Airbnb Market Analytics, Statistics and Data in Santanyí, Balearic Islands, Spain
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Santanyí? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Santanyí:
How much do Airbnb hosts make on average per month in Santanyí?
The short-term rental market in Santanyí shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,755 per month
- Strong performing properties (top 25%) make $6,875 or more
- Best-in-class properties (top 10%) achieve $12,615+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,116
Revenue Variations by Month
Occupancy Rates Throughout the Year in Santanyí
The market in Santanyí shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 49% occupancy rates
- Strong performing properties (top 25%) achieve 69% or higher
- Best-in-class properties (top 10%) reach 82%+occupancy
- Entry-level properties (bottom 25%) average around 23%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Santanyí
Daily rates in Santanyí vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $272 per night
- Strong performing properties (top 25%) secure $502 or more
- Best-in-class properties (top 10%) pull in $1,121+ per night
- Entry-level properties (bottom 25%) earn around $164
Daily Rate Variations by Month
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Seasonality patterns in Santanyí
Peak Season (August, July, September)
- Revenue peaks at $11268.56 per month
- Occupancy rates reach 68.14%
- Daily rates average $566.68
Shoulder Season
- Revenue averages $5944.93 per month
- Occupancy maintains 47.69%
- Daily rates hold at $473.42
Low Season (January, February, December)
- Revenue drops to $2541.49 per month
- Occupancy decreases to 23.84%
- Daily rates adjust to $391.26
Is it still profitable to do Airbnb in Santanyí in 2025?
Yes! Santanyí demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 48% and strong monthly revenue averaging $5945 and As a mature market with 764 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Santanyí
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Cala Santanyí | Beautiful beach known for its crystal-clear waters and stunning cliffs. Popular among families and beach lovers looking for a serene vacation spot. | Cala Santanyí Beach, Cliffs of Santanyí, Sunbeds and umbrellas rental, Snorkeling opportunities, Nearby restaurants |
| Cala Llombards | A picturesque cove surrounded by rugged cliffs, ideal for relaxation and water sports. Attracts travelers seeking a peaceful and scenic getaway. | Cala Llombards Beach, Cliff diving spots, Kayaking rental, Nature trails, Small beach bars |
| Es Trenc | Famous for its long stretch of sandy beach and turquoise waters, Es Trenc is a must-visit for those seeking a Caribbean-like experience. | Es Trenc Beach, Beach clubs, Natural beauty, Bird watching, Water sports activities |
| Santanyí Town Center | Charming town with traditional architecture and a vibrant market scene. Perfect for guests wanting to experience local culture and cuisine. | Santanyí Market (Wednesday and Saturday), Art galleries, Historic buildings, Local restaurants, Cafes |
| Cala Figuera | A quaint fishing village with stunning scenery and a laid-back vibe. Great for travelers looking for authenticity and picturesque waterfront views. | Cala Figuera Harbor, Local seafood restaurants, Scenic boat rides, Photography spots, Hiking trails |
| S'Alqueria Blanca | A small village with beautiful countryside views and a friendly atmosphere, ideal for those wanting to escape the tourist crowds. | Traditional stone houses, Local vineyards, Rural walks, Community events, Cultural experiences |
| Porto Petro | A charming port with a mix of traditional and modern attractions, popular for its marina and restaurants. Appeals to water sports enthusiasts. | Porto Petro Marina, Waterfront restaurants, Diving centers, Boat rentals, Scenic coastal walks |
| Cala d'Or | A popular resort area known for its beautiful bays and vibrant nightlife, perfect for those looking for both relaxation and entertainment. | Cala d'Or Beaches, Nightclubs and bars, Shopping areas, Marina with yachts, Nearby golf courses |
Do you need a license for Airbnb in Santanyí?
Yes, Santanyí requires a license for operating an Airbnb. Current market data shows 63% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Santanyí
Casa Pato On-The-Beach
Entire Place • 5 bedrooms
Can MaimÓ Nou
Entire Place • 4 bedrooms
Ca N 'estel
Entire Place • 4 bedrooms
Ca Na Martina
Entire Place • 4 bedrooms
Vivienda liv El Puerto I 3-11
Entire Place • 2 bedrooms
Casa Michaela
Entire Place • 7 bedrooms
Top Performing Professional Hosts in Santanyí
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Homerti | 42 | $5,776,821 | 644 | 3.30/5.0 |
| Smilevillas | 72 | $2,639,862 | 507 | 3.30/5.0 |
| Drac Holiday Rental | 27 | $1,984,992 | 446 | 4.24/5.0 |
| Jasmina | 32 | $1,462,370 | 433 | 3.80/5.0 |
| Holidu | 15 | $930,135 | 201 | 3.95/5.0 |
| Solmar Villas | 15 | $921,205 | 49 | 2.67/5.0 |
| Cati & Paola | 12 | $875,507 | 437 | 4.77/5.0 |
| Thorsten | 12 | $862,434 | 347 | 4.50/5.0 |
| Holidu | 7 | $854,727 | 25 | 4.07/5.0 |
| Holidu | 7 | $720,806 | 88 | 3.34/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Santanyí
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (96.6%), with house and apartment & condo properties comprising 97.4% of inventory
- Untapped potential in boutique & hotels, outdoor & mobile, others segments (2.6% combined)
Room Capacity Distribution
Analysis of 764 properties in Santanyí shows that 2 bedrooms properties are most prevalent, making up 28.5% of the market. The market tends to favor larger properties, with 2 bedrooms and 3 bedrooms together representing 56.2% of all listings.
Key Insights
- Most common: 2 bedrooms (28.5%)
- Least common: 1 bedroom (13.5%)
- Market concentration: 56.2% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 764 properties in Santanyí reveals that 8+ guests properties dominate the market, representing 27.4% of all listings. The average property accommodates 5.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 54.1% of the market.
Key Insights
- Most common capacity: 8+ guests (27.4% of market)
- Least common capacity: 1 guest (0.7% of market)
- Average guest capacity: 5.4 guests per property
- Market concentration: 54.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 764 properties in Santanyí, the most common availability pattern is 271-366 days (39.4% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (34.8% of properties).
Key Insights
- Most common availability window: 271-366 days (39.4%)
- Most common booking duration: 91-180 days (34.8%)
- Properties with high availability (180+ days): 74.0%
- Properties with long-term bookings (180+ days): 27.9%
Minimum Stay Distributions
1 Night
184 listings
27.9% of total
2 Nights
18 listings
2.7% of total
3 Nights
64 listings
9.7% of total
4-6 Nights
240 listings
36.4% of total
7-29 Nights
127 listings
19.2% of total
30+ Nights
27 listings
4.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 30.6%
- Mid-length stays (4-6 nights) represent 36.4% of listings
- Monthly+ stays (4.1%) suggest a stable extended-stay market
- High market flexibility with 40.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
38 listings
5.6% of total
Super Strict 60 Days
35 listings
5.1% of total
Flexible
33 listings
4.8% of total
Moderate
94 listings
13.8% of total
Firm
168 listings
24.6% of total
Strict
314 listings
46% of total
Key Insights
- Strict is the preferred policy at 46.0% of listings
- Stricter policies (Firm & Strict) dominate at 70.6% of the market
- Strong market consensus around Strict policies
- Flexible policies are least common at 4.8% of listings
Recommendations
- The market supports stricter policies, with 70.6% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Aug, Jul, Jun, averaging 146 days
- Shortest booking windows are in Feb, Dec, Jan, averaging 69 days
- Summer shows the longest average booking window at 146 days, while Winter has the shortest at 69 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 146 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jan when lead times are shortest
Popular Airbnb Amenities in Santanyí
Below is the distribution of amenities across listings in Santanyí:
Traveler Demographics
Key Insights
- Domestic travelers make up 3.8% of total guests, indicating a mostly international-driven market.
- Primary international markets: United Kingdom (25.4%) and France (15.8%)
- English is the top language at 49.8%, followed by German (21.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.2%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United Kingdom and France
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Santanyí. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Algaida | 85 | $7,608 | $743.89 | 47% |
| Mancor de la Vall | 39 | $6,458 | $680.07 | 52% |
| Andratx | 176 | $6,167 | $727.68 | 49% |
| ses Illetes | 25 | $5,881 | $614.52 | 51% |
| Badia Blava | 37 | $5,731 | $794.06 | 49% |
| Deià | 68 | $5,632 | $748.83 | 49% |
| Marratxí | 82 | $5,539 | $665.74 | 44% |
| Fornalutx | 89 | $5,433 | $490.62 | 53% |
| Valldemossa | 76 | $5,302 | $361.82 | 60% |
| Montuïri | 43 | $5,299 | $555.89 | 51% |
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