Airbnb Market Analytics, Statistics and Data in La Orotava, Canary Islands, Spain
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in La Orotava? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in La Orotava:
How much do Airbnb hosts make on average per month in La Orotava?
The short-term rental market in La Orotava shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,580 per month
- Strong performing properties (top 25%) make $2,773 or more
- Best-in-class properties (top 10%) achieve $4,226+ monthly
- Entry-level properties (bottom 25%) typically earn around $835
Revenue Variations by Month
Occupancy Rates Throughout the Year in La Orotava
The market in La Orotava shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 54% occupancy rates
- Strong performing properties (top 25%) achieve 78% or higher
- Best-in-class properties (top 10%) reach 88%+occupancy
- Entry-level properties (bottom 25%) average around 27%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in La Orotava
Daily rates in La Orotava vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $98 per night
- Strong performing properties (top 25%) secure $147 or more
- Best-in-class properties (top 10%) pull in $229+ per night
- Entry-level properties (bottom 25%) earn around $69
Daily Rate Variations by Month
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Seasonality patterns in La Orotava
Peak Season (February, March, December)
- Revenue peaks at $2479.37 per month
- Occupancy rates reach 68.93%
- Daily rates average $150.21
Shoulder Season
- Revenue averages $2031.70 per month
- Occupancy maintains 52.15%
- Daily rates hold at $133.00
Low Season (May, June, September)
- Revenue drops to $1598.59 per month
- Occupancy decreases to 38.92%
- Daily rates adjust to $124.48
Is it still profitable to do Airbnb in La Orotava in 2025?
Yes! La Orotava demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 52% and solid monthly revenue averaging $2032 and With 274 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (spring breakers, nature enthusiasts, conference attendees, couples)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in La Orotava
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| La Orotava Historic Center | Charming town known for its traditional Canarian architecture and stunning views of Mount Teide. An ideal location for visitors interested in culture and history. | Casa de los Balcones, Jardines Victoria, Iglesia de la Concepción, Museo de Artesanía, Pico Viejo, Historic Villa of La Orotava |
| Puerto de la Cruz | Popular tourist destination with beautiful beaches, lively promenades, and a pleasant climate year-round. Great for attracting families and beach lovers. | Lago Martiánez, Playa Jardin, Botanical Gardens, Zoo Loro Parque, Punta Brava, San Telmo Promenade |
| Pueblo Chico | A quaint theme park detailing the culture of the Canary Islands, offering a unique attraction for tourists interested in the islands' history and culture. | Pueblo Chico Theme Park, Diverse representations of the islands, Cultural exhibitions |
| Garachico | Picturesque town known for its natural pools and stunning scenery. Attracts visitors looking for a more relaxed and authentic experience. | Natural Pools of Garachico, Convento de San Francisco, Historical ruins, Charming cobbled streets, Presa de Las Sorpresas |
| Icod de los Vinos | Home to the famous Drago tree, this area offers unique natural attractions and a taste of local wine culture, appealing to nature lovers and wine enthusiasts. | El Drago Milenario, Wine tasting tours, Cave of Winds, Icod's historic center |
| La Caldera de Taburiente | National Park with incredible hiking opportunities and stunning landscapes. Perfect for outdoor enthusiasts and nature lovers. | Hiking trails, Wildlife watching, Beautiful landscapes, Flora and fauna biodiversity |
| Los Realejos | Located near beautiful beaches and natural parks, this area is peaceful and ideal for families and those seeking nature-based activities. | Beaches of El Socorro, Hiking paths, Parks and gardens, Cultural festivals |
| San Cristóbal de La Laguna | Historic university town with a vibrant atmosphere, attracting students and tourists interested in culture, history, and nightlife. | University of La Laguna, World Heritage Sites, Lively nightlife, Cultural festivals |
Do you need a license for Airbnb in La Orotava?
Most likely, La Orotava requires a license for Airbnb operations. With 36% of current listings showing licensing information, we recommend checking La Orotava's short-term rental regulations and starting the licensing process before listing your property.
Top Performing Airbnb Properties in La Orotava
Casa Viña: a spectacular away from it all holiday
Entire Place • 3 bedrooms
Villa Crone Seaview Penthouse InfinityPool Jacuzzi
Entire Place • 1 bedroom
Bollullo Paradise
Entire Place • 3 bedrooms
Modern house with heatable private pool and BBQ
Entire Place • 4 bedrooms
Cruz de los Martillos - private heatable pool, BBQ
Entire Place • 4 bedrooms
Villa Crone Apt. 3 with 2 Infinity Pools & Jacuzzi
Entire Place • 1 bedroom
Top Performing Professional Hosts in La Orotava
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Chris | 5 | $291,150 | 219 | 4.97/5.0 |
| Marta | 4 | $176,184 | 231 | 4.95/5.0 |
| Viviendas Viva | 6 | $150,373 | 634 | 4.09/5.0 |
| Badana | 3 | $132,886 | 287 | 4.94/5.0 |
| Bernard Ted | 4 | $105,260 | 586 | 4.95/5.0 |
| 526653229 | 8 | $100,664 | 203 | 4.91/5.0 |
| Parra | 3 | $100,369 | 100 | 4.61/5.0 |
| Jose Antonio | 4 | $89,997 | 97 | 4.92/5.0 |
| Hilary | 1 | $89,813 | 57 | 5.00/5.0 |
| Ruth | 3 | $80,769 | 97 | 4.88/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in La Orotava
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (93.8%), with house and apartment & condo properties comprising 87.2% of inventory
- Untapped potential in outdoor & mobile, others segments (5.8% combined)
Room Capacity Distribution
Analysis of 274 properties in La Orotava shows that 1 bedroom properties are most prevalent, making up 42.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 68.6% of all listings.
Key Insights
- Most common: 1 bedroom (42.7%)
- Least common: 5+ bedrooms (1.8%)
- Market concentration: 68.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 274 properties in La Orotava reveals that 2 guests properties dominate the market, representing 31.8% of all listings. The average property accommodates 3.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 55.8% of the market.
Key Insights
- Most common capacity: 2 guests (31.8% of market)
- Least common capacity: 7 guests (1.1% of market)
- Average guest capacity: 3.8 guests per property
- Market concentration: 55.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 274 properties in La Orotava, the most common availability pattern is 181-270 days (32.1% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (32.1% of properties).
Key Insights
- Most common availability window: 181-270 days (32.1%)
- Most common booking duration: 91-180 days (32.1%)
- Properties with high availability (180+ days): 61.3%
- Properties with long-term bookings (180+ days): 40.9%
Minimum Stay Distributions
1 Night
12 listings
4.9% of total
2 Nights
45 listings
18.5% of total
3 Nights
63 listings
25.9% of total
4-6 Nights
99 listings
40.7% of total
7-29 Nights
10 listings
4.1% of total
30+ Nights
14 listings
5.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 23.4%
- Mid-length stays (4-6 nights) represent 40.7% of listings
- Monthly+ stays (5.8%) suggest a stable extended-stay market
- High market flexibility with 49.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
4 listings
1.6% of total
Super Strict 60 Days
5 listings
2% of total
Flexible
34 listings
13.9% of total
Moderate
86 listings
35.2% of total
Firm
71 listings
29.1% of total
Strict
44 listings
18% of total
Key Insights
- Moderate is the preferred policy at 35.2% of listings
- The market shows a balanced distribution between guest-friendly (49.1%) and strict (47.1%) policies
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 1.6% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Jul, Jan, averaging 85 days
- Shortest booking windows are in Sep, Feb, Jun, averaging 65 days
- Winter shows the longest average booking window at 78 days, while Fall has the shortest at 71 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 78 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Jun when lead times are shortest
Popular Airbnb Amenities in La Orotava
Below is the distribution of amenities across listings in La Orotava:
Traveler Demographics
Key Insights
- Domestic travelers make up 15.5% of total guests, indicating a mostly international-driven market.
- Primary international markets: France (27.4%) and Spain (20.5%)
- English is the top language at 45.3%, followed by German (17.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.3%
Recommendations
- Target marketing campaigns for Berlin and Paris markets
- Develop localized content for France and Spain
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding La Orotava. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| La Victoria de Acentejo | 20 | $2,828 | $222.15 | 53% |
| El Sauzal | 93 | $2,774 | $233.99 | 53% |
| Santa Úrsula | 140 | $2,261 | $185.77 | 49% |
| Adeje | 3,082 | $2,104 | $184.06 | 51% |
| San Miguel de Abona | 674 | $1,824 | $166.13 | 47% |
| El Rosario | 233 | $1,732 | $138.69 | 54% |
| Tacoronte | 218 | $1,626 | $130.41 | 55% |
| La Matanza de Acentejo | 119 | $1,581 | $115.63 | 52% |
| San Bartolomé de Tirajana | 2,760 | $1,578 | $150.64 | 49% |
| Arafo | 32 | $1,565 | $151.04 | 45% |
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