Airbnb Market Analytics, Statistics and Data in Ojén, Andalusia, Spain
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Ojén? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Ojén:
How much do Airbnb hosts make on average per month in Ojén?
The short-term rental market in Ojén shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,238 per month
- Strong performing properties (top 25%) make $4,250 or more
- Best-in-class properties (top 10%) achieve $8,791+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,094
Revenue Variations by Month
Occupancy Rates Throughout the Year in Ojén
The market in Ojén shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 37% occupancy rates
- Strong performing properties (top 25%) achieve 61% or higher
- Best-in-class properties (top 10%) reach 79%+occupancy
- Entry-level properties (bottom 25%) average around 20%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Ojén
Daily rates in Ojén vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $163 per night
- Strong performing properties (top 25%) secure $258 or more
- Best-in-class properties (top 10%) pull in $424+ per night
- Entry-level properties (bottom 25%) earn around $117
Daily Rate Variations by Month
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Seasonality patterns in Ojén
Peak Season (August, July, June)
- Revenue peaks at $5772.10 per month
- Occupancy rates reach 68.08%
- Daily rates average $257.55
Shoulder Season
- Revenue averages $3452.01 per month
- Occupancy maintains 41.32%
- Daily rates hold at $222.04
Low Season (November, December, January)
- Revenue drops to $1622.77 per month
- Occupancy decreases to 26.91%
- Daily rates adjust to $194.23
Is it still profitable to do Airbnb in Ojén in 2025?
Yes! Ojén demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 41% and strong monthly revenue averaging $3452 and The market's 139 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Ojén
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Iglesia de la Encarnación | A popular site in Ojén, this area is known for its beautiful church and quaint village atmosphere. It's close to local restaurants and offers a picturesque setting for visitors. | Iglesia de la Encarnación, Ojén Natural Park, local artisan shops, traditional Andalusian restaurants |
| El Bosque de Ojén | Surrounded by lush nature, this area is ideal for those looking for tranquility and outdoor activities. It appeals to nature lovers and hikers. | hiking trails, nature reserves, viewpoints, wildlife watching |
| Historical Center of Ojén | Rich in history and culture, this area features traditional Andalusian architecture and charming narrow streets, making it great for tourists exploring local heritage. | Old Town architecture, local museums, coffee shops, cultural festivals |
| Marbella and surroundings | Located just a short drive away, Marbella offers a blend of luxury and leisure, making it a popular choice for travelers looking for upscale experiences along the coast. | Marbella's Golden Mile, Puerto Banús, beaches, fine dining, shopping areas |
| La Mairena | A serene residential area known for its stunning views and peaceful ambiance, perfect for guests wanting a relaxing getaway while being close to Marbella and its attractions. | nature trails, local parks, panoramic views, wellness retreats |
| Mijas Pueblo | A charming white-washed village nearby, known for its breathtaking views and traditional Andalusian atmosphere. Attracts those wanting to experience authentic Spanish culture. | Mijas Bullring, art galleries, scenic viewpoints, local crafts |
| Sierra de las Nieves | This national park area offers adventure and natural beauty, drawing nature enthusiasts and those seeking outdoor activities like hiking and mountain biking. | hiking trails, wildlife parks, scenic drives, natural pools |
| Costa del Sol | The famous Costa del Sol nearby attracts beach lovers from all over the world, making it a prime location for visitors looking for sun, sea, and relaxation by the water. | beaches, water sports, beachfront restaurants, nightlife |
Do you need a license for Airbnb in Ojén?
Yes, Ojén requires a license for operating an Airbnb. Current market data shows 71% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Ojén
Amazing Luxury Apt 402 in Palo Alto
Entire Place • 4 bedrooms
Palo Alto 10 | Penthouse Ocean Views Pool
Entire Place • 3 bedrooms
Spectacular villa, with sea views, in Ojen
Entire Place • 4 bedrooms
Exclusive 5* Villa
Entire Place • 5 bedrooms
Palo Alto 2 | Modern Marbella Retreat Stunning Vis
Entire Place • 2 bedrooms
Palo Alto 15 | Penthouse Rooftop Pool Panoramic Vi
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Ojén
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| RNTLS Marbella | 5 | $491,930 | 127 | 4.73/5.0 |
| Second Nest Managers | 7 | $464,520 | 53 | 2.80/5.0 |
| Homewatch | 4 | $219,280 | 35 | 3.52/5.0 |
| Stayhost | 4 | $171,515 | 29 | 3.67/5.0 |
| Christian | 1 | $129,239 | 124 | 4.95/5.0 |
| Danielle | 4 | $104,527 | 79 | 5.00/5.0 |
| Anna | 1 | $103,140 | 15 | 4.80/5.0 |
| Gert | 2 | $91,214 | 60 | 4.91/5.0 |
| Maribel | 5 | $90,105 | 358 | 4.84/5.0 |
| Orsolya | 1 | $78,068 | 11 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Ojén
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (95%), with apartment & condo and house properties comprising 94.9% of inventory
- Untapped potential in boutique & hotels, others segments (5.0% combined)
Room Capacity Distribution
Analysis of 139 properties in Ojén shows that 2 bedrooms properties are most prevalent, making up 57.6% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 80.6% of all listings.
Key Insights
- Most common: 2 bedrooms (57.6%)
- Least common: 4 bedrooms (3.6%)
- Market concentration: 80.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 139 properties in Ojén reveals that 4 guests properties dominate the market, representing 48.9% of all listings. The average property accommodates 4.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 71.9% of the market.
Key Insights
- Most common capacity: 4 guests (48.9% of market)
- Least common capacity: 7 guests (2.2% of market)
- Average guest capacity: 4.6 guests per property
- Market concentration: 71.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 139 properties in Ojén, the most common availability pattern is 271-366 days (51.8% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (32.4% of properties).
Key Insights
- Most common availability window: 271-366 days (51.8%)
- Most common booking duration: 31-90 days (32.4%)
- Properties with high availability (180+ days): 78.4%
- Properties with long-term bookings (180+ days): 23.0%
Minimum Stay Distributions
1 Night
12 listings
9.8% of total
2 Nights
17 listings
13.8% of total
3 Nights
32 listings
26% of total
4-6 Nights
46 listings
37.4% of total
7-29 Nights
11 listings
8.9% of total
30+ Nights
5 listings
4.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 23.6%
- Mid-length stays (4-6 nights) represent 37.4% of listings
- Monthly+ stays (4.1%) suggest a stable extended-stay market
- High market flexibility with 49.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
4 listings
3.8% of total
Super Strict 30 Days
8 listings
7.5% of total
Flexible
13 listings
12.3% of total
Moderate
25 listings
23.6% of total
Firm
24 listings
22.6% of total
Strict
32 listings
30.2% of total
Key Insights
- Strict is the preferred policy at 30.2% of listings
- The market shows a balanced distribution between guest-friendly (35.9%) and strict (52.8%) policies
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 3.8% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, May, Aug, averaging 86 days
- Shortest booking windows are in Apr, Sep, Feb, averaging 62 days
- Summer shows the longest average booking window at 84 days, while Winter has the shortest at 67 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 84 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Apr-Feb when lead times are shortest
Popular Airbnb Amenities in Ojén
Every property in Ojén comes standard with Kitchen. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 8.4% of total guests, indicating a mostly international-driven market.
- Primary international markets: Germany (28.5%) and France (16%)
- English is the top language at 50.2%, followed by German (15.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.1%
Recommendations
- Target marketing campaigns for London and England markets
- Develop localized content for Germany and France
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Ojén. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Alhaurín de la Torre | 200 | $3,587 | $308.54 | 46% |
| Alhaurín el Grande | 278 | $3,407 | $320.33 | 44% |
| Cártama | 59 | $3,221 | $334.83 | 44% |
| Benahavís | 504 | $3,199 | $480.14 | 39% |
| Marbella | 5,197 | $2,794 | $352.03 | 42% |
| Coín | 114 | $2,443 | $287.14 | 43% |
| Málaga | 7,129 | $2,330 | $168.61 | 54% |
| Marchena | 25 | $2,261 | $323.41 | 31% |
| San Roque | 341 | $2,246 | $343.74 | 39% |
| Seville | 6,608 | $2,205 | $152.97 | 51% |
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