Airbnb Market Analytics, Statistics and Data in Puerto de la Cruz, Canary Islands, Spain
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Puerto de la Cruz? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Puerto de la Cruz:
How much do Airbnb hosts make on average per month in Puerto de la Cruz?
The short-term rental market in Puerto de la Cruz shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,388 per month
- Strong performing properties (top 25%) make $2,132 or more
- Best-in-class properties (top 10%) achieve $3,268+ monthly
- Entry-level properties (bottom 25%) typically earn around $801
Revenue Variations by Month
Occupancy Rates Throughout the Year in Puerto de la Cruz
The market in Puerto de la Cruz shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 60% occupancy rates
- Strong performing properties (top 25%) achieve 81% or higher
- Best-in-class properties (top 10%) reach 91%+occupancy
- Entry-level properties (bottom 25%) average around 30%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Puerto de la Cruz
Daily rates in Puerto de la Cruz vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $73 per night
- Strong performing properties (top 25%) secure $105 or more
- Best-in-class properties (top 10%) pull in $154+ per night
- Entry-level properties (bottom 25%) earn around $54
Daily Rate Variations by Month
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Seasonality patterns in Puerto de la Cruz
Peak Season (December, March, November)
- Revenue peaks at $2045.37 per month
- Occupancy rates reach 68.34%
- Daily rates average $102.76
Shoulder Season
- Revenue averages $1699.37 per month
- Occupancy maintains 55.29%
- Daily rates hold at $95.17
Low Season (June, May, September)
- Revenue drops to $1311.08 per month
- Occupancy decreases to 42.41%
- Daily rates adjust to $90.61
Is it still profitable to do Airbnb in Puerto de la Cruz in 2025?
Yes! Puerto de la Cruz demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 55% and solid monthly revenue averaging $1699 and As a mature market with 957 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (spring breakers, nature enthusiasts, conference attendees, couples)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Puerto de la Cruz
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Martiánez Beach | A popular beach area known for its seaside promenade, lagoons, and vibrant atmosphere. Ideal for tourists seeking sun and relaxation with various nearby restaurants and shops. | Lago Martiánez, Promenade, Playa Martiánez, Café de Paris, Iglesia de Nuestra Señora de la Peña de Francia |
| Botanical Gardens | Famous for its lush gardens and exotic plants, attracting nature enthusiasts and tourists who appreciate beautiful scenery. Great for those looking to invest in tranquil surroundings. | Jardín Botánico, Palmetum, Parque Taoro, Mirador de La Paz |
| Centro de Puerto de la Cruz | The city center offers a mix of shopping, local culture, and dining. A vibrant area attracting visitors looking for an authentic local experience. | Plaza del Charco, Casa de la Aduana, Museo Arqueológico, Mercado Municipal |
| La Paz | A residential area known for its views and tranquil environment, perfect for vacationing families looking for a peaceful retreat. Popular among retirees as well. | Parque Taoro, Viewpoints, Botanical Garden, Mirador El Lance |
| El Teide National Park | Home to Spain's highest peak, Mount Teide. Offers unique natural landscapes that attract adventure travelers and those interested in hiking. | Teide Volcano, Cable Car, Hiking Trails, Stargazing Areas |
| San Telmo | A coastal neighborhood known for its charming promenade and marina. Great for hosting guests who enjoy maritime activities and beautiful ocean views. | Marina San Telmo, Promenade, Playa San Telmo, Restaurants and Bars |
| Costa Martiánez | Another beachfront area featuring pools and man-made lagoons. Attracts families and visitors wanting luxurious beach experiences. | Lago Martiánez, Water attractions, Beach clubs, Promenades |
| Los Rodeos | The area around Tenerife North Airport, convenient for travelers looking for short-term accommodations near the airport. Attracts both business and leisure travelers. | Tenerife North Airport, Nearby Nature Parks, Local Restaurants |
Do you need a license for Airbnb in Puerto de la Cruz?
Most likely, Puerto de la Cruz requires a license for Airbnb operations. With 39% of current listings showing licensing information, we recommend checking Puerto de la Cruz's short-term rental regulations and starting the licensing process before listing your property.
Top Performing Airbnb Properties in Puerto de la Cruz
Paradise House
Entire Place • 3 bedrooms
Lemon tree. A central luxury villa with a swimming pool and a barbecue.
Entire Place • 4 bedrooms
Villa La Paz 2 (private pool)
Entire Place • 5 bedrooms
Sustainable Villa private heated pool, AirCon/Heat
Entire Place • 3 bedrooms
Dream city villa with stunning ocean sunsets
Entire Place • 3 bedrooms
Villa Artigar, garden, swimming pool and bbq.
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Puerto de la Cruz
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| The Ocean Rentals | 55 | $976,462 | 947 | 3.96/5.0 |
| Ana | 10 | $474,505 | 723 | 4.90/5.0 |
| Estudios Turísticos Pto De La | 29 | $341,756 | 971 | 4.26/5.0 |
| Pámpano Experiences | 10 | $308,804 | 347 | 4.88/5.0 |
| Luisa | 3 | $240,218 | 194 | 4.97/5.0 |
| Home2Book | 10 | $218,449 | 135 | 4.06/5.0 |
| Jesus | 8 | $186,820 | 785 | 4.76/5.0 |
| Eva | 4 | $173,128 | 121 | 4.75/5.0 |
| Club Tarahal | 13 | $163,365 | 325 | 4.10/5.0 |
| Eduardo | 3 | $160,905 | 86 | 4.85/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Puerto de la Cruz
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (97.2%), with apartment & condo and house properties comprising 97.6% of inventory
- Untapped potential in boutique & hotels, others, unique stays, outdoor & mobile segments (2.3% combined)
Room Capacity Distribution
Analysis of 957 properties in Puerto de la Cruz shows that 1 bedroom properties are most prevalent, making up 58.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 76.7% of all listings.
Key Insights
- Most common: 1 bedroom (58.6%)
- Least common: 5+ bedrooms (0.5%)
- Market concentration: 76.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 957 properties in Puerto de la Cruz reveals that 2 guests properties dominate the market, representing 37.8% of all listings. The average property accommodates 3.3 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 65.8% of the market.
Key Insights
- Most common capacity: 2 guests (37.8% of market)
- Least common capacity: 1 guest (0.4% of market)
- Average guest capacity: 3.3 guests per property
- Market concentration: 65.8% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 957 properties in Puerto de la Cruz, the most common availability pattern is 271-366 days (32.7% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (25.9% of properties).
Key Insights
- Most common availability window: 271-366 days (32.7%)
- Most common booking duration: 91-180 days (25.9%)
- Properties with high availability (180+ days): 58.8%
- Properties with long-term bookings (180+ days): 42.4%
Minimum Stay Distributions
1 Night
66 listings
7.8% of total
2 Nights
120 listings
14.3% of total
3 Nights
250 listings
29.7% of total
4-6 Nights
252 listings
30% of total
7-29 Nights
78 listings
9.3% of total
30+ Nights
75 listings
8.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 22.1%
- Mid-length stays (4-6 nights) represent 30% of listings
- Monthly+ stays (8.9%) suggest a stable extended-stay market
- High market flexibility with 51.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
5 listings
0.6% of total
Flexible
172 listings
20.8% of total
Moderate
334 listings
40.4% of total
Firm
127 listings
15.4% of total
Strict
188 listings
22.8% of total
Key Insights
- Moderate is the preferred policy at 40.4% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 61.2% of the market
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 0.6% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Dec, Nov, averaging 99 days
- Shortest booking windows are in Jun, May, Sep, averaging 61 days
- Winter shows the longest average booking window at 97 days, while Spring has the shortest at 69 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 97 days in advance
- Consider early bird discounts during Spring to encourage longer lead times
- Focus on last-minute booking promotions during Jun-Sep when lead times are shortest
Popular Airbnb Amenities in Puerto de la Cruz
Below is the distribution of amenities across listings in Puerto de la Cruz:
Traveler Demographics
Key Insights
- Domestic travelers make up 24.1% of total guests, indicating a moderate local market presence.
- Primary international markets: Germany (26%) and France (21.6%)
- English is the top language at 44.9%, followed by Spanish (22.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.4%
Recommendations
- Target marketing campaigns for Madrid and Berlin markets
- Develop localized content for Germany and France
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Puerto de la Cruz. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| La Victoria de Acentejo | 20 | $2,828 | $222.15 | 53% |
| El Sauzal | 93 | $2,774 | $233.99 | 53% |
| Santa Úrsula | 140 | $2,261 | $185.77 | 49% |
| Adeje | 3,082 | $2,104 | $184.06 | 51% |
| San Miguel de Abona | 674 | $1,824 | $166.13 | 47% |
| El Rosario | 233 | $1,732 | $138.69 | 54% |
| Tacoronte | 218 | $1,626 | $130.41 | 55% |
| La Matanza de Acentejo | 119 | $1,581 | $115.63 | 52% |
| San Bartolomé de Tirajana | 2,760 | $1,578 | $150.64 | 49% |
| Arafo | 32 | $1,565 | $151.04 | 45% |
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