Airbnb Market Analytics, Statistics and Data in Pollença, Balearic Islands, Spain
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Pollença? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Pollença:
How much do Airbnb hosts make on average per month in Pollença?
The short-term rental market in Pollença shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $4,194 per month
- Strong performing properties (top 25%) make $7,283 or more
- Best-in-class properties (top 10%) achieve $11,341+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,152
Revenue Variations by Month
Occupancy Rates Throughout the Year in Pollença
The market in Pollença shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 49% occupancy rates
- Strong performing properties (top 25%) achieve 73% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 21%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Pollença
Daily rates in Pollença vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $279 per night
- Strong performing properties (top 25%) secure $459 or more
- Best-in-class properties (top 10%) pull in $850+ per night
- Entry-level properties (bottom 25%) earn around $190
Daily Rate Variations by Month
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Seasonality patterns in Pollença
Peak Season (August, July, September)
- Revenue peaks at $10753.53 per month
- Occupancy rates reach 67.66%
- Daily rates average $520.30
Shoulder Season
- Revenue averages $5605.77 per month
- Occupancy maintains 47.47%
- Daily rates hold at $423.29
Low Season (January, December, February)
- Revenue drops to $2240.40 per month
- Occupancy decreases to 25.46%
- Daily rates adjust to $351.67
Is it still profitable to do Airbnb in Pollença in 2025?
Yes! Pollença demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 47% and strong monthly revenue averaging $5606 and As a mature market with 1768 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Pollença
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Pollença Old Town | Charming historic center with cobbled streets, traditional Balearic architecture, and a relaxed atmosphere. Perfect for travelers looking to experience local culture and history. | Church of Our Lady of the Angels, Pollença Market, Calvari Steps, Museu de Pollença, Santuari del Puig de Maria |
| Puerto de Pollença | A picturesque coastal area known for its stunning beaches and marina, popular with families and water sports enthusiasts. Great for those wanting beach access and a vibrant seaside atmosphere. | Formentor Beach, Albercutx Viewpoint, Pine Walk, Water sports activities, Marina |
| Port de Pollença Pine Walk | A scenic promenade lined with pine trees and restaurants, offering a beautiful view of the bay. Ideal for leisurely walks and outdoor dining experiences. | Pine Walk promenade, Beachfront restaurants, Biking routes, Water activities, Local shops |
| Cala San Vicente | Small area with beautiful beaches and a tranquil atmosphere, perfect for those seeking relaxation and natural beauty, popular among couples and beach lovers. | Cala Molins Beach, Cala Clara Beach, Cala San Vicente Natural Area, Hiking trails, Secluded coves |
| Alcudia | Nearby town known for its large beach resort and vibrant nightlife. Attracts tourists looking for entertainment, dining, and beach activities, making it a prime location for Airbnb. | Alcudia Beach, Alcudia Old Town, Market in Alcudia, S'Albufera Natural Park, Water parks |
| Soller | A bit further but picturesque, known for its beautiful valley and charming train ride from Palma. Great for nature lovers and those wanting a unique travel experience. | Soller Train, Port de Soller, Local citrus groves, Tram to Port de Soller, Mountain hikes |
| Cap de Formentor | Famous for its dramatic cliffs and panoramic views. Ideal for tourists interested in stunning landscapes, photography, and exploring nature. | Formentor Lighthouse, Mirador des Colomer, Beach access, Hiking trails, Scenic viewpoints |
| Golf Pollensa | Golf resort area attracting golf enthusiasts. The area is peaceful and surrounded by nature, appealing to those seeking relaxation and leisure activities. | Pollensa Golf Club, Nature trails, Quiet surroundings, Club restaurant, Nearby villages |
Do you need a license for Airbnb in Pollença?
Yes, Pollença requires a license for operating an Airbnb. Current market data shows 58% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Pollença
Villa Can Miguelete
Entire Place • 3 bedrooms
Villa Nacho
Entire Place • 5 bedrooms
Can Guillo
Entire Place • 4 bedrooms
Villa Mel
Entire Place • 4 bedrooms
Formentor beach
Entire Place • 4 bedrooms
El Clos farm
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Pollença
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sealand Villas | 117 | $6,646,704 | 2424 | 4.25/5.0 |
| Owl Booking | 61 | $6,130,401 | 1519 | 4.47/5.0 |
| Josep | 46 | $2,306,120 | 764 | 4.26/5.0 |
| Nord Villas | 58 | $2,299,880 | 824 | 4.34/5.0 |
| Homerti | 23 | $2,184,238 | 227 | 3.37/5.0 |
| Portvil, S.L.U. | 95 | $2,159,368 | 1213 | 3.51/5.0 |
| Renthousing | 68 | $1,850,903 | 192 | 2.07/5.0 |
| The Best Villas Pollensa S.L. | 31 | $1,772,458 | 568 | 4.55/5.0 |
| Js Villas | 35 | $1,722,744 | 231 | 3.23/5.0 |
| Dickinson Villas | 42 | $1,513,708 | 440 | 3.08/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Pollença
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (99.2%), with house and apartment & condo properties comprising 99.3% of inventory
- Untapped potential in outdoor & mobile, boutique & hotels, others segments (0.7% combined)
Room Capacity Distribution
Analysis of 1,768 properties in Pollença shows that 3 bedrooms properties are most prevalent, making up 41.6% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 63.1% of all listings.
Key Insights
- Most common: 3 bedrooms (41.6%)
- Least common: 5+ bedrooms (8.1%)
- Market concentration: 63.1% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 1,768 properties in Pollença reveals that 6 guests properties dominate the market, representing 35.1% of all listings. The average property accommodates 5.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 8+ guests make up 60.4% of the market.
Key Insights
- Most common capacity: 6 guests (35.1% of market)
- Least common capacity: 1 guest (0.1% of market)
- Average guest capacity: 5.7 guests per property
- Market concentration: 60.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,768 properties in Pollença, the most common availability pattern is 271-366 days (48.6% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (28.4% of properties).
Key Insights
- Most common availability window: 271-366 days (48.6%)
- Most common booking duration: 1-30 days (28.4%)
- Properties with high availability (180+ days): 75.7%
- Properties with long-term bookings (180+ days): 26.3%
Minimum Stay Distributions
1 Night
439 listings
32.5% of total
2 Nights
34 listings
2.5% of total
3 Nights
117 listings
8.7% of total
4-6 Nights
447 listings
33.1% of total
7-29 Nights
267 listings
19.7% of total
30+ Nights
48 listings
3.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 35.0%
- Mid-length stays (4-6 nights) represent 33.1% of listings
- Monthly+ stays (3.6%) suggest a stable extended-stay market
- High market flexibility with 43.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
168 listings
11.2% of total
Super Strict 30 Days
217 listings
14.5% of total
Flexible
62 listings
4.1% of total
Moderate
95 listings
6.4% of total
Firm
363 listings
24.3% of total
Strict
591 listings
39.5% of total
Key Insights
- Strict is the preferred policy at 39.5% of listings
- Stricter policies (Firm & Strict) dominate at 63.8% of the market
- Strong market consensus around Strict policies
- Flexible policies are least common at 4.1% of listings
Recommendations
- The market supports stricter policies, with 63.8% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Aug, Jul, Jun, averaging 144 days
- Shortest booking windows are in Nov, Dec, Jan, averaging 81 days
- Summer shows the longest average booking window at 144 days, while Winter has the shortest at 81 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 144 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Jan when lead times are shortest
Popular Airbnb Amenities in Pollença
Below is the distribution of amenities across listings in Pollença:
Traveler Demographics
Key Insights
- Domestic travelers make up 3.5% of total guests, indicating a mostly international-driven market.
- Primary international markets: Germany (23.9%) and France (11.8%)
- English is the top language at 51.3%, followed by German (20.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.4%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for Germany and France
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Pollença. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Algaida | 85 | $7,608 | $743.89 | 47% |
| Mancor de la Vall | 39 | $6,458 | $680.07 | 52% |
| Andratx | 176 | $6,167 | $727.68 | 49% |
| ses Illetes | 25 | $5,881 | $614.52 | 51% |
| Badia Blava | 37 | $5,731 | $794.06 | 49% |
| Deià | 68 | $5,632 | $748.83 | 49% |
| Marratxí | 82 | $5,539 | $665.74 | 44% |
| Fornalutx | 89 | $5,433 | $490.62 | 53% |
| Valldemossa | 76 | $5,302 | $361.82 | 60% |
| Montuïri | 43 | $5,299 | $555.89 | 51% |
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