Airbnb Market Analytics, Statistics and Data in Estepona, Andalusia, Spain
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Estepona? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Estepona:
How much do Airbnb hosts make on average per month in Estepona?
The short-term rental market in Estepona shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,271 per month
- Strong performing properties (top 25%) make $4,030 or more
- Best-in-class properties (top 10%) achieve $6,633+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,130
Revenue Variations by Month
Occupancy Rates Throughout the Year in Estepona
The market in Estepona shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 40% occupancy rates
- Strong performing properties (top 25%) achieve 66% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 20%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Estepona
Daily rates in Estepona vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $167 per night
- Strong performing properties (top 25%) secure $255 or more
- Best-in-class properties (top 10%) pull in $407+ per night
- Entry-level properties (bottom 25%) earn around $116
Daily Rate Variations by Month
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Seasonality patterns in Estepona
Peak Season (August, July, June)
- Revenue peaks at $5464.17 per month
- Occupancy rates reach 64.65%
- Daily rates average $279.88
Shoulder Season
- Revenue averages $3201.94 per month
- Occupancy maintains 43.49%
- Daily rates hold at $238.82
Low Season (November, December, January)
- Revenue drops to $1540.60 per month
- Occupancy decreases to 29.05%
- Daily rates adjust to $206.24
Is it still profitable to do Airbnb in Estepona in 2025?
Yes! Estepona demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 43% and strong monthly revenue averaging $3202 and As a mature market with 2271 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Estepona
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Estepona Old Town | Charming historical area with narrow streets, colorful flower pots, and a traditional Andalusian vibe. Attracts tourists interested in culture and local cuisine. | Plaza de las Flores, Estepona Marina, Orchid House, Casa de las Tejerinas, Calle San Juan |
| Costa del Sol Beaches | Famous for its beautiful sandy beaches and warm climate. This area is highly sought after by families and sun-seekers looking for beachside accommodation. | Playa del Cristo, Playa de la Rada, Playa de Guadalmansa, Beach bars (chiringuitos), Water sports activities |
| New Estepona | A modern area with new developments, shopping, and amenities. Attractive for travelers looking for contemporary comforts and access to services. | Estepona Shopping Center, Selwo Aventura, Golf courses, Local restaurants and cafes |
| Puerto Deportivo | The marina area offers vibrant nightlife, bars, and restaurants. Ideal for guests looking for entertainment and seaside dining experiences. | Estepona Marina promenade, Boat tours, Dining with sea views, Nightlife spots |
| Sierra Bermeja | Great for nature lovers and hikers wanting to explore the mountains. This area offers unique natural beauty and outdoor activities. | Sierra Bermeja Natural Park, Hiking trails, Magnificent views, Wildlife watching |
| Estepona Golf | Popular with golf enthusiasts, this area features numerous golf courses and is ideal for those who want a relaxing vacation with access to golf facilities. | Estepona Golf Club, Golf events, Clubhouse dining |
| Las Mesas | Residential area that offers peace and quiet while still being a short distance from attractions. Perfect for families or longer stays. | Local markets, Parks and playgrounds, Family-friendly amenities |
| Bahía Dorada | A beachfront area providing access to beautiful waters and nearby amenities. Attractive to those looking to relax by the sea. | Bahía Dorada Beach, Water sports, Family resorts, Beach restaurants |
Do you need a license for Airbnb in Estepona?
Yes, Estepona requires a license for operating an Airbnb. Current market data shows 66% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Estepona
La Gaviota - Heatable Swimming Pool
Entire Place • 7 bedrooms
Vacation Marbella Villa I TOP1, Hidden Gem, Luxury
Entire Place • 5 bedrooms
Vacation Marbella Villa, Golf, Pool & Views
Entire Place • 4 bedrooms
Villa Endless Summer
Entire Place • 3 bedrooms
Luxury 2 bedrooms, Private Heated Pool - EHHouse
Entire Place • 2 bedrooms
Villa Perla | Gym | Hot Tub | Pool | Garden
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Estepona
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Time In Spain | 103 | $1,832,871 | 1294 | 3.73/5.0 |
| Roomservices Holiday Homes | 54 | $1,229,557 | 304 | 3.04/5.0 |
| Anda Homes | 20 | $1,178,460 | 362 | 4.83/5.0 |
| Vacation Marbella | 6 | $1,133,134 | 48 | 3.99/5.0 |
| Oliver - Interhome | 52 | $948,354 | 284 | 2.29/5.0 |
| Turnkey Del Sol | 26 | $937,872 | 151 | 3.95/5.0 |
| Hanami Group | 38 | $866,656 | 165 | 2.89/5.0 |
| Stayhost | 24 | $838,210 | 118 | 2.66/5.0 |
| Casitas | 37 | $599,231 | 304 | 4.18/5.0 |
| JustRent Marbella | 18 | $500,639 | 53 | 1.79/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Estepona
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (97.7%), with apartment & condo and house properties comprising 99.0% of inventory
- Untapped potential in boutique & hotels, others segments (1.0% combined)
Room Capacity Distribution
Analysis of 2,271 properties in Estepona shows that 2 bedrooms properties are most prevalent, making up 45.3% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 72.0% of all listings.
Key Insights
- Most common: 2 bedrooms (45.3%)
- Least common: 5+ bedrooms (3.1%)
- Market concentration: 72.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 2,271 properties in Estepona reveals that 4 guests properties dominate the market, representing 39% of all listings. The average property accommodates 4.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 65.3% of the market.
Key Insights
- Most common capacity: 4 guests (39% of market)
- Least common capacity: 1 guest (0.1% of market)
- Average guest capacity: 4.8 guests per property
- Market concentration: 65.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 2,271 properties in Estepona, the most common availability pattern is 271-366 days (55.2% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (31.1% of properties).
Key Insights
- Most common availability window: 271-366 days (55.2%)
- Most common booking duration: 31-90 days (31.1%)
- Properties with high availability (180+ days): 81.3%
- Properties with long-term bookings (180+ days): 20.2%
Minimum Stay Distributions
1 Night
215 listings
11.3% of total
2 Nights
252 listings
13.3% of total
3 Nights
381 listings
20.1% of total
4-6 Nights
704 listings
37.2% of total
7-29 Nights
217 listings
11.5% of total
30+ Nights
126 listings
6.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 24.6%
- Mid-length stays (4-6 nights) represent 37.2% of listings
- Monthly+ stays (6.6%) suggest a stable extended-stay market
- High market flexibility with 44.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
53 listings
3.2% of total
Super Strict 60 Days
26 listings
1.6% of total
Non-refundable
1 listings
0.1% of total
Refundable
1 listings
0.1% of total
Flexible
169 listings
10.2% of total
Moderate
371 listings
22.4% of total
Firm
440 listings
26.6% of total
Strict
596 listings
36% of total
Key Insights
- Strict is the preferred policy at 36.0% of listings
- Stricter policies (Firm & Strict) dominate at 62.6% of the market
- Strong market consensus around Strict policies
- Refundable policies are least common at 0.1% of listings
Recommendations
- The market supports stricter policies, with 62.6% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, May, Jun, averaging 96 days
- Shortest booking windows are in Jan, Feb, Dec, averaging 66 days
- Summer shows the longest average booking window at 93 days, while Winter has the shortest at 66 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 93 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Dec when lead times are shortest
Popular Airbnb Amenities in Estepona
Below is the distribution of amenities across listings in Estepona:
Traveler Demographics
Key Insights
- Domestic travelers make up 15.5% of total guests, indicating a mostly international-driven market.
- Primary international markets: Spain (26.1%) and Germany (12.2%)
- English is the top language at 51.8%, followed by Spanish (18.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.4%
Recommendations
- Target marketing campaigns for England and Madrid markets
- Develop localized content for Spain and Germany
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Estepona. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Alhaurín de la Torre | 200 | $3,587 | $308.54 | 46% |
| Alhaurín el Grande | 278 | $3,407 | $320.33 | 44% |
| Cártama | 59 | $3,221 | $334.83 | 44% |
| Benahavís | 504 | $3,199 | $480.14 | 39% |
| Gelves | 24 | $2,942 | $181.47 | 51% |
| Marbella | 5,197 | $2,794 | $352.03 | 42% |
| Guillena | 33 | $2,625 | $296.84 | 38% |
| El Castillo de las Guardas | 13 | $2,472 | $249.57 | 40% |
| Coín | 114 | $2,443 | $287.14 | 43% |
| Málaga | 7,129 | $2,330 | $168.61 | 54% |
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