Airbnb Market Analytics, Statistics and Data in Santa Cruz de la Palma, Canary Islands, Spain
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Santa Cruz de la Palma? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Santa Cruz de la Palma:
How much do Airbnb hosts make on average per month in Santa Cruz de la Palma?
The short-term rental market in Santa Cruz de la Palma shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,267 per month
- Strong performing properties (top 25%) make $1,920 or more
- Best-in-class properties (top 10%) achieve $2,567+ monthly
- Entry-level properties (bottom 25%) typically earn around $647
Revenue Variations by Month
Occupancy Rates Throughout the Year in Santa Cruz de la Palma
The market in Santa Cruz de la Palma shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 52% occupancy rates
- Strong performing properties (top 25%) achieve 75% or higher
- Best-in-class properties (top 10%) reach 86%+occupancy
- Entry-level properties (bottom 25%) average around 28%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Santa Cruz de la Palma
Daily rates in Santa Cruz de la Palma vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $75 per night
- Strong performing properties (top 25%) secure $96 or more
- Best-in-class properties (top 10%) pull in $123+ per night
- Entry-level properties (bottom 25%) earn around $57
Daily Rate Variations by Month
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Seasonality patterns in Santa Cruz de la Palma
Peak Season (March, November, December)
- Revenue peaks at $1805.03 per month
- Occupancy rates reach 65.24%
- Daily rates average $97.09
Shoulder Season
- Revenue averages $1402.58 per month
- Occupancy maintains 51.00%
- Daily rates hold at $87.67
Low Season (May, July, September)
- Revenue drops to $1006.34 per month
- Occupancy decreases to 40.05%
- Daily rates adjust to $80.84
Is it still profitable to do Airbnb in Santa Cruz de la Palma in 2025?
Yes! Santa Cruz de la Palma demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 51% and monthly revenue averaging $1403 and The market's 167 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (spring breakers, nature enthusiasts, conference attendees, couples)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Santa Cruz de la Palma
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Santa Cruz City Center | The bustling heart of Santa Cruz de la Palma, filled with shops, restaurants, and vibrant nightlife. Ideal for tourists looking to experience local culture and events. | Plaza de España, Museo Insular, Church of El Salvador, Torre del Homenaje, Local markets |
| San Telmo | A picturesque neighborhood known for its historic architecture and beautiful waterfront. Popular for its charming atmosphere and proximity to the sea, attracting tourists wanting a scenic stay. | San Telmo Promenade, Beach of San Telmo, El Faro Lighthouse, Local seafood restaurants, Art galleries |
| La Avenida | This area boasts stunning ocean views and a variety of beachfront properties. Great for tourists wanting to unwind by the beach and enjoy outdoor activities. | La Avenida Beach, Water sports facilities, Coastal trails, Restaurants with ocean views, Tropical gardens |
| El Paso | Located just outside Santa Cruz, El Paso offers a more rural experience with easy access to nature and hiking trails. Perfect for those looking for a peaceful retreat close to the city. | Caldera de Taburiente National Park, Hiking trails, Local farms, Stargazing spots, Small local restaurants |
| Las Nieves | A quiet residential area known for its views and tranquility. This area attracts families and those looking for a relaxing getaway. | Mirador de Las Nieves, Nature trails, Local shops, Traditional Canarian architecture, Peaceful parks |
| Puerto Naos | A famous beach area that is lively during the summer, attracting beach lovers and families. Known for its black sand beaches and water activities. | Puerto Naos Beach, Snorkeling and diving spots, Beachfront restaurants, Bars and nightlife, Scenic views of the coast |
| Montaña de la Gática | Known for its natural beauty and hiking opportunities. This area attracts nature lovers and those looking for adventure in the outdoors. | Hiking trails, Biodiversity, Scenic viewpoints, Camping spots, Wildlife watching |
| Bajamar | A charming coastal village known for its relaxed atmosphere and beautiful beaches. Great for those wanting to escape the hustle and bustle. | Bajamar Beach, Natural pools, Seafront promenade, Quiet cafes, Fishing spots |
Do you need a license for Airbnb in Santa Cruz de la Palma?
Most likely, Santa Cruz de la Palma requires a license for Airbnb operations. With 37% of current listings showing licensing information, we recommend checking Santa Cruz de la Palma's short-term rental regulations and starting the licensing process before listing your property.
Top Performing Airbnb Properties in Santa Cruz de la Palma
The ocean at the foot of the foot ...
Entire Place • 2 bedrooms
Casa Nando
Entire Place • 2 bedrooms
Rooftop Dreamhouse - 3br with Seaviews
Entire Place • 3 bedrooms
Penthouse Mirador Decor
Entire Place • 1 bedroom
Casa Musiú: unique views and excellent location!
Entire Place • 3 bedrooms
Intimate and charming apartment by the beach
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Santa Cruz de la Palma
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Adolfo | 3 | $70,571 | 57 | 4.76/5.0 |
| Alvaro | 4 | $64,746 | 204 | 4.45/5.0 |
| Ofelia | 6 | $59,196 | 138 | 4.89/5.0 |
| Carlos | 2 | $57,805 | 60 | 4.91/5.0 |
| Carlos | 2 | $53,043 | 298 | 4.92/5.0 |
| Alex | 2 | $51,874 | 229 | 4.91/5.0 |
| Thomas | 7 | $46,468 | 271 | 4.62/5.0 |
| Fran | 2 | $45,836 | 142 | 4.72/5.0 |
| Ornella | 2 | $44,015 | 24 | 4.86/5.0 |
| Robert | 1 | $42,177 | 58 | 4.97/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Santa Cruz de la Palma
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (86.8%), with apartment & condo and house properties comprising 87.4% of inventory
- Untapped potential in outdoor & mobile, others segments (3.6% combined)
Room Capacity Distribution
Analysis of 167 properties in Santa Cruz de la Palma shows that 1 bedroom properties are most prevalent, making up 39.5% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 70.7% of all listings.
Key Insights
- Most common: 1 bedroom (39.5%)
- Least common: 4 bedrooms (1.8%)
- Market concentration: 70.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 167 properties in Santa Cruz de la Palma reveals that 4 guests properties dominate the market, representing 32.9% of all listings. The average property accommodates 3.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 60.5% of the market.
Key Insights
- Most common capacity: 4 guests (32.9% of market)
- Least common capacity: 1 guest (1.8% of market)
- Average guest capacity: 3.5 guests per property
- Market concentration: 60.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 167 properties in Santa Cruz de la Palma, the most common availability pattern is 181-270 days (29.3% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (32.3% of properties).
Key Insights
- Most common availability window: 181-270 days (29.3%)
- Most common booking duration: 181-270 days (32.3%)
- Properties with high availability (180+ days): 56.9%
- Properties with long-term bookings (180+ days): 46.7%
Minimum Stay Distributions
1 Night
29 listings
18.4% of total
2 Nights
26 listings
16.5% of total
3 Nights
43 listings
27.2% of total
4-6 Nights
43 listings
27.2% of total
7-29 Nights
2 listings
1.3% of total
30+ Nights
15 listings
9.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 34.9%
- Mid-length stays (4-6 nights) represent 27.2% of listings
- Monthly+ stays (9.5%) suggest a stable extended-stay market
- High market flexibility with 62.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.7% of total
Flexible
44 listings
29.5% of total
Moderate
63 listings
42.3% of total
Firm
16 listings
10.7% of total
Strict
25 listings
16.8% of total
Key Insights
- Moderate is the preferred policy at 42.3% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 71.8% of the market
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 0.7% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Feb, Jan, Nov, averaging 76 days
- Shortest booking windows are in Jun, Oct, Sep, averaging 55 days
- Winter shows the longest average booking window at 76 days, while Fall has the shortest at 60 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 76 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Jun-Sep when lead times are shortest
Popular Airbnb Amenities in Santa Cruz de la Palma
Below is the distribution of amenities across listings in Santa Cruz de la Palma:
Traveler Demographics
Key Insights
- Domestic travelers make up 32% of total guests, indicating a moderate local market presence.
- Primary international markets: Germany (29.8%) and France (11.1%)
- English is the top language at 40.8%, followed by Spanish (25.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.9%
Recommendations
- Target marketing campaigns for Madrid and Berlin markets
- Develop localized content for Germany and France
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Santa Cruz de la Palma. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| La Victoria de Acentejo | 20 | $2,828 | $222.15 | 53% |
| El Sauzal | 93 | $2,774 | $233.99 | 53% |
| Santa Úrsula | 140 | $2,261 | $185.77 | 49% |
| Adeje | 3,082 | $2,104 | $184.06 | 51% |
| San Miguel de Abona | 674 | $1,824 | $166.13 | 47% |
| El Rosario | 233 | $1,732 | $138.69 | 54% |
| Tacoronte | 218 | $1,626 | $130.41 | 55% |
| La Matanza de Acentejo | 119 | $1,581 | $115.63 | 52% |
| Arafo | 32 | $1,565 | $151.04 | 45% |
| Los Realejos | 268 | $1,560 | $115.98 | 53% |
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