Airbnb Market Analytics, Statistics and Data in Segovia, Castile and León, Spain
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Segovia? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Segovia:
How much do Airbnb hosts make on average per month in Segovia?
The short-term rental market in Segovia shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,548 per month
- Strong performing properties (top 25%) make $2,607 or more
- Best-in-class properties (top 10%) achieve $4,195+ monthly
- Entry-level properties (bottom 25%) typically earn around $752
Revenue Variations by Month
Occupancy Rates Throughout the Year in Segovia
The market in Segovia shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 42% occupancy rates
- Strong performing properties (top 25%) achieve 59% or higher
- Best-in-class properties (top 10%) reach 76%+occupancy
- Entry-level properties (bottom 25%) average around 24%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Segovia
Daily rates in Segovia vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $103 per night
- Strong performing properties (top 25%) secure $163 or more
- Best-in-class properties (top 10%) pull in $284+ per night
- Entry-level properties (bottom 25%) earn around $64
Daily Rate Variations by Month
Get Live Segovia Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Segovia
Peak Season (May, June, August)
- Revenue peaks at $2312.02 per month
- Occupancy rates reach 49.53%
- Daily rates average $171.83
Shoulder Season
- Revenue averages $2011.63 per month
- Occupancy maintains 42.91%
- Daily rates hold at $142.52
Low Season (July, February, January)
- Revenue drops to $1363.37 per month
- Occupancy decreases to 31.24%
- Daily rates adjust to $122.84
Is it still profitable to do Airbnb in Segovia in 2025?
Yes! Segovia demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 43% and solid monthly revenue averaging $2012 and The market's 126 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Segovia
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Historic Center | The UNESCO World Heritage site with stunning architecture, medieval streets, and rich history. It attracts tourists wanting to experience Segovia's historic charm, including the famous Aqueduct. | Segovia Aqueduct, Segovia Cathedral, Alcázar of Segovia, Plaza Mayor, Casa de los Picos, Monastery of San Antonio El Real |
| Los titulares | A charming neighborhood offering a local feel with traditional Spanish architecture. It's well-situated for visitors looking to explore both the city and nature, appealing to families and couples. | Parque de La Albuera, Calle Real de Segovia, Mercado de San Lorenzo, Iglesia de San Millán, El Escorial nearby |
| San Lorenzo | A quiet and residential area ideal for families and those looking for a peaceful getaway while being close to the city center. Known for its proximity to nature and local parks. | San Lorenzo's Forest, Cultural Center Alfonso VI, Local cafes and restaurants |
| La Fuencisla | Offers beautiful views of the historic center and is a great location for people who enjoy scenic walks and outdoor activities. It's perfect for those seeking tranquility close to urban amenities. | Viewpoint of La Fuencisla, Nearby hiking trails, Natural parks |
| El Parral | Known for its greenery and parks, it's a perfect spot for those looking for a serene environment while still being able to access Segovia's attractions easily. | Monastery of El Parral, Parque de los Tres Fosos, Artisan workshops and markets |
| Eresma Valley | A scenic area that attracts nature lovers and those looking for outdoor activities. It's perfect for adventure tourists wanting to explore the surrounding landscapes. | Hiking trails, River Eresma, Picnic areas |
| Segovia's Jewish Quarter | Rich in historical significance, this area provides a unique cultural experience and is attracting visitors interested in history and heritage. | Old Synagogue, Jewish Museum, Historic streets and architecture |
| City of Segovia outskirts | Offers properties with larger space options and gardens, ideal for families and those wanting a retreat while being close enough to the attractions of the city. | Local farms, Scenic countryside, Nature parks |
Do you need a license for Airbnb in Segovia?
We recommend checking directly with Segovia's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (18% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Segovia
Chalet for 15 people, garden 2000 m and swimming pool
Entire Place • 5 bedrooms
Casa Eresma
Entire Place • 7 bedrooms
Finca El Olivo
Entire Place • 5 bedrooms
AM IV Segovia Vut
Entire Place • 2 bedrooms
Centrally located and comfortable duplex
Entire Place • 6 bedrooms
Reformed for 5 people.
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Segovia
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Yolanda | 8 | $244,845 | 1801 | 4.71/5.0 |
| Amapartmentsegovia | 5 | $196,492 | 56 | 4.81/5.0 |
| Toño | 3 | $139,699 | 128 | 4.84/5.0 |
| Ana | 9 | $116,137 | 183 | 4.06/5.0 |
| César | 1 | $115,924 | 229 | 4.94/5.0 |
| Enrique | 4 | $93,629 | 468 | 4.78/5.0 |
| Yolanda | 3 | $83,167 | 24 | 3.30/5.0 |
| Fátima | 1 | $83,007 | 16 | 4.88/5.0 |
| Carmen | 4 | $79,296 | 107 | 4.92/5.0 |
| Monica | 2 | $72,615 | 383 | 4.86/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Segovia
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (76.2%), with apartment & condo and house properties comprising 95.2% of inventory
- Untapped potential in boutique & hotels segments (4.8% combined)
Room Capacity Distribution
Analysis of 126 properties in Segovia shows that 1 bedroom properties are most prevalent, making up 27% of the market. The market tends to favor smaller properties, with 1 bedroom and 3 bedrooms together representing 50.8% of all listings.
Key Insights
- Most common: 1 bedroom (27%)
- Least common: 4 bedrooms (7.1%)
- Market concentration: 50.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 126 properties in Segovia reveals that 4 guests properties dominate the market, representing 21.4% of all listings. The average property accommodates 4.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 8+ guests make up 38.9% of the market.
Key Insights
- Most common capacity: 4 guests (21.4% of market)
- Least common capacity: 1 guest (1.6% of market)
- Average guest capacity: 4.2 guests per property
- Market concentration: 38.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 126 properties in Segovia, the most common availability pattern is 181-270 days (40.5% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (38.9% of properties).
Key Insights
- Most common availability window: 181-270 days (40.5%)
- Most common booking duration: 91-180 days (38.9%)
- Properties with high availability (180+ days): 74.6%
- Properties with long-term bookings (180+ days): 28.6%
Minimum Stay Distributions
1 Night
51 listings
48.6% of total
2 Nights
42 listings
40% of total
3 Nights
1 listings
1% of total
4-6 Nights
1 listings
1% of total
7-29 Nights
2 listings
1.9% of total
30+ Nights
8 listings
7.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 88.6%
- Mid-length stays (4-6 nights) represent 1% of listings
- Monthly+ stays (7.6%) suggest a stable extended-stay market
- High market flexibility with 89.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Refundable
2 listings
1.8% of total
Super Strict 30 Days
1 listings
0.9% of total
Flexible
26 listings
23.9% of total
Moderate
47 listings
43.1% of total
Firm
20 listings
18.3% of total
Strict
13 listings
11.9% of total
Key Insights
- Moderate is the preferred policy at 43.1% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 67.0% of the market
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 0.9% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Sep, averaging 62 days
- Shortest booking windows are in Jan, Mar, Feb, averaging 34 days
- Summer shows the longest average booking window at 53 days, while Winter has the shortest at 37 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 53 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Feb when lead times are shortest
Popular Airbnb Amenities in Segovia
Below is the distribution of amenities across listings in Segovia:
Traveler Demographics
Key Insights
- Domestic travelers make up 51.4% of total guests, indicating a significant local market share.
- Primary international markets: United States (16.9%) and France (7.1%)
- Spanish is the top language at 40.8%, followed by English (40.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.8%
Recommendations
- Target marketing campaigns for Madrid and Barcelona markets
- Develop localized content for United States and France
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Segovia. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Nuevo Baztán | 13 | $3,528 | $301.01 | 39% |
| Argés | 22 | $3,461 | $260.61 | 41% |
| Venturada | 11 | $3,460 | $314.97 | 35% |
| Cebreros | 11 | $3,356 | $267.75 | 35% |
| Burguillos de Toledo | 13 | $3,297 | $192.62 | 46% |
| El Espinar | 35 | $3,105 | $302.42 | 39% |
| Valdemorillo | 27 | $3,060 | $306.10 | 41% |
| Robledo de Chavela | 29 | $3,031 | $251.36 | 34% |
| Ortigosa del Monte | 12 | $2,964 | $281.77 | 42% |
| Guadamur | 25 | $2,853 | $235.36 | 36% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights