Airbnb Market Analytics, Statistics and Data in Toledo, Castile-La Mancha, Spain
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Toledo? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Toledo:
How much do Airbnb hosts make on average per month in Toledo?
The short-term rental market in Toledo shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,462 per month
- Strong performing properties (top 25%) make $2,321 or more
- Best-in-class properties (top 10%) achieve $3,657+ monthly
- Entry-level properties (bottom 25%) typically earn around $813
Revenue Variations by Month
Occupancy Rates Throughout the Year in Toledo
The market in Toledo shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 39% occupancy rates
- Strong performing properties (top 25%) achieve 57% or higher
- Best-in-class properties (top 10%) reach 74%+occupancy
- Entry-level properties (bottom 25%) average around 22%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Toledo
Daily rates in Toledo vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $112 per night
- Strong performing properties (top 25%) secure $159 or more
- Best-in-class properties (top 10%) pull in $228+ per night
- Entry-level properties (bottom 25%) earn around $82
Daily Rate Variations by Month
Get Live Toledo Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Toledo
Peak Season (May, October, June)
- Revenue peaks at $2290.16 per month
- Occupancy rates reach 48.62%
- Daily rates average $151.35
Shoulder Season
- Revenue averages $1862.55 per month
- Occupancy maintains 40.62%
- Daily rates hold at $139.98
Low Season (November, February, January)
- Revenue drops to $1169.60 per month
- Occupancy decreases to 26.57%
- Daily rates adjust to $127.40
Is it still profitable to do Airbnb in Toledo in 2025?
Yes! Toledo demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 41% and solid monthly revenue averaging $1863 and As a mature market with 626 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Toledo
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Historic Center | Toledo's historic center is a UNESCO World Heritage site, attracting tourists interested in its rich history and architecture. It offers medieval streets, breathtaking views, and a variety of cultural experiences. | Toledo Cathedral, Alcázar of Toledo, El Greco Museum, Synagogue of Santa María la Blanca, Plaza de Zocodover, Mirador del Valle |
| Santa Teresa | This area is known for its local charm and proximity to key historic sites. It's quieter yet still within walking distance to attractions, making it ideal for visitors looking for a more residential experience. | Church of Santo Tomé, Museo del Greco, Puente de Alcántara, Vista de Toledo, Shopping streets |
| Alcántara | Alcántara is an upcoming area popular among tourists who want to explore the natural beauty nearby as well as the historic sites of Toledo. Great for outdoor activities and sightseeing. | Alcántara Bridge, Tagus River walks, natural parks, rural tourism opportunities |
| Samaritana | Close to the main attractions yet offering a more tranquil atmosphere. It’s perfect for families and those seeking a relaxing stay while being near the vibrant cultural sites of Toledo. | Royal Palace of Galiana, The Alcázar, Paseo del Transito, Cultural events |
| San Antón | A quieter neighborhood that provides a local feel, ideal for visitors wanting to immerse in the everyday life of Toledo while still being close to the city's main attractions. | Church of San Antón, Local restaurants, Craft shops, Parks |
| El Barrio Judío | The Jewish Quarter is filled with narrow streets, historical significance, and cultural richness, making it a favorite among tourists interested in Toledo's diverse heritage. | Sinagoga del Tránsito, El Greco's House, Historic cafes, Cultural festivals |
| La Reconquista | Known for its beautiful architecture and upscale accommodations, this area is perfect for those looking for a more luxurious stay while still being close to cultural sites. | Museo de Santa Cruz, Calle Comercio, Palacio de las Artes, Nearby fine dining options |
| Cerro del Emperador | This elevated area provides stunning views of Toledo and is a great choice for visitors who want to enjoy nature and outdoor activities along with their sightseeing. | Hiking trails, Lookout points, Picnic areas, Nature parks |
Do you need a license for Airbnb in Toledo?
Most likely, Toledo requires a license for Airbnb operations. With 35% of current listings showing licensing information, we recommend checking Toledo's short-term rental regulations and starting the licensing process before listing your property.
Top Performing Airbnb Properties in Toledo
Cheerful cottage with a pool and activities.
Entire Place • 8 bedrooms
Casa del Armiño Mansión de la familia de El Greco
Entire Place • 10 bedrooms
House in the old town. Easy parking and access
Entire Place • 6 bedrooms
Cigarral de Maria en ctra. Navalpino
Entire Place • 8 bedrooms
Cigarral de la Encarnación
Entire Place • 5 bedrooms
Casa Maria
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Toledo
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Toledo AP Alojamientos Turísti | 53 | $922,567 | 1806 | 3.74/5.0 |
| Aloha | 32 | $345,642 | 1004 | 4.57/5.0 |
| Fabiola | 7 | $301,390 | 1711 | 4.87/5.0 |
| Arturo | 9 | $286,139 | 608 | 4.71/5.0 |
| Grupo Inmoiberica | 8 | $261,484 | 274 | 4.68/5.0 |
| ToledoRooms | 9 | $204,243 | 249 | 4.71/5.0 |
| Loli | 6 | $203,261 | 752 | 4.72/5.0 |
| Asun | 4 | $201,972 | 9 | 2.50/5.0 |
| Rocío | 3 | $200,595 | 482 | 4.97/5.0 |
| Maria Cruz | 2 | $186,736 | 37 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Toledo
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (88.2%), with apartment & condo and house properties comprising 93.8% of inventory
- Untapped potential in boutique & hotels, others, unique stays segments (6.2% combined)
Room Capacity Distribution
Analysis of 626 properties in Toledo shows that 1 bedroom properties are most prevalent, making up 50.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 77.2% of all listings.
Key Insights
- Most common: 1 bedroom (50.8%)
- Least common: 5+ bedrooms (1.9%)
- Market concentration: 77.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 626 properties in Toledo reveals that 4 guests properties dominate the market, representing 35.6% of all listings. The average property accommodates 4.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 53.7% of the market.
Key Insights
- Most common capacity: 4 guests (35.6% of market)
- Least common capacity: 1 guest (0.5% of market)
- Average guest capacity: 4.2 guests per property
- Market concentration: 53.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 626 properties in Toledo, the most common availability pattern is 181-270 days (35.1% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (36.7% of properties).
Key Insights
- Most common availability window: 181-270 days (35.1%)
- Most common booking duration: 91-180 days (36.7%)
- Properties with high availability (180+ days): 70.1%
- Properties with long-term bookings (180+ days): 30.8%
Minimum Stay Distributions
1 Night
282 listings
48.4% of total
2 Nights
205 listings
35.2% of total
3 Nights
9 listings
1.5% of total
4-6 Nights
2 listings
0.3% of total
7-29 Nights
5 listings
0.9% of total
30+ Nights
80 listings
13.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 83.6%
- Mid-length stays (4-6 nights) represent 0.3% of listings
- Monthly+ stays (13.7%) suggest a stable extended-stay market
- High market flexibility with 85.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
4 listings
0.7% of total
Flexible
89 listings
15.9% of total
Moderate
290 listings
51.8% of total
Firm
74 listings
13.2% of total
Strict
103 listings
18.4% of total
Key Insights
- Moderate is the preferred policy at 51.8% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 67.7% of the market
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.7% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Apr, averaging 74 days
- Shortest booking windows are in Dec, Jan, Feb, averaging 41 days
- Spring shows the longest average booking window at 73 days, while Winter has the shortest at 41 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 73 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Feb when lead times are shortest
Popular Airbnb Amenities in Toledo
Below is the distribution of amenities across listings in Toledo:
Traveler Demographics
Key Insights
- Domestic travelers make up 41% of total guests, indicating a significant local market share.
- Primary international markets: United States (23%) and France (9.2%)
- English is the top language at 43.8%, followed by Spanish (38.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.3%
Recommendations
- Target marketing campaigns for Madrid and Valencia markets
- Develop localized content for United States and France
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Toledo. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Nuevo Baztán | 13 | $3,528 | $301.01 | 39% |
| Argés | 22 | $3,461 | $260.61 | 41% |
| Venturada | 11 | $3,460 | $314.97 | 35% |
| Cebreros | 11 | $3,356 | $267.75 | 35% |
| Burguillos de Toledo | 13 | $3,297 | $192.62 | 46% |
| El Espinar | 35 | $3,105 | $302.42 | 39% |
| Valdemorillo | 27 | $3,060 | $306.10 | 41% |
| Robledo de Chavela | 29 | $3,031 | $251.36 | 34% |
| Ortigosa del Monte | 12 | $2,964 | $281.77 | 42% |
| Guadamur | 25 | $2,853 | $235.36 | 36% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights