Airbnb Market Analytics, Statistics and Data in Cuenca, Castile-La Mancha, Spain
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Cuenca? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Cuenca:
How much do Airbnb hosts make on average per month in Cuenca?
The short-term rental market in Cuenca shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $962 per month
- Strong performing properties (top 25%) make $1,664 or more
- Best-in-class properties (top 10%) achieve $2,447+ monthly
- Entry-level properties (bottom 25%) typically earn around $487
Revenue Variations by Month
Occupancy Rates Throughout the Year in Cuenca
The market in Cuenca shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 32% occupancy rates
- Strong performing properties (top 25%) achieve 51% or higher
- Best-in-class properties (top 10%) reach 69%+occupancy
- Entry-level properties (bottom 25%) average around 17%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Cuenca
Daily rates in Cuenca vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $90 per night
- Strong performing properties (top 25%) secure $117 or more
- Best-in-class properties (top 10%) pull in $159+ per night
- Entry-level properties (bottom 25%) earn around $70
Daily Rate Variations by Month
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Seasonality patterns in Cuenca
Peak Season (March, April, May)
- Revenue peaks at $1438.10 per month
- Occupancy rates reach 41.74%
- Daily rates average $111.03
Shoulder Season
- Revenue averages $1211.18 per month
- Occupancy maintains 35.64%
- Daily rates hold at $107.26
Low Season (September, July, January)
- Revenue drops to $845.46 per month
- Occupancy decreases to 28.04%
- Daily rates adjust to $102.58
Is it still profitable to do Airbnb in Cuenca in 2025?
Yes! Cuenca demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 36% and monthly revenue averaging $1211 and With 250 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Cuenca
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Historical Center | The heart of Cuenca, known for its remarkable medieval architecture and cultural significance. It's a UNESCO World Heritage site, ideal for those looking to immerse themselves in the city's history and charm. | Cuenca Cathedral, Hanging Houses, Museum of Abstract Art, Alameda Park, Escultura de la Semana Santa |
| San Martín | A vibrant neighborhood close to the historical center, popular with both locals and tourists. Offers a range of dining and shopping options, making it a convenient base for exploring Cuenca. | Plaza Mayor, Mercado Municipal, Parque de la Ciudadela, Iglesia de San Martín, Teatro Aguijón |
| El Barrio del Castillo | A charming area with stunning views of the surrounding landscape and the historic castle. Known for its picturesque streets and local ambiance, appealing to those seeking relaxation and scenic beauty. | Castillo de Cuenca, Mirador de la Hoz del Huécar, Parque Natural de la Serranía Baja, Iglesia de San Pedro, Sendero del Castillo |
| Torre de Mangana | A notable district known for its unique tower and cultural attractions. Close to various points of interest, making it ideal for guests who want to be in the midst of Cuenca's cultural experiences. | Torre de Mangana, Museo de Paleontología, Biblioteca Municipal, Puente de San Pablo, Parque de los Príncipes |
| Cuenca's New Town | A more modern part of Cuenca offering a range of amenities and services. Good for families and groups looking for contemporary accommodations while still being near the attractions. | Shopping centers, Cafés and restaurants, Iglesia del Salvador, Plaza de España, Museo de la Ciencia |
| Barrio de San Julián | A residential area that offers a glimpse of traditional Cuenca life. It's quieter than the city center but still within walking distance of key attractions, appealing to those who prefer less touristy spots. | Iglesia de San Julián, Calle del Trabuco, Plaza de la Hispanidad, Caves of Cuenca, Local workshops |
| Huécar Valley | A natural area located just outside the city that offers stunning views and outdoor activities. Excellent for nature lovers and those looking for a peaceful retreat with easy access to the city. | Caminos de Huécar, Natural Park of Cuenca, Hiking trails, Miradores, Wildlife watching |
| Las Quinientas | A growing neighborhood with new developments, providing modern accommodations and an emerging local culture. Attractive to visitors looking for up-and-coming areas. | Parque de la Cueva del Diablo, La Ciudad Encantada, Cultural events, Cafés and local eateries, Community activities |
Do you need a license for Airbnb in Cuenca?
Most likely, Cuenca requires a license for Airbnb operations. With 37% of current listings showing licensing information, we recommend checking Cuenca's short-term rental regulations and starting the licensing process before listing your property.
Top Performing Airbnb Properties in Cuenca
Cottage located in historic downtown
Entire Place • 6 bedrooms
Cuencaloft Encanto del Jucar
Entire Place • 1 bedroom
Cuencaloft Luxurious
Entire Place • 3 bedrooms
Casa La Terraza de Maxi
Entire Place • 3 bedrooms
Cuencaloft Casa Jardinillo
Entire Place • 3 bedrooms
ALIZAQUE LODGE, DÚPLEX
Entire Place • N/A
Top Performing Professional Hosts in Cuenca
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cuencaloft | 42 | $479,161 | 1026 | 4.22/5.0 |
| Cuenca | 30 | $464,989 | 402 | 4.35/5.0 |
| Diego | 10 | $110,675 | 290 | 4.28/5.0 |
| Lucía | 4 | $82,667 | 316 | 4.74/5.0 |
| Jose Antonio | 4 | $79,605 | 159 | 4.77/5.0 |
| 316795838 | 7 | $69,059 | 2 | 0.00/5.0 |
| Huerto De Mateo Arana | 1 | $66,456 | 34 | 5.00/5.0 |
| Pedro M. Gómez Buendía | 4 | $44,746 | 20 | 3.67/5.0 |
| Alizaque | 2 | $39,715 | 12 | 4.82/5.0 |
| Monica | 1 | $38,953 | 16 | 4.88/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Cuenca
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (88.4%), with apartment & condo and house properties comprising 90.8% of inventory
- Untapped potential in others, outdoor & mobile segments (3.2% combined)
Room Capacity Distribution
Analysis of 250 properties in Cuenca shows that 1 bedroom properties are most prevalent, making up 40% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 69.2% of all listings.
Key Insights
- Most common: 1 bedroom (40%)
- Least common: 5+ bedrooms (3.6%)
- Market concentration: 69.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 250 properties in Cuenca reveals that 4 guests properties dominate the market, representing 30% of all listings. The average property accommodates 4.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 49.2% of the market.
Key Insights
- Most common capacity: 4 guests (30% of market)
- Least common capacity: 1 guest (0.4% of market)
- Average guest capacity: 4.1 guests per property
- Market concentration: 49.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 250 properties in Cuenca, the most common availability pattern is 271-366 days (42% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (40.8% of properties).
Key Insights
- Most common availability window: 271-366 days (42%)
- Most common booking duration: 91-180 days (40.8%)
- Properties with high availability (180+ days): 82.0%
- Properties with long-term bookings (180+ days): 19.6%
Minimum Stay Distributions
1 Night
73 listings
30.9% of total
2 Nights
141 listings
59.7% of total
3 Nights
2 listings
0.8% of total
4-6 Nights
2 listings
0.8% of total
7-29 Nights
1 listings
0.4% of total
30+ Nights
17 listings
7.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 90.6%
- Mid-length stays (4-6 nights) represent 0.8% of listings
- Monthly+ stays (7.2%) suggest a stable extended-stay market
- High market flexibility with 91.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
30 listings
13.5% of total
Moderate
156 listings
70% of total
Firm
9 listings
4% of total
Strict
28 listings
12.6% of total
Key Insights
- Moderate is the preferred policy at 70.0% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 83.5% of the market
- Strong market consensus around Moderate policies
- Firm policies are least common at 4.0% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
- Strict policies are rare - carefully consider the impact on bookings before implementing
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Sep, Mar, Aug, averaging 63 days
- Shortest booking windows are in Nov, Feb, Jan, averaging 31 days
- Spring shows the longest average booking window at 53 days, while Winter has the shortest at 32 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 53 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Jan when lead times are shortest
Popular Airbnb Amenities in Cuenca
Below is the distribution of amenities across listings in Cuenca:
Traveler Demographics
Key Insights
- Domestic travelers make up 71.8% of total guests, indicating a dominant local market share.
- Primary international markets: United States (6.7%) and United Kingdom (4.4%)
- Spanish is the top language at 44.5%, followed by English (39%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.0%
Recommendations
- Target marketing campaigns for Madrid and Valencia markets
- Develop localized content for United States and United Kingdom
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Cuenca. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Nuevo Baztán | 13 | $3,528 | $301.01 | 39% |
| Venturada | 11 | $3,460 | $314.97 | 35% |
| Burguillos de Toledo | 13 | $3,297 | $192.62 | 46% |
| Sotosalbos | 10 | $2,717 | $311.21 | 27% |
| Turégano | 13 | $2,359 | $273.35 | 30% |
| San Martín de la Vega | 18 | $2,358 | $193.78 | 40% |
| Madrid | 15,983 | $2,323 | $149.20 | 57% |
| Brunete | 11 | $2,069 | $179.99 | 47% |
| Torre Val de San Pedro | 13 | $2,039 | $289.43 | 26% |
| Albalate de Zorita | 16 | $1,963 | $237.31 | 39% |
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