Airbnb Market Analytics, Statistics and Data in Marbella, Andalusia, Spain
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Marbella? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Marbella:
How much do Airbnb hosts make on average per month in Marbella?
The short-term rental market in Marbella shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,858 per month
- Strong performing properties (top 25%) make $5,409 or more
- Best-in-class properties (top 10%) achieve $9,678+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,415
Revenue Variations by Month
Occupancy Rates Throughout the Year in Marbella
The market in Marbella shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 40% occupancy rates
- Strong performing properties (top 25%) achieve 64% or higher
- Best-in-class properties (top 10%) reach 81%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Marbella
Daily rates in Marbella vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $216 per night
- Strong performing properties (top 25%) secure $361 or more
- Best-in-class properties (top 10%) pull in $733+ per night
- Entry-level properties (bottom 25%) earn around $144
Daily Rate Variations by Month
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Seasonality patterns in Marbella
Peak Season (August, July, June)
- Revenue peaks at $7767.50 per month
- Occupancy rates reach 63.52%
- Daily rates average $425.62
Shoulder Season
- Revenue averages $4526.70 per month
- Occupancy maintains 42.57%
- Daily rates hold at $354.91
Low Season (November, December, January)
- Revenue drops to $2186.20 per month
- Occupancy decreases to 28.36%
- Daily rates adjust to $294.42
Is it still profitable to do Airbnb in Marbella in 2025?
Yes! Marbella demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 43% and strong monthly revenue averaging $4527 and As a mature market with 5197 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Marbella
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Puerto Banús | Famous luxury marina known for its glamorous lifestyle, upscale shops, and vibrant nightlife. Attracts wealthy tourists and those looking for a lavish vacation experience. | Puerto Banús Marina, Luxury boutiques, High-end restaurants, Nightclubs, Beaches |
| Old Town (Casco Antiguo) | Charming historic area with narrow streets, whitewashed buildings, and local shops. Popular with tourists for its cultural richness and traditional Andalusian architecture. | Plaza de los Naranjos, Marbella Castle, Church of Our Lady of Sorrows, Local markets, Historic architecture |
| Golden Mile | Exclusive beachfront area known for its luxury villas and proximity to both Marbella and Puerto Banús. Ideal for high-end Airbnb listings and guests seeking tranquility and luxury. | Marbella Club Hotel, Nikki Beach, Beaches, High-end dining, Private villas |
| San Pedro de Alcántara | Charming town with a more authentic Spanish feel and beautiful beaches. Attracts families and those looking for a quieter spot close to the coast. | Beach promenade, San Pedro Alcántara Boulevard, Restaurants, Local markets, Quieter beaches |
| Elviria | Residential area known for its large beaches and family-friendly atmosphere. Great for families and vacation rentals, with a variety of amenities and services. | Elviria Beach, Marbesa Beach, Golf courses, Local restaurants, Family parks |
| La Cala de Mijas | Picturesque coastal village with a laid-back atmosphere, beautiful beaches, and a charming town center. Growing in popularity for affordable family vacations and local charm. | La Cala Beach, Local markets, Restaurants, Parks, Picturesque village |
| Las Chapas | Popular residential area with a mix of locals and tourists. Offers a range of beach clubs and restaurants, perfect for those looking for a lively but relaxed environment. | Beach clubs, Chiringuitos, Local dining, Natural parks, Beaches |
| Benahavís | A short drive from Marbella known for its stunning views and gourmet dining options. Attracts those seeking a more serene and upscale retreat in the mountains. | Dining at gourmet restaurants, Scenic hiking trails, Natural parks, Historic village architecture, Ronda nearby |
Do you need a license for Airbnb in Marbella?
Yes, Marbella requires a license for operating an Airbnb. Current market data shows 70% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Marbella
Superb Large Apartment on the Beach
Entire Place • 4 bedrooms
Fantastic Apartment Great Location
Entire Place • 3 bedrooms
Casa Las Palmeras Marbella
Entire Place • 4 bedrooms
Luxury Sea View Villa in Marbella
Entire Place • 7 bedrooms
Villa Vega | Luxury Living Premium Features Gym Ja
Entire Place • 7 bedrooms
Vacation Marbella Villa I Heated Pool I Luxury Gem
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Marbella
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Vacation Marbella | 48 | $4,781,734 | 647 | 4.48/5.0 |
| Finest Rentals | 35 | $3,397,763 | 755 | 4.31/5.0 |
| Banus | 60 | $2,801,380 | 605 | 4.09/5.0 |
| RNTLS Marbella | 32 | $2,580,471 | 882 | 4.11/5.0 |
| Marbella Banus Suites | 41 | $2,472,941 | 601 | 4.65/5.0 |
| JustRent Marbella | 63 | $2,205,183 | 290 | 2.59/5.0 |
| Stayhost | 60 | $1,864,871 | 657 | 3.35/5.0 |
| Eva From Lirios Village | 7 | $1,861,921 | 339 | 4.75/5.0 |
| Novum Rentals | 35 | $1,819,450 | 231 | 2.86/5.0 |
| Roomservices Holiday Homes | 61 | $1,792,957 | 582 | 3.19/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Marbella
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (96.4%), with apartment & condo and house properties comprising 98.4% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile, unique stays segments (1.7% combined)
Room Capacity Distribution
Analysis of 5,197 properties in Marbella shows that 2 bedrooms properties are most prevalent, making up 38.2% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 60.0% of all listings.
Key Insights
- Most common: 2 bedrooms (38.2%)
- Least common: 5+ bedrooms (7.5%)
- Market concentration: 60.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 5,197 properties in Marbella reveals that 4 guests properties dominate the market, representing 35.3% of all listings. The average property accommodates 4.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 58.5% of the market.
Key Insights
- Most common capacity: 4 guests (35.3% of market)
- Least common capacity: 1 guest (0.2% of market)
- Average guest capacity: 4.9 guests per property
- Market concentration: 58.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 5,197 properties in Marbella, the most common availability pattern is 271-366 days (53.9% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (30% of properties).
Key Insights
- Most common availability window: 271-366 days (53.9%)
- Most common booking duration: 31-90 days (30%)
- Properties with high availability (180+ days): 80.4%
- Properties with long-term bookings (180+ days): 20.7%
Minimum Stay Distributions
1 Night
478 listings
10.5% of total
2 Nights
622 listings
13.6% of total
3 Nights
923 listings
20.2% of total
4-6 Nights
1619 listings
35.4% of total
7-29 Nights
517 listings
11.3% of total
30+ Nights
409 listings
9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 24.1%
- Mid-length stays (4-6 nights) represent 35.4% of listings
- Monthly+ stays (9%) suggest a stable extended-stay market
- High market flexibility with 44.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
120 listings
3% of total
Super Strict 30 Days
226 listings
5.7% of total
Refundable
2 listings
0.1% of total
Flexible
396 listings
10.1% of total
Moderate
781 listings
19.8% of total
Firm
1027 listings
26.1% of total
Strict
1388 listings
35.2% of total
Key Insights
- Strict is the preferred policy at 35.2% of listings
- Stricter policies (Firm & Strict) dominate at 61.3% of the market
- Strong market consensus around Strict policies
- Refundable policies are least common at 0.1% of listings
Recommendations
- The market supports stricter policies, with 61.3% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, May, Jun, averaging 93 days
- Shortest booking windows are in Dec, Jan, Feb, averaging 56 days
- Summer shows the longest average booking window at 88 days, while Winter has the shortest at 56 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 88 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Feb when lead times are shortest
Popular Airbnb Amenities in Marbella
Below is the distribution of amenities across listings in Marbella:
Traveler Demographics
Key Insights
- Domestic travelers make up 10.4% of total guests, indicating a mostly international-driven market.
- Primary international markets: Spain (17.7%) and United States (14.5%)
- English is the top language at 53.3%, followed by Spanish (17.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.5%
Recommendations
- Target marketing campaigns for London and England markets
- Develop localized content for Spain and United States
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Marbella. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Alhaurín de la Torre | 200 | $3,587 | $308.54 | 46% |
| Alhaurín el Grande | 278 | $3,407 | $320.33 | 44% |
| Cártama | 59 | $3,221 | $334.83 | 44% |
| Benahavís | 504 | $3,199 | $480.14 | 39% |
| Coín | 114 | $2,443 | $287.14 | 43% |
| Málaga | 7,129 | $2,330 | $168.61 | 54% |
| Marchena | 25 | $2,261 | $323.41 | 31% |
| San Roque | 341 | $2,246 | $343.74 | 39% |
| Seville | 6,608 | $2,205 | $152.97 | 51% |
| Archidona | 30 | $2,190 | $403.91 | 26% |
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