Airbnb Market Analytics, Statistics and Data in Salamanca, Castile and León, Spain
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Salamanca? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Salamanca:
How much do Airbnb hosts make on average per month in Salamanca?
The short-term rental market in Salamanca shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,268 per month
- Strong performing properties (top 25%) make $2,134 or more
- Best-in-class properties (top 10%) achieve $3,112+ monthly
- Entry-level properties (bottom 25%) typically earn around $593
Revenue Variations by Month
Occupancy Rates Throughout the Year in Salamanca
The market in Salamanca shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 40% occupancy rates
- Strong performing properties (top 25%) achieve 63% or higher
- Best-in-class properties (top 10%) reach 80%+occupancy
- Entry-level properties (bottom 25%) average around 21%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Salamanca
Daily rates in Salamanca vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $85 per night
- Strong performing properties (top 25%) secure $129 or more
- Best-in-class properties (top 10%) pull in $180+ per night
- Entry-level properties (bottom 25%) earn around $47
Daily Rate Variations by Month
Get Live Salamanca Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Salamanca
Peak Season (May, June, October)
- Revenue peaks at $1725.28 per month
- Occupancy rates reach 50.53%
- Daily rates average $107.54
Shoulder Season
- Revenue averages $1525.94 per month
- Occupancy maintains 43.09%
- Daily rates hold at $99.64
Low Season (December, February, January)
- Revenue drops to $973.57 per month
- Occupancy decreases to 30.00%
- Daily rates adjust to $92.54
Is it still profitable to do Airbnb in Salamanca in 2025?
Yes! Salamanca demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 43% and monthly revenue averaging $1526 and As a mature market with 657 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Salamanca
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Old Town Salamanca | A UNESCO World Heritage Site known for its stunning architecture and historical significance. This area attracts tourists eager to explore Salamanca's rich history and vibrant student life. | Plaza Mayor, University of Salamanca, Casa de las Conchas, New Cathedral of Salamanca, Old Cathedral of Salamanca, Roman Bridge |
| Van Dyck | A residential area popular with university students and young professionals due to its proximity to the University of Salamanca. It's an ideal spot for hosting student rentals and youthful travelers. | Parque de La Alamedilla, Universidad de Salamanca, Cafes and Bars, Shopping in Calle Van Dyck |
| Cerro de San Vicente | A serene area offering beautiful views of the city and surrounding landscapes. This location is great for those looking for a quiet stay close to nature while still being near the city center. | San Vicente Hill, Nature Trails, Scenic Views of Salamanca |
| Plaza Mayor | One of the most beautiful squares in Spain, teeming with cafes, restaurants, and local events. Perfect for tourists who want to experience the heart of Salamanca's cultural life. | Cafes and Terrazas, Cultural Events, Festivals and Markets |
| San Esteban | Close to the famous Convent of San Esteban, this neighborhood offers a quieter atmosphere with access to beautiful architecture and historical sites. | Convent of San Esteban, Salamanca's Archaeological Museum, Local Restaurants and Bars |
| Narbonne Street | This area is known for its shopping and vibrant atmosphere, attracting tourists and locals alike. Ideal for short-term rentals to attract shoppers and explorers. | Shopping Streets, Local Markets, Nearby Dining Options |
| Torre del Clavero | Known for its iconic tower and surrounding historical buildings, this area attracts visitors interested in Salamanca's medieval history. | Torre del Clavero, Historical Pathways, Surrounding Architecture |
| Calle Van Dyck | A lively street filled with a variety of dining and entertainment options, popular with both locals and tourists, making it an attractive site for investment. | Restaurants and Bars, Live Music Venues, Nearby Parks |
Do you need a license for Airbnb in Salamanca?
Most likely, Salamanca requires a license for Airbnb operations. With 41% of current listings showing licensing information, we recommend checking Salamanca's short-term rental regulations and starting the licensing process before listing your property.
Top Performing Airbnb Properties in Salamanca
Cloe
Entire Place • 4 bedrooms
Apartment-Ensuite with Shower-FLAT
Entire Place • 3 bedrooms
VUT Correhuela, Unbeatable location, Wifi, A/C
Entire Place • 3 bedrooms
2 Bedroom Apartment with terrace in the center
Entire Place • 2 bedrooms
Downtown apartment with 6 bedrooms, 8 beds
Entire Place • 6 bedrooms
Penthouse with central views, Wifi+A/C, 2 Bedrooms
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Salamanca
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Keyhom | 16 | $436,624 | 548 | 4.46/5.0 |
| José Félix | 18 | $337,851 | 977 | 4.45/5.0 |
| Homyflat | 13 | $255,685 | 407 | 4.27/5.0 |
| Javier | 7 | $202,497 | 688 | 4.94/5.0 |
| Alberto | 7 | $199,362 | 538 | 4.57/5.0 |
| David | 34 | $190,915 | 41 | 0.48/5.0 |
| Adolfo | 10 | $176,666 | 1149 | 4.78/5.0 |
| Keyhom Luxe | 4 | $156,005 | 243 | 4.90/5.0 |
| Raul Sanchez V. | 4 | $141,327 | 841 | 4.63/5.0 |
| Ignacio | 7 | $141,304 | 464 | 4.87/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Salamanca
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (77.9%), with apartment & condo and house properties comprising 94.2% of inventory
- Untapped potential in others segments (0.6% combined)
Room Capacity Distribution
Analysis of 657 properties in Salamanca shows that 1 bedroom properties are most prevalent, making up 44.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 70.2% of all listings.
Key Insights
- Most common: 1 bedroom (44.6%)
- Least common: 5+ bedrooms (1.7%)
- Market concentration: 70.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 657 properties in Salamanca reveals that 4 guests properties dominate the market, representing 25.6% of all listings. The average property accommodates 3.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 43.5% of the market.
Key Insights
- Most common capacity: 4 guests (25.6% of market)
- Least common capacity: 7 guests (1.5% of market)
- Average guest capacity: 3.5 guests per property
- Market concentration: 43.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 657 properties in Salamanca, the most common availability pattern is 271-366 days (39.7% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (30% of properties).
Key Insights
- Most common availability window: 271-366 days (39.7%)
- Most common booking duration: 91-180 days (30%)
- Properties with high availability (180+ days): 70.6%
- Properties with long-term bookings (180+ days): 31.4%
Minimum Stay Distributions
1 Night
208 listings
35.4% of total
2 Nights
218 listings
37.1% of total
3 Nights
16 listings
2.7% of total
4-6 Nights
33 listings
5.6% of total
7-29 Nights
60 listings
10.2% of total
30+ Nights
52 listings
8.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 72.5%
- Mid-length stays (4-6 nights) represent 5.6% of listings
- Monthly+ stays (8.9%) suggest a stable extended-stay market
- High market flexibility with 75.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
1 listings
0.2% of total
Flexible
175 listings
31.9% of total
Moderate
193 listings
35.2% of total
Firm
75 listings
13.7% of total
Strict
104 listings
19% of total
Key Insights
- Moderate is the preferred policy at 35.2% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 67.1% of the market
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.2% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, May, averaging 70 days
- Shortest booking windows are in Nov, Jan, Feb, averaging 38 days
- Summer shows the longest average booking window at 66 days, while Winter has the shortest at 38 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 66 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Feb when lead times are shortest
Popular Airbnb Amenities in Salamanca
Below is the distribution of amenities across listings in Salamanca:
Traveler Demographics
Key Insights
- Domestic travelers make up 40.2% of total guests, indicating a significant local market share.
- Primary international markets: France (16.2%) and United States (14.4%)
- English is the top language at 39.5%, followed by Spanish (35.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.3%
Recommendations
- Target marketing campaigns for Madrid and Seville markets
- Develop localized content for France and United States
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Salamanca. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Argés | 22 | $3,461 | $260.61 | 41% |
| Cebreros | 11 | $3,356 | $267.75 | 35% |
| El Espinar | 35 | $3,105 | $302.42 | 39% |
| Valdemorillo | 27 | $3,060 | $306.10 | 41% |
| Robledo de Chavela | 29 | $3,031 | $251.36 | 34% |
| Ortigosa del Monte | 12 | $2,964 | $281.77 | 42% |
| Guadamur | 25 | $2,853 | $235.36 | 36% |
| Alpedrete | 16 | $2,524 | $261.40 | 37% |
| Santa Cruz del Retamar | 15 | $2,509 | $372.41 | 29% |
| Navacerrada | 20 | $2,478 | $223.88 | 35% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights