Airbnb Market Analytics, Statistics and Data in Santillana del Mar, Cantabria, Spain
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Santillana del Mar? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Santillana del Mar:
How much do Airbnb hosts make on average per month in Santillana del Mar?
The short-term rental market in Santillana del Mar shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,264 per month
- Strong performing properties (top 25%) make $2,305 or more
- Best-in-class properties (top 10%) achieve $4,791+ monthly
- Entry-level properties (bottom 25%) typically earn around $614
Revenue Variations by Month
Occupancy Rates Throughout the Year in Santillana del Mar
The market in Santillana del Mar shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 28% occupancy rates
- Strong performing properties (top 25%) achieve 48% or higher
- Best-in-class properties (top 10%) reach 71%+occupancy
- Entry-level properties (bottom 25%) average around 14%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Santillana del Mar
Daily rates in Santillana del Mar vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $119 per night
- Strong performing properties (top 25%) secure $163 or more
- Best-in-class properties (top 10%) pull in $237+ per night
- Entry-level properties (bottom 25%) earn around $93
Daily Rate Variations by Month
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Seasonality patterns in Santillana del Mar
Peak Season (August, July, June)
- Revenue peaks at $4252.57 per month
- Occupancy rates reach 65.81%
- Daily rates average $164.98
Shoulder Season
- Revenue averages $1891.99 per month
- Occupancy maintains 32.99%
- Daily rates hold at $144.23
Low Season (December, November, January)
- Revenue drops to $900.15 per month
- Occupancy decreases to 19.45%
- Daily rates adjust to $131.27
Is it still profitable to do Airbnb in Santillana del Mar in 2025?
Yes! Santillana del Mar demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 33% and solid monthly revenue averaging $1892 and The market's 107 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Santillana del Mar
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Old Town | Charming historic district with medieval architecture and cobblestone streets. Ideal for visitors wanting to immerse themselves in the local culture and history. | Cueva de Altamira, Colegiata de Santa Juliana, Plaza Mayor, Museo de Altamira, Palacio Barreda-Bracho |
| Cueva de Altamira | Famous UNESCO World Heritage site known for prehistoric cave paintings. A must-visit for history enthusiasts and families. | Cueva de Altamira, Museo de Altamira, Paleolithic art, Cave painting exhibits |
| Los Picos de Europa | Stunning national park offering breathtaking landscapes and outdoor activities. Ideal for nature lovers and adventure seekers. | Hiking trails, Canoeing, Wildlife watching, Covadonga Lakes, Routes of the Cares |
| Santillana Zoo | Family-friendly attraction featuring a variety of animals and themed areas. Great for families with children. | Animal exhibits, Petting zoo, Theme areas |
| Cartes River | Scenic riverside area with beautiful scenery and opportunities for relaxation and outdoor activities. Perfect for romantic escapes and picnics. | River walks, Fishing spots, Picnic areas, Cycling paths |
| Local Wineries | Rich wine culture with local wineries providing tours and tastings. Attracts gastronomy enthusiasts and couples. | Wine tasting tours, Scenic vineyard views, Local wine varieties |
| Coastal Beaches | Beautiful beaches nearby, offering sunbathing, surfing, and family activities. Perfect for beach lovers and summer tourism. | Playa de Santa Justa, Playa de Suances, Water sports, Beach bars |
| Cultural Festivals | Various local festivals throughout the year celebrating Cantabrian culture. Attracts tourists interested in local customs and traditions. | Medieval Fair, Festival of Altamira, Music and dance events |
Do you need a license for Airbnb in Santillana del Mar?
We recommend checking directly with Santillana del Mar's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (21% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Santillana del Mar
Casas Vairocana. Villa Zendo.
Entire Place • 2 bedrooms
Caserío el Ajo
Entire Place • 7 bedrooms
Casa Rural de la Media Borona
Entire Place • 4 bedrooms
Casas Vairocana. Alma-Zen
Entire Place • 1 bedroom
Casas Vairocana. The House of the Buddhas.
Entire Place • 2 bedrooms
La Atalaya
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Santillana del Mar
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Paula | 4 | $240,648 | 309 | 4.84/5.0 |
| Nuria | 8 | $129,380 | 39 | 4.62/5.0 |
| Carlos | 3 | $108,689 | 46 | 4.61/5.0 |
| Héctor | 4 | $105,984 | 41 | 4.72/5.0 |
| 380114157 | 1 | $82,940 | 2 | 0.00/5.0 |
| Sara | 5 | $69,628 | 362 | 4.63/5.0 |
| Raquel | 1 | $60,721 | 10 | 5.00/5.0 |
| Carlos A. | 3 | $54,345 | 82 | 4.94/5.0 |
| Rubén | 4 | $49,259 | 186 | 4.82/5.0 |
| Manuel | 2 | $47,594 | 89 | 4.87/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Santillana del Mar
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (77.6%), with apartment & condo and house properties comprising 78.5% of inventory
- Strong specialty sector (20.5%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in outdoor & mobile, others segments (4.6% combined)
Room Capacity Distribution
Analysis of 107 properties in Santillana del Mar shows that 1 bedroom properties are most prevalent, making up 44.9% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 72.9% of all listings.
Key Insights
- Most common: 1 bedroom (44.9%)
- Least common: 4 bedrooms (3.7%)
- Market concentration: 72.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 107 properties in Santillana del Mar reveals that 4 guests properties dominate the market, representing 36.4% of all listings. The average property accommodates 4.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 61.7% of the market.
Key Insights
- Most common capacity: 4 guests (36.4% of market)
- Least common capacity: 7 guests (0.9% of market)
- Average guest capacity: 4.2 guests per property
- Market concentration: 61.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 107 properties in Santillana del Mar, the most common availability pattern is 271-366 days (67.3% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (42.1% of properties).
Key Insights
- Most common availability window: 271-366 days (67.3%)
- Most common booking duration: 31-90 days (42.1%)
- Properties with high availability (180+ days): 87.9%
- Properties with long-term bookings (180+ days): 13.1%
Minimum Stay Distributions
1 Night
29 listings
30.2% of total
2 Nights
43 listings
44.8% of total
3 Nights
3 listings
3.1% of total
4-6 Nights
11 listings
11.5% of total
7-29 Nights
4 listings
4.2% of total
30+ Nights
6 listings
6.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 75.0%
- Mid-length stays (4-6 nights) represent 11.5% of listings
- Monthly+ stays (6.3%) suggest a stable extended-stay market
- High market flexibility with 78.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
14 listings
14.6% of total
Moderate
34 listings
35.4% of total
Firm
19 listings
19.8% of total
Strict
29 listings
30.2% of total
Key Insights
- Moderate is the preferred policy at 35.4% of listings
- The market shows a balanced distribution between guest-friendly (50.0%) and strict (50.0%) policies
- Flexible policies are least common at 14.6% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Apr, Jul, May, averaging 92 days
- Shortest booking windows are in Dec, Jan, Nov, averaging 32 days
- Spring shows the longest average booking window at 84 days, while Winter has the shortest at 37 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 84 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Nov when lead times are shortest
Popular Airbnb Amenities in Santillana del Mar
Below is the distribution of amenities across listings in Santillana del Mar:
Traveler Demographics
Key Insights
- Domestic travelers make up 61.7% of total guests, indicating a significant local market share.
- Primary international markets: France (11.1%) and United States (7.3%)
- Spanish is the top language at 43.4%, followed by English (37.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.6%
Recommendations
- Target marketing campaigns for Madrid and Valladolid markets
- Develop localized content for France and United States
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Santillana del Mar. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Aiarako kuadrilla/Cuadrilla de Ayala | 22 | $2,129 | $199.19 | 40% |
| Quintanilla Vivar | 12 | $2,124 | $182.52 | 41% |
| Getxo | 131 | $2,102 | $162.80 | 47% |
| Liérganes | 57 | $2,092 | $208.03 | 41% |
| Santiurde de Toranzo | 14 | $2,082 | $223.13 | 38% |
| Bareyo | 10 | $2,054 | $203.17 | 46% |
| Entrambasaguas | 43 | $1,943 | $190.02 | 36% |
| Riotuerto | 16 | $1,926 | $201.22 | 33% |
| Santa María de Cayón | 32 | $1,920 | $162.13 | 46% |
| Luena | 11 | $1,905 | $171.16 | 46% |
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