Airbnb Market Analytics, Statistics and Data in Vélez-Málaga, Andalusia, Spain
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Vélez-Málaga? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Vélez-Málaga:
How much do Airbnb hosts make on average per month in Vélez-Málaga?
The short-term rental market in Vélez-Málaga shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,494 per month
- Strong performing properties (top 25%) make $2,730 or more
- Best-in-class properties (top 10%) achieve $4,271+ monthly
- Entry-level properties (bottom 25%) typically earn around $698
Revenue Variations by Month
Occupancy Rates Throughout the Year in Vélez-Málaga
The market in Vélez-Málaga shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 38% occupancy rates
- Strong performing properties (top 25%) achieve 64% or higher
- Best-in-class properties (top 10%) reach 81%+occupancy
- Entry-level properties (bottom 25%) average around 17%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Vélez-Málaga
Daily rates in Vélez-Málaga vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $117 per night
- Strong performing properties (top 25%) secure $171 or more
- Best-in-class properties (top 10%) pull in $278+ per night
- Entry-level properties (bottom 25%) earn around $85
Daily Rate Variations by Month
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Seasonality patterns in Vélez-Málaga
Peak Season (August, July, June)
- Revenue peaks at $3710.33 per month
- Occupancy rates reach 64.57%
- Daily rates average $184.68
Shoulder Season
- Revenue averages $2060.35 per month
- Occupancy maintains 41.88%
- Daily rates hold at $155.13
Low Season (November, December, January)
- Revenue drops to $1076.69 per month
- Occupancy decreases to 28.78%
- Daily rates adjust to $135.74
Is it still profitable to do Airbnb in Vélez-Málaga in 2025?
Yes! Vélez-Málaga demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 42% and solid monthly revenue averaging $2060 and As a mature market with 750 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Vélez-Málaga
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Caleta de Vélez | A charming coastal village known for its picturesque marina and beautiful beaches. Guests love the relaxed atmosphere and seafood dining options, making it a popular choice for beach lovers. | Caleta de Vélez Marina, Playa de la Caleta, El Lago de las Tortugas, Chiringuito Beach Restaurants, Vélez-Málaga Castillo |
| Vélez-Málaga Old Town | The historic core of Vélez-Málaga, rich in culture and history. Tourists are attracted by the beautiful architecture and local tapas bars, offering a taste of authentic Andalusian life. | Iglesia de Santa María, Vélez-Málaga Fortress, Museo de Vélez-Málaga, Plaza de las Carmelitas, Alcazaba de Vélez |
| Torre del Mar | A bustling resort area with an extensive beach promenade and vibrant nightlife. Perfect for tourists looking for sun, sea, and entertainment throughout the summer. | Torre del Mar Beach, Paseo Maritimo, Aquavelis Water Park, Parque de la Exposición, Beachside Restaurants |
| Almayate | A quieter beach area ideal for families and those seeking a peaceful retreat. Known for its clean beaches and traditional Andalusian charm, making it a desirable spot for vacation rentals. | Almayate Beach, Local Chiringuitos, Scenic Coastal Walks, Agricultural Markets, Nature Reserves |
| Los Rubios | An emerging rural destination with stunning natural landscapes. Ideal for eco-tourism and outdoor activities such as hiking and cycling, attracting nature lovers and adventurers. | Hiking Trails, Local Farmers' Markets, Scenic Vineyards, Cultural Festivals, Wildlife Observation |
| La Rabitilla | A small and authentic area close to the coast, offering a mix of beach and countryside. Attracts travelers interested in local culture and the outdoors. | Local Vineyards, Traditional Fairs, Beach Access, Rural Getaways, Coastal Pathways |
| Benajarafe | A tranquil coastal town with a laid-back atmosphere, perfect for tourists looking to unwind by the sea. Features beautiful landscapes and local eateries serving fresh seafood. | Benajarafe Beach, El Peñón del Cuervo, Local Seafood Restaurants, Scenic Views, Quiet Beaches |
| Chilches | A quaint and traditional town with a focus on local culture and gastronomy. Ideal for travelers looking to experience authentic Andalusian life and cuisine. | Chilches Beach, Gastronomy Tours, Local Festivals, Historical Sites, Charming Squares |
Do you need a license for Airbnb in Vélez-Málaga?
Yes, Vélez-Málaga requires a license for operating an Airbnb. Current market data shows 65% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Vélez-Málaga
Cubo's Villa Marieli Chilches
Entire Place • 4 bedrooms
Villa Jacaranda
Entire Place • 3 bedrooms
3 bedroom nice apartment in Benajarafe
Entire Place • 3 bedrooms
Villa exclusiva frente al mar
Entire Place • 5 bedrooms
Dream Beach House! Luxury !
Entire Place • 3 bedrooms
Gorgeous home in Trapiche with swimming pool
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Vélez-Málaga
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Aviles & Norling | 90 | $1,250,412 | 522 | 3.31/5.0 |
| Daniel | 26 | $589,153 | 189 | 4.04/5.0 |
| Solymar Holiday | 26 | $197,191 | 30 | 1.24/5.0 |
| Kristina | 9 | $183,379 | 143 | 4.83/5.0 |
| Cubo'S Holiday Homes. | 2 | $169,345 | 45 | 4.51/5.0 |
| SolSet | 7 | $160,666 | 130 | 3.88/5.0 |
| 469211146 | 2 | $152,495 | 3 | 2.33/5.0 |
| Apartamentosterrasolaxarquia S | 37 | $150,711 | 12 | 0.23/5.0 |
| Ruralidays | 18 | $142,634 | 20 | 0.54/5.0 |
| Sinese Design Homes | 2 | $133,386 | 30 | 4.57/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Vélez-Málaga
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (93.7%), with apartment & condo and house properties comprising 95.2% of inventory
- Untapped potential in boutique & hotels, outdoor & mobile, others segments (4.8% combined)
Room Capacity Distribution
Analysis of 750 properties in Vélez-Málaga shows that 2 bedrooms properties are most prevalent, making up 34.5% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 61.6% of all listings.
Key Insights
- Most common: 2 bedrooms (34.5%)
- Least common: 5+ bedrooms (3.7%)
- Market concentration: 61.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 750 properties in Vélez-Málaga reveals that 4 guests properties dominate the market, representing 36.1% of all listings. The average property accommodates 4.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 58.9% of the market.
Key Insights
- Most common capacity: 4 guests (36.1% of market)
- Least common capacity: 1 guest (0.1% of market)
- Average guest capacity: 4.7 guests per property
- Market concentration: 58.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 750 properties in Vélez-Málaga, the most common availability pattern is 271-366 days (55.3% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (29.7% of properties).
Key Insights
- Most common availability window: 271-366 days (55.3%)
- Most common booking duration: 31-90 days (29.7%)
- Properties with high availability (180+ days): 83.1%
- Properties with long-term bookings (180+ days): 18.7%
Minimum Stay Distributions
1 Night
127 listings
20.3% of total
2 Nights
113 listings
18% of total
3 Nights
101 listings
16.1% of total
4-6 Nights
172 listings
27.4% of total
7-29 Nights
75 listings
12% of total
30+ Nights
39 listings
6.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 38.3%
- Mid-length stays (4-6 nights) represent 27.4% of listings
- Monthly+ stays (6.2%) suggest a stable extended-stay market
- High market flexibility with 54.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
3 listings
0.6% of total
Super Strict 60 Days
17 listings
3.1% of total
Flexible
77 listings
14.2% of total
Moderate
199 listings
36.6% of total
Firm
120 listings
22.1% of total
Strict
128 listings
23.5% of total
Key Insights
- Moderate is the preferred policy at 36.6% of listings
- The market shows a balanced distribution between guest-friendly (50.8%) and strict (45.6%) policies
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 0.6% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, Jun, averaging 96 days
- Shortest booking windows are in Jan, Feb, Dec, averaging 64 days
- Summer shows the longest average booking window at 96 days, while Winter has the shortest at 64 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 96 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Dec when lead times are shortest
Popular Airbnb Amenities in Vélez-Málaga
Below is the distribution of amenities across listings in Vélez-Málaga:
Traveler Demographics
Key Insights
- Domestic travelers make up 32% of total guests, indicating a moderate local market presence.
- Primary international markets: United Kingdom (18%) and Germany (17.2%)
- English is the top language at 43.5%, followed by Spanish (26.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.1%
Recommendations
- Target marketing campaigns for Madrid and England markets
- Develop localized content for United Kingdom and Germany
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Vélez-Málaga. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Alhaurín de la Torre | 200 | $3,587 | $308.54 | 46% |
| Alhaurín el Grande | 278 | $3,407 | $320.33 | 44% |
| Cártama | 59 | $3,221 | $334.83 | 44% |
| Benahavís | 504 | $3,199 | $480.14 | 39% |
| Marbella | 5,197 | $2,794 | $352.03 | 42% |
| Coín | 114 | $2,443 | $287.14 | 43% |
| Málaga | 7,129 | $2,330 | $168.61 | 54% |
| Marchena | 25 | $2,261 | $323.41 | 31% |
| San Roque | 341 | $2,246 | $343.74 | 39% |
| Seville | 6,608 | $2,205 | $152.97 | 51% |
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