Airbnb Market Analytics, Statistics and Data in Sóller, Balearic Islands, Spain
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Sóller? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Sóller:
How much do Airbnb hosts make on average per month in Sóller?
The short-term rental market in Sóller shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $4,164 per month
- Strong performing properties (top 25%) make $6,861 or more
- Best-in-class properties (top 10%) achieve $11,527+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,632
Revenue Variations by Month
Occupancy Rates Throughout the Year in Sóller
The market in Sóller shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 59% occupancy rates
- Strong performing properties (top 25%) achieve 75% or higher
- Best-in-class properties (top 10%) reach 87%+occupancy
- Entry-level properties (bottom 25%) average around 40%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Sóller
Daily rates in Sóller vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $241 per night
- Strong performing properties (top 25%) secure $430 or more
- Best-in-class properties (top 10%) pull in $803+ per night
- Entry-level properties (bottom 25%) earn around $169
Daily Rate Variations by Month
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Seasonality patterns in Sóller
Peak Season (August, July, September)
- Revenue peaks at $9597.73 per month
- Occupancy rates reach 76.31%
- Daily rates average $437.46
Shoulder Season
- Revenue averages $5788.96 per month
- Occupancy maintains 55.79%
- Daily rates hold at $400.35
Low Season (December, February, January)
- Revenue drops to $2296.35 per month
- Occupancy decreases to 25.12%
- Daily rates adjust to $335.06
Is it still profitable to do Airbnb in Sóller in 2025?
Yes! Sóller demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 56% and strong monthly revenue averaging $5789 and With 432 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Sóller
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Sóller Town | Charming town known for its beautiful architecture and stunning natural surroundings. A hub for tourists seeking a local authentic experience with easy access to rural activities and the historic tram. | Sóller Railway, Plaza de la Constitución, Sóller Botanical Garden, Museu del Casal de Cultura de Sóller, Church of Sant Bartomeu |
| Port de Sóller | Popular seaside area with a picturesque harbor, offering gorgeous beaches and a vibrant promenade. Attracts families and beach lovers with various water activities. | Port de Sóller Beach, Cala de Deia, Sa Calobra, Duke's Beach Club, Hiking trails to the nearby mountains |
| Fornalutx | Beautifully preserved village set in the hills, known for its stunning vistas and traditional stone houses. A favorite spot for those wanting to escape the busier tourist areas. | Fornalutx Village, Iglesia de Sant Bartomeu, Hiking trails to the surrounding hills, Local artisan shops |
| Biniaraix | Small, picturesque village famous for its beautiful stone streets and close-knit community. Ideal for guests seeking tranquility and traditional Mallorca life. | Biniaraix Watermill, Traditional architecture, Hiking opportunities in the nearby Tramuntana |
| Sa Calobra | Known for its spectacular views and natural beauty, plus access to the famous Torrent de Pareis, this area attracts nature lovers and adventure seekers. | Torrent de Pareis, Sa Calobra Beach, Stunning cliffside views, Hiking paths around the area |
| Deia | Famous artist village with stunning views, well-loved by creatives and those seeking relaxation in a beautiful environment. A great spot for cultural tourism. | Cala Deia, Robert Graves Culture Centre, Art galleries, Local hiking trails |
| Alfàbia | Historic estate and gardens close to Sóller, offering a glimpse into the island's cultural heritage and beautiful landscapes, appealing to a niche tourist market. | Alfàbia Gardens, Traditional architecture, Hiking trails in the Tramuntana mountains |
| Cúber | Natural park area around the reservoir, ideal for hiking and outdoor activities, appealing to tourists who enjoy nature and outdoor recreation. | Cúber Reservoir, Hiking trails, Scenic viewpoints over the mountains, Wildlife watching opportunities |
Do you need a license for Airbnb in Sóller?
Yes, Sóller requires a license for operating an Airbnb. Current market data shows 72% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Sóller
Ca Sa Tia (sÓller)
Entire Place • 4 bedrooms
Can Altes
Entire Place • 3 bedrooms
The Sophie
Entire Place • 5 bedrooms
Son Bou
Entire Place • 2 bedrooms
Can Sucre
Entire Place • 3 bedrooms
In Caleta
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Sóller
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Homerti | 8 | $1,643,253 | 208 | 4.40/5.0 |
| Mar | 27 | $1,423,680 | 1076 | 4.62/5.0 |
| Miguel | 12 | $788,789 | 489 | 4.79/5.0 |
| María | 7 | $694,947 | 281 | 4.95/5.0 |
| Mallorca | 17 | $668,048 | 597 | 4.74/5.0 |
| Dani | 8 | $479,928 | 227 | 4.90/5.0 |
| Carlos | 5 | $421,108 | 143 | 4.59/5.0 |
| Veronica | 7 | $415,966 | 189 | 4.84/5.0 |
| Patrick | 2 | $377,577 | 4 | 2.50/5.0 |
| Magdalena | 5 | $318,195 | 269 | 4.84/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Sóller
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (93.5%), with house and apartment & condo properties comprising 95.3% of inventory
- Untapped potential in boutique & hotels, outdoor & mobile segments (4.7% combined)
Room Capacity Distribution
Analysis of 432 properties in Sóller shows that 2 bedrooms properties are most prevalent, making up 30.3% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 53.7% of all listings.
Key Insights
- Most common: 2 bedrooms (30.3%)
- Least common: 5+ bedrooms (7.4%)
- Market concentration: 53.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 432 properties in Sóller reveals that 4 guests properties dominate the market, representing 26.9% of all listings. The average property accommodates 4.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 48.4% of the market.
Key Insights
- Most common capacity: 4 guests (26.9% of market)
- Least common capacity: 1 guest (0.2% of market)
- Average guest capacity: 4.7 guests per property
- Market concentration: 48.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 432 properties in Sóller, the most common availability pattern is 91-180 days (41.7% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (43.5% of properties).
Key Insights
- Most common availability window: 91-180 days (41.7%)
- Most common booking duration: 181-270 days (43.5%)
- Properties with high availability (180+ days): 46.5%
- Properties with long-term bookings (180+ days): 55.8%
Minimum Stay Distributions
1 Night
49 listings
12.2% of total
2 Nights
13 listings
3.2% of total
3 Nights
50 listings
12.5% of total
4-6 Nights
191 listings
47.6% of total
7-29 Nights
80 listings
20% of total
30+ Nights
18 listings
4.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 15.4%
- Mid-length stays (4-6 nights) represent 47.6% of listings
- Monthly+ stays (4.5%) suggest a stable extended-stay market
- High market flexibility with 27.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
5 listings
1.2% of total
Super Strict 30 Days
4 listings
1% of total
Flexible
38 listings
9.3% of total
Moderate
71 listings
17.3% of total
Firm
93 listings
22.7% of total
Strict
199 listings
48.5% of total
Key Insights
- Strict is the preferred policy at 48.5% of listings
- Stricter policies (Firm & Strict) dominate at 71.2% of the market
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 1.0% of listings
Recommendations
- The market supports stricter policies, with 71.2% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Aug, Jul, Sep, averaging 156 days
- Shortest booking windows are in Mar, Jan, Feb, averaging 64 days
- Summer shows the longest average booking window at 151 days, while Winter has the shortest at 66 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 151 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Feb when lead times are shortest
Popular Airbnb Amenities in Sóller
Below is the distribution of amenities across listings in Sóller:
Traveler Demographics
Key Insights
- Domestic travelers make up 1.4% of total guests, indicating a mostly international-driven market.
- Primary international markets: United States (24.9%) and Germany (17.4%)
- English is the top language at 56.2%, followed by German (15.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.0%
Recommendations
- Target marketing campaigns for London and England markets
- Develop localized content for United States and Germany
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Sóller. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| sa Carroca | 104 | $10,752 | $925.90 | 49% |
| Can Germà | 27 | $9,796 | $994.10 | 46% |
| Can Tomàs | 27 | $9,657 | $904.97 | 46% |
| Es Cubells | 36 | $8,072 | $987.30 | 46% |
| Sant Rafel de sa Creu | 46 | $7,762 | $744.88 | 46% |
| Algaida | 85 | $7,608 | $743.89 | 47% |
| Vista Mar | 64 | $7,275 | $817.96 | 45% |
| Mancor de la Vall | 39 | $6,458 | $680.07 | 52% |
| Cala Carbó | 19 | $6,320 | $954.44 | 37% |
| Sant Josep de sa Talaia | 284 | $6,310 | $788.01 | 46% |
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