Rio Maior Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Santarém, Portugal
Is Airbnb profitable in Rio Maior in 2025? Explore comprehensive Airbnb analytics for Rio Maior, Santarém, Portugal to uncover income potential. This 2025 STR market report for Rio Maior, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in Rio Maior, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rio Maior Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Rio Maior Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Rio Maior (2025)
Understanding the monthly revenue variations for Airbnb listings in Rio Maior is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rio Maior is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rio Maior across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,909+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,648 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $864 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $449, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rio Maior
Rio Maior Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Rio Maior STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rio Maior:
- Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 39% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 21%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rio Maior
Average Daily Rate (ADR) Airbnb Trends in Rio Maior (2025)
Effective short term rental pricing strategy in Rio Maior involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rio Maior typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $285+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $172 or more.
- Typical properties (Median) charge around $120 per night.
- Entry-level properties (Bottom 25%) earn around $92 per night.
Average Daily Rate (ADR) Trend by Month in Rio Maior
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Airbnb Seasonality Analysis & Trends in Rio Maior (2025)
Peak Season (August, July, June)
- Revenue averages $3,696 per month
- Occupancy rates average 40.1%
- Daily rates average $200
Shoulder Season
- Revenue averages $1,062 per month
- Occupancy maintains around 28.5%
- Daily rates hold near $148
Low Season (January, February, March)
- Revenue drops to average $566 per month
- Occupancy decreases to average 19.5%
- Daily rates adjust to average $139
Seasonality Insights for Rio Maior
- The Airbnb seasonality in Rio Maior shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rio Maior's highest earning potential, with monthly revenues capable of climbing to $5,300, occupancy reaching a high of 53.2%, and ADRs peaking at $221.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $497, occupancy could drop to 12.9%, and ADRs may adjust down to $137.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rio Maior.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Rio Maior seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Rio Maior (2025)
Exploring the top neighborhoods for short-term rentals in Rio Maior? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Rio Maior City Center | The heart of Rio Maior, with easy access to shops, restaurants, and local attractions. It's an ideal spot for visitors looking to experience local culture and convenience. | Rio Maior Salt Pans, Praia Fluvial de Rio Maior, Museu da Água, Local Restaurants, Historic Churches |
| Rio Maior Sports Complex | A popular location for sports enthusiasts and families, offering various outdoor activities and events. Great for short-term rentals for those attending sports events or tournaments. | Rio Maior Sports Complex, Local Parks, Adventure Sports Activities, Fitness Centers |
| Natural Park of Sintra-Cascais (nearby) | While not in Rio Maior, this nearby natural park draws nature lovers and hikers looking for beautiful scenery and outdoor activities. Ideal for those who want a getaway. | Hiking Trails, Natural Parks, Scenic Views, Wildlife Watching, Picnic Areas |
| Cascais Coastal Area | Attracts tourists seeking sun, sea, and relaxation. This coastal area is perfect for beach lovers, families, and couples. | Cascais Beaches, Cascais Marina, Walking Trails, Local Seafood Restaurants, Cascais Town Center |
| Historical Villages of Portugal (nearby) | This area is known for its charming historical villages which attract tourists interested in culture and heritage. It's ideal for Airbnb with unique stays. | Óbidos, Batalha Monastery, Alcobaça Monastery, Local Festivals |
| Água de Pau Thermal Spa (nearby) | A wellness destination that attracts visitors looking for relaxation and health treatments. Perfect for those seeking a tranquil escape. | Thermal Baths, Relaxation Treatments, Nature Trails |
| Local Vineyards | Rio Maior is known for its wine production and vineyards. This area attracts wine enthusiasts looking for culinary and tasting experiences. | Local Wine Tours, Wine Tasting Events, Vineyard Visits |
| Scenic Routes and Countryside | The beautiful countryside surrounding Rio Maior offers stunning views and a peaceful environment. Great for nature lovers and those wanting to escape city life. | Countryside Walks, Bicycle Paths, Nature Photography Spots, Relaxation Retreats |
Understanding Airbnb License Requirements & STR Laws in Rio Maior (2025)
While Rio Maior, Santarém, Portugal currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rio Maior to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Rio Maior (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rio Maiorbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Resort Rural Quinta do Carrascal - Quartos King
Private Room • 16 bedrooms
Alto dos Pinheiros Farm
Entire Place • 6 bedrooms
Pátio Serrano - Escape to Nature
Entire Place • 2 bedrooms
Casa do Caminho
Entire Place • 5 bedrooms
Moinho do Avô Tó
Entire Place • 1 bedroom
Moinho do Avô Tó - Casa do Moleiro
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Rio Maior (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Rio Maior based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Carlos | 1 | $55,216 | 9 | 5.00/5.0 |
| Manuel | 1 | $38,393 | 32 | 5.00/5.0 |
| Feathers Houses | 1 | $26,830 | 40 | 4.90/5.0 |
| Anabela | 3 | $25,961 | 71 | 4.52/5.0 |
| Maria Teresa | 1 | $18,903 | 29 | 4.86/5.0 |
| Center | 3 | $12,088 | 18 | 4.60/5.0 |
| Quinta Do Vale | 2 | $9,653 | 2 | Not Rated |
| Manuel António | 1 | $4,776 | 6 | 5.00/5.0 |
| Carlos | 1 | $2,836 | 1 | Not Rated |
| Gustavo | 2 | $2,311 | 5 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rio Maior.
Dive Deeper: Advanced Rio Maior STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rio Maior. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRio Maior Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rio Maior
- The Rio Maior Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73.7% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rio Maior, House properties are the most common (73.7%), reflecting the local real estate landscape.
- Houses represent a significant 73.7% portion, catering likely to families or larger groups.
- The presence of 10.5% Hotel/Boutique listings indicates integration with traditional hospitality.
Rio Maior Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rio Maior
- The dominant room capacity in Rio Maior is 1 bedroom listings, making up 31.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 57.9% of the active Airbnb listings in Rio Maior, indicating a high concentration in these sizes.
- A significant 26.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rio Maior.
Rio Maior Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rio Maior
- The most common guest capacity trend in Rio Maior vacation rentals is listings accommodating 2 guests (21.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Rio Maior STR market, accounting for 42.2% of listings.
- 36.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rio Maior.
- On average, properties in Rio Maior are equipped to host 4.2 guests.
Rio Maior Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rio Maior
- The most common availability pattern in Rio Maior falls within the 271-366 days range, representing 84.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Rio Maior (52.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Rio Maior Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
31.6% of total
2 Nights
5 listings
26.3% of total
4-6 Nights
2 listings
10.5% of total
30+ Nights
6 listings
31.6% of total
Key Insights
- The most prevalent minimum stay requirement in Rio Maior is 1 Night, adopted by 31.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (31.6%) caters to monthly stays (30+ nights) in Rio Maior, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 31.6% of Rio Maior hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 31.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rio Maior.
Rio Maior Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
31.6% of total
Moderate
5 listings
26.3% of total
Firm
2 listings
10.5% of total
Strict
6 listings
31.6% of total
Cancellation Policy Insights for Rio Maior
- The prevailing Airbnb cancellation policy trend in Rio Maior is Flexible, used by 31.6% of listings.
- There's a relatively balanced mix between guest-friendly (57.9%) and stricter (42.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 31.6% market standard in Rio Maior.
- With 31.6% using Strict terms, this is a viable option in Rio Maior, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Rio Maior.
Rio Maior STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Rio Maior
- The overall average booking lead time for vacation rentals in Rio Maior is 32 days.
- Guests book furthest in advance for stays during August (average 92 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 8 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (59 days avg.) sees the longest lead times, while Winter (16 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Rio Maior.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 92 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (8 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 59 days) to capture early planners.
- Monitor your own booking lead times against these Rio Maior averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Rio Maior (2025)
Amenity Prevalence
Amenity Insights for Rio Maior
- Popular amenities like Fire extinguisher, Free parking on premises, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Fire extinguisher or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rio Maior to stay competitive.
Rio Maior Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Rio Maior
- The typical guest profile for Airbnb in Rio Maior consists of predominantly international visitors (67%), with top international origins including Spain, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Portuguese.
- Domestic travelers account for 33.3% of guests.
- Key international markets include Portugal (33.3%) and Spain (9.1%).
- Top languages spoken are English (37.5%) followed by Portuguese (15.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Spain.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Rio Maior Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Comporta | 107 | $3,335 | $412.48 | 38% |
| Reguengo Grande | 12 | $3,170 | $298.09 | 39% |
| Ferreira do Alentejo | 15 | $2,833 | $260.73 | 35% |
| Alcácer do Sal | 19 | $2,525 | $361.21 | 31% |
| Lisbon | 12,734 | $2,348 | $157.85 | 55% |
| Grândola | 348 | $2,267 | $398.69 | 31% |
| Azambuja | 11 | $2,210 | $367.13 | 22% |
| Cascais | 1,688 | $2,147 | $206.66 | 46% |
| Santa Bárbara | 21 | $2,096 | $274.87 | 30% |
| Seixal | 217 | $2,013 | $198.09 | 42% |