Airbnb Market Analytics, Statistics and Data in Noja, Cantabria, Spain

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Noja? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Noja:

Average Daily Rate

$157

Occupancy Rate

37.63%

Annual Revenue

$11,270

Revenue Growth YoY

9.28%

Best Month

August

Worst Month

January

Regulation

Moderate

Active Listings

155

How much do Airbnb hosts make on average per month in Noja?

The short-term rental market in Noja shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $1,071 per month
Strong performing properties (top 25%) make $1,960 or more
Best-in-class properties (top 10%) achieve $3,725+ monthly
Entry-level properties (bottom 25%) typically earn around $616

Revenue Variations by Month

Occupancy Rates Throughout the Year in Noja

The market in Noja shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 24% occupancy rates
Strong performing properties (top 25%) achieve 40% or higher
Best-in-class properties (top 10%) reach 56%+occupancy
Entry-level properties (bottom 25%) average around 14%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Noja

Daily rates in Noja vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $128 per night
Strong performing properties (top 25%) secure $172 or more
Best-in-class properties (top 10%) pull in $224+ per night
Entry-level properties (bottom 25%) earn around $106

Daily Rate Variations by Month

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Seasonality patterns in Noja

Peak Season (August, July, June)

Revenue peaks at $4305.95 per month
Occupancy rates reach 77.63%
Daily rates average $176.03

Shoulder Season

Revenue averages $1624.51 per month
Occupancy maintains 29.23%
Daily rates hold at $162.51

Low Season (December, February, January)

Revenue drops to $704.00 per month
Occupancy decreases to 13.13%
Daily rates adjust to $146.95

Is it still profitable to do Airbnb in Noja in 2025?

Yes! Noja demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 29% and monthly revenue averaging $1625 and The market's 155 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Noja

Area	Why Choose This Area	Key Attractions
Playa de Noja	Beautiful beach known for its fine sand and calm waters, making it ideal for families and beachgoers. Excellent option for those looking to relax by the sea with various beach activities.	Noja Beach, Santoña Marshes, Natural Park of las Marismas de Santoña, Fishing Port of Noja, Los Tranquilos Beach
Noja Town Center	The vibrant center of Noja with shops, restaurants, and cafes. A perfect place for visitors seeking local dining and shopping experiences, close to various attractions.	Local markets, Centro Cultural de Noja, Plaza de la Villa, Gastronomic Festivals, Cafes and Tapas Bars
Quejo	Charming coastal area known for its picturesque views and traditional Spanish architecture. Offers a peaceful retreat while being close to the beach.	Quejagüey Beach, Pictorial views of the coastline, Fisheries, Coastal walks
Isla	Nearby Isla is a charming town with beautiful beaches and a relaxed atmosphere. Popular for those looking to experience both the beach and quaint town life.	Illa Playa, Faro de Isla, El Barco Beach, Local Traditional Events
Burgueras	A less crowded beach area that appeals to those looking for tranquility and natural beauty. Ideal for guests who prefer a quieter stay.	Burgueras Beach, Coastal hiking trails, Natural surroundings
San Miguel	A nice residential area offering a quieter stay while remaining accessible to Noja's attractions. It's ideal for families or long-term stays.	Nature trails, Local parks, Quiet beaches
Ribamontán al Mar	A nearby municipality with beautiful coastal scenery and outdoor activities. Great for nature lovers and those who prefer adventure sports.	Playa de Galizano, Scenic viewpoints, Hiking and cycling paths
Marismas de Santoña	Natural park rich in biodiversity and stunning landscapes, ideal for eco-tourism and bird-watching enthusiasts.	Birdwatching, Ecological tours, Scenic boat rides

Do you need a license for Airbnb in Noja?

$171.01

Daily Rate

Top Performing Professional Hosts in Noja

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Apartamentos Cantabria	33	$500,273	98	2.28/5.0
Rebeca	3	$57,093	107	3.28/5.0
Aranzazu	1	$46,505	6	4.67/5.0
Rosa Maria	1	$36,991	14	4.43/5.0
Luis Angel	1	$35,524	25	4.84/5.0
Ignacio	1	$32,495	12	4.75/5.0
Breynorsa	3	$31,748	176	4.68/5.0
Mertxe	1	$30,274	7	4.71/5.0
Arkaitz	1	$26,890	12	4.92/5.0
Laura	3	$25,417	23	4.80/5.0

Additional analytics on vacation rental, real estate, short term rental data in Noja

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (98.7%), with apartment & condo and house properties comprising 100.0% of inventory

Room Capacity Distribution

Analysis of 155 properties in Noja shows that 2 bedrooms properties are most prevalent, making up 66.5% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 85.2% of all listings.

Key Insights

Most common: 2 bedrooms (66.5%)
Least common: 5+ bedrooms (1.3%)
Market concentration: 85.2% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 155 properties in Noja reveals that 4 guests properties dominate the market, representing 40.6% of all listings. The average property accommodates 4.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 61.9% of the market.

Key Insights

Most common capacity: 4 guests (40.6% of market)
Least common capacity: 2 guests (2.6% of market)
Average guest capacity: 4.9 guests per property
Market concentration: 61.9% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 155 properties in Noja, the most common availability pattern is 271-366 days (75.5% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (50.3% of properties).

Key Insights

Most common availability window: 271-366 days (75.5%)
Most common booking duration: 31-90 days (50.3%)
Properties with high availability (180+ days): 93.5%
Properties with long-term bookings (180+ days): 6.5%

Minimum Stay Distributions

1 Night (1.4%)

1 Night

2 listings

1.4% of total

2 Nights (17.6%)

2 Nights

25 listings

17.6% of total

3 Nights (10.6%)

3 Nights

15 listings

10.6% of total

4-6 Nights (23.9%)

4-6 Nights

34 listings

23.9% of total

7-29 Nights (21.8%)

7-29 Nights

31 listings

21.8% of total

30+ Nights (24.6%)

30+ Nights

35 listings

24.6% of total

Key Insights

Short stays (1-2 nights) dominate the market at 19.0%
Mid-length stays (4-6 nights) represent 23.9% of listings
Monthly+ stays (24.6%) suggest a stable extended-stay market
High market flexibility with 29.6% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Consider monthly stay discounts to capture the growing extended-stay market
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Super Strict 30 Days (0.8%)

Super Strict 30 Days

1 listings

0.8% of total

Flexible (11%)

Flexible

14 listings

11% of total

Moderate (22%)

Moderate

28 listings

22% of total

Firm (33.9%)

Firm

43 listings

33.9% of total

Strict (32.3%)

Strict

41 listings

32.3% of total

Key Insights

Firm is the preferred policy at 33.9% of listings
Stricter policies (Firm & Strict) dominate at 66.2% of the market
Strong market consensus around Firm policies
Super Strict 30 Days policies are least common at 0.8% of listings

Recommendations

The market supports stricter policies, with 66.2% using Firm or Strict terms
Strong market preference for Firm policies suggests this should be your baseline

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in Jul, Aug, Jun, averaging 78 days
Shortest booking windows are in Apr, Nov, Jan, averaging 11 days
Summer shows the longest average booking window at 78 days, while Winter has the shortest at 20 days

Recommendations

Implement dynamic pricing strategies for Summer bookings at least 78 days in advance
Consider early bird discounts during Winter to encourage longer lead times
Focus on last-minute booking promotions during Apr-Jan when lead times are shortest

Popular Airbnb Amenities in Noja

Below is the distribution of amenities across listings in Noja:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 73.3% of total guests, indicating a dominant local market share.
Primary international markets: France (10.3%) and United Kingdom (4.8%)
Spanish is the top language at 43.6%, followed by English (35.7%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.4%

Recommendations

Target marketing campaigns for Madrid and Valladolid markets
Develop localized content for France and United Kingdom
Prioritize Spanish and English language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Noja. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Barrika	15	$2,641	$292.34	41%
Erandio	15	$2,628	$177.00	56%
Leioa	11	$2,572	$244.34	40%
Dima	11	$2,536	$330.95	44%
Labastida/Bastida	11	$2,493	$270.99	35%
Ibarrangelu	16	$2,338	$209.44	38%
Bilbao	1,234	$2,285	$160.37	51%
Zarautz	174	$2,264	$205.44	43%
Getaria	44	$2,251	$210.79	38%
Berango	17	$2,241	$198.75	52%

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