Airbnb Market Analytics, Statistics and Data in Son Servera, Balearic Islands, Spain
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Son Servera? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Son Servera:
How much do Airbnb hosts make on average per month in Son Servera?
The short-term rental market in Son Servera shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,289 per month
- Strong performing properties (top 25%) make $6,080 or more
- Best-in-class properties (top 10%) achieve $15,381+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,819
Revenue Variations by Month
Occupancy Rates Throughout the Year in Son Servera
The market in Son Servera shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 47% occupancy rates
- Strong performing properties (top 25%) achieve 71% or higher
- Best-in-class properties (top 10%) reach 85%+occupancy
- Entry-level properties (bottom 25%) average around 24%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Son Servera
Daily rates in Son Servera vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $255 per night
- Strong performing properties (top 25%) secure $651 or more
- Best-in-class properties (top 10%) pull in $1,528+ per night
- Entry-level properties (bottom 25%) earn around $141
Daily Rate Variations by Month
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Seasonality patterns in Son Servera
Peak Season (August, July, September)
- Revenue peaks at $11801.95 per month
- Occupancy rates reach 72.22%
- Daily rates average $653.54
Shoulder Season
- Revenue averages $6171.39 per month
- Occupancy maintains 48.03%
- Daily rates hold at $540.91
Low Season (December, February, January)
- Revenue drops to $2470.37 per month
- Occupancy decreases to 24.76%
- Daily rates adjust to $436.72
Is it still profitable to do Airbnb in Son Servera in 2025?
Yes! Son Servera demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 48% and strong monthly revenue averaging $6171 and With 205 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Son Servera
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Porto Cristo | Picturesque coastal town known for its beautiful beaches and the famous Caves of Drach. A popular destination for families and tourists looking for a relaxing seaside getaway. | Caves of Drach, Porto Cristo beach, Cala Mandia, Cala Anguila, Església del Sant Esperit |
| Cala Millor | A bustling tourist spot famous for its long sandy beach and vibrant promenade. Ideal for those seeking an active beach holiday with numerous restaurants and shops nearby. | Cala Millor beach, Parc de la Mar, Nature reserve at Punta de n'Amer, Cala Bona marina, Local markets |
| Son Servera Town | The charming town offers a more authentic Mallorcan experience, with local food, markets, and cultural events. Attracts visitors looking for a quieter stay in a traditional setting. | Son Servera church, Local markets, Cultural festivals, Statue of the farmer, Barranc de Son Servera |
| Cala Bona | Adjacent to Cala Millor, this small fishing village is known for its picturesque harbor and laid-back atmosphere. Great for families and couples seeking tranquility. | Cala Bona beach, Cala Bona harbor, Water sports, Nearby coves, Boardwalk to Cala Millor |
| Costa de los Pinos | A more upscale and serene area known for its luxury villas and beautiful coastline. Perfect for those looking for a more exclusive and peaceful retreat. | Private beaches, Golf courses, Luxury villas, Local fine dining, Walking paths along the coast |
| S'Illot | A small tourist destination ideal for families, with a quieter beach atmosphere. Known for its safe swimming conditions and family-friendly activities. | S'Illot beach, Natural Park of Llevant, Local shops and restaurants, Walking trails, Historical sites nearby |
| Sa Coma | A family-friendly resort town with a wide range of amenities and activities, suitable for both relaxation and fun. Close to many natural parks and attractions. | Sa Coma beach, Safari Zoo, Nature parks, Water sports, Local nightlife |
| Sant Llorenç des Cardassar | A quaint town offering a mix of culture, local cuisine, and close proximity to beaches. Appeals to tourists interested in discovering the island beyond the beach. | Local markets, Cultural heritage sites, Dining in local restaurants, Nearby beaches, Wine tastings |
Do you need a license for Airbnb in Son Servera?
Yes, Son Servera requires a license for operating an Airbnb. Current market data shows 60% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Son Servera
Viterbo
Entire Place • 3 bedrooms
Cas Ferrerico
Entire Place • 3 bedrooms
Villa Son Floriana
Entire Place • 4 bedrooms
Pula ViÑas
Entire Place • 4 bedrooms
Talaiot Cala Millor
Entire Place • 2 bedrooms
Sa Plana farm
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Son Servera
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Homerti | 24 | $3,820,923 | 192 | 3.18/5.0 |
| Holidu | 7 | $619,542 | 203 | 3.64/5.0 |
| Holidu | 5 | $380,282 | 20 | 2.93/5.0 |
| Holidu | 5 | $348,052 | 94 | 4.69/5.0 |
| Mallorca Villa Selection | 6 | $199,179 | 17 | 2.32/5.0 |
| Apartamentos | 5 | $180,692 | 149 | 4.86/5.0 |
| Holidu | 7 | $175,657 | 27 | 2.76/5.0 |
| Ignacio | 1 | $150,692 | 87 | 4.97/5.0 |
| Holidu | 3 | $150,617 | 52 | 3.22/5.0 |
| Priority Villas | 2 | $143,930 | 22 | 4.83/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Son Servera
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (98%), with house and apartment & condo properties comprising 99.1% of inventory
- Untapped potential in outdoor & mobile segments (1.0% combined)
Room Capacity Distribution
Analysis of 205 properties in Son Servera shows that 2 bedrooms properties are most prevalent, making up 31.7% of the market. The market tends to favor larger properties, with 2 bedrooms and 3 bedrooms together representing 60.5% of all listings.
Key Insights
- Most common: 2 bedrooms (31.7%)
- Least common: 5+ bedrooms (10.2%)
- Market concentration: 60.5% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 205 properties in Son Servera reveals that 4 guests properties dominate the market, representing 30.2% of all listings. The average property accommodates 5.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 55.6% of the market.
Key Insights
- Most common capacity: 4 guests (30.2% of market)
- Least common capacity: 7 guests (1% of market)
- Average guest capacity: 5.2 guests per property
- Market concentration: 55.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 205 properties in Son Servera, the most common availability pattern is 271-366 days (46.3% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (26.3% of properties).
Key Insights
- Most common availability window: 271-366 days (46.3%)
- Most common booking duration: 91-180 days (26.3%)
- Properties with high availability (180+ days): 72.2%
- Properties with long-term bookings (180+ days): 28.8%
Minimum Stay Distributions
1 Night
56 listings
32.6% of total
2 Nights
7 listings
4.1% of total
3 Nights
25 listings
14.5% of total
4-6 Nights
50 listings
29.1% of total
7-29 Nights
31 listings
18% of total
30+ Nights
3 listings
1.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 36.7%
- Mid-length stays (4-6 nights) represent 29.1% of listings
- Monthly+ stays (1.7%) suggest a stable extended-stay market
- High market flexibility with 51.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
7 listings
4% of total
Super Strict 60 Days
6 listings
3.4% of total
Flexible
14 listings
8% of total
Moderate
22 listings
12.6% of total
Firm
53 listings
30.5% of total
Strict
72 listings
41.4% of total
Key Insights
- Strict is the preferred policy at 41.4% of listings
- Stricter policies (Firm & Strict) dominate at 71.9% of the market
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 3.4% of listings
Recommendations
- The market supports stricter policies, with 71.9% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, Jun, averaging 152 days
- Shortest booking windows are in Mar, Dec, Feb, averaging 76 days
- Summer shows the longest average booking window at 152 days, while Winter has the shortest at 77 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 152 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Feb when lead times are shortest
Popular Airbnb Amenities in Son Servera
Below is the distribution of amenities across listings in Son Servera:
Traveler Demographics
Key Insights
- Domestic travelers make up 7.7% of total guests, indicating a mostly international-driven market.
- Primary international markets: France (22.1%) and United Kingdom (13.2%)
- English is the top language at 43.7%, followed by German (23.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.4%
Recommendations
- Target marketing campaigns for Berlin and Hamburg markets
- Develop localized content for France and United Kingdom
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Son Servera. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Algaida | 85 | $7,608 | $743.89 | 47% |
| Mancor de la Vall | 39 | $6,458 | $680.07 | 52% |
| Andratx | 176 | $6,167 | $727.68 | 49% |
| ses Illetes | 25 | $5,881 | $614.52 | 51% |
| Badia Blava | 37 | $5,731 | $794.06 | 49% |
| Deià | 68 | $5,632 | $748.83 | 49% |
| Marratxí | 82 | $5,539 | $665.74 | 44% |
| Fornalutx | 89 | $5,433 | $490.62 | 53% |
| Valldemossa | 76 | $5,302 | $361.82 | 60% |
| Montuïri | 43 | $5,299 | $555.89 | 51% |
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