Póvoa de Varzim Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Porto, Portugal
Is Airbnb profitable in Póvoa de Varzim in 2025? Explore comprehensive Airbnb analytics for Póvoa de Varzim, Porto, Portugal to uncover income potential. This 2025 STR market report for Póvoa de Varzim, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 193 active listings.
Whether you're considering an Airbnb investment in Póvoa de Varzim, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Póvoa de Varzim Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Póvoa de Varzim Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Póvoa de Varzim (2025)
Understanding the monthly revenue variations for Airbnb listings in Póvoa de Varzim is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Póvoa de Varzim is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Póvoa de Varzim across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,249+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,047 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,239 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $669, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Póvoa de Varzim
Póvoa de Varzim Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Póvoa de Varzim STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Póvoa de Varzim:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Póvoa de Varzim
Average Daily Rate (ADR) Airbnb Trends in Póvoa de Varzim (2025)
Effective short term rental pricing strategy in Póvoa de Varzim involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Póvoa de Varzim typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $211+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $132 or more.
- Typical properties (Median) charge around $94 per night.
- Entry-level properties (Bottom 25%) earn around $69 per night.
Average Daily Rate (ADR) Trend by Month in Póvoa de Varzim
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Airbnb Seasonality Analysis & Trends in Póvoa de Varzim (2025)
Peak Season (August, July, June)
- Revenue averages $2,865 per month
- Occupancy rates average 59.5%
- Daily rates average $124
Shoulder Season
- Revenue averages $1,464 per month
- Occupancy maintains around 37.1%
- Daily rates hold near $115
Low Season (January, February, March)
- Revenue drops to average $740 per month
- Occupancy decreases to average 24.4%
- Daily rates adjust to average $112
Seasonality Insights for Póvoa de Varzim
- The Airbnb seasonality in Póvoa de Varzim shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Póvoa de Varzim's highest earning potential, with monthly revenues capable of climbing to $3,463, occupancy reaching a high of 75.0%, and ADRs peaking at $126.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $666, occupancy could drop to 22.4%, and ADRs may adjust down to $110.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Póvoa de Varzim.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Póvoa de Varzim seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Póvoa de Varzim (2025)
Exploring the top neighborhoods for short-term rentals in Póvoa de Varzim? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Praia da Póvoa | A beautiful beach area that attracts both locals and tourists, known for its lively atmosphere, cafes, and beach activities. It's an ideal spot for beachgoers looking for sun and fun. | Praia da Póvoa Beach, Promenade, Cafés and restaurants along the shore, Water sports activities, Beach bars |
| Centro da Póvoa | The city center offers a mix of cultural and historical attractions, making it a hotspot for tourists. This area is bustling with shops, restaurants, and local events throughout the year. | Casino da Póvoa, Póvoa de Varzim's historical buildings, Local markets, Restaurants, Cultural events and festivals |
| Bairro dos Pescadores | This traditional fishermen's neighborhood provides an authentic Portuguese experience with its narrow streets and local seafood dining options, appealing to those wanting a taste of local culture. | Fish market, Seafood restaurants, Traditional homes, Póvoa de Varzim harbor, Fishing boats |
| Póvoa de Varzim Marina | An upscale area perfect for maritime lovers, the marina offers picturesque views and is popular for yachting and sailing, making it attractive for tourists seeking leisure activities. | Marina facilities, Sailing and yachting events, Restaurants with waterfront views, Luxury yachts, Sunset views |
| Lapa | A quiet residential neighborhood nearby, Lapa offers a peaceful retreat with local charm. It appeals to families and travelers looking for a serene stay close to city amenities. | Local parks, Community events, Friendly neighborhood cafés, Family-run restaurants, Quiet streets |
| Estela Beach | Known for its stunning sandy beach and golf courses, Estela Beach is perfect for upscale tourists and golf enthusiasts, attracting visitors looking for relaxation and sport. | Estela Golf Club, Estela Beach, Surfing spots, Beachfront cafes, Nature trails |
| Cascata da Senhora da Graça | A beautiful natural area that attracts visitors seeking outdoor activities and scenic views. It’s popular for hiking and enjoying nature, ideal for eco-tourists. | Hiking trails, Scenic views, Nature photography, Peaceful environment, Cultural heritage sites |
| Cultural Center of Póvoa de Varzim | This center serves as the cultural hub of the city, hosting various events and exhibitions. Ideal for cultural enthusiasts looking to immerse themselves in local art and history. | Exhibitions, Theater performances, Workshops, Art galleries, Historical archives |
Understanding Airbnb License Requirements & STR Laws in Póvoa de Varzim (2025)
Yes, Póvoa de Varzim, Porto, Portugal enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Póvoa de Varzim to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 85% licensed listings)
Top Performing Airbnb Properties in Póvoa de Varzim (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Póvoa de Varzimbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Seaside Garden House
Entire Place • 3 bedrooms
T3 sea view first line
Entire Place • 3 bedrooms
MyStay - Casa das Oliveiras with pool and garden
Entire Place • 4 bedrooms
Póvoa 3 Suites
Entire Place • 3 bedrooms
Own Places | Cottage with Pool
Entire Place • 4 bedrooms
Casa Donana
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Póvoa de Varzim (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Póvoa de Varzim based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Marta | 2 | $144,394 | 53 | 4.81/5.0 |
| Andre | 2 | $116,455 | 72 | 4.95/5.0 |
| Garrett | 4 | $68,290 | 144 | 4.93/5.0 |
| Nuno | 5 | $63,222 | 100 | 4.86/5.0 |
| Bruno | 8 | $59,269 | 223 | 4.64/5.0 |
| MyStay | 1 | $55,589 | 62 | 4.84/5.0 |
| Pedro | 2 | $53,238 | 38 | 4.80/5.0 |
| Holidu | 1 | $51,637 | 3 | 5.00/5.0 |
| Tomás | 1 | $50,069 | 97 | 4.84/5.0 |
| Valter | 1 | $46,676 | 87 | 4.67/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Póvoa de Varzim.
Dive Deeper: Advanced Póvoa de Varzim STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Póvoa de Varzim. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPóvoa de Varzim Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Póvoa de Varzim
- The Póvoa de Varzim Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.6% of the 193 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Póvoa de Varzim, Apartment/Condo properties are the most common (67.9%), reflecting the local real estate landscape.
- Houses represent a significant 24.9% portion, catering likely to families or larger groups.
- The presence of 5.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, unique stays (combined 1.5%) offer potential for unique stay experiences.
Póvoa de Varzim Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Póvoa de Varzim
- The dominant room capacity in Póvoa de Varzim is 2 bedrooms listings, making up 32.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 61.1% of the active Airbnb listings in Póvoa de Varzim, indicating a high concentration in these sizes.
- A significant 32.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Póvoa de Varzim.
Póvoa de Varzim Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Póvoa de Varzim
- The most common guest capacity trend in Póvoa de Varzim vacation rentals is listings accommodating 4 guests (26.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Póvoa de Varzim STR market, accounting for 50.8% of listings.
- 37.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Póvoa de Varzim.
- On average, properties in Póvoa de Varzim are equipped to host 4.6 guests.
Póvoa de Varzim Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Póvoa de Varzim
- The most common availability pattern in Póvoa de Varzim falls within the 271-366 days range, representing 44% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 79.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Póvoa de Varzim (35.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 21.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Póvoa de Varzim Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
34 listings
18.2% of total
2 Nights
66 listings
35.3% of total
3 Nights
33 listings
17.6% of total
4-6 Nights
32 listings
17.1% of total
7-29 Nights
12 listings
6.4% of total
30+ Nights
10 listings
5.3% of total
Key Insights
- The most prevalent minimum stay requirement in Póvoa de Varzim is 2 Nights, adopted by 35.3% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 35.3% of Póvoa de Varzim hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.2% currently do.
- A 2-night minimum appears standard (35.3%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 5.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Póvoa de Varzim.
Póvoa de Varzim Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
4 listings
2.3% of total
Super Strict 30 Days
5 listings
2.9% of total
Flexible
27 listings
15.4% of total
Moderate
52 listings
29.7% of total
Firm
38 listings
21.7% of total
Strict
49 listings
28% of total
Cancellation Policy Insights for Póvoa de Varzim
- The prevailing Airbnb cancellation policy trend in Póvoa de Varzim is Moderate, used by 29.7% of listings.
- There's a relatively balanced mix between guest-friendly (45.1%) and stricter (49.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 29.7% market standard in Póvoa de Varzim.
- Regularly review your cancellation policy against competitors and market demand shifts in Póvoa de Varzim.
Póvoa de Varzim STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Póvoa de Varzim
- The overall average booking lead time for vacation rentals in Póvoa de Varzim is 59 days.
- Guests book furthest in advance for stays during July (average 112 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (97 days avg.) sees the longest lead times, while Winter (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (59 days) as a baseline for your pricing and availability strategy in Póvoa de Varzim.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 112 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 97 days) to capture early planners.
- Monitor your own booking lead times against these Póvoa de Varzim averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Póvoa de Varzim (2025)
Amenity Prevalence
Amenity Insights for Póvoa de Varzim
- Essential amenities in Póvoa de Varzim that guests expect include: Kitchen, TV, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Essentials, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Póvoa de Varzim: Kitchen, TV, Wifi.
- Prioritize adding missing essentials: Kitchen, TV, Wifi.
- Consider adding popular differentiators like Hot water or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Póvoa de Varzim to stay competitive.
Póvoa de Varzim Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Póvoa de Varzim
- The typical guest profile for Airbnb in Póvoa de Varzim consists of predominantly international visitors (85%), with top international origins including Portugal, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Portuguese.
- Domestic travelers account for 15.1% of guests.
- Key international markets include France (25.7%) and Portugal (15.1%).
- Top languages spoken are English (32.6%) followed by Portuguese (18.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Portugal.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Póvoa de Varzim Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Penhalonga e Paços de Gaiolo | 23 | $4,193 | $340.45 | 44% |
| Sande e São Lourenço do Douro | 15 | $2,998 | $311.12 | 39% |
| Armamar | 59 | $2,357 | $253.66 | 38% |
| Alijó | 64 | $2,217 | $264.67 | 32% |
| Cinfães | 17 | $1,948 | $252.01 | 32% |
| Mesão Frio | 53 | $1,907 | $195.39 | 46% |
| Porto | 7,887 | $1,900 | $128.19 | 53% |
| Outes | 31 | $1,837 | $223.97 | 38% |
| Anreade e São Romão de Arego | 14 | $1,836 | $184.41 | 39% |
| Vila Nova de Gaia | 1,097 | $1,836 | $138.57 | 52% |