Airbnb Market Analytics, Statistics and Data in Güímar, Canary Islands, Spain
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Güímar? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Güímar:
How much do Airbnb hosts make on average per month in Güímar?
The short-term rental market in Güímar shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,333 per month
- Strong performing properties (top 25%) make $1,977 or more
- Best-in-class properties (top 10%) achieve $2,844+ monthly
- Entry-level properties (bottom 25%) typically earn around $765
Revenue Variations by Month
Occupancy Rates Throughout the Year in Güímar
The market in Güímar shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 58% occupancy rates
- Strong performing properties (top 25%) achieve 80% or higher
- Best-in-class properties (top 10%) reach 92%+occupancy
- Entry-level properties (bottom 25%) average around 30%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Güímar
Daily rates in Güímar vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $72 per night
- Strong performing properties (top 25%) secure $100 or more
- Best-in-class properties (top 10%) pull in $153+ per night
- Entry-level properties (bottom 25%) earn around $56
Daily Rate Variations by Month
Get Live Güímar Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Güímar
Peak Season (November, December, February)
- Revenue peaks at $1890.41 per month
- Occupancy rates reach 72.94%
- Daily rates average $103.92
Shoulder Season
- Revenue averages $1586.06 per month
- Occupancy maintains 55.26%
- Daily rates hold at $98.60
Low Season (September, May, June)
- Revenue drops to $1313.99 per month
- Occupancy decreases to 38.89%
- Daily rates adjust to $92.90
Is it still profitable to do Airbnb in Güímar in 2025?
Yes! Güímar demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 55% and monthly revenue averaging $1586 and With 239 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (spring breakers, nature enthusiasts, conference attendees, couples)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Güímar
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Güímar Town | Charming town with rich history and local culture. Attracts visitors seeking an authentic Canarian experience with local shops and cuisine. | Casa de la Cultura, Güímar Pyramids, Nijar Cup, Los Roques de García, La Laguna de la Grieta |
| Candelaria | Nearby coastal town with stunning basilica and beach. A pilgrimage site that draws both tourists and locals, offering a mix of religious and leisure activities. | Basilica de Nuestra Señora de Candelaria, Playa de Candelaria, Paseo Marítimo, Tenerife's midlanes, Candelaria's Market |
| El Hermano | Known for its natural landscapes and less crowded beaches. Attracts nature lovers and those looking to escape the tourist traps. | Playa de El Hermano, Hiking trails in nature, Scenic viewpoints, Marine wildlife watching, Secluded beach spots |
| Bajada de la Virgen | A local festivity site that attracts visitors during event periods. Hosts vibrant celebrations which reflect local culture. | Cultural festivals, Traditional Canarian cuisine, Artisan markets, Historical buildings, Dancing and music events |
| Las Cabezas de San Juan | A unique area for ecotourism, boasting diverse flora and fauna. Ideal for outdoor enthusiasts and families seeking educational experiences. | Hiking in nature reserves, Birdwatching, Educational tours, Flora and fauna exhibitions, Local wildlife |
| Aguas de Santiago | Known for its wellness retreats and natural hot springs, making it a perfect destination for travelers seeking relaxation and spa experiences. | Thermal baths, Wellness resorts, Hiking trails, Natural water pools, Peaceful surroundings |
| Punta del Hidalgo | A coastal area with beautiful cliffs and ocean views, popular with surfers and beachgoers looking for picturesque scenery. | Surfer beaches, Coastal hiking trails, Lighthouses, Scenic ocean views, Marine sports activities |
| Tabaiba | A residential coastal area that appeals to those who want tranquility away from the tourist crowds, yet close to the sea. | Tabaiba Beach, Coastal walks, Water sports opportunities, Local dining options, Community atmosphere |
Do you need a license for Airbnb in Güímar?
Most likely, Güímar requires a license for Airbnb operations. With 36% of current listings showing licensing information, we recommend checking Güímar's short-term rental regulations and starting the licensing process before listing your property.
Top Performing Airbnb Properties in Güímar
Private house with pool & garden
Entire Place • 3 bedrooms
Alto Jardin
Entire Place • 4 bedrooms
La Mar Penthouse with Private Hot Tub
Entire Place • 1 bedroom
Coastal Dream with heatable pool
Entire Place • 4 bedrooms
Finca Retreat
Entire Place • 6 bedrooms
Casa Rural Finca Ecológica Ferrera
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Güímar
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Home2Book | 8 | $164,657 | 113 | 4.17/5.0 |
| Andrés & Natasha | 2 | $143,536 | 39 | 5.00/5.0 |
| Live My Place Properties | 10 | $133,821 | 129 | 4.06/5.0 |
| Alice | 7 | $94,771 | 166 | 4.85/5.0 |
| Kasia | 1 | $86,726 | 13 | 5.00/5.0 |
| El Tabobo | 4 | $75,460 | 47 | 4.97/5.0 |
| Asociación Nomad Birds Club | 11 | $68,990 | 370 | 4.30/5.0 |
| Yolanda | 4 | $62,072 | 160 | 4.88/5.0 |
| MacaronesianRent | 5 | $56,453 | 53 | 4.71/5.0 |
| Supreme Rentals | 2 | $52,183 | 27 | 4.70/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Güímar
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (90.4%), with apartment & condo and house properties comprising 88.7% of inventory
- Untapped potential in outdoor & mobile, unique stays, others segments (6.4% combined)
Room Capacity Distribution
Analysis of 239 properties in Güímar shows that 1 bedroom properties are most prevalent, making up 41.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 75.7% of all listings.
Key Insights
- Most common: 1 bedroom (41.4%)
- Least common: 5+ bedrooms (0.8%)
- Market concentration: 75.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 239 properties in Güímar reveals that 4 guests properties dominate the market, representing 38.9% of all listings. The average property accommodates 3.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 58.6% of the market.
Key Insights
- Most common capacity: 4 guests (38.9% of market)
- Least common capacity: 1 guest (0.8% of market)
- Average guest capacity: 3.7 guests per property
- Market concentration: 58.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 239 properties in Güímar, the most common availability pattern is 181-270 days (31.4% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (29.7% of properties).
Key Insights
- Most common availability window: 181-270 days (31.4%)
- Most common booking duration: 91-180 days (29.7%)
- Properties with high availability (180+ days): 60.3%
- Properties with long-term bookings (180+ days): 42.3%
Minimum Stay Distributions
1 Night
27 listings
12.4% of total
2 Nights
37 listings
17% of total
3 Nights
46 listings
21.1% of total
4-6 Nights
79 listings
36.2% of total
7-29 Nights
15 listings
6.9% of total
30+ Nights
14 listings
6.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 29.4%
- Mid-length stays (4-6 nights) represent 36.2% of listings
- Monthly+ stays (6.4%) suggest a stable extended-stay market
- High market flexibility with 50.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
3 listings
1.4% of total
Flexible
52 listings
25% of total
Moderate
79 listings
38% of total
Firm
44 listings
21.2% of total
Strict
30 listings
14.4% of total
Key Insights
- Moderate is the preferred policy at 38.0% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 63.0% of the market
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 1.4% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Feb, Aug, averaging 87 days
- Shortest booking windows are in Sep, Jun, Apr, averaging 63 days
- Winter shows the longest average booking window at 81 days, while Spring has the shortest at 69 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 81 days in advance
- Consider early bird discounts during Spring to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Apr when lead times are shortest
Popular Airbnb Amenities in Güímar
Below is the distribution of amenities across listings in Güímar:
Traveler Demographics
Key Insights
- Domestic travelers make up 22.5% of total guests, indicating a moderate local market presence.
- Primary international markets: Spain (30.4%) and France (19.9%)
- English is the top language at 43.6%, followed by Spanish (20.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.4%
Recommendations
- Target marketing campaigns for Berlin and Madrid markets
- Develop localized content for Spain and France
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Güímar. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| La Victoria de Acentejo | 20 | $2,828 | $222.15 | 53% |
| El Sauzal | 93 | $2,774 | $233.99 | 53% |
| Santa Úrsula | 140 | $2,261 | $185.77 | 49% |
| Adeje | 3,082 | $2,104 | $184.06 | 51% |
| San Miguel de Abona | 674 | $1,824 | $166.13 | 47% |
| El Rosario | 233 | $1,732 | $138.69 | 54% |
| Tacoronte | 218 | $1,626 | $130.41 | 55% |
| La Matanza de Acentejo | 119 | $1,581 | $115.63 | 52% |
| San Bartolomé de Tirajana | 2,760 | $1,578 | $150.64 | 49% |
| Arafo | 32 | $1,565 | $151.04 | 45% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights