Airbnb Market Analytics, Statistics and Data in Mijas, Andalusia, Spain
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Mijas? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Mijas:
How much do Airbnb hosts make on average per month in Mijas?
The short-term rental market in Mijas shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,215 per month
- Strong performing properties (top 25%) make $3,939 or more
- Best-in-class properties (top 10%) achieve $6,808+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,144
Revenue Variations by Month
Occupancy Rates Throughout the Year in Mijas
The market in Mijas shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 43% occupancy rates
- Strong performing properties (top 25%) achieve 68% or higher
- Best-in-class properties (top 10%) reach 85%+occupancy
- Entry-level properties (bottom 25%) average around 23%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Mijas
Daily rates in Mijas vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $146 per night
- Strong performing properties (top 25%) secure $230 or more
- Best-in-class properties (top 10%) pull in $425+ per night
- Entry-level properties (bottom 25%) earn around $103
Daily Rate Variations by Month
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Seasonality patterns in Mijas
Peak Season (August, July, June)
- Revenue peaks at $5620.16 per month
- Occupancy rates reach 69.76%
- Daily rates average $257.94
Shoulder Season
- Revenue averages $3266.11 per month
- Occupancy maintains 45.50%
- Daily rates hold at $222.57
Low Season (November, December, January)
- Revenue drops to $1551.37 per month
- Occupancy decreases to 29.40%
- Daily rates adjust to $196.57
Is it still profitable to do Airbnb in Mijas in 2025?
Yes! Mijas demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 45% and strong monthly revenue averaging $3266 and As a mature market with 3066 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Mijas
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| La Cala de Mijas | Charming coastal village with beautiful beaches, ideal for families and tourists. Close to amenities and attractions, making it a favored spot for vacation rentals. | La Cala Beach, Mijas Golf, Cabo Rocoso, Cala de Mijas Market, Restaurants and cafes on the promenade |
| Mijas Pueblo | Traditional Andalusian village with stunning views and rich cultural heritage. Attractive to tourists seeking a quaint and picturesque experience. | Historic Mijas Pueblo, The Mijas Donkey Taxi, Santuario de la Virgen de la Peña, Mijas Wine Museum, Streets with whitewashed houses |
| Miraflores | Popular residential area with a mix of locals and expats. Offers good access to beaches and local amenities, appealing for long-term rentals. | Miraflores Beach, Mediterranean gardens, Beach clubs, Restaurants nearby, Local shops |
| Las Lagunas | Urban center of Mijas offering a vibrant atmosphere with shopping and nightlife. A good option for hosting guests looking for city amenities and local life. | Centro Comercial Miramar, Plaza de la Constitucion, Local markets, Cinema, Restaurants and bars |
| El Faro | A quieter coastal area close to the sea, perfect for those seeking relaxation. Popular with families and those looking for a peaceful getaway. | El Faro Beach, Restaurants with sea views, Walking paths along the coast, Close to golf courses, Water sports activities |
| Calahonda | A popular resort area with ample amenities and beautiful beaches. Attracts tourists looking for a full resort experience. | Calahonda Beach, El Zoco Shopping Centre, Tennis clubs, Bars and restaurants, Parks |
| Sierra de Mijas | Nature-focused area appealing to outdoor enthusiasts. Good for hosting guests who enjoy hiking and scenic views. | Hiking trails, Nature parks, Mirador de Mijas, Bird watching, Stunning panoramic views |
| Mijas Costa | Coastal area with a blend of residential and tourist accommodations. Densely populated with a variety of activities available for guests. | Beaches, Tennis and golf clubs, Local dining, Water parks, Cultural events throughout the year |
Do you need a license for Airbnb in Mijas?
Yes, Mijas requires a license for operating an Airbnb. Current market data shows 70% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Mijas
5*Beach Villa Chef,Yoga,Gym, massage,Heated Pool
Entire Place • 5 bedrooms
Penthouse with private pool
Entire Place • 4 bedrooms
Most luxurious mansion on the Costa del Sol
Entire Place • 10 bedrooms
Villa Maya - Bali Inspired Villa
Entire Place • 6 bedrooms
Luxury Villa for Families and Company Retreats
Entire Place • 9 bedrooms
Casita with fantastic views
Entire Place • 1 bedroom
Top Performing Professional Hosts in Mijas
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Frank | 82 | $1,998,880 | 1443 | 4.24/5.0 |
| Matthew | 63 | $1,768,709 | 465 | 3.41/5.0 |
| Alfresco Stays | 49 | $1,525,280 | 1186 | 4.19/5.0 |
| Vanessa | 30 | $1,377,885 | 823 | 4.82/5.0 |
| ViVi Homes | 31 | $1,356,841 | 364 | 3.22/5.0 |
| Michael | 19 | $905,040 | 296 | 4.47/5.0 |
| Aitor | 33 | $888,693 | 647 | 4.67/5.0 |
| Bente | 10 | $782,310 | 137 | 4.47/5.0 |
| Melanie Et Jonathan | 21 | $766,903 | 633 | 4.35/5.0 |
| Sergio | 29 | $745,529 | 639 | 4.64/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Mijas
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (97.3%), with apartment & condo and house properties comprising 97.8% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile segments (2.2% combined)
Room Capacity Distribution
Analysis of 3,066 properties in Mijas shows that 2 bedrooms properties are most prevalent, making up 48% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 67.2% of all listings.
Key Insights
- Most common: 2 bedrooms (48%)
- Least common: 5+ bedrooms (4.9%)
- Market concentration: 67.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 3,066 properties in Mijas reveals that 4 guests properties dominate the market, representing 39.8% of all listings. The average property accommodates 4.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 64.3% of the market.
Key Insights
- Most common capacity: 4 guests (39.8% of market)
- Least common capacity: 1 guest (0.2% of market)
- Average guest capacity: 4.9 guests per property
- Market concentration: 64.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 3,066 properties in Mijas, the most common availability pattern is 271-366 days (50.2% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (29.4% of properties).
Key Insights
- Most common availability window: 271-366 days (50.2%)
- Most common booking duration: 31-90 days (29.4%)
- Properties with high availability (180+ days): 77.7%
- Properties with long-term bookings (180+ days): 23.5%
Minimum Stay Distributions
1 Night
317 listings
11.9% of total
2 Nights
294 listings
11% of total
3 Nights
539 listings
20.2% of total
4-6 Nights
975 listings
36.5% of total
7-29 Nights
315 listings
11.8% of total
30+ Nights
230 listings
8.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 22.9%
- Mid-length stays (4-6 nights) represent 36.5% of listings
- Monthly+ stays (8.6%) suggest a stable extended-stay market
- High market flexibility with 43.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
81 listings
3.5% of total
Super Strict 60 Days
100 listings
4.3% of total
Flexible
249 listings
10.7% of total
Moderate
500 listings
21.5% of total
Firm
643 listings
27.6% of total
Strict
755 listings
32.4% of total
Key Insights
- Strict is the preferred policy at 32.4% of listings
- The market shows a balanced distribution between guest-friendly (32.2%) and strict (60.0%) policies
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 3.5% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, May, averaging 104 days
- Shortest booking windows are in Mar, Dec, Feb, averaging 66 days
- Summer shows the longest average booking window at 100 days, while Winter has the shortest at 66 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 100 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Feb when lead times are shortest
Popular Airbnb Amenities in Mijas
Below is the distribution of amenities across listings in Mijas:
Traveler Demographics
Key Insights
- Domestic travelers make up 13.1% of total guests, indicating a mostly international-driven market.
- Primary international markets: Spain (20.5%) and France (16.3%)
- English is the top language at 51.2%, followed by Spanish (17.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.5%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for Spain and France
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Mijas. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Alhaurín de la Torre | 200 | $3,587 | $308.54 | 46% |
| Alhaurín el Grande | 278 | $3,407 | $320.33 | 44% |
| Cártama | 59 | $3,221 | $334.83 | 44% |
| Benahavís | 504 | $3,199 | $480.14 | 39% |
| Marbella | 5,197 | $2,794 | $352.03 | 42% |
| Coín | 114 | $2,443 | $287.14 | 43% |
| Málaga | 7,129 | $2,330 | $168.61 | 54% |
| Marchena | 25 | $2,261 | $323.41 | 31% |
| San Roque | 341 | $2,246 | $343.74 | 39% |
| Seville | 6,608 | $2,205 | $152.97 | 51% |
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