Santa Cruz de la Palma Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Canary Islands, Spain
Is Airbnb profitable in Santa Cruz de la Palma in 2025? Explore comprehensive Airbnb analytics for Santa Cruz de la Palma, Canary Islands, Spain to uncover income potential. This 2025 STR market report for Santa Cruz de la Palma, based on AirROI data from November 2024 to October 2025, reveals key trends in the niche market of 176 active listings.
Whether you're considering an Airbnb investment in Santa Cruz de la Palma, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santa Cruz de la Palma Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Santa Cruz de la Palma Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Santa Cruz de la Palma (2025)
Understanding the monthly revenue variations for Airbnb listings in Santa Cruz de la Palma is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santa Cruz de la Palma is typically January, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santa Cruz de la Palma across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,881+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,082 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,374 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $746, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santa Cruz de la Palma
Santa Cruz de la Palma Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Santa Cruz de la Palma STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santa Cruz de la Palma:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 50%.
- Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santa Cruz de la Palma
Average Daily Rate (ADR) Airbnb Trends in Santa Cruz de la Palma (2025)
Effective short term rental pricing strategy in Santa Cruz de la Palma involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santa Cruz de la Palma typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $169+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $121 or more.
- Typical properties (Median) charge around $92 per night.
- Entry-level properties (Bottom 25%) earn around $71 per night.
Average Daily Rate (ADR) Trend by Month in Santa Cruz de la Palma
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Airbnb Seasonality Analysis & Trends in Santa Cruz de la Palma (2025)
Peak Season (January, July, February)
- Revenue averages $2,075 per month
- Occupancy rates average 60.5%
- Daily rates average $123
Shoulder Season
- Revenue averages $1,525 per month
- Occupancy maintains around 49.8%
- Daily rates hold near $101
Low Season (May, June, October)
- Revenue drops to average $1,069 per month
- Occupancy decreases to average 33.6%
- Daily rates adjust to average $109
Seasonality Insights for Santa Cruz de la Palma
- The Airbnb seasonality in Santa Cruz de la Palma shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Santa Cruz de la Palma's highest earning potential, with monthly revenues capable of climbing to $2,126, occupancy reaching a high of 68.4%, and ADRs peaking at $178.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,039, occupancy could drop to 31.0%, and ADRs may adjust down to $92.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santa Cruz de la Palma.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Santa Cruz de la Palma seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Santa Cruz de la Palma (2025)
Exploring the top neighborhoods for short-term rentals in Santa Cruz de la Palma? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Santa Cruz City Center | The vibrant heart of the island, populated with shops, restaurants, and cultural venues. Ideal for those looking to experience local life and cuisine, with easy access to all essential amenities. | Plaza de España, The Church of San Salvador, Museo Insular, Las Letras Canarias, The Marina |
| Los Cancajos | A popular beach area known for its calm waters and beautiful pebble beaches. It attracts tourists looking for a quiet beach experience close to Santa Cruz de la Palma. | Los Cancajos Beach, Diving spots, Seafront promenade, Local eateries |
| Brena Baja | Just a short drive from Santa Cruz, this area offers stunning views and a mix of local charm and tourist amenities. Great for families looking for a more tranquil stay. | Brena Baja beaches, Church of San Pedro, Natural pools, Hiking trails |
| La Palma's Capital | Choosing to host in the capital allows guests to explore local culture, shopping, and coffee plantations. Perfect for those wanting to dive deep into the local environment. | Casa de la Cultura, Local markets, Palma's main parks, Cultural festivals |
| La Cumbriga | A beautiful area known for its mountainous landscapes and hiking opportunities, perfect for nature lovers looking to explore the island's natural beauty. | Hiking trails, Views of the island, Nature parks |
| Tazacorte | A tranquil fishing village with a stunning beach, perfect for guests looking to escape city life, with plenty of sunshine and beautiful views. | Tazacorte Beach, Local seafood restaurants, Whale watching excursions |
| El Paso | Nestled in the mountains, this area offers a mix of adventure and relaxation. It's great for outdoor enthusiasts interested in trekking and exploring the volcanic landscapes. | Volcanic parks, Hiking routes, Star gazing opportunities |
| Garafia | A less explored area of La Palma, ideal for those looking for peace and tranquility amidst spectacular natural beauty, perfect for eco-tourism. | Natural reserves, Hiking paths, Traditional houses |
Understanding Airbnb License Requirements & STR Laws in Santa Cruz de la Palma (2025)
Yes, Santa Cruz de la Palma, Canary Islands, Spain enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santa Cruz de la Palma to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 72% licensed listings)
Top Performing Airbnb Properties in Santa Cruz de la Palma (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santa Cruz de la Palmabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The ocean at your feet ...
Entire Place • 2 bedrooms
Casa Carrillo mit Privatpool city CanaryCompany
Entire Place • 3 bedrooms
La Candela
Entire Place • 2 bedrooms
Intimate and charming apartment by the beach
Entire Place • 2 bedrooms
Casa Nando
Entire Place • 2 bedrooms
Habanitas
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Santa Cruz de la Palma (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Santa Cruz de la Palma based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alex | 2 | $81,397 | 287 | 4.88/5.0 |
| Ofelia | 6 | $79,492 | 168 | 4.88/5.0 |
| Adolfo | 3 | $72,654 | 80 | 4.78/5.0 |
| Carlos | 2 | $66,379 | 88 | 4.92/5.0 |
| Carlos | 2 | $61,491 | 328 | 4.92/5.0 |
| Thomas | 6 | $58,014 | 336 | 4.69/5.0 |
| Fran | 2 | $56,725 | 161 | 4.72/5.0 |
| Robert | 1 | $51,744 | 71 | 4.97/5.0 |
| Alvaro | 4 | $50,228 | 237 | 4.41/5.0 |
| Hannes | 1 | $49,659 | 8 | 4.75/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santa Cruz de la Palma.
Dive Deeper: Advanced Santa Cruz de la Palma STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santa Cruz de la Palma. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanta Cruz de la Palma Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santa Cruz de la Palma
- The Santa Cruz de la Palma Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.9% of the 176 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Santa Cruz de la Palma, Apartment/Condo properties are the most common (55.1%), reflecting the local real estate landscape.
- Houses represent a significant 31.8% portion, catering likely to families or larger groups.
- The presence of 8.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 4.5%) offer potential for unique stay experiences.
Santa Cruz de la Palma Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santa Cruz de la Palma
- The dominant room capacity in Santa Cruz de la Palma is 1 bedroom listings, making up 34.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 66.0% of the active Airbnb listings in Santa Cruz de la Palma, indicating a high concentration in these sizes.
- A significant 26.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Santa Cruz de la Palma.
Santa Cruz de la Palma Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santa Cruz de la Palma
- The most common guest capacity trend in Santa Cruz de la Palma vacation rentals is listings accommodating 4 guests (31.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Santa Cruz de la Palma STR market, accounting for 54.6% of listings.
- 18.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santa Cruz de la Palma.
- On average, properties in Santa Cruz de la Palma are equipped to host 3.7 guests.
Santa Cruz de la Palma Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santa Cruz de la Palma
- The most common availability pattern in Santa Cruz de la Palma falls within the 181-270 days range, representing 40.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 68.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Santa Cruz de la Palma (40.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 33.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Santa Cruz de la Palma Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
25 listings
14.2% of total
2 Nights
18 listings
10.2% of total
3 Nights
29 listings
16.5% of total
4-6 Nights
30 listings
17% of total
7-29 Nights
2 listings
1.1% of total
30+ Nights
72 listings
40.9% of total
Key Insights
- The most prevalent minimum stay requirement in Santa Cruz de la Palma is 30+ Nights, adopted by 40.9% of listings. This highlights the market's preference for longer commitments.
- A significant segment (40.9%) caters to monthly stays (30+ nights) in Santa Cruz de la Palma, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 40.9% of Santa Cruz de la Palma hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 40.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santa Cruz de la Palma.
Santa Cruz de la Palma Airbnb Cancellation Policy Trends Analysis (2025)
Limited
1 listings
0.6% of total
Super Strict 30 Days
1 listings
0.6% of total
Flexible
56 listings
31.8% of total
Moderate
68 listings
38.6% of total
Firm
33 listings
18.8% of total
Strict
17 listings
9.7% of total
Cancellation Policy Insights for Santa Cruz de la Palma
- The prevailing Airbnb cancellation policy trend in Santa Cruz de la Palma is Moderate, used by 38.6% of listings.
- The market strongly favors guest-friendly terms, with 70.4% of listings offering Flexible or Moderate policies. This suggests guests in Santa Cruz de la Palma may expect booking flexibility.
- Strict cancellation policies are quite rare (9.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 38.6% market standard in Santa Cruz de la Palma.
- Using a Strict policy might deter some guests, as only 9.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Santa Cruz de la Palma.
Santa Cruz de la Palma STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Santa Cruz de la Palma
- The overall average booking lead time for vacation rentals in Santa Cruz de la Palma is 69 days.
- Guests book furthest in advance for stays during July (average 92 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 58 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (78 days avg.) sees the longest lead times, while Fall (62 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (69 days) as a baseline for your pricing and availability strategy in Santa Cruz de la Palma.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 92 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 78 days) to capture early planners.
- Monitor your own booking lead times against these Santa Cruz de la Palma averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Santa Cruz de la Palma (2025)
Amenity Prevalence
Amenity Insights for Santa Cruz de la Palma
- Essential amenities in Santa Cruz de la Palma that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, Hair dryer, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santa Cruz de la Palma: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Kitchen or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santa Cruz de la Palma to stay competitive.
Santa Cruz de la Palma Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Santa Cruz de la Palma
- The typical guest profile for Airbnb in Santa Cruz de la Palma consists of predominantly international visitors (74%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 26.0% of guests.
- Key international markets include Spain (26%) and Germany (25.2%).
- Top languages spoken are English (37.1%) followed by Spanish (17.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Santa Cruz de la Palma Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| El Sauzal | 100 | $2,747 | $279.09 | 50% |
| Adeje | 3,142 | $2,483 | $209.77 | 51% |
| Santa Úrsula | 142 | $2,330 | $203.30 | 49% |
| La Victoria de Acentejo | 25 | $2,186 | $227.43 | 48% |
| San Miguel de Abona | 718 | $2,060 | $173.38 | 49% |
| El Rosario | 236 | $2,003 | $148.39 | 55% |
| Santiago del Teide | 838 | $1,913 | $164.72 | 50% |
| Arona | 3,456 | $1,781 | $150.24 | 51% |
| Los Realejos | 273 | $1,719 | $133.57 | 55% |
| La Matanza de Acentejo | 130 | $1,670 | $126.66 | 53% |