Airbnb Market Analytics, Statistics and Data in Santa Margalida, Balearic Islands, Spain
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Santa Margalida? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Santa Margalida:
How much do Airbnb hosts make on average per month in Santa Margalida?
The short-term rental market in Santa Margalida shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,642 per month
- Strong performing properties (top 25%) make $6,038 or more
- Best-in-class properties (top 10%) achieve $11,665+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,003
Revenue Variations by Month
Occupancy Rates Throughout the Year in Santa Margalida
The market in Santa Margalida shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 47% occupancy rates
- Strong performing properties (top 25%) achieve 71% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 22%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Santa Margalida
Daily rates in Santa Margalida vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $249 per night
- Strong performing properties (top 25%) secure $428 or more
- Best-in-class properties (top 10%) pull in $963+ per night
- Entry-level properties (bottom 25%) earn around $167
Daily Rate Variations by Month
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Seasonality patterns in Santa Margalida
Peak Season (August, July, June)
- Revenue peaks at $10740.96 per month
- Occupancy rates reach 68.17%
- Daily rates average $525.36
Shoulder Season
- Revenue averages $5473.42 per month
- Occupancy maintains 47.29%
- Daily rates hold at $430.43
Low Season (February, December, January)
- Revenue drops to $2247.66 per month
- Occupancy decreases to 26.22%
- Daily rates adjust to $350.78
Is it still profitable to do Airbnb in Santa Margalida in 2025?
Yes! Santa Margalida demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 47% and strong monthly revenue averaging $5473 and With 273 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Santa Margalida
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Can Picafort | A popular beach resort with beautiful sandy beaches and a lively atmosphere, attracting families and tourists seeking sun and relaxation. | Son Bauló Beach, Can Picafort promenade, Nature Park Albufera, Local markets, Cycling paths |
| Santa Margalida Town | The charming town center offers cultural experiences and access to traditional Balearic life, appealing to travelers looking for authenticity. | Church of Sant Miquel, Local festivals, Traditional markets, Nearby rural landscapes |
| Son Serra de Marina | A quieter beach area known for its natural beauty, perfect for travelers looking for a serene escape with pristine beaches. | Son Serra de Marina Beach, Natural Parks, Water sports, Beachside cafes |
| Platja de Muro | Famous for its long stretches of sandy beach and clear waters, ideal for beach lovers and families on vacation. | Platja de Muro Beach, Albufera Natural Park, Watersports activities, Family-friendly accommodations |
| Son Сarrió | A small, scenic village close to the coast that offers a peaceful retreat for tourists wanting to explore the Balearic Islands away from the crowds. | Streets lined with traditional architecture, Hiking trails, Vineyards, Local cuisine |
| Ca'n Picafort Marina | A vibrant spot for water sports enthusiasts and foodies, with access to various sea-related activities and dining options. | Yacht club, Water sports rentals, Seaside restaurants, Fishing excursions |
| Muro | Offers a mix of traditional culture and proximity to beautiful beaches, attracting those interested in local heritage and nature. | Muro's historic center, Local wineries, Nature walks, Beach access |
| Pollentia | An archaeological site nearby that attracts history enthusiasts and travelers interested in ancient history and culture. | Pollentia ruins, Museums, Guided tours, Historical interpretation |
Do you need a license for Airbnb in Santa Margalida?
Yes, Santa Margalida requires a license for operating an Airbnb. Current market data shows 58% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Santa Margalida
La Forca
Entire Place • 5 bedrooms
Es Mirador de Vernissa. Hot tub, sauna and pool
Entire Place • 3 bedrooms
They are Vador
Entire Place • 3 bedrooms
Bohemi
Entire Place • 4 bedrooms
Sa Teulada
Entire Place • 2 bedrooms
Garriga D'alcudiola
Entire Place • 1 bedroom
Top Performing Professional Hosts in Santa Margalida
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Homerti | 30 | $3,392,436 | 233 | 2.86/5.0 |
| Maria | 15 | $527,270 | 488 | 4.10/5.0 |
| Mallorca Villa Selection | 10 | $383,136 | 71 | 3.76/5.0 |
| Cristina | 5 | $370,937 | 292 | 4.72/5.0 |
| Somdos Gestio De Projectes | 1 | $328,064 | 67 | 4.99/5.0 |
| Mallorca Charme | 7 | $315,787 | 39 | 3.12/5.0 |
| Pep | 4 | $289,208 | 80 | 4.76/5.0 |
| Jaime | 2 | $221,913 | 12 | 2.37/5.0 |
| Ideal Property Mallorca | 8 | $196,715 | 66 | 4.02/5.0 |
| Justo | 1 | $178,006 | 36 | 4.97/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Santa Margalida
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (98.5%), with house and apartment & condo properties comprising 98.9% of inventory
- Untapped potential in outdoor & mobile, boutique & hotels segments (1.1% combined)
Room Capacity Distribution
Analysis of 273 properties in Santa Margalida shows that 3 bedrooms properties are most prevalent, making up 46.9% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 67.4% of all listings.
Key Insights
- Most common: 3 bedrooms (46.9%)
- Least common: 5+ bedrooms (5.1%)
- Market concentration: 67.4% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 273 properties in Santa Margalida reveals that 6 guests properties dominate the market, representing 37% of all listings. The average property accommodates 5.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 4 guests make up 59.3% of the market.
Key Insights
- Most common capacity: 6 guests (37% of market)
- Least common capacity: 3 guests (1.1% of market)
- Average guest capacity: 5.6 guests per property
- Market concentration: 59.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 273 properties in Santa Margalida, the most common availability pattern is 271-366 days (49.8% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (28.9% of properties).
Key Insights
- Most common availability window: 271-366 days (49.8%)
- Most common booking duration: 91-180 days (28.9%)
- Properties with high availability (180+ days): 74.7%
- Properties with long-term bookings (180+ days): 25.6%
Minimum Stay Distributions
1 Night
63 listings
27.8% of total
2 Nights
6 listings
2.6% of total
3 Nights
12 listings
5.3% of total
4-6 Nights
108 listings
47.6% of total
7-29 Nights
29 listings
12.8% of total
30+ Nights
9 listings
4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 30.4%
- Mid-length stays (4-6 nights) represent 47.6% of listings
- Monthly+ stays (4%) suggest a stable extended-stay market
- High market flexibility with 35.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
18 listings
7.8% of total
Super Strict 60 Days
13 listings
5.6% of total
Flexible
15 listings
6.5% of total
Moderate
22 listings
9.5% of total
Firm
63 listings
27.3% of total
Strict
100 listings
43.3% of total
Key Insights
- Strict is the preferred policy at 43.3% of listings
- Stricter policies (Firm & Strict) dominate at 70.6% of the market
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 5.6% of listings
Recommendations
- The market supports stricter policies, with 70.6% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, Jun, averaging 139 days
- Shortest booking windows are in Nov, Feb, Jan, averaging 68 days
- Summer shows the longest average booking window at 139 days, while Winter has the shortest at 69 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 139 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Jan when lead times are shortest
Popular Airbnb Amenities in Santa Margalida
Every property in Santa Margalida comes standard with Kitchen. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 8.4% of total guests, indicating a mostly international-driven market.
- Primary international markets: France (22%) and United Kingdom (12.1%)
- English is the top language at 45.2%, followed by German (24.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.5%
Recommendations
- Target marketing campaigns for Berlin and Hamburg markets
- Develop localized content for France and United Kingdom
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Santa Margalida. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Algaida | 85 | $7,608 | $743.89 | 47% |
| Mancor de la Vall | 39 | $6,458 | $680.07 | 52% |
| Andratx | 176 | $6,167 | $727.68 | 49% |
| ses Illetes | 25 | $5,881 | $614.52 | 51% |
| Badia Blava | 37 | $5,731 | $794.06 | 49% |
| Deià | 68 | $5,632 | $748.83 | 49% |
| Marratxí | 82 | $5,539 | $665.74 | 44% |
| Fornalutx | 89 | $5,433 | $490.62 | 53% |
| Valldemossa | 76 | $5,302 | $361.82 | 60% |
| Montuïri | 43 | $5,299 | $555.89 | 51% |
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