Airbnb Market Analytics, Statistics and Data in Nerja, Andalusia, Spain
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Nerja? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Nerja:
How much do Airbnb hosts make on average per month in Nerja?
The short-term rental market in Nerja shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,937 per month
- Strong performing properties (top 25%) make $3,239 or more
- Best-in-class properties (top 10%) achieve $5,139+ monthly
- Entry-level properties (bottom 25%) typically earn around $970
Revenue Variations by Month
Occupancy Rates Throughout the Year in Nerja
The market in Nerja shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 46% occupancy rates
- Strong performing properties (top 25%) achieve 70% or higher
- Best-in-class properties (top 10%) reach 85%+occupancy
- Entry-level properties (bottom 25%) average around 22%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Nerja
Daily rates in Nerja vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $127 per night
- Strong performing properties (top 25%) secure $188 or more
- Best-in-class properties (top 10%) pull in $301+ per night
- Entry-level properties (bottom 25%) earn around $95
Daily Rate Variations by Month
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Seasonality patterns in Nerja
Peak Season (August, July, September)
- Revenue peaks at $4425.63 per month
- Occupancy rates reach 68.57%
- Daily rates average $218.68
Shoulder Season
- Revenue averages $2548.99 per month
- Occupancy maintains 46.35%
- Daily rates hold at $183.90
Low Season (November, December, January)
- Revenue drops to $1188.85 per month
- Occupancy decreases to 27.82%
- Daily rates adjust to $160.33
Is it still profitable to do Airbnb in Nerja in 2025?
Yes! Nerja demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 46% and strong monthly revenue averaging $2549 and As a mature market with 1952 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Nerja
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Burriana Beach | Popular beach area known for its beautiful sandy shores, ideal for tourists looking for sun, sea, and dining options. Great for families and couples wanting a seaside getaway. | Burriana Beach, Chiringuito Ayo, Nerja Caves, Acueducto del Águila, Nerja Balcon de Europa |
| Cerro Gordo | A tranquil area with stunning natural scenery and fewer crowds, perfect for those seeking peace and relaxation. Families and nature lovers enjoy hiking and exploring nearby coves. | Cerro Gordo Natural Area, Punta de la Mona, hidden coves, hiking trails, beautiful landscapes |
| Nerja Town Center | The charming heart of Nerja with picturesque streets, lively atmosphere, and local shops. Ideal for tourists who want to be close to everything and experience local culture. | Balcon de Europa, Plaza de las Maravillas, Museo de Nerja, local shops and restaurants, Calle Antonio Millón |
| Marina del Este | A picturesque marina area with luxury yachts and fine dining, attracting affluent tourists. Great choice for luxury vacations and romantic getaways by the sea. | Marina del Este, beach clubs, restaurants, water sports, scenic views |
| Nerja Caves | Famous for their stunning geological formations, these caves attract tourists and adventure seekers. An excellent investment for those looking to attract visitors interested in unique attractions. | Nerja Caves, Cueva de la Virgen de las Maravillas, guided tours, cave art, shimmering stalactites and stalagmites |
| Eagle Aqueduct | An impressive historical structure that draws visitors interested in architecture and history. A serene location for those who prefer a quiet setting away from the tourist crowds. | Acueducto del Águila, historical significance, nature trails, surrounding landscapes |
| El Salón Beach | A small, beautiful beach perfect for relaxation and enjoying the Mediterranean. Attracts couples and families looking for a more secluded beach experience. | El Salón Beach, quiet atmosphere, clear waters, beach bars, shallow waters |
| La Torrecilla | A vibrant area with a mix of local culture, restaurants, and nightlife. Known for its beachfront and accessibility, appealing to both young travelers and families. | La Torrecilla Beach, local bars and restaurants, nightlife, sports activities, promenade |
Do you need a license for Airbnb in Nerja?
Yes, Nerja requires a license for operating an Airbnb. Current market data shows 74% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Nerja
Capistrano Garden
Entire Place • 3 bedrooms
Cortijo Paco Romo boutique living in central Nerja
Entire Place • 10 bedrooms
Villa Felix Dos
Entire Place • 4 bedrooms
Nerja 015
Entire Place • 3 bedrooms
Beachfront panoramic view with infinity pool in Nerja
Entire Place • 3 bedrooms
Luxury Villa with the best view in Nerja.
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Nerja
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| José | 156 | $2,336,932 | 926 | 3.40/5.0 |
| Sam | 28 | $1,400,871 | 520 | 4.32/5.0 |
| Sally | 53 | $1,167,445 | 652 | 3.75/5.0 |
| Maria Luisa | 38 | $984,081 | 319 | 3.63/5.0 |
| Ralph | 14 | $920,496 | 94 | 4.13/5.0 |
| Frank | 17 | $737,180 | 629 | 4.85/5.0 |
| Solmar Villas | 16 | $711,666 | 30 | 2.08/5.0 |
| Cecilia - Interhome Group | 28 | $702,496 | 100 | 2.63/5.0 |
| Holidu | 10 | $698,543 | 43 | 2.82/5.0 |
| Sm Servicios | 39 | $647,256 | 249 | 2.72/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Nerja
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (94.3%), with apartment & condo and house properties comprising 96.0% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile segments (4.1% combined)
Room Capacity Distribution
Analysis of 1,952 properties in Nerja shows that 2 bedrooms properties are most prevalent, making up 41.1% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 70.7% of all listings.
Key Insights
- Most common: 2 bedrooms (41.1%)
- Least common: 5+ bedrooms (2.5%)
- Market concentration: 70.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,952 properties in Nerja reveals that 4 guests properties dominate the market, representing 41.5% of all listings. The average property accommodates 4.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 61.1% of the market.
Key Insights
- Most common capacity: 4 guests (41.5% of market)
- Least common capacity: 1 guest (0.4% of market)
- Average guest capacity: 4.2 guests per property
- Market concentration: 61.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,952 properties in Nerja, the most common availability pattern is 271-366 days (49.1% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (29% of properties).
Key Insights
- Most common availability window: 271-366 days (49.1%)
- Most common booking duration: 91-180 days (29%)
- Properties with high availability (180+ days): 77.0%
- Properties with long-term bookings (180+ days): 23.8%
Minimum Stay Distributions
1 Night
235 listings
14.1% of total
2 Nights
134 listings
8% of total
3 Nights
252 listings
15.1% of total
4-6 Nights
745 listings
44.7% of total
7-29 Nights
213 listings
12.8% of total
30+ Nights
87 listings
5.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 22.1%
- Mid-length stays (4-6 nights) represent 44.7% of listings
- Monthly+ stays (5.2%) suggest a stable extended-stay market
- High market flexibility with 37.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
192 listings
11.8% of total
Super Strict 60 Days
112 listings
6.9% of total
Non-refundable
1 listings
0.1% of total
Flexible
116 listings
7.1% of total
Moderate
226 listings
13.8% of total
Firm
291 listings
17.8% of total
Strict
695 listings
42.6% of total
Key Insights
- Strict is the preferred policy at 42.6% of listings
- Stricter policies (Firm & Strict) dominate at 60.4% of the market
- Strong market consensus around Strict policies
- Non-refundable policies are least common at 0.1% of listings
Recommendations
- The market supports stricter policies, with 60.4% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Oct, averaging 116 days
- Shortest booking windows are in Mar, Dec, Feb, averaging 85 days
- Summer shows the longest average booking window at 113 days, while Winter has the shortest at 86 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 113 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Feb when lead times are shortest
Popular Airbnb Amenities in Nerja
Below is the distribution of amenities across listings in Nerja:
Traveler Demographics
Key Insights
- Domestic travelers make up 15.9% of total guests, indicating a mostly international-driven market.
- Primary international markets: Spain (24%) and Germany (11.7%)
- English is the top language at 50.9%, followed by Spanish (22.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.2%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for Spain and Germany
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Nerja. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Alhaurín de la Torre | 200 | $3,587 | $308.54 | 46% |
| Alhaurín el Grande | 278 | $3,407 | $320.33 | 44% |
| Cártama | 59 | $3,221 | $334.83 | 44% |
| Marbella | 5,197 | $2,794 | $352.03 | 42% |
| Coín | 114 | $2,443 | $287.14 | 43% |
| Málaga | 7,129 | $2,330 | $168.61 | 54% |
| Archidona | 30 | $2,190 | $403.91 | 26% |
| Ojén | 139 | $2,176 | $218.78 | 43% |
| Albuñuelas | 15 | $2,111 | $215.04 | 39% |
| Almogía | 51 | $2,076 | $295.92 | 36% |
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