Tarouca Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Viseu, Portugal
Is Airbnb profitable in Tarouca in 2025? Explore comprehensive Airbnb analytics for Tarouca, Viseu, Portugal to uncover income potential. This 2025 STR market report for Tarouca, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 22 active listings.
Whether you're considering an Airbnb investment in Tarouca, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tarouca Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Tarouca Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Tarouca (2025)
Understanding the monthly revenue variations for Airbnb listings in Tarouca is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tarouca is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tarouca across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,304+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,483 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $909 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $492, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tarouca
Tarouca Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Tarouca STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tarouca:
- Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tarouca
Average Daily Rate (ADR) Airbnb Trends in Tarouca (2025)
Effective short term rental pricing strategy in Tarouca involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tarouca typically peaks in November and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $255+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $120 or more.
- Typical properties (Median) charge around $75 per night.
- Entry-level properties (Bottom 25%) earn around $65 per night.
Average Daily Rate (ADR) Trend by Month in Tarouca
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Airbnb Seasonality Analysis & Trends in Tarouca (2025)
Peak Season (August, May, June)
- Revenue averages $2,065 per month
- Occupancy rates average 50.1%
- Daily rates average $116
Shoulder Season
- Revenue averages $1,074 per month
- Occupancy maintains around 32.4%
- Daily rates hold near $115
Low Season (January, February, March)
- Revenue drops to average $486 per month
- Occupancy decreases to average 21.2%
- Daily rates adjust to average $115
Seasonality Insights for Tarouca
- The Airbnb seasonality in Tarouca shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Tarouca's highest earning potential, with monthly revenues capable of climbing to $2,533, occupancy reaching a high of 74.2%, and ADRs peaking at $120.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $405, occupancy could drop to 18.9%, and ADRs may adjust down to $111.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tarouca.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Tarouca seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Tarouca (2025)
Exploring the top neighborhoods for short-term rentals in Tarouca? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Tarouca Center | The heart of Tarouca with easy access to local shops and cultural sites. A great spot for travelers looking to experience the local life and heritage of the region. | Monastery of Saint Mary of Tarouca, Church of Santa Maria, Casa da Cultura de Tarouca, local restaurants, public parks |
| Douro Valley | Famous for its stunning landscapes and wine production, this area attracts many tourists looking to explore wine estates and enjoy river views. | Douro River, Quinta do Vale Meão, Quinta dos Cravos, Douro Valley viewpoints, wine tours |
| Castelo de Tarouca | A historical area with remnants of the ancient castle providing a glimpse into the region's medieval past, appealing to history enthusiasts and tourists alike. | Castelo de Tarouca ruins, historical walking trails, cultural events year-round, local artisan shops |
| Lamego | Nearby Lamego is known for its rich history and architecture, making it a fantastic day trip opportunity from Tarouca. | Sanctuary of Our Lady of Remedies, Lamego Cathedral, Museu de Lamego, Rabelo boats on the Douro |
| Viseu | A larger city with urban attractions and amenities, Viseu offers additional options for tourists looking for a mix of city life and proximity to Tarouca. | Viseu Cathedral, Grão Vasco Museum, Rota do Românico, Hearts of Viseu fountains |
| Penedono | A nearby village with historical significance and beautiful landscapes, attracting those interested in emerging off-the-beaten-path destinations. | Penedono Castle, historical village architecture, local folklore events, natural trails |
| Serra do Montemuro | Perfect for nature lovers and adventure tourists, the mountain range offers breathtaking views and outdoor activities. | hiking trails, wildlife watching, traditional villages, breathtaking panoramas |
| Local Wine Estates | Investing in local wine estates, especially those with accommodation options, capitalizes on the region's well-known wine tourism. | wine tastings, vineyard tours, cultural wine festivals, traditional grape harvest events |
Understanding Airbnb License Requirements & STR Laws in Tarouca (2025)
Yes, Tarouca, Viseu, Portugal enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tarouca to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 64% licensed listings)
Top Performing Airbnb Properties in Tarouca (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Taroucabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
House with mountain views
Entire Place • 3 bedrooms
Casa Ponte Pedrinha - 1
Entire Place • 1 bedroom
MyStay - House of the Portaria
Entire Place • 6 bedrooms
Ground floor house with pool
Entire Place • 1 bedroom
Quinta da Gandarela
Entire Place • 4 bedrooms
Ground house with pool II
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Tarouca (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Tarouca based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Loïc | 3 | $37,695 | 5 | 1.67/5.0 |
| Bruno | 2 | $29,616 | 58 | 4.92/5.0 |
| Conceição E Francisco | 2 | $27,988 | 21 | 4.91/5.0 |
| MyStay | 1 | $16,807 | 6 | 4.83/5.0 |
| Dilia | 1 | $14,854 | 4 | 5.00/5.0 |
| Isabel | 2 | $12,328 | 178 | 4.91/5.0 |
| Daniela | 1 | $11,065 | 97 | 4.92/5.0 |
| Host #193615514 | 1 | $9,073 | 0 | 0.00/5.0 |
| Cidália | 1 | $7,737 | 3 | 5.00/5.0 |
| Hélder | 1 | $7,711 | 38 | 4.82/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tarouca.
Dive Deeper: Advanced Tarouca STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tarouca. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTarouca Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tarouca
- The Tarouca Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.9% of the 22 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Tarouca, House properties are the most common (72.7%), reflecting the local real estate landscape.
- Houses represent a significant 72.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique (combined 9.0%) offer potential for unique stay experiences.
Tarouca Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tarouca
- The dominant room capacity in Tarouca is 1 bedroom listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 81.8% of the active Airbnb listings in Tarouca, indicating a high concentration in these sizes.
Tarouca Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tarouca
- The most common guest capacity trend in Tarouca vacation rentals is listings accommodating 4 guests (36.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Tarouca STR market, accounting for 54.6% of listings.
- 18.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tarouca.
- On average, properties in Tarouca are equipped to host 4.2 guests.
Tarouca Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tarouca
- The most common availability pattern in Tarouca falls within the 271-366 days range, representing 63.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Tarouca (45.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Tarouca Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
33.3% of total
2 Nights
13 listings
61.9% of total
30+ Nights
1 listings
4.8% of total
Key Insights
- The most prevalent minimum stay requirement in Tarouca is 2 Nights, adopted by 61.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (95.2%) of the Tarouca Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 61.9% of Tarouca hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tarouca.
Tarouca Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
5.9% of total
Flexible
7 listings
41.2% of total
Moderate
7 listings
41.2% of total
Strict
2 listings
11.8% of total
Cancellation Policy Insights for Tarouca
- The prevailing Airbnb cancellation policy trend in Tarouca is Flexible, used by 41.2% of listings.
- The market strongly favors guest-friendly terms, with 82.4% of listings offering Flexible or Moderate policies. This suggests guests in Tarouca may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 41.2% market standard in Tarouca.
- Using a Strict policy might deter some guests, as only 11.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Tarouca.
Tarouca STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Tarouca
- The overall average booking lead time for vacation rentals in Tarouca is 35 days.
- Guests book furthest in advance for stays during August (average 74 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 10 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (56 days avg.) sees the longest lead times, while Fall (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Tarouca.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 74 days out to capitalize on advance planning.
- During October, focus on last-minute booking availability and promotions, as guests book with very short notice (10 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 56 days) to capture early planners.
- Monitor your own booking lead times against these Tarouca averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Tarouca (2025)
Amenity Prevalence
Amenity Insights for Tarouca
- Essential amenities in Tarouca that guests expect include: Wifi, TV, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Tarouca: Wifi, TV, Kitchen.
- Prioritize adding missing essentials: TV, Kitchen.
- Consider adding popular differentiators like Free parking on premises or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Tarouca to stay competitive.
Tarouca Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Tarouca
- The typical guest profile for Airbnb in Tarouca consists of predominantly international visitors (70%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 30.5% of guests.
- Key international markets include Portugal (30.5%) and France (19%).
- Top languages spoken are English (32.8%) followed by French (19.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Tarouca Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Penhalonga e Paços de Gaiolo | 23 | $4,193 | $340.45 | 44% |
| Sande e São Lourenço do Douro | 15 | $2,998 | $311.12 | 39% |
| Armamar | 59 | $2,357 | $253.66 | 38% |
| Alijó | 64 | $2,217 | $264.67 | 32% |
| Cinfães | 17 | $1,948 | $252.01 | 32% |
| Mesão Frio | 53 | $1,907 | $195.39 | 46% |
| Porto | 7,887 | $1,900 | $128.19 | 53% |
| Outes | 31 | $1,837 | $223.97 | 38% |
| Anreade e São Romão de Arego | 14 | $1,836 | $184.41 | 39% |
| Vila Nova de Gaia | 1,097 | $1,836 | $138.57 | 52% |