunning views and smaller coves, attracting visitors for its beauty and character. Ideal for romantic getaways. | Cala de la Font Beach, Snorkeling and Diving, Nearby Hiking Trails, Natural Pools, Restaurants with Sea Views |
Do you need a license for Airbnb in Salou?
Yes, Salou requires a license for operating an Airbnb. Current market data shows 71% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Salou
VILLA WINE & BEACH Salou - DeSign in Cala Crancs
Entire Place • 4 bedrooms
Villa Amazonica Only Families
Entire Place • 5 bedrooms
Pluma Villa - Only Families
Entire Place • 4 bedrooms
VILLA WINE EXPERIENCE SALOU CENTER - SPA & Wine
Entire Place • 5 bedrooms
Luxurious Villa La Paz: Beach, Portaventura&Golf
Entire Place • 7 bedrooms
Mediterranean Way - Villa Singular
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Salou
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Universal Holiday Centre | 126 | $2,752,713 | 1065 | 3.71/5.0 |
| Apartamentos | 18 | $912,755 | 58 | 2.36/5.0 |
| Isabel - Interhome Group | 86 | $894,944 | 182 | 1.19/5.0 |
| Domuum | 36 | $886,902 | 193 | 3.14/5.0 |
| Apartamentos | 22 | $618,390 | 76 | 2.29/5.0 |
| Oscar | 14 | $505,006 | 345 | 4.07/5.0 |
| Adolfo | 36 | $493,495 | 612 | 4.15/5.0 |
| Apartments | 26 | $478,629 | 56 | 1.40/5.0 |
| Aitor | 10 | $462,948 | 1065 | 4.38/5.0 |
| Mediterranean Way | 22 | $426,658 | 104 | 2.58/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Salou
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (98.8%), with apartment & condo and house properties comprising 99.6% of inventory
- Untapped potential in others, boutique & hotels, unique stays segments (0.4% combined)
Room Capacity Distribution
Analysis of 1,641 properties in Salou shows that 2 bedrooms properties are most prevalent, making up 40.6% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 72.1% of all listings.
Key Insights
- Most common: 2 bedrooms (40.6%)
- Least common: 5+ bedrooms (1.5%)
- Market concentration: 72.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,641 properties in Salou reveals that 4 guests properties dominate the market, representing 36.2% of all listings. The average property accommodates 5.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 67.2% of the market.
Key Insights
- Most common capacity: 4 guests (36.2% of market)
- Least common capacity: 3 guests (3% of market)
- Average guest capacity: 5.2 guests per property
- Market concentration: 67.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,641 properties in Salou, the most common availability pattern is 271-366 days (59.5% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (37.8% of properties).
Key Insights
- Most common availability window: 271-366 days (59.5%)
- Most common booking duration: 31-90 days (37.8%)
- Properties with high availability (180+ days): 87.0%
- Properties with long-term bookings (180+ days): 14.1%
Minimum Stay Distributions
1 Night
441 listings
30.9% of total
2 Nights
254 listings
17.8% of total
3 Nights
232 listings
16.3% of total
4-6 Nights
259 listings
18.1% of total
7-29 Nights
148 listings
10.4% of total
30+ Nights
93 listings
6.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 48.7%
- Mid-length stays (4-6 nights) represent 18.1% of listings
- Monthly+ stays (6.5%) suggest a stable extended-stay market
- High market flexibility with 65.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
73 listings
5.7% of total
Super Strict 60 Days
10 listings
0.8% of total
Flexible
138 listings
10.7% of total
Moderate
205 listings
16% of total
Firm
271 listings
21.1% of total
Strict
587 listings
45.7% of total
Key Insights
- Strict is the preferred policy at 45.7% of listings
- Stricter policies (Firm & Strict) dominate at 66.8% of the market
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 0.8% of listings
Recommendations
- The market supports stricter policies, with 66.8% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, Aug, averaging 82 days
- Shortest booking windows are in Jan, Nov, Feb, averaging 38 days
- Summer shows the longest average booking window at 82 days, while Winter has the shortest at 38 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 82 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Feb when lead times are shortest
Popular Airbnb Amenities in Salou
Below is the distribution of amenities across listings in Salou:
Traveler Demographics
Key Insights
- Domestic travelers make up 23.5% of total guests, indicating a moderate local market presence.
- Primary international markets: Spain (29.1%) and United Kingdom (9.3%)
- English is the top language at 38.7%, followed by French (29.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 9.2%
Recommendations
- Target marketing campaigns for Barcelona and Madrid markets
- Develop localized content for Spain and United Kingdom
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Salou. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Canyelles | 50 | $6,629 | $1043.71 | 37% |
| Teià | 26 | $5,948 | $380.16 | 45% |
| Arenys de Munt | 29 | $5,480 | $524.58 | 43% |
| Tiana | 12 | $5,167 | $297.78 | 50% |
| Bescanó | 12 | $4,839 | $420.24 | 42% |
| Cornellà del Terri | 17 | $4,710 | $408.63 | 40% |
| Cabrils | 51 | $4,692 | $444.87 | 48% |
| la Baronia de Rialb | 14 | $4,648 | $423.44 | 40% |
| Premià de Dalt | 30 | $4,482 | $328.79 | 49% |
| Alella | 41 | $4,313 | $469.64 | 47% |
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