el Masnou Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Catalonia, Spain
Is Airbnb profitable in el Masnou in 2025? Explore comprehensive Airbnb analytics for el Masnou, Catalonia, Spain to uncover income potential. This 2025 STR market report for el Masnou, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 97 active listings.
Whether you're considering an Airbnb investment in el Masnou, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the el Masnou Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key el Masnou Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in el Masnou (2025)
Understanding the monthly revenue variations for Airbnb listings in el Masnou is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in el Masnou is typically August, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in el Masnou across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,520+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,715 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,165 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,100, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in el Masnou
el Masnou Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the el Masnou STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in el Masnou:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 52%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in el Masnou
Average Daily Rate (ADR) Airbnb Trends in el Masnou (2025)
Effective short term rental pricing strategy in el Masnou involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in el Masnou typically peaks in May and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $389+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $216 or more.
- Typical properties (Median) charge around $132 per night.
- Entry-level properties (Bottom 25%) earn around $77 per night.
Average Daily Rate (ADR) Trend by Month in el Masnou
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Airbnb Seasonality Analysis & Trends in el Masnou (2025)
Peak Season (August, July, April)
- Revenue averages $4,111 per month
- Occupancy rates average 63.5%
- Daily rates average $218
Shoulder Season
- Revenue averages $3,012 per month
- Occupancy maintains around 52.0%
- Daily rates hold near $211
Low Season (January, November, December)
- Revenue drops to average $1,736 per month
- Occupancy decreases to average 35.6%
- Daily rates adjust to average $200
Seasonality Insights for el Masnou
- The Airbnb seasonality in el Masnou shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases el Masnou's highest earning potential, with monthly revenues capable of climbing to $4,374, occupancy reaching a high of 69.8%, and ADRs peaking at $237.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,671, occupancy could drop to 33.5%, and ADRs may adjust down to $196.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in el Masnou.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these el Masnou seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in el Masnou (2025)
Exploring the top neighborhoods for short-term rentals in el Masnou? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Platja d'El Masnou | Popular beach destination with families and tourists looking for sun and sea. Offers a relaxed atmosphere and easy access to local amenities. | El Masnou Beach, Port of El Masnou, Barceloneta Beach nearby, Cultural events in the town square, Restaurants along the promenade |
| Centre d'El Masnou | The heart of El Masnou with a charming old town feel, local shops, and cafes. Attracts visitors looking for a more authentic Catalonian experience. | Church of Santa Maria, Local artisan shops, Weekly markets, Historical architecture, Nearby parks |
| Cove of El Masnou | Scenic cove area perfect for visitors seeking quieter beaches and beautiful coastal views. Suitable for nature lovers and those wanting to relax away from the crowd. | Beautiful coves, Nature trails, Coastal walks, Snorkeling spots, Stunning sunset views |
| Garden City | A residential area known for its green spaces and parks. Ideal for families and those seeking a peaceful environment, yet close to urban amenities. | Park of El Masnou, Quiet residential streets, Local community events, Nearby playgrounds, Picnic areas |
| Marina del Masnou | A vibrant marina area that attracts sailors and beachgoers. Great for hosting guests looking for nautical activities and dining options by the water. | Marina activities, Waterfront restaurants, Boat rentals, Sea excursions, Events at the marina |
| Carrer de Sants | A bustling street lined with shops and eateries. Perfect for guests seeking local flavors and urban excitement in a walkable environment. | Local tapas bars, Boutique shopping, Cultural fairs, Urban art, Convenient access to transport |
| Costa Barcelona | The broader coastal area surrounding El Masnou, ideal for those looking to explore nearby beaches and attractions. A great base for day trips. | Nearby beach towns, Cultural sites, Natural parks, Shopping centers, Dining options |
| La Concha | A residential area known for its scenic views and family-friendly vibe. Attracts visitors who prefer a quiet stay while still being close to the beach. | Scenic overlooks, Local family activities, Walking and biking paths, Nearby cafes, Community events |
Understanding Airbnb License Requirements & STR Laws in el Masnou (2025)
Yes, el Masnou, Catalonia, Spain enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for el Masnou to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 69% licensed listings)
Top Performing Airbnb Properties in el Masnou (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in el Masnoubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Mar
Entire Place • 3 bedrooms
Ca l' Orti - Perfect base camp to discover BCN
Entire Place • 6 bedrooms
Magnificent Residence Next to the Sea
Entire Place • 5 bedrooms
Marina Vila House
Entire Place • 3 bedrooms
Luxury villa in Barcelona, close to the beach.
Entire Place • 5 bedrooms
Terrassa de Mar Apartment
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in el Masnou (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in el Masnou based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| EcoGrus | 8 | $331,269 | 769 | 4.65/5.0 |
| Kerstin | 6 | $258,547 | 405 | 4.69/5.0 |
| Sònia | 2 | $159,226 | 160 | 4.92/5.0 |
| Holidu | 1 | $158,424 | 7 | 4.43/5.0 |
| Esther | 2 | $157,042 | 221 | 4.88/5.0 |
| Cristina | 1 | $105,073 | 44 | 4.75/5.0 |
| Carlos | 1 | $84,614 | 7 | 5.00/5.0 |
| Noé | 4 | $72,370 | 253 | 4.85/5.0 |
| Cristina | 2 | $67,414 | 116 | 4.67/5.0 |
| Josep | 1 | $51,385 | 73 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in el Masnou.
Dive Deeper: Advanced el Masnou STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for el Masnou. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced Metricsel Masnou Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for el Masnou
- The el Masnou Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73.2% of the 97 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in el Masnou, Apartment/Condo properties are the most common (47.4%), reflecting the local real estate landscape.
- Houses represent a significant 46.4% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, hotel/boutique (combined 6.2%) offer potential for unique stay experiences.
el Masnou Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for el Masnou
- The dominant room capacity in el Masnou is 1 bedroom listings, making up 26.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 49.5% of the active Airbnb listings in el Masnou, indicating a high concentration in these sizes.
- A significant 33.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in el Masnou.
el Masnou Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for el Masnou
- The most common guest capacity trend in el Masnou vacation rentals is listings accommodating 4 guests (26.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the el Masnou STR market, accounting for 38.1% of listings.
- 25.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in el Masnou.
- On average, properties in el Masnou are equipped to host 3.9 guests.
el Masnou Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for el Masnou
- The most common availability pattern in el Masnou falls within the 181-270 days range, representing 34% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 68.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in el Masnou (36.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 33.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
el Masnou Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
9.7% of total
2 Nights
32 listings
34.4% of total
3 Nights
11 listings
11.8% of total
4-6 Nights
13 listings
14% of total
7-29 Nights
5 listings
5.4% of total
30+ Nights
23 listings
24.7% of total
Key Insights
- The most prevalent minimum stay requirement in el Masnou is 2 Nights, adopted by 34.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (24.7%) caters to monthly stays (30+ nights) in el Masnou, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 34.4% of el Masnou hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 9.7% currently do.
- A 2-night minimum appears standard (34.4%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 24.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in el Masnou.
el Masnou Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
9 listings
10.2% of total
Moderate
23 listings
26.1% of total
Firm
25 listings
28.4% of total
Strict
31 listings
35.2% of total
Cancellation Policy Insights for el Masnou
- The prevailing Airbnb cancellation policy trend in el Masnou is Strict, used by 35.2% of listings.
- A majority (63.6%) of hosts in el Masnou utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 35.2% market standard in el Masnou.
- With 35.2% using Strict terms, this is a viable option in el Masnou, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in el Masnou.
el Masnou STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for el Masnou
- The overall average booking lead time for vacation rentals in el Masnou is 60 days.
- Guests book furthest in advance for stays during May (average 91 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 34 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (69 days avg.) sees the longest lead times, while Winter (44 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (60 days) as a baseline for your pricing and availability strategy in el Masnou.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 91 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 69 days) to capture early planners.
- Monitor your own booking lead times against these el Masnou averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in el Masnou (2025)
Amenity Prevalence
Amenity Insights for el Masnou
- Essential amenities in el Masnou that guests expect include: Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Heating, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for el Masnou: Wifi, Kitchen.
- Prioritize adding missing essentials: Wifi, Kitchen.
- Consider adding popular differentiators like Hot water or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in el Masnou to stay competitive.
el Masnou Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for el Masnou
- The typical guest profile for Airbnb in el Masnou consists of predominantly international visitors (92%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 8.4% of guests.
- Key international markets include France (22%) and United Kingdom (12%).
- Top languages spoken are English (39.1%) followed by Spanish (17.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the el Masnou Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Vall-llobrega | 18 | $7,944 | $863.12 | 39% |
| Canyelles | 49 | $6,368 | $1057.51 | 36% |
| Cornellà del Terri | 16 | $5,220 | $455.50 | 41% |
| Bescanó | 11 | $5,168 | $464.91 | 45% |
| Vallirana | 10 | $5,104 | $332.19 | 57% |
| Tiana | 13 | $4,721 | $294.42 | 47% |
| Amer | 12 | $4,529 | $433.35 | 37% |
| Porqueres | 14 | $4,191 | $508.55 | 33% |
| la Baronia de Rialb | 15 | $4,072 | $393.99 | 42% |
| Sant Vicenç de Montalt | 44 | $4,020 | $410.44 | 40% |