Airbnb Market Analytics, Statistics and Data in Palma, Balearic Islands, Spain
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Palma? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Palma:
How much do Airbnb hosts make on average per month in Palma?
The short-term rental market in Palma shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,658 per month
- Strong performing properties (top 25%) make $5,587 or more
- Best-in-class properties (top 10%) achieve $9,922+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,317
Revenue Variations by Month
Occupancy Rates Throughout the Year in Palma
The market in Palma shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 59% occupancy rates
- Strong performing properties (top 25%) achieve 79% or higher
- Best-in-class properties (top 10%) reach 90%+occupancy
- Entry-level properties (bottom 25%) average around 31%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Palma
Daily rates in Palma vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $129 per night
- Strong performing properties (top 25%) secure $255 or more
- Best-in-class properties (top 10%) pull in $472+ per night
- Entry-level properties (bottom 25%) earn around $74
Daily Rate Variations by Month
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Seasonality patterns in Palma
Peak Season (August, July, June)
- Revenue peaks at $6713.90 per month
- Occupancy rates reach 69.98%
- Daily rates average $291.36
Shoulder Season
- Revenue averages $4415.82 per month
- Occupancy maintains 54.55%
- Daily rates hold at $231.98
Low Season (February, December, January)
- Revenue drops to $1976.44 per month
- Occupancy decreases to 34.34%
- Daily rates adjust to $201.73
Is it still profitable to do Airbnb in Palma in 2025?
Yes! Palma demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 55% and strong monthly revenue averaging $4416 and As a mature market with 1185 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Palma
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Santa Catalina | A vibrant neighborhood known for its market, trendy restaurants, and nightlife. It's popular among locals and tourists alike, offering a lively atmosphere and proximity to the sea. | Santa Catalina Market, Bellver Castle, Paseo Maritimo, Es Baluard Museum, Palma's nightlife |
| Old Town | The historic center of Palma is characterized by narrow streets, beautiful architecture, and cultural landmarks. It's a favorite spot for tourists seeking history, shopping, and local cuisine. | Palma Cathedral, Royal Palace of La Almudaina, Plaza Mayor, Arab Baths, Basilica de Sant Francesc |
| La Lonja | This area is famous for its historic buildings and art galleries, offering a chic vibe close to the harbor. It's ideal for those looking for culture and a close connection to the sea. | La Lonja de Palma, Museu d'Art Espanyol Contemporani, Plaça de la Drassana, Palma's vibrant restaurant scene |
| Portixol | A charming seaside neighborhood close to the beach and the port, popular for its trendy bars and restaurants. A great spot for those wanting a beachside experience with local flair. | Portixol Beach, Es Portixol promenade, Restaurants along the seafront, Cycle paths along the coast |
| El Molinar | A picturesque area known for its coastal charm and laid-back lifestyle. It's popular for its waterfront, making it a great place for visitors who enjoy outdoor activities and a relaxed vibe. | El Molinar beach, Lighthouse at Portixol, Path of the Coastal Walk, Local eateries and markets |
| Arenal | Situated by the lively beach of Playa de Palma, Arenal is a go-to destination for beachgoers and water sports enthusiasts. It's frequented by families and young crowds looking for fun. | Playa de Palma, Aqualand El Arenal, Restaurants and bars along the beachfront, Water sports activities |
| Bons Aires | A tranquil residential neighborhood that offers a more local experience. It's a good place for families and those seeking a quiet retreat yet still close to the city. | Local parks, Community feel, Proximity to Palma city center |
| Son Vida | An upscale residential area famous for luxury villas and stunning views of Palma. It attracts high-end tourists looking for exclusivity and tranquility. | Golf courses, Luxury spas, High-end dining options, Sumptuous views of the city |
Do you need a license for Airbnb in Palma?
Most likely, Palma requires a license for Airbnb operations. With 31% of current listings showing licensing information, we recommend checking Palma's short-term rental regulations and starting the licensing process before listing your property.
Top Performing Airbnb Properties in Palma
Villa El Terreno
Entire Place • 4 bedrooms
Finca Son Pou
Entire Place • 6 bedrooms
Seafront villa first line in Palma (Molinar)
Entire Place • 4 bedrooms
Vive la experiencia.
Entire Place • 4 bedrooms
Miraclet - Adults Only
Entire Place • 2 bedrooms
Finca Rústica Felostal SonSoleclau with Sauna&Pool
Entire Place • 12 bedrooms
Top Performing Professional Hosts in Palma
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Carlos | 28 | $2,570,642 | 1524 | 4.64/5.0 |
| Homerti | 8 | $1,858,663 | 139 | 4.55/5.0 |
| Portic | 19 | $1,789,875 | 730 | 4.35/5.0 |
| Priority Villas | 23 | $1,441,731 | 823 | 4.33/5.0 |
| Michelle | 4 | $997,810 | 246 | 4.92/5.0 |
| Maria Del Pilar | 6 | $748,348 | 495 | 4.89/5.0 |
| Slow | 5 | $709,379 | 118 | 4.45/5.0 |
| Elva | 6 | $632,840 | 286 | 4.90/5.0 |
| Carlos | 5 | $582,864 | 216 | 4.93/5.0 |
| Arnd@ | 3 | $574,127 | 301 | 4.76/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Palma
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (68.7%), with apartment & condo and house properties comprising 87.5% of inventory
- Untapped potential in outdoor & mobile, others, unique stays segments (5.4% combined)
Room Capacity Distribution
Analysis of 1,185 properties in Palma shows that 1 bedroom properties are most prevalent, making up 42.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 62.3% of all listings.
Key Insights
- Most common: 1 bedroom (42.6%)
- Least common: 4 bedrooms (6.8%)
- Market concentration: 62.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,185 properties in Palma reveals that 2 guests properties dominate the market, representing 31.3% of all listings. The average property accommodates 3.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 48.6% of the market.
Key Insights
- Most common capacity: 2 guests (31.3% of market)
- Least common capacity: 7 guests (1.4% of market)
- Average guest capacity: 3.5 guests per property
- Market concentration: 48.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,185 properties in Palma, the most common availability pattern is 271-366 days (30.5% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (29.2% of properties).
Key Insights
- Most common availability window: 271-366 days (30.5%)
- Most common booking duration: 181-270 days (29.2%)
- Properties with high availability (180+ days): 59.7%
- Properties with long-term bookings (180+ days): 42.2%
Minimum Stay Distributions
1 Night
193 listings
21.5% of total
2 Nights
127 listings
14.1% of total
3 Nights
160 listings
17.8% of total
4-6 Nights
166 listings
18.5% of total
7-29 Nights
79 listings
8.8% of total
30+ Nights
174 listings
19.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 35.6%
- Mid-length stays (4-6 nights) represent 18.5% of listings
- Monthly+ stays (19.4%) suggest a stable extended-stay market
- High market flexibility with 53.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
5 listings
0.5% of total
Super Strict 30 Days
24 listings
2.6% of total
Flexible
149 listings
16.1% of total
Moderate
228 listings
24.7% of total
Firm
148 listings
16% of total
Strict
369 listings
40% of total
Key Insights
- Strict is the preferred policy at 40.0% of listings
- The market shows a balanced distribution between guest-friendly (40.8%) and strict (56.0%) policies
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 0.5% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, May, averaging 101 days
- Shortest booking windows are in Dec, Jan, Feb, averaging 55 days
- Summer shows the longest average booking window at 100 days, while Winter has the shortest at 55 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 100 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Feb when lead times are shortest
Popular Airbnb Amenities in Palma
Below is the distribution of amenities across listings in Palma:
Traveler Demographics
Key Insights
- Domestic travelers make up 7.1% of total guests, indicating a mostly international-driven market.
- Primary international markets: Germany (25.7%) and United States (18.1%)
- English is the top language at 50.5%, followed by Spanish (16.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 9.4%
Recommendations
- Target marketing campaigns for London and England markets
- Develop localized content for Germany and United States
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Palma. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| sa Carroca | 104 | $10,752 | $925.90 | 49% |
| Can Germà | 27 | $9,796 | $994.10 | 46% |
| Can Tomàs | 27 | $9,657 | $904.97 | 46% |
| Es Cubells | 36 | $8,072 | $987.30 | 46% |
| Sant Rafel de sa Creu | 46 | $7,762 | $744.88 | 46% |
| Algaida | 85 | $7,608 | $743.89 | 47% |
| Vista Mar | 64 | $7,275 | $817.96 | 45% |
| Mancor de la Vall | 39 | $6,458 | $680.07 | 52% |
| Cala Carbó | 19 | $6,320 | $954.44 | 37% |
| Sant Josep de sa Talaia | 284 | $6,310 | $788.01 | 46% |
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