Airbnb Market Analytics, Statistics and Data in Málaga, Andalusia, Spain
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Málaga? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Málaga:
How much do Airbnb hosts make on average per month in Málaga?
The short-term rental market in Málaga shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,480 per month
- Strong performing properties (top 25%) make $3,964 or more
- Best-in-class properties (top 10%) achieve $6,001+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,311
Revenue Variations by Month
Occupancy Rates Throughout the Year in Málaga
The market in Málaga shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 63% occupancy rates
- Strong performing properties (top 25%) achieve 81% or higher
- Best-in-class properties (top 10%) reach 91%+occupancy
- Entry-level properties (bottom 25%) average around 33%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Málaga
Daily rates in Málaga vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $132 per night
- Strong performing properties (top 25%) secure $194 or more
- Best-in-class properties (top 10%) pull in $299+ per night
- Entry-level properties (bottom 25%) earn around $91
Daily Rate Variations by Month
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Seasonality patterns in Málaga
Peak Season (August, July, June)
- Revenue peaks at $4219.21 per month
- Occupancy rates reach 66.24%
- Daily rates average $221.92
Shoulder Season
- Revenue averages $3073.17 per month
- Occupancy maintains 57.04%
- Daily rates hold at $181.93
Low Season (November, December, January)
- Revenue drops to $1630.46 per month
- Occupancy decreases to 37.78%
- Daily rates adjust to $147.83
Is it still profitable to do Airbnb in Málaga in 2025?
Yes! Málaga demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 57% and strong monthly revenue averaging $3073 and As a mature market with 7129 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Málaga
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro Histórico | The heart of Málaga, known for its rich history, stunning architecture, and vibrant atmosphere. It's a prime spot for tourists wanting to explore the cultural side of the city. | Picasso Museum, Catedral de Málaga, Alcazaba of Málaga, Plaza de la Merced, Teatro Romano, Málaga Port |
| La Malagueta | Famous for its beach and promenade, La Malagueta is a popular location for sun-seekers and beach lovers. It offers a mix of leisure and nightlife. | La Malagueta Beach, Málaga Bullring, Parque de la Malagueta, Chiringuitos (beach bars), Café de Paris, Centro de Arte Contemporáneo |
| Soho | A trendy area known as the 'Art District' of Málaga, full of street art, galleries, and independent shops. Great for visitors interested in art and culture. | CAC Málaga (Contemporary Art Center), Museo Carmen Thyssen, Street Art, Plaza de la Marina, Mercado de Salamanca, Teatro Echegaray |
| Pedregalejo | A charming neighborhood known for its beaches, seafood restaurants, and a relaxed atmosphere. Popular with families and locals. | Pedregalejo Beach, El Palo Beach, Casa de los Fideos, Boardwalk along the sea, Chiringuito La Tapa, Watersports activities |
| El Palo | Similar to Pedregalejo, El Palo offers a more traditional Andalusian feel with its fishing village roots, beautiful beaches, and local cuisine. | El Palo Beach, Básquet Beach, Fried Fish Restaurants, The Coastal Path, Local Festivals, Seafood Markets |
| Malagueta Park | An area for those who enjoy green spaces and outdoor activities, close to the beach and the city center. Ideal for families and outdoor enthusiasts. | Parque de Málaga, Beaches, Cultural Events, Outdoor Sports, Children's Play Areas, Walkways |
| Málaga East | An up-and-coming residential area with beautiful beaches and a more relaxed vibe, perfect for those wanting to escape the hustle of the city center. | Beaches, Costa del Sol, Parks, Local Markets, Walking Trails, Nature Experiences |
| Sierra de las Nieves | For those looking for a nature retreat while still being close to Málaga, this area offers stunning natural beauty and outdoor activities. | Hiking Trails, Natural Parks, Mountain Sports, Traditional Villages, Wildlife, Stunning Views |
Do you need a license for Airbnb in Málaga?
Yes, Málaga requires a license for operating an Airbnb. Current market data shows 82% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Málaga
Casa Guadalmar
Entire Place • 4 bedrooms
Cubo's Gibralfaro House Center
Entire Place • 4 bedrooms
Cubo's Gibralfaro Townhouse
Entire Place • 4 bedrooms
Pacifico Playa
Entire Place • 3 bedrooms
Sea at the City Villa by Living4Malaga
Entire Place • 3 bedrooms
Views of Malaga Bay from a unique villa
Entire Place • 8 bedrooms
Top Performing Professional Hosts in Málaga
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Living4Malaga | 101 | $8,072,283 | 4591 | 4.41/5.0 |
| Rems | 123 | $6,910,242 | 8863 | 4.80/5.0 |
| I Loft Malaga | 179 | $5,824,946 | 4275 | 4.29/5.0 |
| Antonio. | 61 | $3,922,904 | 6305 | 4.75/5.0 |
| Rocío | 42 | $2,945,975 | 1694 | 4.66/5.0 |
| Andrea | 46 | $2,867,526 | 5208 | 4.69/5.0 |
| Caleta Homes | 86 | $2,425,209 | 765 | 2.48/5.0 |
| Freshlanding | 65 | $2,370,616 | 2537 | 4.18/5.0 |
| Malaga Center Flat | 71 | $2,229,794 | 2508 | 4.18/5.0 |
| Cubo'S Holiday Homes. | 27 | $2,200,655 | 294 | 3.57/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Málaga
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (88.4%), with apartment & condo and house properties comprising 97.7% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile segments (2.3% combined)
Room Capacity Distribution
Analysis of 7,129 properties in Málaga shows that 1 bedroom properties are most prevalent, making up 42% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 68.3% of all listings.
Key Insights
- Most common: 1 bedroom (42%)
- Least common: 5+ bedrooms (1.7%)
- Market concentration: 68.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 7,129 properties in Málaga reveals that 4 guests properties dominate the market, representing 34.3% of all listings. The average property accommodates 3.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 54.9% of the market.
Key Insights
- Most common capacity: 4 guests (34.3% of market)
- Least common capacity: 1 guest (0.8% of market)
- Average guest capacity: 3.8 guests per property
- Market concentration: 54.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 7,129 properties in Málaga, the most common availability pattern is 271-366 days (29% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (25.7% of properties).
Key Insights
- Most common availability window: 271-366 days (29%)
- Most common booking duration: 181-270 days (25.7%)
- Properties with high availability (180+ days): 53.1%
- Properties with long-term bookings (180+ days): 48.5%
Minimum Stay Distributions
1 Night
1028 listings
15.9% of total
2 Nights
2175 listings
33.6% of total
3 Nights
1338 listings
20.7% of total
4-6 Nights
955 listings
14.8% of total
7-29 Nights
205 listings
3.2% of total
30+ Nights
769 listings
11.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 49.5%
- Mid-length stays (4-6 nights) represent 14.8% of listings
- Monthly+ stays (11.9%) suggest a stable extended-stay market
- High market flexibility with 70.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Refundable
16 listings
0.3% of total
Super Strict 30 Days
112 listings
1.8% of total
Super Strict 60 Days
36 listings
0.6% of total
Non-refundable
17 listings
0.3% of total
Flexible
725 listings
11.8% of total
Moderate
2290 listings
37.2% of total
Firm
1146 listings
18.6% of total
Strict
1810 listings
29.4% of total
Key Insights
- Moderate is the preferred policy at 37.2% of listings
- The market shows a balanced distribution between guest-friendly (49.0%) and strict (48.0%) policies
- Strong market consensus around Moderate policies
- Non-refundable policies are least common at 0.3% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, May, Jun, averaging 73 days
- Shortest booking windows are in Nov, Dec, Jan, averaging 52 days
- Summer shows the longest average booking window at 71 days, while Winter has the shortest at 53 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 71 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Jan when lead times are shortest
Popular Airbnb Amenities in Málaga
Below is the distribution of amenities across listings in Málaga:
Traveler Demographics
Key Insights
- Domestic travelers make up 13.2% of total guests, indicating a mostly international-driven market.
- Primary international markets: Spain (22.9%) and Germany (17.2%)
- English is the top language at 49.8%, followed by Spanish (20.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.9%
Recommendations
- Target marketing campaigns for London and England markets
- Develop localized content for Spain and Germany
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Málaga. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Alhaurín de la Torre | 200 | $3,587 | $308.54 | 46% |
| Alhaurín el Grande | 278 | $3,407 | $320.33 | 44% |
| Cártama | 59 | $3,221 | $334.83 | 44% |
| Benahavís | 504 | $3,199 | $480.14 | 39% |
| Marbella | 5,197 | $2,794 | $352.03 | 42% |
| Coín | 114 | $2,443 | $287.14 | 43% |
| Marchena | 25 | $2,261 | $323.41 | 31% |
| San Roque | 341 | $2,246 | $343.74 | 39% |
| Seville | 6,608 | $2,205 | $152.97 | 51% |
| Archidona | 30 | $2,190 | $403.91 | 26% |
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