Airbnb Market Analytics, Statistics and Data in Póvoa de Varzim, Porto, Portugal
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Póvoa de Varzim? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Póvoa de Varzim:
How much do Airbnb hosts make on average per month in Póvoa de Varzim?
The short-term rental market in Póvoa de Varzim shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,259 per month
- Strong performing properties (top 25%) make $2,136 or more
- Best-in-class properties (top 10%) achieve $3,636+ monthly
- Entry-level properties (bottom 25%) typically earn around $658
Revenue Variations by Month
Occupancy Rates Throughout the Year in Póvoa de Varzim
The market in Póvoa de Varzim shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 36% occupancy rates
- Strong performing properties (top 25%) achieve 56% or higher
- Best-in-class properties (top 10%) reach 72%+occupancy
- Entry-level properties (bottom 25%) average around 20%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Póvoa de Varzim
Daily rates in Póvoa de Varzim vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $96 per night
- Strong performing properties (top 25%) secure $135 or more
- Best-in-class properties (top 10%) pull in $215+ per night
- Entry-level properties (bottom 25%) earn around $70
Daily Rate Variations by Month
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Seasonality patterns in Póvoa de Varzim
Peak Season (August, July, June)
- Revenue peaks at $3549.67 per month
- Occupancy rates reach 74.02%
- Daily rates average $133.05
Shoulder Season
- Revenue averages $1787.21 per month
- Occupancy maintains 39.19%
- Daily rates hold at $119.76
Low Season (November, December, January)
- Revenue drops to $819.00 per month
- Occupancy decreases to 21.81%
- Daily rates adjust to $108.46
Is it still profitable to do Airbnb in Póvoa de Varzim in 2025?
Yes! Póvoa de Varzim demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 39% and solid monthly revenue averaging $1787 and The market's 196 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Póvoa de Varzim
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Póvoa Beach | A popular destination for beach lovers, Póvoa Beach offers beautiful sands and a vibrant promenade. Ideal for families and tourists looking for sun and relaxation. | Póvoa de Varzim Beach, Casino da Póvoa, The Fishermen's Quarter, Praça do Hotel, Póvoa de Varzim Marina |
| Historic Center | The historic heart of Póvoa de Varzim, known for its charming architecture and cultural landmarks. Attracts visitors interested in history and authentic local experiences. | Igreja de São José, Cultural Center of São Lourenço, Museu Municipal de Póvoa de Varzim, Capela de Nossa Senhora da Conceição, Old Town Square |
| City Park | A well-maintained park area that serves as a green retreat in the city. Great for families and those looking for outdoor activities and leisure. | Parque da Cidade, Open-air concerts, Children's playground, Walking trails, Picnic areas |
| Póvoa de Varzim Marina | A lively marina area that attracts both locals and tourists. Perfect for those interested in water sports and sailing. | Marina da Póvoa, Waterfront restaurants, Boat rentals, Fishing opportunities, Sailing tours |
| Local Markets | Famous for fresh produce and local goods, the markets provide a taste of Póvoa de Varzim's culinary scene. A must-visit for anyone wanting an authentic experience. | Mercado Municipal, Weekly Farmers' Market, Local fish market, Culinary workshops, Street food stalls |
| Casino da Póvoa | A key entertainment venue in the city, the casino attracts tourists looking for nightlife and gaming options. | Casino gaming tables, Live music events, Gastronomic offerings, Themed parties, Shows and concerts |
| Cultural Events | Póvoa de Varzim hosts various cultural events throughout the year, making it a lively spot for locals and tourists alike. Ideal for those interested in local heritage and festivities. | Festa de Nossa Senhora da Conceição, Póvoa de Varzim Carnival, Summer Festivals, Art exhibitions, Concerts in the park |
| Gastronomy District | Known for its rich culinary heritage, Póvoa de Varzim offers a variety of dining options, from traditional seafood to contemporary cuisine. | Restaurants featuring local seafood, Wine tasting events, Cooking classes, Traditional pastries, Food festivals |
Do you need a license for Airbnb in Póvoa de Varzim?
Yes, Póvoa de Varzim requires a license for operating an Airbnb. Current market data shows 81% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Póvoa de Varzim
Seaside Garden House
Entire Place • 3 bedrooms
T3 sea view first line
Entire Place • 3 bedrooms
Póvoa 3 Suites
Entire Place • 3 bedrooms
Praia do Paimó apartment
Entire Place • 3 bedrooms
MyStay - Casa das Oliveiras with pool and garden
Entire Place • 4 bedrooms
Boutique Rentals- AL MAR Beachfront
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Póvoa de Varzim
Additional analytics on vacation rental, real estate, short term rental data in Póvoa de Varzim
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (89.3%), with apartment & condo and house properties comprising 93.4% of inventory
- Untapped potential in boutique & hotels, others, unique stays, outdoor & mobile segments (6.6% combined)
Room Capacity Distribution
Analysis of 196 properties in Póvoa de Varzim shows that 2 bedrooms properties are most prevalent, making up 33.7% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 60.2% of all listings.
Key Insights
- Most common: 2 bedrooms (33.7%)
- Least common: 5+ bedrooms (2%)
- Market concentration: 60.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 196 properties in Póvoa de Varzim reveals that 6 guests properties dominate the market, representing 25.5% of all listings. The average property accommodates 4.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 4 guests make up 50.5% of the market.
Key Insights
- Most common capacity: 6 guests (25.5% of market)
- Least common capacity: 1 guest (1% of market)
- Average guest capacity: 4.7 guests per property
- Market concentration: 50.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 196 properties in Póvoa de Varzim, the most common availability pattern is 271-366 days (50% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (30.1% of properties).
Key Insights
- Most common availability window: 271-366 days (50%)
- Most common booking duration: 31-90 days (30.1%)
- Properties with high availability (180+ days): 82.7%
- Properties with long-term bookings (180+ days): 20.9%
Minimum Stay Distributions
1 Night
33 listings
18.1% of total
2 Nights
60 listings
33% of total
3 Nights
35 listings
19.2% of total
4-6 Nights
35 listings
19.2% of total
7-29 Nights
15 listings
8.2% of total
30+ Nights
4 listings
2.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 51.1%
- Mid-length stays (4-6 nights) represent 19.2% of listings
- Monthly+ stays (2.2%) suggest a stable extended-stay market
- High market flexibility with 70.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
5 listings
2.9% of total
Super Strict 30 Days
5 listings
2.9% of total
Flexible
29 listings
16.6% of total
Moderate
50 listings
28.6% of total
Firm
35 listings
20% of total
Strict
51 listings
29.1% of total
Key Insights
- Strict is the preferred policy at 29.1% of listings
- The market shows a balanced distribution between guest-friendly (45.2%) and strict (49.1%) policies
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 2.9% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, Jun, averaging 99 days
- Shortest booking windows are in Mar, Jan, Feb, averaging 33 days
- Summer shows the longest average booking window at 99 days, while Winter has the shortest at 36 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 99 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Feb when lead times are shortest
Popular Airbnb Amenities in Póvoa de Varzim
Below is the distribution of amenities across listings in Póvoa de Varzim:
Traveler Demographics
Key Insights
- Domestic travelers make up 14.2% of total guests, indicating a mostly international-driven market.
- Primary international markets: Portugal (21%) and Germany (17.5%)
- English is the top language at 36.6%, followed by Portuguese (19.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.1%
Recommendations
- Target marketing campaigns for Porto and England markets
- Develop localized content for Portugal and Germany
- Prioritize English and Portuguese language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Póvoa de Varzim. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Penhalonga e Paços de Gaiolo | 24 | $4,194 | $329.19 | 45% |
| Sande e São Lourenço do Douro | 15 | $3,024 | $287.00 | 40% |
| Armamar | 57 | $2,348 | $254.54 | 37% |
| Alijó | 66 | $2,296 | $261.56 | 31% |
| Porto | 8,013 | $1,956 | $129.87 | 53% |
| Mesão Frio | 54 | $1,914 | $198.60 | 45% |
| Tabuaço | 26 | $1,902 | $184.69 | 37% |
| Valongo | 21 | $1,896 | $126.67 | 46% |
| Vila Nova de Gaia | 1,092 | $1,894 | $139.77 | 52% |
| Felgueiras | 22 | $1,821 | $217.43 | 34% |
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