Airbnb Market Analytics, Statistics and Data in Maó, Balearic Islands, Spain
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Maó? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Maó:
How much do Airbnb hosts make on average per month in Maó?
The short-term rental market in Maó shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,457 per month
- Strong performing properties (top 25%) make $5,128 or more
- Best-in-class properties (top 10%) achieve $9,567+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,106
Revenue Variations by Month
Occupancy Rates Throughout the Year in Maó
The market in Maó shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 32% occupancy rates
- Strong performing properties (top 25%) achieve 53% or higher
- Best-in-class properties (top 10%) reach 70%+occupancy
- Entry-level properties (bottom 25%) average around 17%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Maó
Daily rates in Maó vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $209 per night
- Strong performing properties (top 25%) secure $428 or more
- Best-in-class properties (top 10%) pull in $685+ per night
- Entry-level properties (bottom 25%) earn around $126
Daily Rate Variations by Month
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Seasonality patterns in Maó
Peak Season (August, July, June)
- Revenue peaks at $8203.58 per month
- Occupancy rates reach 66.95%
- Daily rates average $422.88
Shoulder Season
- Revenue averages $4060.85 per month
- Occupancy maintains 36.55%
- Daily rates hold at $370.09
Low Season (January, December, February)
- Revenue drops to $750.67 per month
- Occupancy decreases to 14.66%
- Daily rates adjust to $319.95
Is it still profitable to do Airbnb in Maó in 2025?
Yes! Maó demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 37% and strong monthly revenue averaging $4061 and The market's 145 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Maó
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Es Castell | Charming village located near Maó, known for its picturesque harbor and historic sites. Ideal for visitors looking for a quiet stay with easy access to Maó's amenities. | Cala Corb, Fortress of San Felipe, Naval Museum, La Mola Fortress |
| Maó Town Center | The vibrant heart of Maó, offering shops, restaurants, and local markets. Perfect for travelers wanting to experience the local culture and lifestyle. | Catedral de Menorca, Museo de Menorca, Mercado del Claustro, Esplanada d'es Born |
| Cala Mesquida | Beautiful beach area known for its stunning landscapes and clear waters, perfect for beach lovers and families. Offers a relaxed atmosphere with great water activities. | Cala Mesquida Beach, Water sports, Coastal walking trails, Beach bars and restaurants |
| San Lluís | Traditional village with Menorcan architecture and a local feel. Popular among families seeking a local experience while being close to Maó. | Punta Prima Beach, Cala Binidali, San Lluís Church, Artisan shops |
| Cala Roca | A peaceful beach area that attracts visitors interested in nature and tranquility. Great for those looking to escape the busier tourist spots. | Cala Roca Beach, Hiking trails, Natural parks, Snorkeling |
| Fornells | Fornells is a picturesque fishing village known for its seafood restaurants and beautiful bay. It attracts food lovers and water sports enthusiasts. | Fornells Bay, Sailing and windsurfing, Es Castell, Great seafood restaurants |
| Alaior | This inland town has a rich history and a strong community vibe, ideal for those wanting to experience traditional Menorcan life while still being close to Maó. | Alaior Church, Torre d'en Galmés, Local markets, Traditional Menorcan cuisine |
| Binibeca | Famous for its whitewashed houses and picturesque beaches, Binibeca is a beautiful area that lures visitors seeking relaxation and scenic views. | Binibeca Beach, Cala Torret, Fishing village charm, Local artisan shops |
Do you need a license for Airbnb in Maó?
Most likely, Maó requires a license for Airbnb operations. With 43% of current listings showing licensing information, we recommend checking Maó's short-term rental regulations and starting the licensing process before listing your property.
Top Performing Airbnb Properties in Maó
Es Macar, Heated pool, Mediterranean taste
Entire Place • 3 bedrooms
Binirubi
Entire Place • 4 bedrooms
Stunning Home with Panoramic View
Entire Place • 5 bedrooms
Villa with sea view, private pool & beach close by
Entire Place • 4 bedrooms
Can Palanca, treat yourself
Entire Place • 5 bedrooms
Villa Cala Llonga by Escape Home
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Maó
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| 3Villas | 10 | $591,390 | 215 | 4.72/5.0 |
| Marta | 8 | $345,500 | 80 | 4.70/5.0 |
| Escape Home | 2 | $149,525 | 14 | 4.48/5.0 |
| Solmar Villas | 1 | $149,398 | 5 | 4.40/5.0 |
| Frances | 1 | $126,074 | 21 | 5.00/5.0 |
| 80839530 | 3 | $119,596 | 3 | 0.00/5.0 |
| Julien | 1 | $103,328 | 33 | 4.97/5.0 |
| Holidu | 2 | $89,353 | 15 | 4.55/5.0 |
| Lidia | 1 | $83,129 | 8 | 4.25/5.0 |
| Alejandro | 1 | $81,575 | 5 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Maó
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (86.2%), with house and apartment & condo properties comprising 79.3% of inventory
- Strong specialty sector (19.3%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, unique stays segments (2.1% combined)
Room Capacity Distribution
Analysis of 145 properties in Maó shows that 3 bedrooms properties are most prevalent, making up 25.5% of the market. The market tends to favor larger properties, with 3 bedrooms and 1 bedroom together representing 49.0% of all listings.
Key Insights
- Most common: 3 bedrooms (25.5%)
- Least common: 2 bedrooms (13.8%)
- Market concentration: 49.0% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 145 properties in Maó reveals that 8+ guests properties dominate the market, representing 24.1% of all listings. The average property accommodates 5.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 46.2% of the market.
Key Insights
- Most common capacity: 8+ guests (24.1% of market)
- Least common capacity: 1 guest (0.7% of market)
- Average guest capacity: 5.1 guests per property
- Market concentration: 46.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 145 properties in Maó, the most common availability pattern is 271-366 days (61.4% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (35.2% of properties).
Key Insights
- Most common availability window: 271-366 days (61.4%)
- Most common booking duration: 31-90 days (35.2%)
- Properties with high availability (180+ days): 91.7%
- Properties with long-term bookings (180+ days): 9.7%
Minimum Stay Distributions
1 Night
19 listings
16.8% of total
2 Nights
4 listings
3.5% of total
3 Nights
15 listings
13.3% of total
4-6 Nights
39 listings
34.5% of total
7-29 Nights
32 listings
28.3% of total
30+ Nights
4 listings
3.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 20.3%
- Mid-length stays (4-6 nights) represent 34.5% of listings
- Monthly+ stays (3.5%) suggest a stable extended-stay market
- High market flexibility with 33.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
10 listings
8.4% of total
Super Strict 30 Days
5 listings
4.2% of total
Flexible
17 listings
14.3% of total
Moderate
17 listings
14.3% of total
Firm
26 listings
21.8% of total
Strict
44 listings
37% of total
Key Insights
- Strict is the preferred policy at 37.0% of listings
- The market shows a balanced distribution between guest-friendly (28.6%) and strict (58.8%) policies
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 4.2% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, May, averaging 113 days
- Shortest booking windows are in Feb, Dec, Jan, averaging 50 days
- Summer shows the longest average booking window at 113 days, while Winter has the shortest at 50 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 113 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jan when lead times are shortest
Popular Airbnb Amenities in Maó
Below is the distribution of amenities across listings in Maó:
Traveler Demographics
Key Insights
- Domestic travelers make up 17.9% of total guests, indicating a mostly international-driven market.
- Primary international markets: Spain (21.2%) and United Kingdom (20.3%)
- English is the top language at 40.5%, followed by French (24.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.9%
Recommendations
- Target marketing campaigns for Paris and London markets
- Develop localized content for Spain and United Kingdom
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Maó. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Ariany | 65 | $4,454 | $629.82 | 41% |
| Vilafranca de Bonany | 34 | $4,393 | $559.99 | 43% |
| Sant Joan | 32 | $4,280 | $596.52 | 46% |
| Santanyí | 764 | $4,181 | $498.98 | 49% |
| Felanitx | 515 | $4,149 | $541.47 | 45% |
| Son Servera | 205 | $4,069 | $567.04 | 46% |
| Muro | 277 | $3,953 | $453.96 | 47% |
| Porreres | 59 | $3,833 | $428.41 | 48% |
| Alcúdia | 1,275 | $3,798 | $395.12 | 49% |
| Llubí | 79 | $3,701 | $398.88 | 46% |
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