Airbnb Market Analytics, Statistics and Data in Mataró, Catalonia, Spain
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Mataró? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Mataró:
How much do Airbnb hosts make on average per month in Mataró?
The short-term rental market in Mataró shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,180 per month
- Strong performing properties (top 25%) make $3,445 or more
- Best-in-class properties (top 10%) achieve $6,139+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,219
Revenue Variations by Month
Occupancy Rates Throughout the Year in Mataró
The market in Mataró shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 50% occupancy rates
- Strong performing properties (top 25%) achieve 73% or higher
- Best-in-class properties (top 10%) reach 86%+occupancy
- Entry-level properties (bottom 25%) average around 24%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Mataró
Daily rates in Mataró vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $118 per night
- Strong performing properties (top 25%) secure $180 or more
- Best-in-class properties (top 10%) pull in $389+ per night
- Entry-level properties (bottom 25%) earn around $79
Daily Rate Variations by Month
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Seasonality patterns in Mataró
Peak Season (August, July, May)
- Revenue peaks at $5193.83 per month
- Occupancy rates reach 71.34%
- Daily rates average $226.42
Shoulder Season
- Revenue averages $3172.65 per month
- Occupancy maintains 49.47%
- Daily rates hold at $192.51
Low Season (November, December, January)
- Revenue drops to $1345.92 per month
- Occupancy decreases to 37.37%
- Daily rates adjust to $172.71
Is it still profitable to do Airbnb in Mataró in 2025?
Yes! Mataró demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 49% and strong monthly revenue averaging $3173 and The market's 111 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Mataró
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Mataró Beach | A popular coastline area with beautiful beaches, perfect for tourists looking to relax by the sea. The beach is within walking distance to many amenities and restaurants, making it a prime location for vacation rentals. | Platja del Callao, Platja de Mataró, Caneles Beach, Mataró Marina, Paseo Marítimo |
| Historic Center of Mataró | The heart of Mataró, featuring rich history, architecture, and local culture. This area attracts tourists interested in history, shopping, and authentic dining experiences. | Cathedral of Mataró, Teatre Principal, Plaça de les Tereses, Mercat de Mataró, Can Serra, Museu de Mataró |
| Ronda de Mataró | A modern area featuring a mix of residential and commercial spaces, conveniently located near transit and services, appealing to business travelers and tourists alike. | Mataró Shopping Center, Parc Central, Local cafes and restaurants, Close to public transport |
| Cerro de Mataró | A quieter residential area surrounded by nature, ideal for families and those seeking a peaceful retreat while still being close to the urban offerings of Mataró. | Parc de Torrent de la Pólvora, Guided nature walks, Local parks and playgrounds |
| Port of Mataró | A lively area with a marina and waterfront restaurants, perfect for visitors interested in sailing, dining, and enjoying the coastal lifestyle. | Yacht clubs, Water sports activities, Harbor-front dining, Local fish market |
| Santa Anna | Known for its family-friendly atmosphere and proximity to schools and parks, this area is great for longer stays and attracting families looking for comfortable accommodations. | Parc de Can Serra, Local schools and services, Community events |
| Mataró Town Center | The bustling center of Mataró with shops, cafes, and nightlife. Ideal for visitors who want to immerse themselves in local culture and city life. | Shopping streets, Night markets, Theater events |
| Laia Estàvia | A picturesque neighborhood on the outskirts of Mataró, ideal for nature lovers and those who enjoy hiking and outdoor activities, while still being accessible to the city. | Natural parks, Hiking trails, Scenic views of Mataró |
Do you need a license for Airbnb in Mataró?
Yes, Mataró requires a license for operating an Airbnb. Current market data shows 81% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Mataró
Beachfront estate with stunning views
Entire Place • 8 bedrooms
Villa Maresme with Swimming Pool
Entire Place • 4 bedrooms
Villa in the province of Barcelona
Entire Place • 6 bedrooms
Villa Rosa
Entire Place • 6 bedrooms
Amazing apartment with sea views
Entire Place • 4 bedrooms
Villa Magnolia
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Mataró
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Leonardo | 2 | $293,599 | 10 | 4.25/5.0 |
| Marc | 9 | $230,232 | 94 | 4.73/5.0 |
| Angel M. | 1 | $207,239 | 59 | 4.95/5.0 |
| Textil | 3 | $178,999 | 62 | 3.33/5.0 |
| Kerstin | 3 | $175,786 | 168 | 4.80/5.0 |
| HelloTime SL | 3 | $132,385 | 54 | 4.74/5.0 |
| Carlos | 1 | $117,284 | 86 | 4.98/5.0 |
| Felix | 1 | $77,326 | 84 | 4.83/5.0 |
| Promoinnova | 13 | $68,555 | 423 | 4.11/5.0 |
| Montse | 3 | $64,840 | 179 | 4.75/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Mataró
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (89.2%), with apartment & condo and house properties comprising 91.9% of inventory
- Untapped potential in others, outdoor & mobile, boutique & hotels segments (8.1% combined)
Room Capacity Distribution
Analysis of 111 properties in Mataró shows that 1 bedroom properties are most prevalent, making up 32.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 61.3% of all listings.
Key Insights
- Most common: 1 bedroom (32.4%)
- Least common: 4 bedrooms (2.7%)
- Market concentration: 61.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 111 properties in Mataró reveals that 4 guests properties dominate the market, representing 27% of all listings. The average property accommodates 4.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 45.0% of the market.
Key Insights
- Most common capacity: 4 guests (27% of market)
- Least common capacity: 1 guest (0.9% of market)
- Average guest capacity: 4.3 guests per property
- Market concentration: 45.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 111 properties in Mataró, the most common availability pattern is 271-366 days (38.7% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (30.6% of properties).
Key Insights
- Most common availability window: 271-366 days (38.7%)
- Most common booking duration: 91-180 days (30.6%)
- Properties with high availability (180+ days): 69.4%
- Properties with long-term bookings (180+ days): 31.5%
Minimum Stay Distributions
1 Night
20 listings
19.8% of total
2 Nights
33 listings
32.7% of total
3 Nights
19 listings
18.8% of total
4-6 Nights
11 listings
10.9% of total
7-29 Nights
5 listings
5% of total
30+ Nights
13 listings
12.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 52.5%
- Mid-length stays (4-6 nights) represent 10.9% of listings
- Monthly+ stays (12.9%) suggest a stable extended-stay market
- High market flexibility with 71.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
4 listings
4.2% of total
Super Strict 30 Days
1 listings
1% of total
Flexible
8 listings
8.3% of total
Moderate
17 listings
17.7% of total
Firm
33 listings
34.4% of total
Strict
33 listings
34.4% of total
Key Insights
- Firm is the preferred policy at 34.4% of listings
- Stricter policies (Firm & Strict) dominate at 68.8% of the market
- Strong market consensus around Firm policies
- Super Strict 30 Days policies are least common at 1.0% of listings
Recommendations
- The market supports stricter policies, with 68.8% using Firm or Strict terms
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, May, averaging 101 days
- Shortest booking windows are in Mar, Nov, Jan, averaging 28 days
- Summer shows the longest average booking window at 96 days, while Winter has the shortest at 37 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 96 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Jan when lead times are shortest
Popular Airbnb Amenities in Mataró
Below is the distribution of amenities across listings in Mataró:
Traveler Demographics
Key Insights
- Domestic travelers make up 14.2% of total guests, indicating a mostly international-driven market.
- Primary international markets: Spain (20.5%) and Germany (16.9%)
- English is the top language at 42.8%, followed by Spanish (22.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 9.2%
Recommendations
- Target marketing campaigns for London and Barcelona markets
- Develop localized content for Spain and Germany
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Mataró. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Vall-llobrega | 13 | $13,366 | $972.26 | 40% |
| Canyelles | 50 | $6,629 | $1043.71 | 37% |
| Teià | 26 | $5,948 | $380.16 | 45% |
| Arenys de Munt | 29 | $5,480 | $524.58 | 43% |
| Tiana | 12 | $5,167 | $297.78 | 50% |
| Bescanó | 12 | $4,839 | $420.24 | 42% |
| Cornellà del Terri | 17 | $4,710 | $408.63 | 40% |
| Cabrils | 51 | $4,692 | $444.87 | 48% |
| la Baronia de Rialb | 14 | $4,648 | $423.44 | 40% |
| Premià de Dalt | 30 | $4,482 | $328.79 | 49% |
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