Ajo Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Cantabria, Spain

Source: AirROI
Last updated: 2025-08-01

Is Airbnb profitable in Ajo in 2025? Explore comprehensive Airbnb analytics for Ajo, Cantabria, Spain to uncover income potential. This 2025 STR market report for Ajo, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 63 active listings.

Whether you're considering an Airbnb investment in Ajo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ajo Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Ajo Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$170
The average rental revenue earned for an occupied room per day in Ajo.
Occupancy Rate(?)
33.7%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$11,516
Typical annual income for an Airbnb listing in Ajo. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
0.0%
Positive growth (0.0%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Ajo.
Lowest Revenue Month(?)
November
The month with the lowest average earnings, indicating the low season in Ajo.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
63
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Ajo (2025)

Understanding the monthly revenue variations for Airbnb listings in Ajo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ajo is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ajo across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,222+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,004 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,048 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $564, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Ajo

Ajo Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Ajo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ajo:

  • Best-in-class properties (Top 10%) achieve 54%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 39% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 23%.
  • Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Ajo

Average Daily Rate (ADR) Airbnb Trends in Ajo (2025)

Effective short term rental pricing strategy in Ajo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ajo typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $337+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $234 or more.
  • Typical properties (Median) charge around $132 per night.
  • Entry-level properties (Bottom 25%) earn around $100 per night.

Average Daily Rate (ADR) Trend by Month in Ajo

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Airbnb Seasonality Analysis & Trends in Ajo (2025)

Peak Season (August, July, May)
  • Revenue averages $2,796 per month
  • Occupancy rates average 45.4%
  • Daily rates average $198
Shoulder Season
  • Revenue averages $1,407 per month
  • Occupancy maintains around 25.1%
  • Daily rates hold near $184
Low Season (March, November, December)
  • Revenue drops to average $1,167 per month
  • Occupancy decreases to average 17.9%
  • Daily rates adjust to average $179

Seasonality Insights for Ajo

  • The Airbnb seasonality in Ajo shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Ajo's highest earning potential, with monthly revenues capable of climbing to $4,435, occupancy reaching a high of 76.6%, and ADRs peaking at $214.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $990, occupancy could drop to 13.9%, and ADRs may adjust down to $168.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ajo.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Ajo seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Ajo (2025)

Exploring the top neighborhoods for short-term rentals in Ajo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Ajo Beach
Beautiful beach area known for its clear waters and sandy shores. Ideal for vacationers looking for a relaxing seaside getaway with sunbathing and water activities.
Ajo Beach, Playa de Arenillas, Playa de Langre, Cabo de Ajo, Natural Park of Oyambre
Ajo Town Center
Charming village with a rich history and traditional Cantabrian architecture. Attracts tourists interested in culture, history, and local gastronomy.
Church of San Juan Bautista, Casa de la Cultura, Local restaurants, Ajo's Market, Iglesia de Nuestra Señora de la Consolación
Cabo de Ajo
Scenic coastal area known for stunning cliffs and panoramic ocean views. Popular among nature lovers and hikers.
Cabo de Ajo Lighthouse, Cliff Paths, Dolphin Watching Tours, Nature Trails, Picturesque viewpoints
Santoña
Nearby town famous for its seafood and cultural heritage, attracting food enthusiasts and history buffs alike.
Santoña's Historic Center, Maritime Museum, Culinary Tours, San Emeterio y San Celedonio Church, Beach of Berria
Noja
Famous for its beautiful beaches and family-friendly atmosphere. Excellent for visitors looking to enjoy sun and sand.
Playa de Ris, Noja's Natural Park, Local Markets, Restaurant row, Noja's Lagoons
Colindres
Quaint town known for its beautiful architecture and local festivals, appealing to travelers interested in authentic Spanish culture.
Colindres Church, Historic Plaza, Local Festivals, Cultural events, Scenic walking paths
Santander
Capital of Cantabria, offering a mix of urban life and cultural attractions, ideal for guests seeking a vibrant city experience within reach of Ajo.
Palacio de la Magdalena, Banco de España Building, Plaza Porticada, Cantabria's Art Museum, Sardinero Beach
Castro Urdiales
Historic town with a beautiful harbor and medieval architecture, appealing to visitors looking for a picturesque getaway with rich history.
Castro Urdiales Castle, Santa María Church, Harbor Promenade, Local Seafood Restaurants, Beaches of Castro

Understanding Airbnb License Requirements & STR Laws in Ajo (2025)

While Ajo, Cantabria, Spain currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ajo to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 2% licensed listings)

Top Performing Airbnb Properties in Ajo (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Ajobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Beach house

Beach house

Entire Place • 5 bedrooms

$69,169
Revenue
44.2%
Occupancy
$432.53
Daily Rate
Entire home: G&G house with pool (10 pax)

Entire home: G&G house with pool (10 pax)

Entire Place • 5 bedrooms

$49,621
Revenue
34.7%
Occupancy
$385.75
Daily Rate
Ocean View Villa - Villa Tarredondas 12803

Ocean View Villa - Villa Tarredondas 12803

Entire Place • 4 bedrooms

$36,839
Revenue
60.4%
Occupancy
$233.22
Daily Rate
Villa with a garden and views - Villa Ojerada 12804

Villa with a garden and views - Villa Ojerada 12804

Entire Place • 4 bedrooms

$31,877
Revenue
55.4%
Occupancy
$262.33
Daily Rate
Casa Calma in Ajo: A Private Paradise among Meadows

Casa Calma in Ajo: A Private Paradise among Meadows

Entire Place • 3 bedrooms

$31,338
Revenue
35.9%
Occupancy
$346.28
Daily Rate
El Escondite De Lucas - 12806

El Escondite De Lucas - 12806

Private Room • 3 bedrooms

$25,361
Revenue
56.7%
Occupancy
$192.58
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Ajo (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Ajo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Apartamentos Cantabria14$172,408614.35/5.0
Marta1$69,169244.71/5.0
G And G1$49,62145.00/5.0
Cantabria Collection3$49,304244.75/5.0
Conexiones Vacacionales1$31,33843.75/5.0
Ana1$23,505664.95/5.0
Marta1$19,39684.88/5.0
Adelina1$18,235494.96/5.0
Silvia1$17,69485.00/5.0
Eloy4$16,3071744.66/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ajo.

Dive Deeper: Advanced Ajo STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ajo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Ajo Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Ajo

  • The Ajo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.2% of the 63 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Ajo, Apartment/Condo properties are the most common (57.1%), reflecting the local real estate landscape.
  • Houses represent a significant 41.3% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique (combined 1.6%) offer potential for unique stay experiences.

Ajo Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Ajo

  • The dominant room capacity in Ajo is 2 bedrooms listings, making up 38.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 61.9% of the active Airbnb listings in Ajo, indicating a high concentration in these sizes.
  • A significant 38.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ajo.

Ajo Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Ajo

  • The most common guest capacity trend in Ajo vacation rentals is listings accommodating 4 guests (31.7%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 8+ guests dominate the Ajo STR market, accounting for 52.3% of listings.
  • 42.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ajo.
  • On average, properties in Ajo are equipped to host 5.2 guests.

Ajo Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Ajo

  • The most common availability pattern in Ajo falls within the 271-366 days range, representing 79.4% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Ajo (63.5%), reflecting common guest stay durations or potential owner blocking patterns.

Ajo Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (1.6%)

1 Night

1 listings

1.6% of total

2 Nights (17.7%)

2 Nights

11 listings

17.7% of total

3 Nights (4.8%)

3 Nights

3 listings

4.8% of total

4-6 Nights (16.1%)

4-6 Nights

10 listings

16.1% of total

7-29 Nights (3.2%)

7-29 Nights

2 listings

3.2% of total

30+ Nights (56.5%)

30+ Nights

35 listings

56.5% of total

Key Insights

  • The most prevalent minimum stay requirement in Ajo is 30+ Nights, adopted by 56.5% of listings. This highlights the market's preference for longer commitments.
  • Very short stays (1-2 nights) are less common (19.3%), suggesting hosts prefer slightly longer bookings to optimize turnover.
  • A significant segment (56.5%) caters to monthly stays (30+ nights) in Ajo, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 56.5% of Ajo hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 1.6% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 56.5% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ajo.

Ajo Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (13.1%)

Flexible

8 listings

13.1% of total

Moderate (23%)

Moderate

14 listings

23% of total

Firm (47.5%)

Firm

29 listings

47.5% of total

Strict (16.4%)

Strict

10 listings

16.4% of total

Cancellation Policy Insights for Ajo

  • The prevailing Airbnb cancellation policy trend in Ajo is Firm, used by 47.5% of listings.
  • A majority (63.9%) of hosts in Ajo utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 47.5% market standard in Ajo.
  • Regularly review your cancellation policy against competitors and market demand shifts in Ajo.

Ajo STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Ajo

  • The overall average booking lead time for vacation rentals in Ajo is 43 days.
  • Guests book furthest in advance for stays during July (average 85 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in November (average 5 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (65 days avg.) sees the longest lead times, while Winter (15 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Ajo.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 85 days out to capitalize on advance planning.
  • During November, focus on last-minute booking availability and promotions, as guests book with very short notice (5 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 65 days) to capture early planners.
  • Monitor your own booking lead times against these Ajo averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Ajo (2025)

Amenity Prevalence

Amenity Insights for Ajo

  • Essential amenities in Ajo that guests expect include: TV, Kitchen, Washer. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hot water, Coffee maker, Hair dryer are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Ajo: TV, Kitchen, Washer.
  • Prioritize adding missing essentials: Kitchen, Washer.
  • Consider adding popular differentiators like Hot water or Coffee maker to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Ajo to stay competitive.

Ajo Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Ajo

  • The typical guest profile for Airbnb in Ajo consists of primarily domestic travelers (76%), often arriving from nearby Madrid, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
  • Domestic travelers account for 76.0% of guests.
  • Key international markets include Spain (76%) and Germany (8.2%).
  • Top languages spoken are Spanish (37.2%) followed by English (34.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Madrid and Zaragoza.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Ajo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Gautegiz Arteaga18$2,464$307.8935%
Gatika10$2,283$418.1744%
Lasarte-Oria18$2,251$190.3749%
Labastida/Bastida14$2,214$205.5631%
Aia15$2,198$212.3537%
Erandio17$2,160$173.1651%
Dima13$2,093$343.8441%
Getaria40$2,083$216.4535%
Orio36$2,055$205.3540%
Bilbao1,348$2,046$170.2747%

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