Airbnb Market Analytics, Statistics and Data in Santoña, Cantabria, Spain
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Santoña? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Santoña:
How much do Airbnb hosts make on average per month in Santoña?
The short-term rental market in Santoña shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,264 per month
- Strong performing properties (top 25%) make $2,523 or more
- Best-in-class properties (top 10%) achieve $3,783+ monthly
- Entry-level properties (bottom 25%) typically earn around $603
Revenue Variations by Month
Occupancy Rates Throughout the Year in Santoña
The market in Santoña shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 29% occupancy rates
- Strong performing properties (top 25%) achieve 50% or higher
- Best-in-class properties (top 10%) reach 66%+occupancy
- Entry-level properties (bottom 25%) average around 17%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Santoña
Daily rates in Santoña vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $110 per night
- Strong performing properties (top 25%) secure $149 or more
- Best-in-class properties (top 10%) pull in $209+ per night
- Entry-level properties (bottom 25%) earn around $88
Daily Rate Variations by Month
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Seasonality patterns in Santoña
Peak Season (August, July, June)
- Revenue peaks at $3724.76 per month
- Occupancy rates reach 72.88%
- Daily rates average $149.95
Shoulder Season
- Revenue averages $1788.86 per month
- Occupancy maintains 34.69%
- Daily rates hold at $137.60
Low Season (February, November, January)
- Revenue drops to $693.25 per month
- Occupancy decreases to 19.69%
- Daily rates adjust to $130.04
Is it still profitable to do Airbnb in Santoña in 2025?
Yes! Santoña demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 35% and solid monthly revenue averaging $1789 and The market's 147 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Santoña
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro de Santoña | The historical center of Santoña is charming and attracts visitors for its local culture, cuisine, and proximity to amenities. It’s a vibrant area filled with shops and restaurants, ideal for those wanting to experience authentic Cantabrian life. | Iglesia de Santa María del Puerto, Museo de la Anchoa, Plaza de San Antonio, Calle Marqués de Gerenal, Centro de Santoña |
| Playas de Santoña | The beaches of Santoña, such as Playa de Berria, are popular for their natural beauty and recreational activities. This area draws beachgoers and families looking for sun and sand, making it ideal for short-term rentals. | Playa de Berria, Playa de El Puntal, Costa Quebrada Natural Park, Santoña's coastal boardwalk |
| Puerto de Santoña | The picturesque port area is great for those interested in seafood, maritime activities, and enjoying local cafés by the water. It offers a unique experience of the town’s nautical heritage. | Santoña Port, Fish Market, Quai de Santoña, Seafood restaurants, Views of the Cantabrian Sea |
| Natural Park of las Marismas de Santoña | A captivating natural area perfect for nature enthusiasts and bird watchers. Visitors come for eco-tourism and the scenic beauty, making it a peaceful retreat for stays. | Birdwatching trails, Nature walks, Scenic viewpoints, Wildlife photography, Flora of coastal wetlands |
| Santoña's Historic Sites | Historically rich locations attract visitors interested in culture and history. There are many monuments and sites that recount the town's past, perfect for those wanting to explore history during their stay. | Castillo de San Felipe, Fortaleza del puerto de Santoña, Monument to the Fisherman, Casa de los Marqueses de Abajo, Palacio de los Condes de Isla |
| Calle de la Victoria | A lively street known for its shops, bars, and local eateries. It’s a popular spot for tourists and locals alike, making it a great place to invest in short-term accommodation. | Shopping boutiques, Tapas bars, Street performances, Cultural festivals |
| Surrounding Countryside | The scenic countryside around Santoña offers rural tourism, attracting those who want to escape the city and enjoy nature. Ideal for agritourism and rural retreats. | Rural hiking trails, Traditional farms, Local markets, Cultural heritage sites |
| Santoña's Gastronomy Scene | Famous for anchovies and seafood, Santoña attracts food lovers looking to explore local culinary delights. Investing here can cater to food tours and culinary experiences. | Local seafood restaurants, Cooking classes, Food festivals, Culinary markets |
Do you need a license for Airbnb in Santoña?
We recommend checking directly with Santoña's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (16% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Santoña
Cristina's house Cottage in paradise
Entire Place • 7 bedrooms
Duplex on Berria Beach
Entire Place • 3 bedrooms
Bright floor with sea view
Entire Place • 2 bedrooms
Beautiful house on Berria's beach
Entire Place • 5 bedrooms
Apartment TERRACE DUPLEX PLAYA de Berria
Entire Place • 2 bedrooms
Spectacular Views
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Santoña
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cris | 2 | $124,984 | 15 | 2.23/5.0 |
| Apartamentos Cantabria | 8 | $94,223 | 16 | 1.57/5.0 |
| Turistaria | 2 | $57,842 | 11 | 4.66/5.0 |
| Ismael | 5 | $56,621 | 24 | 3.00/5.0 |
| Carolina | 1 | $46,252 | 116 | 4.59/5.0 |
| Carlos | 1 | $45,421 | 11 | 5.00/5.0 |
| Tamara | 2 | $45,085 | 102 | 4.79/5.0 |
| Cantabria Collection | 1 | $42,673 | 17 | 4.18/5.0 |
| Jaime | 2 | $41,752 | 6 | 2.50/5.0 |
| Amancio | 1 | $40,385 | 42 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Santoña
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (88.4%), with apartment & condo and house properties comprising 95.2% of inventory
- Untapped potential in boutique & hotels, others segments (4.8% combined)
Room Capacity Distribution
Analysis of 147 properties in Santoña shows that 2 bedrooms properties are most prevalent, making up 36.1% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 66.0% of all listings.
Key Insights
- Most common: 2 bedrooms (36.1%)
- Least common: 5+ bedrooms (2.7%)
- Market concentration: 66.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 147 properties in Santoña reveals that 4 guests properties dominate the market, representing 34.7% of all listings. The average property accommodates 4.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 57.8% of the market.
Key Insights
- Most common capacity: 4 guests (34.7% of market)
- Least common capacity: 7 guests (1.4% of market)
- Average guest capacity: 4.5 guests per property
- Market concentration: 57.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 147 properties in Santoña, the most common availability pattern is 271-366 days (63.9% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (40.1% of properties).
Key Insights
- Most common availability window: 271-366 days (63.9%)
- Most common booking duration: 31-90 days (40.1%)
- Properties with high availability (180+ days): 89.1%
- Properties with long-term bookings (180+ days): 12.9%
Minimum Stay Distributions
1 Night
10 listings
7.6% of total
2 Nights
74 listings
56.5% of total
3 Nights
10 listings
7.6% of total
4-6 Nights
13 listings
9.9% of total
7-29 Nights
11 listings
8.4% of total
30+ Nights
13 listings
9.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 64.1%
- Mid-length stays (4-6 nights) represent 9.9% of listings
- Monthly+ stays (9.9%) suggest a stable extended-stay market
- High market flexibility with 71.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.8% of total
Flexible
17 listings
14.2% of total
Moderate
42 listings
35% of total
Firm
27 listings
22.5% of total
Strict
33 listings
27.5% of total
Key Insights
- Moderate is the preferred policy at 35.0% of listings
- The market shows a balanced distribution between guest-friendly (49.2%) and strict (50.0%) policies
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 0.8% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, Aug, averaging 96 days
- Shortest booking windows are in Jan, Apr, Dec, averaging 37 days
- Summer shows the longest average booking window at 96 days, while Winter has the shortest at 42 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 96 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Dec when lead times are shortest
Popular Airbnb Amenities in Santoña
Below is the distribution of amenities across listings in Santoña:
Traveler Demographics
Key Insights
- Domestic travelers make up 68.8% of total guests, indicating a significant local market share.
- Primary international markets: France (13.8%) and United Kingdom (4.5%)
- Spanish is the top language at 41.3%, followed by English (34.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.6%
Recommendations
- Target marketing campaigns for Madrid and Zaragoza markets
- Develop localized content for France and United Kingdom
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Santoña. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Barrika | 15 | $2,641 | $292.34 | 41% |
| Erandio | 15 | $2,628 | $177.00 | 56% |
| Leioa | 11 | $2,572 | $244.34 | 40% |
| Dima | 11 | $2,536 | $330.95 | 44% |
| Labastida/Bastida | 11 | $2,493 | $270.99 | 35% |
| Ibarrangelu | 16 | $2,338 | $209.44 | 38% |
| Bilbao | 1,234 | $2,285 | $160.37 | 51% |
| Zarautz | 174 | $2,264 | $205.44 | 43% |
| Getaria | 44 | $2,251 | $210.79 | 38% |
| Berango | 17 | $2,241 | $198.75 | 52% |
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